市場調查報告書
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1574199
媒體與娛樂領域的人工智慧 (AI) 市場 – 2024 年至 2029 年預測Artificial Intelligence (AI) in Media and Entertainment Market - Forecasts from 2024 to 2029 |
媒體和娛樂領域的人工智慧 (AI) 市場預計將以 27.54% 的複合年成長率成長,從 2024 年的 114.79 億美元市場規模,到 2029 年達到 387.39 億美元。
人工智慧(AI)技術和軟體產品在媒體娛樂領域的應用涵蓋多個子部門,如遊戲、影像製作、內容創作等相關領域。媒體和娛樂產業的發展和多元化正在推動人工智慧軟體和應用程式的使用。這包括創建字幕、為消費者個人化媒體內容以及開發創新的編輯工具和過濾器。由於人工智慧(AI)在媒體和娛樂領域的應用仍處於起步階段,預計該市場將在預測期內顯著成長。
由於解析度和圖形的改進,遊戲、動畫和視覺效果逐年快速成長,帶動了全球遊戲產業和其他產業的成長。此外,動畫和漫畫領域的崛起有幾個原因,包括在 YouTube、Netflix 和其他線上影片串流網站等眾多平台上的曝光度增加。
此外,遊戲和動畫產品需求的成長也支持了這一突破。人工智慧控制技術透過增強身體動作、再現面部表情和動作以及將聲音與《決勝時刻》等遊戲中的角色進行匹配,使這些行業受益。因此,人工智慧(AI)在媒體和娛樂領域的擴張很可能是由內容產出的增加以及各個子領域的後續創新所推動的。
媒體和娛樂領域人工智慧 (AI) 市場的地理前景
在人工智慧技術方面,北美由多家科技巨頭、知名研究機構和前衛新興企業主導。這些組織的研發正在推動媒體和娛樂領域的人工智慧 (AI) 應用。此外,北美強大的數位基礎設施和較高的網路普及率為人工智慧解決方案的引入和使用提供了合適的條件。
該基礎設施可用於創建、共用和消費數位內容,從而使人工智慧技術蓬勃發展。例如,《時代》雜誌和 OpenAI 於 2024 年 6 月宣佈建立合作夥伴關係,將《時代》雜誌備受推崇的新聞業整合到 ChatGPT 等 OpenAI 產品中。此次夥伴關係將使 OpenAI 能夠存取《時代》周刊的大量檔案,以改進其產品並資訊來源給予適當的認可。作為交換,《時代雜誌》將能夠使用 OpenAI 的技術來創造新產品並改進其新聞傳遞方式。此次合作旨在增加在全球範圍內獲取可靠、準確資訊的機會。
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Artificial Intelligence (AI) in the media and entertainment market is expected to grow at a CAGR of 27.54%, reaching a market size of US$38.739 billion in 2029 from US$11.479 billion in 2024.
The application of artificial intelligence (AI) technology and software products in the media and entertainment market encompasses a range of sub-sectors, such as gaming, video production, content production, and other related fields. The media and entertainment sector's evolution and diversification are driving the use of AI software and applications for several tasks. These include the production of subtitles, personalizing media content for consumers, and the development of innovative editing tools and filters. Since the media and entertainment sector is just now beginning to use AI, this market will grow significantly throughout the forecast period.
Due to better resolution and graphics, gaming, animation, and visual effects have grown rapidly over the years, resulting in the growth of the gaming industry and other such sectors worldwide. Moreover, there are several reasons why the animation and cartooning sector has increased, such as its rising exposure on numerous platforms such as YouTube, Netflix, and other online video streaming sites.
Additionally, this advancement is driven by a growing demand for gaming and animated products. AI-controlled technologies benefit these industries by enhancing body movements, replicating facial expressions and actions, and matching voices to characters in games like Call of Duty. Because of this, the expansion of AI within the media and entertainment sectors will be driven by increased content in terms of quantity produced, together with subsequent innovations across various sub-fields constituting it.
Artificial Intelligence (AI) in media and entertainment Market Geographical Outlook
In AI technologies, North America has been dominated by several technological giants, renowned research institutions, and avant-garde start-ups. R&D done by these organizations enhances AI applications in the media and entertainment sector. In addition, North America provides amenable conditions for adopting and utilizing AI solutions owing to its robust digital infrastructure and high internet penetration rates.
Digital content can be produced, shared, and consumed using this infrastructure, enabling AI technologies to flourish. For instance, TIME and OpenAI announced their partnership in June 2024 to merge TIME's esteemed journalism into OpenAI products like ChatGPT. Through the partnership, OpenAI can improve its products and give proper credit to sources by accessing TIME's vast archives. In exchange, TIME will have access to OpenAI's technology to create new goods and improve how news is delivered. The collaboration seeks to increase access to reliable and accurate information on a global scale.
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