市場調查報告書
商品編碼
1446342
燕麥奶市場評估:按脂肪含量、風味、包裝、□□格式、類別、最終用戶、分銷管道和地區劃分的機會和預測(2017-2031)Oat Milk Market Assessment, By Fat Content, By Flavor, By Packaging, By Form, By Category, By End-user, By Distribution Channel By Region, Opportunities and Forecast, 2017-2031F |
全球燕麥奶市場規模將從2023年的30.1億美元成長到2031年的65億美元,2024年至2031年的預測期內複合年增長率為10.1%。預計將會成長。
市場近年來取得了顯著的成長,預計未來將保持穩定的擴張速度。
對植物替代品的需求不斷增加以及消費者對更健康的選擇和產品的偏好等因素正在推動市場成長。 公司在提供配方、包裝、口味、有機選擇、咖啡師混合等方面的創新也正在推動市場成長。 燕麥奶越來越受歡迎,消費族群也更廣泛,因為它適合乳糖不耐症或過敏的人。 此外,人們對永續發展和零殘忍活動的認識不斷增強,進一步推動了市場成長,而合作研究、投資和持續的產品開發也在擴大全球燕麥奶市場方面發揮著至關重要的作用。
純素食趨勢推動市場成長
燕麥奶是一種植物性乳製品替代品,符合植物性飲食和素食趨勢。 消費者的偏好正在轉向無乳製品、純素和植物性牛奶替代品。 出於道德、環境和健康原因,許多消費者正在尋找傳統動物產品的替代品。 植物性產品(包括純素奶)開發的不斷創新,改善了口味、質地和品種。 這導致這些替代品越來越受歡迎。
無乳糖是驅動因子
燕麥奶天然不含乳糖,適合乳糖不耐症族群。 它不含常見的過敏原,如堅果或大豆,因此可供廣泛的過敏或飲食限制人群使用。 世界各地的許多人都難以消化乳糖(牛奶中的糖),這使得燕麥奶等無乳糖替代品成為一個有吸引力的選擇。
隨著人們對乳製品過敏和敏感性的認識不斷增強,消費者正在尋求非乳製品替代品。 無乳糖燕麥奶為可能因含有乳糖的乳製品而出現過敏、不適或副作用的人們提供了營養豐富且美味的選擇。
有機燕麥奶引領市場
出於健康和環境問題,越來越多的消費者正在尋求有機燕麥奶。 有機燕麥品種的種植不使用合成農藥或化肥,滿足了消費者消費更乾淨、無化學物質牛奶的願望。 注重健康的消費者可以放心,有機燕麥奶不含基因改造生物(GMO)。 有機燕麥的豐富口感和營養價值使得消費者越來越偏好有機燕麥奶。
本報告調查了全球燕麥奶市場,提供了市場定義和概述、市場規模趨勢和預測、各個細分市場和地區的詳細分析、行業結構以及影響市場成長的因素分析、案例研究、競爭格局、主要公司的簡介等等。
Global oat milk market is projected to witness a CAGR of 10.1% during the forecast period 2024-2031, growing from USD 3.01 billion in 2023 to USD 6.5 billion in 2031. The market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years.
Factors like rising demand for plant-based alternatives, consumers' preference for healthier options and products drive the growth of the market. Innovations by companies in formulations, packaging, and other offerings like flavored varieties, organic options, and barista blends, further fuel the market growth. Oat milk's suitability for lactose-intolerant individuals and those with allergies contributes to its rising popularity and broadens its consumer base. Increased awareness of sustainability and cruelty-free campaigns further fuel market growth. Collaborations, investments, and continuous product development play a pivotal role in expanding the global oat milk market.
Moreover, the versatility of lactose-free options, providing consumers with easy usage while making coffee, baking, and cooking, has expanded its popularity. The creamy texture and neutral taste make it an excellent substitute in various recipes without compromising on flavor or texture. With the combination of health benefits, oat milk is a popular choice among the consumers, contributing to the growing demand for non-dairy milk alternatives.
For instance, Narra introduced its latest collection of ready-to-drink oat milk lattes in July 2023, drawing inspiration from Asian culture. These dairy-free beverages are naturally caffeinated, contain no added sugar, and are free from artificial ingredients. Rooted in the Filipino tradition of merienda, which involves a midday break for sipping, snacking, and recharging, Narra presents three culturally infused lattes designed for the perfect midday pick-me-up, Roasted Oolong, Black Tea, and Strawberry Matcha. Narra blends the essence of Asian flavors with the invigorating power of tea, offering a smooth and focused energy boost.
Vegan Trend Fuels the Growth of the Market
Oat milk is a plant-based alternative to dairy milk, aligning with the growing trend of plant-based diets and veganism. Consumers preferences are shifting towards dairy-free, vegan, and plant-based milk substitutes. Many consumers are seeking alternatives to traditional animal products for ethical, environmental, and health reasons. Continuous innovation in the development of plant-based products, including vegan milk, has led to improved taste, texture, and variety. It contributes to the increasing popularity of these alternatives.
In January 2023, Overherd, a start-up based out of Yorkshire, launched UK's first ever oat milk powder with the aim to make plant milk more sustainable. Ordinarily, commercially available plant based milks consist of more than 90% water, resulting in bulky and heavy packaging. Overherd addresses the issue with a 'just add water' approach, letting the consumers to add water at their home and substantially reducing the unnecessary bulky packaging. The company adopted super lightweight and recyclable pouches to market their products. Each unit offers the convenience of producing up to 8 liters of on-demand, instantly prepared oat milk. The innovative solution minimize environmental impact through reduced packaging waste and provide consumers with a convenient and sustainable way to enjoy oat milk at their convenience.
Lactose-Free Acting as a Catalyst
Oat milk is naturally lactose-free, making it suitable for individuals who are lactose intolerant. It is free from common allergens like nuts and soy, making it a versatile choice for those with allergies or dietary restrictions. Oat milk caters to the growing number of individuals with lactose intolerance. Many people in the world have faced difficulty in digesting lactose, the sugar present in milk, making lactose-free alternatives like oat milk an attractive option for them.
The rise in awareness about dairy allergies and sensitivities has prompted consumers to explore non-dairy alternatives. Lactose-free oat milk provides a nutritious and flavorful choice for those who may experience allergies, discomfort, or adverse reactions to lactose-containing dairy products.
In January 2024, Oatly Group AB, launched unsweetened oatmilk and super basic oatmilk. Oatly's Unsweetened Oatmilk showcases a freshly developed sugar-free milk with 0g of sugar. The Unsweetened variant from Oatly offers a pleasantly light and smooth beverage, delivering 40 calories per serving. On the other hand, Oatly's Super Basic Oatmilk is crafted with four ingredients, v.i.z., water, oats, sea salt, and citrus zest fiber. The unique fiber, derived from upcycled byproducts of the juice industry, adds environmental value and contributes excellent texturizing and stabilization capabilities to the product. Oatly Super Basic is a blend of simplicity, offering all the creamy and delicious qualities of oat milk with a straightforward and uncomplicated formulation.
Organic Oat Milk Dominate the Market
Consumers increasingly demand organic oat milk due to health and environmental consciousness. Organic varieties of oats are cultivated without synthetic pesticides or fertilizers, aligning with consumers' desire to consume cleaner and chemical-free milk. The absence of genetically modified organisms (GMOs) in organic oat milk reassures health-conscious consumers. The rich taste and nutritional benefits derived from organically grown oats contribute to the rising preference of consumers for organic oat milk.
Manufacturers are understanding the evolving preferences of the consumers and trying to integrate organic oat milk in their product offerings.
For instance, Danone S.A.'s So Delicious Dairy Free, a market leader in dairy-free products, entered the oat milk market in April 2023 to meet surging consumer demand for organic dairy-free vegan milk products. The company's launch of its latest Organic Oatmilk aligns with the beverage's growing popularity, supported by company's remarkable 50% sales increase by June 2022 compared to the previous year. The drink was made available for the consumers in two flavours, original and extra creamy. Its oat milk is apt to be used in coffee, smoothies, and other foods and beverages owing to its richness and creaminess.
Natural Flavored Milk Ruling the Market
Natural or unflavored oat milk dominates the market due to reasons like retention of its natural taste, allowing consumers to experience the richness of the milk without added sweetness or flavours. Additionally, unflavored oat milk tends to have a lower sugar content, attracting the consumers who prioritize minimum sugar intake. It serves as a versatile ingredient in various applications, from cooking to baking, offering a neutral base. Furthermore, unflavored oat milk is perceived as a purer and more traditional choice, maintaining the authenticity of the product. Its simplicity aligns with diverse preferences and dietary needs, making it a staple in many households.
In March 2023, Nestle S.A. introduced its newest plant-based innovation, a milk alternative that brings together a distinctive blend of oat and fava, offering strong nutritional benefits. The new product provides 5g of protein per serving, incorporating all the essential amino acids required for a high-quality protein intake in the diet. The beverage delivers nutritional value with a mild, nutty taste, and a smooth texture derived from the combination of fava and oat. It makes the product versatile and suitable for consumption at any time of the day either on its own, or blended into a smoothie, or paired with cereal.
Future Market Scenario (2024 - 2031F)
The market is experiencing continuous growth due to upcoming trends of product innovations and a diverse range of product offerings. In response to evolving consumer preferences, manufacturers have introduced a wide variety of oat milk options tailored to different tastes, dietary preferences, and usage scenarios. The innovations include flavored oat milk (like vanilla, chocolate, etc.), specialized blends for coffee enthusiasts, low-sugar or unsweetened variations, and organic choices, expanding the appeal of oat milk to a broader audience. These developments ensure that oat milk can seamlessly fit into various culinary applications, ranging from coffee to cooking and baking.
Moreover, manufacturers have crafted specialized formulations to address specific dietary needs, including gluten-free or nut-free oat milk, making oat milk more accessible to individuals with allergies or sensitivities. By consistently pushing the boundaries of oat milk offerings, manufacturers have successfully captured the interest of consumers seeking unique and customizable alternatives to traditional dairy milk, thereby driving the market forward.
Key Players Landscape and Outlook
Key participants in the oat milk market such as Oatly and Califia Farms are driving the growth of the market through product innovation, expanding distribution, and strategic partnerships. They contribute to the market's success by meeting the rising demand for plant-based alternatives, addressing health-conscious consumer preferences, and fostering sustainability in the food industry.
Califia Farms, LLC introduced organic oat milk in January 2023. Made with the combination of three very simple ingredients, purified water, sea salt and organic oats, its oat milk is a delicious serve. It is certified by USDA as a completely organic milk with an oil-free and gum-free formulation. The milk is marketed in a 48-ounce bottle and made available in the format of refrigeration. It is priced at USD 6.49 by the company, making it an accessible product for different segments of consumers. The product was made available at Whole Foods Market, Kroger Co., Sprouts Farmers Market, and various other retailers in the world.
US Products LLC announced a new partnership with RISE Brewing Co. in July 2022. RISE Brewing Co.'s offerings include dairy-free, organic coffee and oat milk which are sold in cans and cartons packaging. US Products LLC aimed that the partnership would help in the distribution with RISE Brewing Co. to the channels away-from-home.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.