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1615849

全球視訊編碼器市場規模（按類型、應用、地區、範圍和預測）

Global Video Encoder Market Size By Type (Stand-alone and Rack-mounted), By Application (Surveillance, Broadcast), By Geographic Scope And Forecast

出版日期: 2024年07月17日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

視訊編碼器市場規模及預測

2023 年視訊編碼器市場規模為 14.4 億美元，預計在 2024-2030 年預測期內複合年增長率為 3.60%，到 2030 年將達到 23 億美元。視訊編碼器是一種電子設備或軟體應用程序，可將類比視訊訊號轉換為數位數據，以實現高效傳輸、儲存和播放。該技術在廣播、監控、串流媒體和視訊製作領域發揮著重要作用。

基本上，它是一種壓縮過程，可以減少視訊資料的檔案大小，以便可以由其他裝置管理以進行播放、儲存和傳輸。

視訊消費的不斷增長極大地推動了對創新、高效視訊編碼解決方案的需求。

網路的普及使遷移過程現代化並支援即時和隨選視訊串流，徹底改變了視訊技術。

視訊編碼器有助於使用基於 IP 的網路、Web 瀏覽器或視訊管理軟體連接網路視訊系統和類比閉路電視視訊監控或廣播。因此，各個領域不斷增長的需求預計將推動視訊編碼器市場的擴大。

參考資料

視訊編碼器的世界市場動態

主要推動因素

視訊串流日益普及：

線上影片串流服務、社群媒體平台和電玩遊戲的日益普及創造了對影片內容的巨大需求。因此，對能夠壓縮和有效分發視訊內容的視訊編碼器的需求不斷增長。

視訊壓縮技術的演進：

新演算法和技術的發展正在徹底改變視訊壓縮技術。這些進步有助於提高壓縮效率並保持視訊質量，為視訊編碼器市場創造利潤豐厚的機會。

對基於雲端的視訊編碼的需求不斷增長：

基於雲端的視訊編碼服務具有可擴展性、靈活性和成本效益，這可能會促進其應用。它還允許內容創作者和廣播公司對視訊內容進行編碼，而無需投資昂貴的硬體或軟體。

物聯網 (IoT) 的擴展：

人們對物聯網的認識不斷增強，推動了對視訊編碼器的需求，以對來自安全攝影機和穿戴式裝置等物聯網裝置的視訊串流進行編碼。這正在視訊編碼器市場創造新的商機。

4K 與 8K 影片簡介：

4K 和 8K 視訊的日益普及增加了對支援這些高解析度的視訊編碼器的需求。與傳統高清視訊相比，4K 和 8K 視訊需要更多的頻寬。因此，編碼器對於減少檔案大小、確保播放流暢度起著重要作用。

主要挑戰

遷移過程中的高成本：

HEVC (H.265) 是最新的視訊壓縮技術，比傳統的 MPEG-2 和 MPEG-4 效率更高。從傳統技術過渡到現代標準的成本高昂，並且會引發專利許可和頻寬問題。因此，與遷移相關的成本可能會成為市場成長的挑戰。

視訊編碼標準的複雜性：

視訊編碼器的不斷升級增加了複雜性和運算要求，從而減少了企業和組織的採用。

以高壓縮比維持視訊品質：

在高壓縮期間保持品質的問題對各種行業的視訊編碼器應用提出了重大挑戰。

智慧財產權保護問題：

影片內容通常包含寶貴的智慧財產權 (IP)。因此，編碼器必須採用安全機制來保護智慧財產權並防止未經授權的複製和分發編碼視訊資料。這種擔憂可能會抑制市場成長。

主要趨勢

對 OTT 服務的需求不斷增長：

OTT 服務的日益普及預計將為視訊編碼器市場提供巨大的成長機會。 OTT中利用網路提供音訊和視訊內容進一步強調了編碼器的使用。此外，智慧電視、筆記型電腦和電腦的使用不斷增加也擴大了 OTT 業務並提振市場。

行動視訊串流活動增加：

隨著公司採用數位化和視訊內容分發網路 (CDN)，行動裝置在視訊串流中的使用正在擴大。此外，Facebook 和 YouTube 的日益普及預計將進一步增加行動影片串流活動。這種成長可能會推動市場成長。

Video Encoder Market size was valued at USD 1.44 Billion in 2023 and is projected to reach USD 2.3 Billion by 2030 , growing at a CAGR of 3.60 % during the forecasted period 2024 to 2030. A video encoder is an electronic device or software application that converts analog video signals into digital data for efficient transmission, storage, and playback. This technology plays a vital role in broadcasting, surveillance, streaming and video production sectors.

It is basically a compression process that reduces the size of video data file, making its playback, storage, and transmission manageable on other devices.

Increasing consumption of video substantially drives the demand for innovative and efficient video encoding solutions.

The penetration of the internet has completely revolutionized video technology by modernizing the transitioning process, making real-time and on-demand video streaming possible.

Video encoder helps connect a network video system with an analog CCTV video surveillance or broadcast using IP-based network, web browser, or video management software. Thus, its rising demand in various sectors is projected to fuel the expansion of the Video Encoder Market.

Global Video Encoder Market Dynamics

Key Drivers

Growing Popularity of Video Streaming:

The increasing popularity of online video streaming services, social media platforms, and video games creates a huge demand for video content. This is leading to a growing demand for video encoders to compress and deliver video content efficiently.

Evolution in Video Compression Technology:

With the development of new algorithms and techniques, video compression technology is revolutionizing. Such advancements help improve compression efficiency and maintain video quality, and create resourceful opportunities for the video encoders market.

Rising Demand for Cloud-Based Video Encoding:

The scalability, flexibility, and cost-effectiveness of cloud-based video encoding services is likely to drive its application. It also allows content creators and broadcasters to encode their video content without investing in expensive hardware and software.

Expansion of the Internet of Things (IoT):

Growing awareness about the IoT is spurring the demand for video encoders to encode video streams from IoT devices, such as security cameras and wearable devices. This is creating new opportunities for the Video Encoder Market.

Introduction of 4K and 8K video:

The rising adoption of 4K and 8K video is driving the demand for video encoders with the goal of supporting these higher resolutions. In comparison to conventional HD video, 4K and 8K video require significantly more bandwidth. Thus, encoders play a crucial role in reducing file sizes and ensuring smooth playback.

Key Challenges

High Cost When Transitioning:

The latest video compressing technology, HEVC (H.265) is highly efficient compared to the conventional ones MPEG-2 and MPEG-4. The transitioning from conventional technology to the latest standards proves costly and issues in patent licensing and bandwidth. Thus, the cost associated with the transition is likely to challenge the market growth.

The complexity of Video Encoding Standards:

The constant upgrading of video encoders increases the complexity and computational requirements, thereby lowering its adoption by businesses and organizations.

Maintaining Video Quality at High Compression Ratios:

The Challenge of maintaining quality during high compressions poses a major challenge for the application of video encoders in various businesses.

Issues Associated with Protecting Intellectual Property Rights:

Video content often contains valuable intellectual property (IP). Thus, the encoders need to incorporate secure mechanisms for protecting IP rights and preventing unauthorized copying or distribution of encoded video data. This concern is likely to restrain the growth of the market.

Key Trends

Growing Demand for OTT Services:

The growing popularity of OTT services is projected to create significant growth opportunities for the Video Encoder Market. The use of the internet to provide audio and video content in the OTT, further emphasizes the use of encoders. Also, the rising use of smart TVs, laptops, and computers expands the OTT business, propelling the market.

Rise in Mobile Video Streaming Activities:

The adoption of digitization and video content delivery networks (CDN) by various businesses provides a wider scope for the use of mobiles for video streaming. Also, the growing popularity of Facebook and YouTube is projected to further increase the activity of mobile video streaming. This growth is likely to bolster the growth of the market.

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Global Video Encoder Market Regional Analysis

Asia Pacific

The growing number of terrorist activities and data theft in Asia Pacific drives the demand for surveillance cameras. The increasing use of video surveillance for constant monitoring is projected to bolster the demand for video encoders.

Also, the rising popularity of social networking websites in the region has increased the use of broadcasting services. This is one of the primary factors likely to boost the adoption of video encoders.

The video encoders market in Asia Pacific is anticipated to continue growing at a faster rate during the forecast period.

North America

North America is one of the primary consumers of video encoders and the demand continues to grow in the coming years.

Growing criminal activities and drug pedaling cases in the U.S. is driving the need to install surveillance cameras in public and restricted spaces. This need creates lucrative opportunities for the market in the region.

In addition to this, rising influence of entertainment and media in the region increases the use of OTT services and social networking websites, attributing to the growth of the Video Encoder Market.

Global Video Encoder Market Segmentation Analysis

The Global Video Encoder Market is segmented on the basis of Type, Application, And Geography.

Video Encoder Market, By Type

Stand-alone
Rack-mounted

Based on Type, the global Video Encoder Market is divided into stand-alone and rack-mounted. Rack-mounted video encoders play a significant role when several analog cameras with coaxial connections are involved. Multiple cameras can be connected to and managed by a central rack. Without covering, a video encoder blade performs as a video encoder. The blade must be put in a standard-sized rack to function because it cannot run independently. FA rack offers an expandable and helpful solution. For connecting several video encoder fans, one, four, or six analog cameras can fit on a video encoder blade. The business for rack-mounted video encoders is rapidly expanding due to the widening spectrum of new product introductions.

Video Encoder Market, By Application

Surveillance
Broadcast
Contribution Encoders
Distribution Encoders

Based on Application, the global Video Encoder Market is divided into Surveillance, Broadcast, Contribution Encoder, and Distribution Encoder. The media and entertainment sectors have undergone significant change over the past ten years, opening up many opportunities for traditional broadcasters. In the established media value chain, media is created for a particular channel and then distributed to millions of people worldwide. The most significant change in the broadcasting sector is transmitting media content to any device with an internet connection. Independent of their location, prominent media services are available to individual clients via various devices, including video streaming. The rapid acceptance of different online informational media and the development of high-quality viewing-enabled gadgets like computers and mobile phones are propelling the segment's expansion.

Key Players

The Video Encoder Market is rapidly growing due to continuous innovations from leading players and new market entrants. The global Video Encoder Market is currently led by
Telairity, Hikvision, AB Haivision, Noorsat, VITEC Group, Primecom Technologies, CISCO, Panasonic Security Solutions, Honeywell Security Group, ACTi Corporation, Ateme, Axis Communications, Anvato, Coconut, Cathexis Technologies, Z3 Technologies, Niagara Video Corporation, Beamr, Merit LILIN Ent. Co., Ltd., Dahua Technology, Imagine Communications, Bosch Security Systems, Elecard, MediaKind, Motorola, Matrox, Pelco, CommScope Holding Company, Inc., etc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

In 2020, Motorola acquired Pelco for USD 110 Million with a primary goal of expanding its video encoding business in the coming years.
In June 2021, Motorola developed 2 MPPEG-4 encoders for delivering better HD and SD video services.
In March 2022, Matrox introduced Monarch EDGE 4k/Multi-HD H.264 encoder with remote production and webcasting features. It offers quality up to quad 1920X1080 at 60 fps.
In April 2022, VITEC developed a broad-cast quality openGear (OG) card encoder, HEVC, H.264, the MGW diamond + OG, MPEG-2 encoder with SDI and SMPTE-2110 input with openGear card format, and 4k/multichannel HD.

1 INTRODUCTION OF GLOBAL VIDEO ENCODER MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL VIDEO ENCODER MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL VIDEO ENCODER MARKET, BY TYPE

5.1 Overview
5.2 Standalone
5.3 Rack-mounted

6 GLOBAL VIDEO ENCODER MARKET, BY APPLICATION

6.1 Overview
6.2 Surveillance
6.3 Broadcast
6.4 Others

7 GLOBAL VIDEO ENCODER MARKET, BY GEOGRAPHY

7.1 Overview
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
- 7.2.3 Mexico
7.3 Europe
- 7.3.1 Germany
- 7.3.2 U.K.
- 7.3.3 France
- 7.3.4 Rest of Europe
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Rest of Asia Pacific
7.5 Rest of the World
- 7.5.1 Latin America
- 7.5.2 Middle East and Africa

8 GLOBAL VIDEO ENCODER MARKET COMPETITIVE LANDSCAPE

8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies

9 COMPANY PROFILES

9.1 Telairity
- 9.1.1 Overview
- 9.1.2 Financial Performance
- 9.1.3 Product Outlook
- 9.1.4 Key Developments
9.2 Hikvision
- 9.2.1 Overview
- 9.2.2 Financial Performance
- 9.2.3 Product Outlook
- 9.2.4 Key Developments
9.3 AB Haivision
- 9.3.1 Overview
- 9.3.2 Financial Performance
- 9.3.3 Product Outlook
- 9.3.4 Key Developments
9.4 Noorsat
- 9.4.1 Overview
- 9.4.2 Financial Performance
- 9.4.3 Product Outlook
- 9.4.4 Key Developments
9.5 VITEC Group
- 9.5.1 Overview
- 9.5.2 Financial Performance
- 9.5.3 Product Outlook
- 9.5.4 Key Developments
9.6 Primecom Technologies
- 9.6.1 Overview
- 9.6.2 Financial Performance
- 9.6.3 Product Outlook
- 9.6.4 Key Developments
9.7 CISCO
- 9.7.1 Overview
- 9.7.2 Financial Performance
- 9.7.3 Product Outlook
- 9.7.4 Key Developments
9.8 Panasonic Security Solutions
- 9.8.1 Overview
- 9.8.2 Financial Performance
- 9.8.3 Product Outlook
- 9.8.4 Key Developments
9.9 Honeywell Security Group
- 9.9.1 Overview
- 9.9.2 Financial Performance
- 9.9.3 Product Outlook
- 9.9.4 Key Developments
9.10 ACTi Corporation
- 9.10.1 Overview
- 9.10.2 Financial Performance
- 9.10.3 Product Outlook
- 9.10.4 Key Developments