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1549783

全球視訊編碼器市場：市場佔有率分析、行業趨勢/統計、成長預測（2024-2029）

Video Encoder - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 157 Pages | 商品交期: 2-3個工作天內

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簡介目錄

根據預測，2024年全球視訊編碼器市場規模預計為24.4億美元，2029年達到30.5億美元，在預測期內（2024-2029年）複合年成長率為4.60%。

視訊編碼器市場

主要亮點

  • 由於各種平台上對高品質視訊串流和廣播的需求不斷成長，視訊編碼器市場正在經歷強勁成長。視訊編碼器將視訊訊號轉換為適合透過網際網路和其他網路傳輸的數位格式。該市場的成長是由線上視訊內容消費的增加、OTT 服務的Over-The-Top以及直播串流活動的激增所推動的。社群媒體平台的激增（其中影片內容是關鍵的參與工具）進一步推動了對高級影片編碼解決方案的需求。
  • 技術進步對於塑造視訊編碼器市場至關重要。壓縮演算法的創新，例如 H.265 (HEVC) 和新興的 AV1轉碼器，在保持視訊品質的同時提高壓縮率，促進高效的資料傳輸和儲存。這些進步將支持對 4K 和 8K 視訊解析度不斷成長的需求，這需要更多的頻寬和儲存容量。
  • 此外，整合人工智慧（AI）和機器學習（ML）的硬體編碼器的發展代表了一個重要趨勢。這些整合提高了即時視訊處理能力並最佳化了網路資源。
  • 此外， Cisco、Harmonic 和 Axis Communications (Canon) 等大公司在視訊編碼器市場上處於領先地位。除了這些產業巨頭之外，新興企業也透過創新解決方案掀起波瀾。這些公司正在積極採取合併、收購、聯盟和產品發布等策略，以鞏固其市場地位。特別是，許多公司正在與 OTT服務供應商和廣播公司建立策略聯盟，以利用協同效應效應並擴大客戶範圍。
  • 視訊編碼器市場前景非常廣闊，成長機會巨大。視訊標準的持續發展、5G網路的全球推廣以及對虛擬實境（VR）和擴增實境（AR）等身臨其境型體驗不斷成長的需求將推動進一步的創新和應用。優先考慮研發並快速回應技術變革的公司可能能夠更好地利用新趨勢並保持競爭優勢。
  • 儘管視訊編碼器市場擁有許多成長動力，但出現了一個顯著的障礙，即與硬體視訊編碼器相關的高昂初始成本。這些設備對於將即時影像轉換為廣播或串流媒體的數位格式至關重要，通常需要大量的前期投資。特別是對於小型企業和新興企業來說，這些費用可能是一個主要障礙。由此產生的高成本可能會阻止潛在客戶採用新技術或對現有設置進行現代化改造，從而阻礙市場擴張和創新。此外，這些成本可能對公司的整體投資收益產生直接影響，導致製造商考慮削減成本措施並提供靈活的資金籌措選擇以促進更廣泛的採用，這凸顯了激勵其他人的重要性。

視訊編碼器市場趨勢

影片串流平台的普及推動市場成長

  • Netflix、Amazon Prime 和 YouTube 等影片串流服務的日益普及，增加了人們對高品質、低延遲串流媒體的渴望。因此，這一趨勢正在推動對高級視訊編碼器的需求。這些編碼器的任務是高效壓縮影片、保持品質並確保無縫觀看，尤其是在 4K 和 8K 等要求較高的解析度下。 Inplayer的數據顯示，18.4%的OTT用戶年齡在25歲至29歲之間，11.5%的用戶年齡在30歲至36歲之間。值得注意的是，大約 15% 的 OTT 用戶年齡在 17 歲以下。
  • 用戶生成和專業內容的興起帶動了串流影片製作的繁榮。因此，對高效影片編碼解決方案的需求不斷增加。這些解決方案對於增加內容量、快速上傳和確保無縫串流媒體體驗至關重要。這一趨勢是視訊編碼器市場的主要促進因素。
  • 此外，活動、遊戲、體育和社交媒體中即時串流媒體的激增增加了對即時視訊編碼解決方案的需求，並推動了視訊編碼器市場的發展。快速處理即時內容並最大限度地減少延遲的編碼器對於提供流暢且引人入勝的觀看體驗至關重要。
  • 此外，智慧型手機、平板電腦和智慧型電視上影片串流使用量的快速成長凸顯了對自我調整視訊編碼的需求。編碼器對於將影片調整為各種螢幕大小和網路速度至關重要，並且正在推動影片編碼器市場的發展。

預計亞太地區將佔據最大的市場佔有率

  • 中國地面電波地面電視廣播的出現改善了現有服務並為新應用鋪平了道路。 DTT 廣播標準可實現 HDTV 和多個 SDTV 節目的廣域固定接收。新服務還包括行動、穿戴式和高速應用程式。
  • 中國政府也努力改善人們的觀看體驗，並鼓勵主要城市開始免費提供地面電波高清電視廣播內容。這將有助於推動數位地面廣播市場和整個高清電視行業的成長，包括高清平板、晶片組、發送器、軟體和內容製作。
  • 隨著Netflix、亞馬遜和Disney+Hotstar等OTT服務對原創和收購內容進行投資，訂閱視訊點播將佔OTT總收入的93%，到2024年將佔印度的30.7%，達到27億美元。截至 2024 年 1 月，YouTube 已吸引了 4.62 億用戶，觀看人數使美國相形見絀，成為印度領先的影片平台。
  • 韓國公司正在開發視訊編碼器解決方案並引領廣播和串流媒體市場。例如，KT公司在訂閱觀看和管理方面領先韓國付費電視服務產業，其在DTH領域佔據主導地位，在IPTV領域佔據主導地位，佔據最大佔有率。
  • 近年來，由於技術的進步，能夠錄製和顯示比高清電視（HDTV）解析度更高的4K影像的相機、顯示器和平板電腦等設備迅速普及。隨著這些設備變得越來越普遍，日本對透過廣播和網路分發傳輸高清影像的下一代影像編碼的期望越來越高。 4K電視正在普通家庭中普及，各大電視製造商也推出了許多型號。

視訊編碼器產業概況

視訊編碼器市場競爭激烈，Harmonic Inc.、CommScope Holding Company Inc. 和 MediaKind 等領先公司不斷增強能力以保持競爭力。這些公司策略性地專注於產品創新、併購、收購和合作夥伴關係，以使其產品系列多樣化並擴大其全球足跡。

  • 2024 年 1 月，主要企業Arcturus 宣布更新其 HoloSuite 工具組。此更新引入了一種新穎的方法，可讓您向遊戲引擎無縫交付輕量級、可擴展的體積影像。 Arcturus 為虛擬製作團隊和遊戲開發人員提供支援。使用者可以在不犧牲資料品質的情況下使用更多的體積字元來豐富他們的數位景觀。
  • 2023 年 11 月，影像和音訊轉碼器技術專家 MainConcept 宣布發布適用於 OTT 和電視廣播工作流程的最新版本即時編碼應用程式。新版的Live Encoder 3.4支援VVC/H.266和MPEG-5 LCEVC轉碼器。

其他好處：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 視訊轉碼器分析與演進
  • VVC核准的公司/法人公司名單
  • 為 VVC 標準做出貢獻的公司名單
  • COVID-19 對市場的影響
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買方議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第5章市場動態

  • 市場促進因素
    • 視訊串流平台日益普及
    • 輕鬆整合硬體編碼器和攝影機
    • 雲端視訊編碼技術帶動需求
  • 市場挑戰
    • 硬體視訊編碼器的初始成本較高

第6章 市場細分

  • 按用途
    • 付費電視
      • 有線視訊編碼器
      • 衛星視訊編碼器
      • IPTV視訊編碼器
    • 廣播/數位地面電視 (DTT)
      • 貢獻視訊編碼器
      • 回程傳輸分配視訊編碼器
      • DTT 視訊編碼器
    • 安全和監視
  • 按地區
    • 美洲
      • 美國
      • 加拿大
      • 巴西
      • 墨西哥
      • 其他領域
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 俄羅斯
      • 波蘭
      • 其他歐洲國家
    • 亞太地區
      • 中國
      • 印度
      • 韓國
      • 日本
      • 其他亞太地區
    • 中東/非洲
      • 土耳其
      • 以色列
      • 阿拉伯聯合大公國
      • 沙烏地阿拉伯
      • 南非
      • 其他中東/非洲

第7章 競爭格局

  • 公司簡介
    • Harmonic Inc.
    • Commscope Holding Company Inc.
    • MediaKind
    • Cisco Systems Inc.
    • Imagine Communications
    • Z3 Technology
    • ATEME
    • Adtec Digital
    • Telairity（VITEC）
    • Axis Communications AB（Canon Inc.）

第8章投資分析

第9章市場的未來

簡介目錄
Product Code: 91670

The Video Encoder Market size is estimated at USD 2.44 billion in 2024, and is expected to reach USD 3.05 billion by 2029, growing at a CAGR of 4.60% during the forecast period (2024-2029).

Video Encoder - Market

Key Highlights

  • The video encoder market is witnessing strong growth, driven by the rising demand for high-quality video streaming and broadcasting across various platforms. Video encoders convert video signals into digital formats suitable for transmission over the Internet or other networks. This market's expansion is fueled by the increasing consumption of online video content, the proliferation of over-the-top (OTT) services, and the surge in live-streaming activities. The widespread adoption of social media platforms, where video content is a key engagement tool, further propels the demand for advanced video encoding solutions.
  • Technological advancements are pivotal in shaping the video encoder market. Innovations in compression algorithms, such as H.265 (HEVC) and the emerging AV1 codec, enhance compression rates while maintaining video quality, facilitating efficient data transmission and storage. These advancements support the increasing demand for 4K and 8K video resolutions, which require significantly more bandwidth and storage capacity.
  • Additionally, the development of hardware encoders that integrate artificial intelligence (AI) and machine learning (ML) represents a significant trend. These integrations improve real-time video processing capabilities and optimize network resources.
  • Moreover, major players such as Cisco Systems Inc., Harmonic Inc., and Axis Communications AB (Canon Inc.) lead the pack in the video encoder market. Alongside these industry stalwarts, newer firms are making waves with innovative solutions. These players are actively pursuing strategies like mergers, acquisitions, partnerships, and product launches to bolster their market positions. Notably, many are forging strategic ties with OTT service providers and broadcasters, seeking to tap into synergies and broaden their customer reach.
  • The video encoder market exhibits a highly promising outlook with significant growth opportunities. The ongoing evolution of video standards, the global deployment of 5G networks, and the increasing demand for immersive experiences, such as virtual reality (VR) and augmented reality (AR), are set to drive further innovations and applications. Companies prioritizing research and development and swiftly adapting to technological shifts will be well-positioned to capitalize on emerging trends and maintain their competitive advantage.
  • While the video encoder market boasts numerous growth drivers, a notable hurdle emerges in the form of the steep initial costs associated with hardware video encoders. These devices, pivotal for transforming raw video into digital formats for broadcasting and streaming, often demand a significant upfront investment. This financial outlay can pose a formidable obstacle, especially for smaller enterprises and startups. The resulting high costs may dissuade potential customers from embracing new technologies or modernizing their existing setups, constraining market expansion and stifling innovation. Moreover, these expenses can directly impact a company's overall return on investment, underscoring the importance for manufacturers to explore cost-cutting measures or offer flexible financing options to spur wider adoption.

Video Encoder Market Trends

Increasing Popularity of Video Streaming Platforms is Expected to Drive the Market Growth

  • The rising popularity of video streaming services such as Netflix, Amazon Prime, and YouTube has heightened the appetite for high-quality, low-latency streaming. Consequently, this trend drives the demand for advanced video encoders. These encoders are tasked with compressing videos efficiently, maintaining quality, and guaranteeing seamless viewing, especially at resolutions as demanding as 4K and 8K. According to Inplayer, among OTT users, 18.4% fall in the 25 - 29 age bracket, with 11.5% in the 30 - 36 range. Notably, approximately 15% of OTT users are under 17 years old.
  • The rise of user-generated and professional content has led to a boom in video production for streaming. Consequently, there is a growing demand for efficient video encoding solutions. These solutions are crucial for increasing content volume, ensuring swift uploads, and seamless streaming experiences. This trend serves as a significant driver of the video encoder market.
  • Moreover, the surge in live streaming across events, gaming, sports, and social media has heightened the need for real-time video encoding solutions, driving the video encoder market. Encoders that can process live content swiftly, ensuring minimal delays, are pivotal for delivering a smooth and engaging viewer experience.
  • Also, the surge in smartphone, tablet, and smart TV usage for video streaming has underscored the necessity for adaptive video encoding. Encoders, pivotal for tailoring videos to diverse screen sizes and network speeds, are driving the video encoder market.

Asia-Pacific is Expected to Hold the Largest Market Share

  • The advent of terrestrial digital television broadcasting in China has improved existing services and paved the way for new applications. The DTT broadcast standard enables wide-area fixed reception on HDTV and multiple SDTV programs. New services also include mobile, wearable, and high-speed applications.
  • The Chinese government is also working to improve people's viewing experience, and China encouraged major cities to start offering free terrestrial HDTV broadcast content. This helps drive growth in the digital terrestrial market and the HDTV industry as a whole, including high-definition flat panels, chipsets, transmitters, software, and content creation.
  • Investments by OTT services like Netflix, Amazon, and Disney+ Hotstar in original and acquired content will enable subscription video-on-demand to make up 93% of the total OTT revenue, increasing to 30.7% by 2024, amounting to USD 2.7 billion in India. By January 2024, YouTube emerged as the leading video platform in India, attracting 462 million users, significantly outpacing the United States in viewership.
  • South Korean organizations are developing video encoder solutions to drive the broadcasting and streaming market. For example, KT Corp. is driving the pay TV services industry in South Korea regarding subscriptions and supervision, owing to its monopoly in the DTH segment and strong position in the IPTV segment, where it has the greatest share.
  • In recent years, technological advances have led to the rapid spread of devices such as cameras, displays, and tablets that can record and display 4K video in higher resolution than high-definition televisions (HDTVs). With the proliferation of these devices, expectations are rising for next-generation video encoding for delivering HD video over broadcast and network delivery in Japan. 4K TVs are becoming increasingly popular in the home, and many models are available from major TV manufacturers.

Video Encoder Industry Overview

The video encoder market is highly competitive, with major players like Harmonic Inc., CommScope Holding Company Inc., and MediaKind continuously enhancing their capabilities to maintain a competitive edge. These companies strategically focus on product innovations, mergers, acquisitions, and partnerships to diversify their product portfolios and expand their global footprint.

  • In January 2024, Arcturus, a key player in volumetric video technology, unveiled an update for its HoloSuite toolset. This update introduces a novel approach, enabling the seamless delivery of lightweight, scalable volumetric video to game engines. Arcturus empowers not just virtual production teams but also game developers. Users can now enrich their digital landscapes with more volumetric characters without compromising on data quality.
  • In November 2023, MainConcept, a video and audio codec technology specialist, announced the release of the latest version of its real-time encoding application for OTT and TV broadcasting workflows. The new version, Live Encoder 3.4, supports VVC/H.266 and MPEG-5 LCEVC codecs.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Analysis of Video Codecs and Their Evolution
  • 4.3 List of VVC-approved and Incorporated Companies
  • 4.4 List of Companies Contributing to the VVC Standard
  • 4.5 Impact of COVID-19 on the Market
  • 4.6 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Popularity of Video Streaming Platforms
    • 5.1.2 Easy Integration of Hardware Encoders with Video Cameras
    • 5.1.3 Cloud Video Encoding Technology to Drive the Demand
  • 5.2 Market Challenges
    • 5.2.1 High Initial Cost of Hardware Video Encoder

6 MARKET SEGMENTATION

  • 6.1 By Application
    • 6.1.1 Pay TV
      • 6.1.1.1 Cable Video Encoder
      • 6.1.1.2 Satellite Video Encoder
      • 6.1.1.3 IPTV Video Encoder
    • 6.1.2 Broadcast and Digital Terrestrial Television (DTT)
      • 6.1.2.1 Contribution Video Encoder
      • 6.1.2.2 Backhaul and Distribution Video Encoder
      • 6.1.2.3 DTT Video Encoder
    • 6.1.3 Security and Surveillance
  • 6.2 By Geography
    • 6.2.1 Americas
      • 6.2.1.1 United States
      • 6.2.1.2 Canada
      • 6.2.1.3 Brazil
      • 6.2.1.4 Mexico
      • 6.2.1.5 Rest of the Americas
    • 6.2.2 Europe
      • 6.2.2.1 Germany
      • 6.2.2.2 United Kingdom
      • 6.2.2.3 France
      • 6.2.2.4 Russia
      • 6.2.2.5 Poland
      • 6.2.2.6 Rest of Europe
    • 6.2.3 Asia-Pacific
      • 6.2.3.1 China
      • 6.2.3.2 India
      • 6.2.3.3 South Korea
      • 6.2.3.4 Japan
      • 6.2.3.5 Rest of Asia-Pacific
    • 6.2.4 Middle East and Africa
      • 6.2.4.1 Turkey
      • 6.2.4.2 Israel
      • 6.2.4.3 United Arab Emirates
      • 6.2.4.4 Saudi Arabia
      • 6.2.4.5 South Africa
      • 6.2.4.6 Rest of Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Harmonic Inc.
    • 7.1.2 Commscope Holding Company Inc.
    • 7.1.3 MediaKind
    • 7.1.4 Cisco Systems Inc.
    • 7.1.5 Imagine Communications
    • 7.1.6 Z3 Technology
    • 7.1.7 ATEME
    • 7.1.8 Adtec Digital
    • 7.1.9 Telairity (VITEC)
    • 7.1.10 Axis Communications AB (Canon Inc.)

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET