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市場調查報告書
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1668220

媒體和娛樂市場 - 全球行業規模、佔有率、趨勢、機會和預測，按類型（印刷媒體、數位媒體、串流媒體）、按地區和競爭，2020-2030F

Media & Entertainment Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Print Media, Digital Media, Streaming Media ) By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球媒體和娛樂市場價值為 314.5 億美元，預計到 2030 年將成長至 463.9 億美元，預測期內複合年成長率為 7.65%。媒體和娛樂市場主要受到數位轉型和串流媒體服務的快速成長的推動。從傳統媒體形式到數位平台的轉變徹底改變了消費者獲取內容的方式，其中 Netflix、Disney+ 和 YouTube 等串流平台處於領先地位。 5G、虛擬實境 (VR)、擴增實境 (AR) 和人工智慧 (AI) 等技術進步進一步推動了這一數位轉型，從而實現了沉浸式體驗和個人化內容。消費者對透過各種設備點播、互動和高品質內容的需求不斷成長也促進了市場的成長。此外，社群媒體和用戶生成內容平台的影響力日益增強，改變了娛樂業的格局，使其變得更加容易獲得和多樣化。這些趨勢，加上不斷成長的可支配收入和全球受眾，繼續推動市場擴張。

市場概況
預測期 2026-2030
2024 年市場規模 314.5 億美元
2030 年市場規模 463.9 億美元
2025-2030 年複合年成長率 7.65％
成長最快的領域 串流媒體
最大的市場 北美洲

主要市場促進因素

智慧型手機使用率不斷上升

主要市場挑戰

選手競爭激烈

主要市場趨勢

數位廣告看板日益流行

目錄

第 1 章：簡介

第 2 章：研究方法

第 3 章：執行摘要

第 4 章：顧客之聲

第5章：全球媒體與娛樂市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按類型（印刷媒體（報紙、雜誌、廣告看板、其他）、數位媒體（電視、音樂和廣播、其他）、串流媒體（OTT 和直播））按地區
    • 按地區
    • 依前 5 大公司分類，其他（2024 年）
  • 全球媒體和娛樂市場地圖和機會評估
    • 按類型
    • 按區域

第6章：北美媒體與娛樂市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 加拿大
    • 墨西哥

第7章：亞太媒體與娛樂市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 日本
    • 印度
    • 澳洲
    • 韓國
    • 印尼

第 8 章：歐洲媒體與娛樂市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 英國
    • 義大利
    • 德國
    • 西班牙

第9章：南美媒體與娛樂市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 哥倫比亞
    • 巴西

第 10 章：中東和非洲媒體和娛樂市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：COVID-19 對全球媒體與娛樂市場的影響

  • 影響評估模型
    • 受影響的關鍵部分
    • 受影響的主要地區
    • 受影響的主要國家

第 13 章：市場趨勢與發展

第 14 章：競爭格局

  • 公司簡介
    • NBC Universal
    • Warner Bros. Discovery, Inc.
    • Walt Disney Company
    • Netflix Inc.,
    • Bertelsmann SE & Co. KGaA
    • Gannett Co., Inc
    • Eros Media World Plc
    • Axel Springer SE Company Details
    • Reliance Industries Limited
    • Comcast Corporation

第 15 章：策略建議/行動計劃

  • 重點關注領域
  • 按類型分類的目標

第16章 關於出版商,免責事項

簡介目錄
Product Code: 15372

The Global Media & Entertainment market was valued at USD 31.45 billion in 2024 and is expected to grow to USD 46.39 billion by 2030 with a CAGR of 7.65% during the forecast period. The Media & Entertainment market is primarily driven by digital transformation and the rapid growth of streaming services. The shift from traditional media formats to digital platforms has revolutionized how consumers access content, with streaming platforms like Netflix, Disney+, and YouTube leading the charge. This digital shift is further fueled by advancements in technology, including 5G, virtual reality (VR), augmented reality (AR), and artificial intelligence (AI), which enable immersive experiences and personalized content. Rising consumer demand for on-demand, interactive, and high-quality content across various devices also contributes to the market's growth. Also, the increasing influence of social media and user-generated content platforms has changed the landscape of entertainment, making it more accessible and diverse. These trends, alongside growing disposable income and a global audience, continue to drive market expansion.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 31.45 Billion
Market Size 2030USD 46.39 Billion
CAGR 2025-20307.65%
Fastest Growing SegmentStreaming Media
Largest MarketNorth America

Key Market Drivers

Rising Usage of Smartphones

The rising usage of smartphones is a significant driver in the global Media & Entertainment market. According to a recent study, as of 2025, around 4.69 billion people possess a smartphone. It is expected to increase to 5.83 billion by 2028. US smartphone users average 3 hours and 45 minutes of daily mobile app use. As smartphones become more ubiquitous worldwide, they have transformed how consumers access and consume media content. With advanced features such as high-resolution screens, powerful processors, and enhanced connectivity, smartphones have become the primary device for watching videos, listening to music, and playing games. The shift towards mobile-centric content consumption has fueled the growth of mobile streaming services, gaming apps, and social media platforms, creating new opportunities for media companies. Mobile streaming platforms like Netflix, Spotify, and YouTube are increasingly optimized for smartphones, offering users on-the-go access to their favorite shows, movies, and music. Also, social media platforms such as Instagram, TikTok, and Facebook have expanded the entertainment experience, allowing users to share content, engage with influencers, and participate in viral trends. This first mobile approach caters to the growing consumer demand for convenient, flexible entertainment options. Also, the growing reliance on mobile gaming has boosted the gaming sector, with millions of users engaging with casual and competitive games on their smartphones. The increasing affordability of smartphones, improved internet connectivity, and the expansion of 5G networks further contribute to the growth of the global Media & Entertainment market, making content more accessible than ever before.

Key Market Challenges

Intense Competition Among Players

Intense competition among players is a significant challenge in the global Media & Entertainment market. As the market becomes increasingly saturated with streaming platforms, content providers, and media companies, standing out and capturing consumer attention has become more difficult. Major players such as Netflix, Amazon Prime Video, Disney+, and Spotify are vying for dominance, while new entrants continue to disrupt the landscape. This intense competition leads to high customer acquisition costs, as companies invest heavily in marketing, promotions, and original content creation to differentiate themselves from competitors. Also, the need to secure exclusive content, such as popular movies, TV shows, or live sports events, further intensifies the competition. Companies must continually innovate and invest in new technology, content offerings, and user experiences to maintain consumer interest and reduce churn rates. The rise of niche streaming services catering to specific interests or regional markets adds another layer of competition, forcing larger platforms to adapt their strategies and expand their content libraries. The increasing fragmentation of the market also challenges media companies' ability to achieve economies of scale, as they must cater to diverse consumer preferences across different regions and devices. In this highly competitive environment, players must constantly evolve and adapt to keep up with shifting consumer behaviour, new technologies, and ever-growing competition.

Key Market Trends

Growing Popularity of Digital Billboards

The growing popularity of digital billboards is a key trend in the global Media & Entertainment market, reshaping how brands engage with audiences in public spaces. Digital billboards offer dynamic, eye-catching displays that allow advertisers to change content in real-time, making them more versatile and effective than traditional static billboards. These digital platforms are not only used for advertising but are increasingly becoming sources of entertainment, displaying music videos, sports highlights, news updates, and interactive content, which attracts a larger audience. The rise of digital billboards is driven by advancements in LED technology, enabling vibrant, high-definition displays that are visible from long distances and in all weather conditions. The ability to integrate real-time data such as weather, social media feeds, and local events makes digital billboards more relevant and engaging. Also, the interactive capabilities of digital billboards, including QR codes and touchscreens, allow consumers to engage directly with content, driving increased consumer interaction and engagement. Also, digital billboards are benefiting from the growth of programmatic advertising, where advertisers can automate the buying and placement of ads based on real-time data, optimizing ad campaigns. This trend is expanding beyond urban centers to suburban areas and transportation hubs, contributing to the broader transformation of outdoor advertising in the Media & Entertainment market.

Key Market Players

  • NBC Universal
  • Warner Bros. Discovery, Inc.
  • Walt Disney Company
  • Netflix Inc.,
  • Bertelsmann SE & Co. KGaA
  • Gannett Co., Inc
  • Eros Media World Plc
  • Axel Springer SE
  • Reliance Industries Limited
  • Comcast Corporation

Report Scope:

In this report, the Global Media & Entertainment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Media & Entertainment Market, By Type:

  • Print Media (Newspaper, Magazine, Billboard, Others)
  • Digital Media (Television, Music & Radio, Others)
  • Streaming Media (OTT and Livestream)

Media & Entertainment Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Media & Entertainment Market.

Available Customizations:

Global Media & Entertainment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customers

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchase Decision

5. Global Media & Entertainment Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type Market Share Analysis (Print Media (Newspaper, Magazine, Billboard, Others), Digital Media (Television, Music & Radio, Others), Streaming Media (OTT and Livestream)) By Regional Market Share Analysis
    • 5.2.2. By Region Market Share Analysis
      • 5.2.2.1. North America Market Share Analysis
      • 5.2.2.2. Europe Market Share Analysis
      • 5.2.2.3. Asia Pacific Market Share Analysis
      • 5.2.2.4. Middle East & Africa Market Share Analysis
      • 5.2.2.5. South America Market Share Analysis
    • 5.2.3. By Top 5 Companies Market Share Analysis, Others (2024)
  • 5.3. Global Media & Entertainment Market Mapping & Opportunity Assessment
    • 5.3.1. By Type Market Mapping & Opportunity Assessment
    • 5.3.2. By Regional Market Mapping & Opportunity Assessment

6. North America Media & Entertainment Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type Market Share Analysis
    • 6.2.2. By Country Market Share Analysis
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Media & Entertainment Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type Market Share Analysis
    • 6.3.2. Canada Media & Entertainment Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type Market Share Analysis
    • 6.3.3. Mexico Media & Entertainment Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type Market Share Analysis

7. Asia Pacific Media & Entertainment Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type Market Share Analysis
    • 7.2.2. By Country Market Share Analysis
  • 7.3. Asia Pacific: Country Analysis
    • 7.3.1. China Media & Entertainment Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type Market Share Analysis
    • 7.3.2. Japan Media & Entertainment Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type Market Share Analysis
    • 7.3.3. India Media & Entertainment Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type Market Share Analysis
    • 7.3.4. Australia Media & Entertainment Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type Market Share Analysis
    • 7.3.5. South Korea Media & Entertainment Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type Market Share Analysis
    • 7.3.6. Indonesia Media & Entertainment Market Outlook
      • 7.3.6.1. Market Size & Forecast
        • 7.3.6.1.1. By Value
      • 7.3.6.2. Market Share & Forecast
        • 7.3.6.2.1. By Type Market Share Analysis

8. Europe Media & Entertainment Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type Market Share Analysis
    • 8.2.2. By Country Market Share Analysis
  • 8.3. Europe: Country Analysis
    • 8.3.1. France Media & Entertainment Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type Market Share Analysis
    • 8.3.2. United Kingdom Media & Entertainment Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type Market Share Analysis
    • 8.3.3. Italy Media & Entertainment Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type Market Share Analysis
    • 8.3.4. Germany Media & Entertainment Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type Market Share Analysis
    • 8.3.5. Spain Media & Entertainment Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type Market Share Analysis

9. South America Media & Entertainment Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type Market Share Analysis
    • 9.2.2. By Country Market Share Analysis
  • 9.3. South America: Country Analysis
    • 9.3.1. Argentina Media & Entertainment Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type Market Share Analysis
    • 9.3.2. Colombia Media & Entertainment Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type Market Share Analysis
    • 9.3.3. Brazil Media & Entertainment Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type Market Share Analysis

10. Middle East & Africa Media & Entertainment Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type Market Share Analysis
    • 10.2.2. By Country Market Share Analysis
  • 10.3. Middle East & Africa: Country Analysis
    • 10.3.1. South Africa Media & Entertainment Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type Market Share Analysis
    • 10.3.2. Saudi Arabia Media & Entertainment Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type Market Share Analysis
    • 10.3.3. UAE Media & Entertainment Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type Market Share Analysis
    • 10.3.4. Turkey Media & Entertainment Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By Type Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Impact of COVID-19 on Global Media & Entertainment Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Region Impacted
    • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. NBC Universal
      • 14.1.1.1. Company Details
      • 14.1.1.2. Products
      • 14.1.1.3. Financials (As Per Availability)
      • 14.1.1.4. Key Market Focus & Geographical Presence
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Management Personnel
    • 14.1.2. Warner Bros. Discovery, Inc.
      • 14.1.2.1. Company Details
      • 14.1.2.2. Products
      • 14.1.2.3. Financials (As Per Availability)
      • 14.1.2.4. Key Market Focus & Geographical Presence
      • 14.1.2.5. Recent Developments
      • 14.1.2.6. Key Management Personnel
    • 14.1.3. Walt Disney Company
      • 14.1.3.1. Company Details
      • 14.1.3.2. Products
      • 14.1.3.3. Financials (As Per Availability)
      • 14.1.3.4. Key Market Focus & Geographical Presence
      • 14.1.3.5. Recent Developments
      • 14.1.3.6. Key Management Personnel
    • 14.1.4. Netflix Inc.,
      • 14.1.4.1. Company Details
      • 14.1.4.2. Products
      • 14.1.4.3. Financials (As Per Availability)
      • 14.1.4.4. Key Market Focus & Geographical Presence
      • 14.1.4.5. Recent Developments
      • 14.1.4.6. Key Management Personnel
    • 14.1.5. Bertelsmann SE & Co. KGaA
      • 14.1.5.1. Company Details
      • 14.1.5.2. Products
      • 14.1.5.3. Financials (As Per Availability)
      • 14.1.5.4. Key Market Focus & Geographical Presence
      • 14.1.5.5. Recent Developments
      • 14.1.5.6. Key Management Personnel
    • 14.1.6. Gannett Co., Inc
      • 14.1.6.1. Company Details
      • 14.1.6.2. Products
      • 14.1.6.3. Financials (As Per Availability)
      • 14.1.6.4. Key Market Focus & Geographical Presence
      • 14.1.6.5. Recent Developments
      • 14.1.6.6. Key Management Personnel
    • 14.1.7. Eros Media World Plc
      • 14.1.7.1. Company Details
      • 14.1.7.2. Products
      • 14.1.7.3. Financials (As Per Availability)
      • 14.1.7.4. Key Market Focus & Geographical Presence
      • 14.1.7.5. Recent Developments
      • 14.1.7.6. Key Management Personnel
    • 14.1.8. Axel Springer SE Company Details
      • 14.1.8.1. Products
      • 14.1.8.2. Financials (As Per Availability)
      • 14.1.8.3. Key Market Focus & Geographical Presence
      • 14.1.8.4. Recent Developments
      • 14.1.8.5. Key Management Personnel
    • 14.1.9. Reliance Industries Limited
      • 14.1.9.1. Company Details
      • 14.1.9.2. Products
      • 14.1.9.3. Financials (As Per Availability)
      • 14.1.9.4. Key Market Focus & Geographical Presence
      • 14.1.9.5. Recent Developments
      • 14.1.9.6. Key Management Personnel
    • 14.1.10. Comcast Corporation
      • 14.1.10.1. Company Details
      • 14.1.10.2. Products
      • 14.1.10.3. Financials (As Per Availability)
      • 14.1.10.4. Key Market Focus & Geographical Presence
      • 14.1.10.5. Recent Developments
      • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

  • 15.1. Key Focus Areas
  • 15.2. Target By Type

16. About Us & Disclaimer