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市場調查報告書
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1627653

全球視訊編碼器市場：預測（2025-2030）

Global Video Encoder Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 131 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預測期內，全球視訊編碼器市場預計將以3.95%的年複合成長率成長，市場規模預計將從2025年的17.04億美元增至2030年的20.67億美元。

視訊編碼器將類比視訊訊號轉換為數位訊號並將其發送到解碼器進行觀看。編碼器連接到攝影機等設備，並且串流透過基於 IP 的網路（例如網際網路、內部網路或 LAN）進行路由，從而允許消費者透過任何 Web 瀏覽器查看即時影像和視訊。視訊編碼器有1通道、2通道、4通道、8通道、16通道等多種，分為單通道編碼器、多通道編碼器。視訊編碼器主要實現線上影片觀看。

對視訊進行編碼可以透過減少傳輸未壓縮視訊所需的頻寬來實現即時串流傳輸。此外，視訊編碼器可以轉換視訊檔案類型，以便將它們發送到各種設備，例如行動電話、筆記型電腦和平板電腦。高度數位化以及全球技術飽和被認為是視訊編碼器市場的主要促進因素，隨著雲端基礎的軟體和雲端串流媒體的越來越多的採用，預計會出現高成長。

視訊編碼器通常用於廣播和監控應用程式中，以廣播公司視訊作品的影格速率，而不是僅在一個通道上串流傳輸所有視訊。編碼器用於安全監控，透過將視訊影像數位化並允許在有限的空間內儲存大量資料。

全球視訊編碼器市場促進因素：

  • 不斷增加的OTT服務預計將在視訊編碼器市場的發展中發揮重要作用。

視訊編碼器市場預計將從 OTT 平台的新興成長中受益匪淺。 Netflix、Amazon Prime 和 Hotstar 等 OTT 平台收視率的增加可能會促進未來幾年視訊編碼器市場的成長。 OTT 內容包括電影和連續劇等視聽內容來源，可直接在行動電話、電視、平板電腦和筆記型電腦等裝置上觀看。 IBEF 預計，2022 年印度視訊 OTT 產業的收益將達到 18 億美元，預計以 Amazon Prime Video、Disney+Hotstar 和 Netflix 為主的線上 OTT 平台的收視率將成長兩倍。

OTT 市場有潛力成長，收視率圖表非常健康。數位消費已達到歷史最高水準並且呈上升趨勢。此外，主要市場參與者發布的視訊編碼器最新產品和新產品數量的增加支持了整體市場的後續成長。例如，2024年7月，領先的視訊編解碼半導體IP解決方案供應商Allegro DVT宣布推出E320視訊編碼器IP，該IP與最近推出的VVC/H.266轉碼器相容。 VVC轉碼器的本質與各種視訊應用有關，例如行動電話、VOD、廣播、OTT串流、視訊會議、螢幕內容、360度、各種可擴展性編碼，由JVET（聯合視訊專家團隊）開發。 E320 視訊編碼器 IP 已準備好滿足解析度、位元率和延遲等行業差距。

全球視訊編碼器市場的地理前景：

  • 北美在視訊編碼器市場佔有很大佔有率。

北美在視訊編碼器市場佔有很大佔有率。這是由於其科技產業、蓬勃發展的媒體和娛樂產業、強大的政府舉措以及技術的快速採用。隨著新技術的採用越來越多，該地區現在在視訊編碼領域擁有強大的基礎設施和勞動力。

此外，對高品質視訊內容的需求如此之高，以至於該地區正在部署先進的視訊編碼解決方案。支持政府在寬頻基礎設施和數位媒體方面的舉措的各種活動也正在推動和加強該地區視訊編碼器市場的成長。

為什麼要購買這份報告？

  • 富有洞察力的分析：獲得涵蓋關鍵和新興地區的深入市場洞察，重點關注客戶細分、政府政策和社會經濟因素、消費者偏好、行業和其他子區隔。
  • 競爭格局：了解世界主要企業採取的策略策略，並了解透過正確的策略滲透市場的潛力。
  • 市場趨勢和促進因素：探索動態因素和關鍵市場趨勢以及它們將如何影響未來的市場發展。
  • 可行的建議：利用洞察力做出策略決策，在動態環境中發現新的業務流和收益。
  • 受眾廣泛：對於新興企業、研究機構、顧問、中小企業和大型企業有用且具有成本效益。

它有什麼用？

產業和市場考慮因素、機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法律規範和影響、新產品開發和競爭影響。

調查範圍

  • 2022年至2030年實際資料和預測
  • 成長機會、挑戰、供應鏈前景、法規結構、顧客行為、趨勢分析
  • 競爭定位、策略和市場佔有率分析
  • 細分市場和區域分析，包括收益成長和預測國家/地區
  • 公司概況（策略、產品、財務狀況、主要發展等）

全球視訊編碼器市場細分分析如下：

按類型

  • 機架安裝類型
  • 獨立式
  • 其他

按頻道

  • 單通道
  • 多通道

按用途

  • pod送
  • 監視

按地區

  • 北美洲
  • 美國
  • 加拿大
  • 墨西哥
  • 南美洲
  • 巴西
  • 阿根廷
  • 其他
  • 歐洲
  • 英國
  • 德國
  • 法國
  • 其他
  • 中東/非洲
  • 沙烏地阿拉伯
  • 以色列
  • UAE
  • 其他
  • 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 台灣
  • 澳洲
  • 其他

目錄

第1章簡介

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要利益

第2章調查方法

  • 研究設計
  • 調查過程

第3章執行摘要

  • 主要發現

第4章市場動態

  • 市場促進因素
  • 市場限制因素
  • 波特五力分析
  • 產業價值鏈分析
  • 分析師觀點

第5章全球視訊編碼器市場：按類型

  • 介紹
  • 機架安裝類型
  • 獨立式
  • 其他

第6章全球視訊編碼器市場：按管道

  • 介紹
  • 單通道
  • 多通道

第7章全球視訊編碼器市場：依應用分類

  • 介紹
  • pod送
  • 監視

第8章全球視訊編碼器市場：按地區

  • 介紹
  • 北美洲
    • 按類型
    • 按頻道
    • 按用途
    • 按國家/地區
  • 南美洲
    • 按類型
    • 按頻道
    • 按用途
    • 按國家/地區
  • 歐洲
    • 按類型
    • 按頻道
    • 按用途
    • 按國家/地區
  • 中東/非洲
    • 按類型
    • 按頻道
    • 按用途
    • 按國家/地區
  • 亞太地區
    • 按類型
    • 按頻道
    • 按用途
    • 按國家/地區

第9章競爭環境及分析

  • 主要企業及策略分析
  • 市場佔有率分析
  • 合併、收購、協議和合作
  • 競爭對手儀表板

第10章 公司簡介

  • Bitmovin Inc.
  • Hikvision
  • IRIS.TV
  • Telestream
  • Pelco Corporate
  • Axis Communications
  • Biamp System
  • CISCO
簡介目錄
Product Code: KSI061612664

The global video encoder market is expected to grow at a compound annual growth rate of 3.95% over the forecast period to reach a market size of US$2.067 billion in 2030, from US$1.704 billion in 2025.

A video encoder converts an analog video signal into a digital signal so that it can be sent to a decoder for viewing. The encoders are attached to a device, for example, to a video camera, and the streams are over an IP-based network such as the internet, intranet, LAN, etc., where consumers can see a live image or video from any web browser. There are many video encoders - 1 channel, 2 channels, 4 channels, 8 channels, 16 channels, and above, as they are mostly classified into single-channel encoders and multiple-channel encoders. Video encoders primarily have enabled online video viewing.

Encoding video makes live streaming possible because it lowers the bandwidth that would be necessary if the uncompressed video were transmitted. In addition, video encoding allows to conversion of the type of video file so that it can be sent to a variety of devices such as mobile phones, laptops, tablets, and so on. The high digitalization along with its worldwide technology saturation, is considered the key driving factor for the global video encoder market, which is predicted to be high by increasingly incorporating cloud-based software and cloud streaming.

Video encoders, which are usually used for broadcasting and surveillance applications, can signal other broadcasters over a number of networks to manage the frame-rate content in video production as opposed to streaming all video over just one channel. Encoders are used in surveillance for security purposes by digitizing video footage and allowing large amounts of data to be stored even in limited space.

Global video encoder market drivers:

  • Increasing OTT services are expected to play a key role in the development of the global video encoder market.

With the emerging growth of an OTT platform, the global video encoder market is predicted to experience significant benefits. The increasing viewership of people indulging in OTT platforms such as Netflix, Amazon Prime, Hotstar, and others is likely to contribute to the video encoder market growth in the coming years. OTT content comprises audio-visual content sources, including movies and series directly viewable on gadgets like mobile, television, tablets, laptops, etc. As per the IBEF, India's video OTT space has the tag of a $1.8 billion revenue generator in 2022, and according to predictions, it will grow to twice that by 2027 with the increase in viewership from online OTT platforms which is dominated by Amazon Prime Video, Disney+ Hotstar, and Netflix.

The market for OTT is potentially growing along with a very healthy viewer graph. Digital consumption has sprung expansion with the best numbers achieved so far. Moreover, the rise in the number of latest and new product launches about video encoders by major market entities propelled the overall growth of the market in the following years. For example, in July 2024, Allegro DVT leading provider of video encoding and decoding semiconductor IP solutions-launched its E320 Video Encoder IP, compatible with the recently introduced VVC/H.266 codec. The nature of the VVC codec concerns a variety of video applications developed by the Joint Video Experts Team (JVET), including mobile telephony, VOD, broadcasting, OTT streaming, video conferencing, screen content, 360-degree, and various scalability coding offerings. The E320 video encoder IP is ready to meet the industry gaps as per resolution, bitrates, and latency.

Global video encoder market geographical outlooks:

  • North America to hold significant shares of the global video encoder market.

North America holds a significant share of the global video encoder market, due to early technology adoption with a strong presence of technology industries, thriving media, and entertainment industry, as well as government initiatives. The growing adoption of new technologies has made the region have a strong infrastructure and workforce in the area of video encoding.

In addition, an extremely high demand for quality video content is causing the deployment of advanced solutions catering to video encoding in the region. Various activities to boost government initiatives in broadband infrastructure and digital media are also an added factor that fuels and strengthens the growth of the video encoder market in the region.

Reasons for buying this report:-

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, other sub- segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape up future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decision to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data & forecasts from 2022 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The global video encoder market is segmented and analyzed as below:

By Type

  • Rack Mounted
  • Standalone
  • Others

By Channel

  • Single Channel
  • Multi-Channel

By Application

  • Broadcasting
  • Surveillance

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • Israel
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Taiwan
  • Australia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline
  • 1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. GLOBAL VIDEO ENCODER MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Rack Mounted
  • 5.3. Standalone
  • 5.4. Others

6. GLOBAL VIDEO ENCODER MARKET BY CHANNEL

  • 6.1. Introduction
  • 6.2. Single Channel
  • 6.3. Multi-Channel

7. GLOBAL VIDEO ENCODER MARKET BY APPLICATION

  • 7.1. Introduction
  • 7.2. Broadcasting
  • 7.3. Surveillance

8. GLOBAL VIDEO ENCODER MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Type
    • 8.2.2. By Channel
    • 8.2.3. By Application
    • 8.2.4. By Country
      • 8.2.4.1. USA
      • 8.2.4.2. Canada
      • 8.2.4.3. Mexico
  • 8.3. South America
    • 8.3.1. By Type
    • 8.3.2. By Channel
    • 8.3.3. By Application
    • 8.3.4. By Country
      • 8.3.4.1. Brazil
      • 8.3.4.2. Argentina
      • 8.3.4.3. Others
  • 8.4. Europe
    • 8.4.1. By Type
    • 8.4.2. By Channel
    • 8.4.3. By Application
    • 8.4.4. By Country
      • 8.4.4.1. United Kingdom
      • 8.4.4.2. Germany
      • 8.4.4.3. France
      • 8.4.4.4. Others
  • 8.5. Middle East and Africa
    • 8.5.1. By Type
    • 8.5.2. By Channel
    • 8.5.3. By Application
    • 8.5.4. By Country
      • 8.5.4.1. Saudi Arabia
      • 8.5.4.2. Israel
      • 8.5.4.3. UAE
      • 8.5.4.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. By Type
    • 8.6.2. By Channel
    • 8.6.3. By Application
    • 8.6.4. By Country
      • 8.6.4.1. China
      • 8.6.4.2. Japan
      • 8.6.4.3. India
      • 8.6.4.4. South Korea
      • 8.6.4.5. Taiwan
      • 8.6.4.6. Australia
      • 8.6.4.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Bitmovin Inc.
  • 10.2. Hikvision
  • 10.3. IRIS.TV
  • 10.4. Telestream
  • 10.5. Pelco Corporate
  • 10.6. Axis Communications
  • 10.7. Biamp System
  • 10.8. CISCO