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商品編碼

1627852

運動科技市場：未來預測（2025-2030）

Sports Technology Market - Forecasts from 2025 to 2030

出版日期: 2024年12月16日 | 出版商:

Knowledge Sourcing Intelligence | 英文 140 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計體育科技市場規模將從 2025 年的 456.23 億美元成長至 2030 年的 872.09 億美元，複合年成長率為 13.84%。

體育技術涉及使用和整合軟體或實體設備等技術，以幫助提高和衡量運動表現。廣播公司還可以利用這些技術來增強全球觀眾的觀看體驗，從而提高他們的體育收益。

體育產業收益的增加是推動市場向前發展的主要因素之一。國際足球總會（FIFA）在年度報告中表示，該組織2023年的總收入將達到約11.69億美元，其中約2.6722億美元來自電視轉播權，4.55916億美元來自行銷權。隨著全球體育收益的成長，用於改善觀看體驗和比賽準確性的技術投資將大幅成長。

體育技術的成長源於利用整合技術來增加體育賽事中球迷參與度的重要性日益增加。此外，隨著已開發經濟體和新興經濟體體育聯盟文化的發展，智慧體育場領域的商機將大幅擴大。此外，具有嵌入式軟體和媒體播放機的4K 數位看板顯示器預計將增加對這些顯示器的需求，因為它們為客戶提供了經濟實惠的超高清數位電子看板解決方案。

推動體育科技市場成長的因素

體育賽事收視率增加

推動全球體育科技市場成長的主要因素之一是體育運動的日益普及。國際足總世界盃、板球世界盃、奧運、NFL 等許多賽事吸引了來自世界各地的觀眾。隨著足球、板球、棒球和網球等運動的收視率不斷上升，委員會的投入也不斷增加，從而推動了該行業對先進技術的需求。

隨著直播技術的引入，體育賽事的全球收視率大幅提升。國際足球聯合會（FIFA）在報告稱，2022年國際足總世界盃決賽在法國共吸引了總合2408萬名觀眾，而在美國則吸引了約2600萬名觀眾。在中東和北非地區，收視率達2.4279億。

體育科技市場的地理展望

預計北美體育科技市場將顯著成長。

蓬勃發展的體育產業正在為北方的智慧體育場、人群情緒分析和電子競技等面向未來的技術創造新的商機。根據國家，該區域市場分為美國、加拿大和墨西哥。由於對改善體育分析的持續投資，美國預計將佔據相當大的市場佔有率。

作為世界上最大的經濟體之一，美國處於創新和推動創新的投資的前沿。該經濟專注於最佳化各領域的先進解決方案的使用，為人工智慧、VR/AR 等新興技術提供新範式，並為高階分析提供支援。

在競爭格局變化的推動下，經濟中的體育文化蓬勃發展，並推動運動員遷移以滿足新的需求。此外，運動傷害的增加進一步增加了對現代解決方案的需求，以追蹤和分析運動員的表現並防止過度壓力的風險。

根據美國國家安全委員會的數據，2023年運動相關傷害比2022年增加了2%，而籃球相關傷害則增加了6.05%。 15至24歲年齡層的受傷率最高，90％的受傷者被救護車送往醫院。

此外，穿戴式裝置數位電子看板等技術創新也透過配備支援進階分析的先進感測器來提升玩家的表現。此外，政府支持的投資和加強體育領域人工智慧的計劃以及隨後對智慧體育場的投資進一步推動了該地區的市場成長。

為什麼要購買這份報告？

深刻分析：獲得深入的市場洞察，涵蓋主要地區和新興地區，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直行業和其他子區隔。
競爭格局：了解全球主要企業所採用的策略策略，並了解正確策略帶來的潛在市場滲透率。
市場促進因素和未來趨勢：探索動態因素和關鍵市場趨勢以及它們將如何影響市場的未來發展。
可行的建議：利用洞察力進行策略決策，在動態環境中開闢新的業務流和收益。
適合廣泛的用戶：對於新興企業、研究機構、顧問公司、中小企業和大型企業來說，它都是實用且具有成本效益的。

它有什麼用途？

產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本支出決策、法律規範與影響、新產品開發、競爭影響

分析範圍

歷史資料與預測（2022-2030）
成長機會、挑戰、供應鏈前景、法規結構、顧客行為、趨勢分析
競爭對手定位、策略與市場佔有率分析
按部門和地區（國家）分類的收益成長和預測分析
公司簡介（策略、產品、財務資訊、主要趨勢等）

體育科技市場分為以下幾個部分：

按類型

穿戴式裝置
數位電子看板
智慧體育場
體育分析
服務

按運動分類

足球
籃球
網球
蟋蟀
其他

按地區

北美洲
美國
加拿大
墨西哥
南美洲
巴西
阿根廷
其他
歐洲
德國
法國
英國
其他
中東和非洲
沙烏地阿拉伯
UAE
其他
亞太地區
中國
印度
日本
韓國
其他

Sports technology involves the use and integration of technologies, like software or physical devices, that help to improve and measure the performance of athletics. Broadcasters also use these technologies to boost the viewing experience of the global audience, which in return can boost the revenue of the sports sector.

The increasing revenue generation in the sports sector is among the major factors propelling the market forward. Federation Internationale de Football Association or FIFA, in its annual report, stated that in 2023, the organization's total revenue amounted to about US$1,169 million, in which about US$267.220 million was earned through television broadcasting rights and US$455.916 million was accounted for marketing rights. With the increasing revenue of the sports sector globally, the investments in technology to improve the viewership experience and accuracy of the game will expand significantly.

The growth of sports technology is attributed to the increasing importance of utilizing integrated technologies to enhance fan engagement at sporting events. Moreover, businesses in the smart stadium sector should see a large increase in opportunity due to the developing sports league culture in developed and emerging economies. Additionally, because 4K digital sign displays with embedded software and media players give customers an affordable Ultra HD digital signage solution, demand for these displays is expected to increase.

Sports technology market growth drivers

Growing Sports Viewership

One of the major factors driving the sports technology market's growth globally is the increasing popularity of sports. Leagues and sporting events are among the most common and most watched entertainment sources, with many events like the FIFA World Cup, Cricket World Cup, Olympics, and NFL attracting huge amounts of global viewership. With the rising sports viewership for certain types, like soccer, cricket, baseball, and tennis, among many others, the investment by the organizing committees increases, pushing the need for advanced technologies in the industry.

The global viewership of sports events grew massively with the introduction of live-streaming technologies. International Federation of Association Football (FIFA), in its report, stated that during the 2022 FIFA World Cup, the final game attracted a total of 24.08 million average audience in France, whereas about 26 million audience were attracted in the USA. In Pan-Middle East & North Africa, the audience share reached 242.79 million.

Sports technology market Geographical outlook

The North American region is expected to witness significant growth in the sports technology market.

The booming sports industry has established new opportunities for future-oriented technologies such as smart stadiums, crowd sentiment analysis, and eSports in North America. Country-wise, the regional market is analyzed into the United States, Canada, and Mexico. The US will account for a considerable market share fuelled by the ongoing investment to improve sports analytics.

As one of the major economies globally, the United States stands at the forefront of innovations and investments to bolster the same. The economy is emphasizing optimizing the usage of advanced solutions in various sectors, which has provided a new framework for modern technologies such as Artificial Intelligence, VR & AR to bolster advanced analytics.

The sports culture in the economy is booming, fueled by the changing competitive landscape, which has propelled the athlete transition to meet new demands. Moreover, the growing prevalence of sports injuries has further augmented the demand for modern solutions that would assist in tracking and analyzing the player's performance, thereby preventing the risk of overload.

According to America's National Safety Council, in 2023, sports-related injuries witnessed a 2% growth in 2022, with basketball-related injuries signifying a 6.05% growth. Likewise, the same source also specified that people aged between 15 and 24 years had the highest injury rate, with 90% of the injury victims being treated in an emergency.

Moreover, technological breakthroughs such as wearables and digital signage are also improving a player's performance, as they are equipped with advanced sensors that bolster advanced analytics. Furthermore, government-backed investments and schemes to bolster AI in the sports sector, followed by investments in smart stadiums are also additional driving factors for the regional market growth.

Reasons for buying this report:-

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, other sub- segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape up future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decision to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data & forecasts from 2022 to 2030
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The Sports Technology Market is analyzed into the following segments:

By Type

Wearable Device
Digital Signage
Smart Stadium
Sports Analytics
Services

By Sports

Soccer
Basketball
Tennis
Cricket
Others

By Geography

North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
Germany
France
United Kingdom
Others
Middle East and Africa
Saudi Arabia
UAE
Others
Asia Pacific Region
China
India
Japan
South Korea
Others

1. INTRODUCTION

1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base and Forecast Years Timeline
1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

2.1. Research Design
2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

4. MARKET DYNAMICS

4.1. Market Drivers
4.2. Market Restraints
4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers
- 4.3.2. Bargaining Power of Buyers
- 4.3.3. The Threat of New Entrants
- 4.3.4. Threat of Substitutes
- 4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
4.5. Analyst View

5. SPORTS TECHNOLOGY MARKET BY TYPE

5.1. Introduction
5.2. Wearable Device
5.3. Digital Signage
5.4. Smart Stadium
5.5. Sports Analytics
5.6. Services

6. SPORTS TECHNOLOGY MARKET BY SPORTS

6.1. Introduction
6.2. Soccer
6.3. Basketball
6.4. Tennis
6.5. Cricket
6.6. Others

7. SPORTS TECHNOLOGY MARKET BY GEOGRAPHY

7.1. Introduction
7.2. North America
- 7.2.1. By Type
- 7.2.2. By Sports
- 7.2.3. By Country
  - 7.2.3.1. United States
  - 7.2.3.2. Canada
  - 7.2.3.3. Mexico
7.3. South America
- 7.3.1. By Type
- 7.3.2. By Sports
- 7.3.3. By Country
  - 7.3.3.1. Brazil
  - 7.3.3.2. Argentina
  - 7.3.3.3. Others
7.4. Europe
- 7.4.1. By Type
- 7.4.2. By Sports
- 7.4.3. By Country
  - 7.4.3.1. Germany
  - 7.4.3.2. France
  - 7.4.3.3. United Kingdom
  - 7.4.3.4. Others
7.5. Middle East and Africa
- 7.5.1. By Type
- 7.5.2. By Sports
- 7.5.3. By Country
  - 7.5.3.1. Saudi Arabia
  - 7.5.3.2. UAE
  - 7.5.3.3. Others
7.6. Asia Pacific
- 7.6.1. By Type
- 7.6.2. By Sports
- 7.6.3. By Country
  - 7.6.3.1. China
  - 7.6.3.2. India
  - 7.6.3.3. Japan
  - 7.6.3.4. South Korea
  - 7.6.3.5. Others