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市場調查報告書

商品編碼

1627903

全球資料仲介市場：未來預測（2025-2030 年）

Global Data Broker Market - Forecasts from 2025 to 2030

出版日期: 2024年12月13日 | 出版商:

Knowledge Sourcing Intelligence | 英文 141 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

資料仲介市場預計將以 7.29% 的複合年成長率成長，從 2025 年的 4,339.36 億美元成長到 2030 年的 6,165.41 億美元。

資料仲介是一家透過網路合法收集用戶資訊的公司，然後將這些資料提供給各行各業的公司，幫助他們制定新的行銷策略。全球社群媒體用戶數量的快速成長，加上行動裝置的普及率不斷提高，產生了越來越多的消費者資料，而這些數據對於獲得商業優勢至關重要。

此外，物聯網在各行業的滲透率不斷提高以及全球連網設備數量的不斷增加也被認為是預測期內促進市場成長的主要因素之一。

此外，2023 年 6 月，歐盟委員會發布了數位時代的付款和金融業現代化計畫。新法規加強了消費者安全，增加了電子付款市場的競爭，並使客戶能夠安全地交換資料並獲得更好、更實惠的金融服務和產品。這些計劃優先考慮客戶利益、競爭、安全和信任。歐盟委員會表示，付款服務業務正在發生重大變化。例如，到 2023 年下半年，信用轉帳將佔非現金付款的 21%，卡片付款56%，直接扣款將佔 15%，電子貨幣付款6%。

資料仲介市場成長動力

針對性行銷的需求不斷成長，促進了資料仲介市場的擴張。

由於對重點行銷的需求不斷增加，資料仲介行業正在經歷巨大的市場力量，推動客戶參與策略和業務績效發生巨大變化。隨著技術進步推動消費者偏好的變化，企業現在更加重視客製化廣告，以接觸盡可能多的客戶，無論這是為了推動客戶獲取還是提高客戶忠誠度。

此外，資料收集服務收集的大型資料集使企業能夠利用客戶行為、偏好和購買模式。除了加強您的品牌和消費者之間的關係之外，這種客製化策略還可以提高轉換率和行銷宣傳活動的投資收益（ROI）。例如，Meta 等知名公司在消費者資料仲介市場中發揮關鍵作用。定向廣告帶來巨額利潤，凸顯了這些仲介的內在價值，他們為公司提供消費者資料以及有關客戶購買習慣、偏好和偏好的關鍵資訊。

資料仲介市場的地理展望

預測期內，北美將呈現指數級成長。

該地區經濟繁榮，設計合理，許多跨國公司涉足科技、貿易、醫療保健和金融等各個領域。由於產生大量資料，上述行業通常需要資料仲介服務；競爭格局、市場趨勢和消費行為都需要評估。

此外，北美為資料仲介提供了有利的法規環境，在資料經濟蓬勃發展的背景下培養了企業家精神和創造力。此外，北美的創新文化和對新興技術的早期採用支持了資料仲介服務的持續發展和成長，使其成為資料經濟國家中的全球領導者。

為什麼要購買這份報告？

深刻分析：獲得深入的市場洞察，涵蓋主要地區和新興地區，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直行業和其他子區隔。
競爭格局：了解全球主要企業所採用的策略策略，並了解正確策略帶來的潛在市場滲透率。
市場促進因素和未來趨勢：探索動態因素和關鍵市場趨勢以及它們將如何影響市場的未來發展。
可行的建議：利用洞察力進行策略決策，在動態環境中開闢新的業務流和收益。
適合廣泛的用戶：對於新興企業、研究機構、顧問公司、中小企業和大型企業來說，它都是實用且具有成本效益的。

它有什麼用途？

產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本支出決策、法律規範與影響、新產品開發、競爭影響

分析範圍

歷史資料與預測（2022-2030）
成長機會、挑戰、供應鏈前景、法規結構、顧客行為、趨勢分析
競爭對手定位、策略與市場佔有率分析
按部門和地區（國家）分類的收益成長和預測分析
公司簡介（策略、產品、財務資訊、主要趨勢等）

Data brokers are the companies that collect the information of users through the internet legally and further, provide this data to various companies operating across different industry verticals for the development of new marketing strategies. The burgeoning number of social media users worldwide, coupled with the high penetration of mobile devices, is further generating huge amounts of consumer data, which is considered to be important for attaining business advantages.

Furthermore, the growing penetration of IoT across different industries and the growing number of connected devices worldwide is considered to be one of the key factors that are anticipated to supplement the market growth throughout the forecast period.

Moreover, In June 2023, the European Commission unveiled plans to modernize payments and the larger financial industry for the digital era. The new regulations enacted enhanced consumer safety boosted competition in the electronic payments market and enabled customers to securely exchange their data to access a greater array of more affordable and superior financial services and products. The interests of customers, competition, security, and trust were prioritized in these plans. According to the European Commission, there has been a considerable shift in the payment services business. For instance, in the second half of 2023, credit transfers made up 21% of all non-cash payments, card payments made up 56%, direct debits made up 15%, and e-money payments made up 6%.

Data broker market growth drivers

Increasing demand for targeted marketing is contributing to the global data broker market expansion

The data broker industry is experiencing a major market force that is resulting in drastic changes in customer engagement strategies and business results due to the increased demand for focused marketing. Given recent shifts in consumer preferences alongside technological advancements, businesses now lay more emphasis on tailored advertising to reach out to as many clients as possible, including promoting client gains and enhancing customer loyalty.

Further, the use of large data sets gathered by data collecting services enables companies to use customer behaviours, preferences, and buying patterns. In addition to strengthening brand-consumer relationships, this customized strategy increases conversion rates and the return on investment (ROI) of marketing campaigns. For instance, Meta and other famous companies are important actors in the market of data brokers for consumers who target advertisements at specific audiences with caution. Targeted ads bring enormous profits that underline the intrinsic value of consumer data and such brokers who contribute vital information about the purchasing habits, tastes, and preferences of clients to businesses.

Global data broker market geographical outlook

North America is witnessing exponential growth during the forecast period.

The region harbours a prosperous, intelligently designed economy characterized by the prominent existence of numerous international companies in various sectors such as technology, trade, health, and finances. Due to the production of massive data volumes, data broker services are frequently required in these sectors; competitive environments, market trends, and consumer behaviour must all be evaluated.

Further, North America provides a regulatory environment that allows data brokerage to thrive, thereby promoting entrepreneurship and creativity within an economy that thrives on data. Furthermore, the innovative culture and early adoption of emerging technologies in North America support the ongoing development and growth of data broker services, establishing the region as a global leader in the data economy.

Reasons for buying this report:-

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, other sub- segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape up future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decision to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data & forecasts from 2022 to 2030
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The global data broker market is segmented and analyzed as follows:

By Data Type

Consumer Data
Business Data

By End-User

BFSI
Retail
Automotive
Construction
Others

By Geography

North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
UK
Germany
France
Spain
Others
Middle East and Africa
Saudi Arabia
UAE
Israel
Others
Asia Pacific
Japan
China
India
South Korea
Indonesia
Thailand
Others

1. INTRODUCTION

1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base and Forecast Years Timeline
1.8. Key Benefits to the Stakeholder

2. RESEARCH METHODOLOGY

2.1. Research Design
2.2. Research Processes

3. EXECUTIVE SUMMARY

3.1. Key Findings
3.2. CXO Perspective

4. MARKET DYNAMICS

4.1. Market Drivers
4.2. Market Restraints
4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers
- 4.3.2. Bargaining Power of Buyers
- 4.3.3. Threat of New Entrants
- 4.3.4. Threat of Substitutes
- 4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
4.5. Analyst View

5. GLOBAL DATA BROKER MARKET BY DATA TYPE

5.1. Introduction
5.2. Consumer Data
5.3. Business Data

6. GLOBAL DATA BROKER MARKET BY END-USER

6.1. Introduction
6.2. BFSI
6.3. Retail
6.4. Automotive
6.5. Construction
6.6. Others

7. GLOBAL DATA BROKER MARKET BY GEOGRAPHY

7.1. Introduction
7.2. North America
- 7.2.1. By Data Type
- 7.2.2. By End-User
- 7.2.3. By Country
  - 7.2.3.1. USA
  - 7.2.3.2. Canada
  - 7.2.3.3. Mexico
7.3. South America
- 7.3.1. By Data Type
- 7.3.2. By End-User
- 7.3.3. By Country
  - 7.3.3.1. Brazil
  - 7.3.3.2. Argentina
  - 7.3.3.3. Others
7.4. Europe
- 7.4.1. By Data Type
- 7.4.2. By End-User
- 7.4.3. By Country
  - 7.4.3.1. UK
  - 7.4.3.2. Germany
  - 7.4.3.3. France
  - 7.4.3.4. Spain
  - 7.4.3.5. Others
7.5. Middle East and Africa
- 7.5.1. By Data Type
- 7.5.2. By End-User
- 7.5.3. By Country
  - 7.5.3.1. Saudi Arabia
  - 7.5.3.2. UAE
  - 7.5.3.3. Israel
  - 7.5.3.4. Others
7.6. Asia Pacific
- 7.6.1. By Data Type
- 7.6.2. By End-User
- 7.6.3. By Country
  - 7.6.3.1. Japan
  - 7.6.3.2. China
  - 7.6.3.3. India
  - 7.6.3.4. South Korea
  - 7.6.3.5. Indonesia
  - 7.6.3.6. Thailand
  - 7.6.3.7. Others