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市場調查報告書
商品編碼
1465830

全球行銷分析市場 (2024)

Marketing Analytics Global Market Report 2024
出版日期: | 出版商: The Business Research Company | 英文 175 Pages | 商品交期: 2-10個工作天內

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簡介目錄

全球行銷分析市場預計將在未來幾年快速成長。預計到 2028 年將以 16.7% 的複合年成長率成長至 99.2 億美元。預測期內的預期成長是由先進分析技術的採用、數位行銷管道的擴展、對個人化和客戶體驗的日益關注、物聯網 (IoT) 和巨量資料應用程式的成長以及監管合規性所推動的。以增加對隱私的興趣。預測期內預期的顯著趨勢包括人工智慧 (AI) 和機器學習的整合度增加、向預測分析的轉變、對即時分析的日益重視、客戶旅程分析的興起以及跨管道歸因的擴展。 。

在電子商務和線上零售擴張的推動下，市場狀況預計將會成長。電子商務和線上零售涉及透過網路購買和銷售商品和服務，這是由網路普及不斷提高、便利性不斷提高以及消費者購物偏好不斷變化所推動的。電子商務和線上零售使用行銷分析來分析消費者行為、最佳化數位廣告策略、改善個人化客戶體驗並實現更有效的定位和參與。根據美國人口普查局預測，2023年電子商務總銷售額將達1,1187億美元，較2022年成長7.6%。因此，電子商務和線上零售的成長是行銷分析市場擴張的關鍵驅動力。

行銷分析市場的頂尖公司正在積極開發先進的解決方案，以支援資料主導的決策並最佳化行銷策略。總部位於新加坡的行銷分析解決方案供應商 Analytic Edge 於 2024 年 1 月發布了 Analytic Edge Qube。此 SaaS（軟體即服務）平台包括用於持續行銷組合建模 (MMM) 的需求促進因素、用於 AI主導的測試和學習的SynTest、用於定價和促銷分析的PriceSense 以及用於可視化的PowerView 等各種解決方案。 Analytic Edge Qube 為負責人提供可擴展、易於存取的工具，用於簡化資料分析，提高行銷分析的效率和洞察力。我們高度自動化、方便用戶使用、無程式碼的介面允許企業和品牌在內部進行行銷分析，而無需內部資料科學家或統計學家。

目錄

第1章執行摘要

第2章 市場特點

第3章 市場趨勢與策略

第4章宏觀經濟情景

  • 高通膨對市場的影響
  • 烏克蘭與俄羅斯戰爭對市場的影響
  • COVID-19 對市場的影響

第5章世界市場規模與成長

  • 全球行銷分析市場的促進因素與限制因素
    • 市場促進因素
    • 市場限制因素
  • 全球行銷分析市場規模的表現與成長（2018-2023）
  • 全球行銷分析市場規模預測與成長（2023-2028、2033）

第6章 市場細分

  • 全球行銷分析市場：依發展分類的績效與預測（2018-2023、2023-2028、2033）
  • 雲
  • 本地
  • 全球行銷分析市場：按應用分類的績效與預測（2018-2023、2023-2028、2033）
  • 網路行銷
  • 內容行銷
  • 電子郵件行銷
  • 其他用途
  • 全球行銷分析市場：最終用戶的表現與預測（2018-2023、2023-2028、2033）
  • 零售和消費品
  • 銀行、金融服務和保險 (BFSI)
  • 衛生保健
  • 零售
  • 媒體和通訊
  • 工業
  • 其他最終用戶

第 7 章 區域/國家分析

  • 全球行銷分析市場：按地區分類的績效與預測（2018-2023、2023-2028、2033）
  • 全球行銷分析市場：按國家/地區分類的績效和預測（2018-2023、2023-2028、2033）

第8章亞太市場

第9章 中國市場

第10章 印度市場

第11章 日本市場

第12章 澳洲市場

第13章 印尼市場

第14章 韓國市場

第15章 西歐市場

第16章英國市場

第17章 德國市場

第18章 法國市場

第19章 義大利市場

第20章 西班牙市場

第21章 東歐市場

第22章 俄羅斯市場

第23章 北美市場

第24章美國市場

第25章加拿大市場

第26章 南美洲市場

第27章 巴西市場

第28章 中東市場

第29章 非洲市場

第30章 競爭格局及公司概況

  • 行銷分析市場：競爭格局
  • 行銷分析市場：公司簡介
    • Alphabet Inc.
    • Microsoft Corporation
    • International Business Machines Corporation（IBM）
    • Oracle Corporation
    • SAP SE

第31章 其他大型創新企業

  • Salesforce Inc.
  • Adobe Inc.
  • Nielsen Holdings plc
  • SAS Institute Inc.
  • Teradata Corporation
  • HubSpot Inc.
  • Pegasystems Inc.
  • Neustar Inc.
  • Mailchimp
  • Zoho Corporation
  • Hootsuite Inc.
  • SEMrush Inc.
  • Sprout Social Inc.
  • Brandwatch
  • Iterable Inc.

第32章競爭基準化分析

第 33 章. 競爭對手儀表板

第34章 重大併購

第35章前瞻性與潛力分析

第36章附錄

簡介目錄
Product Code: r17149

Marketing analytics is the systematic approach of measuring, managing, and analyzing marketing performance to optimize the efficacy and efficiency of marketing campaigns and activities. It encompasses a range of quantitative and qualitative techniques aimed at evaluating marketing campaigns, channels, and strategies. Key areas of focus within marketing analytics include customer segmentation, attribution modeling, campaign tracking, website analytics, social media analysis, and predictive modeling. The goal is to derive actionable insights that enable data-driven decision-making and enhance overall marketing effectiveness.

The primary deployment types for marketing analytics are cloud and on-premises. Cloud-based deployment entails hosting and accessing marketing data and tools on remote servers, facilitating scalable and collaborative analysis for more efficient real-time decision-making. Applications of cloud-based marketing analytics include online marketing, content marketing, email marketing, and others, catering to end-users such as retail and consumer goods, banking, financial services, and insurance (BFSI), healthcare, media and communication, industrial sectors, among others.

The marketing analytics research report is one of a series of new reports from The Business Research Company that provides marketing analytics market statistics, including the marketing analytics industry's global market size, regional shares, competitors with a marketing analytics market share, detailed marketing analytics market segments, market trends and opportunities, and any further data you may need to thrive in the marketing analytics industry. This carbon marketing analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The marketing analytics market size has grown rapidly in recent years. It will grow from $4.56 billion in 2023 to $5.35 billion in 2024 at a compound annual growth rate (CAGR) of 17.4%. The growth observed in the historical period can be attributed to an increased emphasis on data-driven decision-making, heightened competition and market saturation, a shift towards customer-centric marketing strategies, evolving consumer behavior influenced by digital transformation, and the growing demand for measurable Return on Investment (ROI) and accountability in marketing efforts.

The marketing analytics market size is expected to see rapid growth in the next few years. It will grow to $9.92 billion in 2028 at a compound annual growth rate (CAGR) of 16.7%. The anticipated growth in the forecast period can be attributed to the adoption of advanced analytics techniques, the expansion of digital marketing channels, a heightened focus on personalization and customer experience, the growth of the Internet of Things (IoT) and big data applications, and increased attention to regulatory compliance and privacy concerns. Noteworthy trends expected in the forecast period encompass the enhanced integration of artificial intelligence (AI) and machine learning, a shift towards predictive analytics, a heightened emphasis on real-time analytics, the rise of customer journey analytics, and the expansion of cross-channel attribution methodologies.

The marketing analytics market is anticipated to experience growth, driven by the expanding landscape of e-commerce and online retailing. E-commerce and online retailing involve the buying and selling of goods and services over the Internet, fueled by increased internet penetration, convenience, and evolving consumer shopping preferences. Leveraging marketing analytics, e-commerce and online retailing entities analyze consumer behavior, optimize digital advertising strategies, and enhance personalized customer experiences for more effective targeting and engagement. According to the United States Census Bureau, total e-commerce sales reached $1,118.7 billion in 2023, marking a 7.6% increase from 2022. Therefore, the growth of e-commerce and online retailing is a key driver behind the expansion of the marketing analytics market.

Leading companies in the marketing analytics market are actively developing advanced solutions to boost data-driven decision-making and optimize marketing strategies. Analytic Edge, a Singapore-based marketing analytics solution provider, introduced Analytic Edge Qube in January 2024. This Software as a Service (SaaS) platform integrates various solutions, including demand drivers for continuous marketing mix modeling (MMM), SynTest for AI-driven test and learn, PriceSense for pricing and promotion analytics, and PowerView for visualization of analytics. Analytic Edge Qube equips marketers with scalable and accessible tools for streamlined data analysis, enhancing marketing analytics efficiency and insights. The platform's highly automated, user-friendly, and no-code interfaces allow companies and brands to internalize marketing analytics without the need for in-house data scientists or statistics experts.

In September 2023, Spaulding Ridge, a US-based cloud advisory and implementation company, successfully acquired Solistic Decision Sciences for an undisclosed amount. This strategic acquisition has strengthened Spaulding Ridge's capabilities in utilizing top-of-the-funnel marketing intelligence to drive customer insights and actions, particularly in salesforce data cloud and marketing cloud offerings. Solistic Decision Sciences, the acquired company, is a US-based marketing analytics and data cloud specialist, focusing on data-informed marketing intelligence.

Major companies operating in the marketing analytics market are Alphabet Inc., Microsoft Corporation, International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce Inc., Adobe Inc., Nielsen Holdings plc, SAS Institute Inc., Teradata Corporation, HubSpot Inc., Pegasystems Inc., Neustar Inc., Mailchimp, Zoho Corporation, Hootsuite Inc., SEMrush Inc., Sprout Social Inc., Brandwatch, Iterable Inc., GoodData, CallRail, Acoustic, Mixpanel Inc., CleverTap

North America was the largest region in the marketing analytics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the marketing analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The marketing analytics market includes revenues earned by entities by providing services such as data collection services, reporting and visualization services, managed analytics services, and data integration services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Marketing Analytics Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on marketing analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
  • Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for marketing analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The marketing analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

  • 1) By Deployment: Cloud; On-Premises
  • 2) By Application: Online Marketing; Content Marketing; E-Mail Marketing; Other Applications
  • 3) By End User: Retail And Consumer Goods; Banking, Financial Services, And Insurance (BFSI); Healthcare; Retail; Media And Communication; Industrial; Other End Users
  • Companies Mentioned: Alphabet Inc.; Microsoft Corporation; International Business Machines Corporation (IBM); Oracle Corporation; SAP SE
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Marketing Analytics Market Characteristics

3. Marketing Analytics Market Trends And Strategies

4. Marketing Analytics Market - Macro Economic Scenario

  • 4.1. Impact Of High Inflation On The Market
  • 4.2. Ukraine-Russia War Impact On The Market
  • 4.3. COVID-19 Impact On The Market

5. Global Marketing Analytics Market Size and Growth

  • 5.1. Global Marketing Analytics Market Drivers and Restraints
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints Of The Market
  • 5.2. Global Marketing Analytics Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
  • 5.3. Global Marketing Analytics Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Marketing Analytics Market Segmentation

  • 6.1. Global Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Cloud
  • On-Premises
  • 6.2. Global Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Online Marketing
  • Content Marketing
  • E-Mail Marketing
  • Other Applications
  • 6.3. Global Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Retail And Consumer Goods
  • Banking, Financial Services, And Insurance (BFSI)
  • Healthcare
  • Retail
  • Media And Communication
  • Industrial
  • Other End Users

7. Marketing Analytics Market Regional And Country Analysis

  • 7.1. Global Marketing Analytics Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 7.2. Global Marketing Analytics Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Marketing Analytics Market

  • 8.1. Asia-Pacific Marketing Analytics Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.3. Asia-Pacific Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.4. Asia-Pacific Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Marketing Analytics Market

  • 9.1. China Marketing Analytics Market Overview
  • 9.2. China Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.3. China Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.4. China Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Marketing Analytics Market

  • 10.1. India Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.2. India Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.3. India Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Marketing Analytics Market

  • 11.1. Japan Marketing Analytics Market Overview
  • 11.2. Japan Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.3. Japan Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.4. Japan Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Marketing Analytics Market

  • 12.1. Australia Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.2. Australia Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.3. Australia Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Marketing Analytics Market

  • 13.1. Indonesia Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.2. Indonesia Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.3. Indonesia Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Marketing Analytics Market

  • 14.1. South Korea Marketing Analytics Market Overview
  • 14.2. South Korea Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.3. South Korea Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.4. South Korea Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Marketing Analytics Market

  • 15.1. Western Europe Marketing Analytics Market Overview
  • 15.2. Western Europe Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.3. Western Europe Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.4. Western Europe Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Marketing Analytics Market

  • 16.1. UK Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.2. UK Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.3. UK Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Marketing Analytics Market

  • 17.1. Germany Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.2. Germany Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.3. Germany Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Marketing Analytics Market

  • 18.1. France Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.2. France Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.3. France Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Marketing Analytics Market

  • 19.1. Italy Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.2. Italy Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.3. Italy Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Marketing Analytics Market

  • 20.1. Spain Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.2. Spain Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.3. Spain Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Marketing Analytics Market

  • 21.1. Eastern Europe Marketing Analytics Market Overview
  • 21.2. Eastern Europe Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.3. Eastern Europe Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.4. Eastern Europe Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Marketing Analytics Market

  • 22.1. Russia Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.2. Russia Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.3. Russia Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Marketing Analytics Market

  • 23.1. North America Marketing Analytics Market Overview
  • 23.2. North America Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.3. North America Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.4. North America Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Marketing Analytics Market

  • 24.1. USA Marketing Analytics Market Overview
  • 24.2. USA Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.3. USA Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.4. USA Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Marketing Analytics Market

  • 25.1. Canada Marketing Analytics Market Overview
  • 25.2. Canada Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.3. Canada Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.4. Canada Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Marketing Analytics Market

  • 26.1. South America Marketing Analytics Market Overview
  • 26.2. South America Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.3. South America Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.4. South America Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Marketing Analytics Market

  • 27.1. Brazil Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.2. Brazil Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.3. Brazil Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Marketing Analytics Market

  • 28.1. Middle East Marketing Analytics Market Overview
  • 28.2. Middle East Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.3. Middle East Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.4. Middle East Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Marketing Analytics Market

  • 29.1. Africa Marketing Analytics Market Overview
  • 29.2. Africa Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.3. Africa Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.4. Africa Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Marketing Analytics Market Competitive Landscape And Company Profiles

  • 30.1. Marketing Analytics Market Competitive Landscape
  • 30.2. Marketing Analytics Market Company Profiles
    • 30.2.1. Alphabet Inc.
      • 30.2.1.1. Overview
      • 30.2.1.2. Products and Services
      • 30.2.1.3. Strategy
      • 30.2.1.4. Financial Performance
    • 30.2.2. Microsoft Corporation
      • 30.2.2.1. Overview
      • 30.2.2.2. Products and Services
      • 30.2.2.3. Strategy
      • 30.2.2.4. Financial Performance
    • 30.2.3. International Business Machines Corporation (IBM)
      • 30.2.3.1. Overview
      • 30.2.3.2. Products and Services
      • 30.2.3.3. Strategy
      • 30.2.3.4. Financial Performance
    • 30.2.4. Oracle Corporation
      • 30.2.4.1. Overview
      • 30.2.4.2. Products and Services
      • 30.2.4.3. Strategy
      • 30.2.4.4. Financial Performance
    • 30.2.5. SAP SE
      • 30.2.5.1. Overview
      • 30.2.5.2. Products and Services
      • 30.2.5.3. Strategy
      • 30.2.5.4. Financial Performance

31. Marketing Analytics Market Other Major And Innovative Companies

  • 31.1. Salesforce Inc.
  • 31.2. Adobe Inc.
  • 31.3. Nielsen Holdings plc
  • 31.4. SAS Institute Inc.
  • 31.5. Teradata Corporation
  • 31.6. HubSpot Inc.
  • 31.7. Pegasystems Inc.
  • 31.8. Neustar Inc.
  • 31.9. Mailchimp
  • 31.10. Zoho Corporation
  • 31.11. Hootsuite Inc.
  • 31.12. SEMrush Inc.
  • 31.13. Sprout Social Inc.
  • 31.14. Brandwatch
  • 31.15. Iterable Inc.

32. Global Marketing Analytics Market Competitive Benchmarking

33. Global Marketing Analytics Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Marketing Analytics Market

35. Marketing Analytics Market Future Outlook and Potential Analysis

  • 35.1 Marketing Analytics Market In 2028 - Countries Offering Most New Opportunities
  • 35.2 Marketing Analytics Market In 2028 - Segments Offering Most New Opportunities
  • 35.3 Marketing Analytics Market In 2028 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer