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市場調查報告書
商品編碼
1560010
線上旅遊市場報告:2030 年趨勢、預測與競爭分析Online Travel Market Report: Trends, Forecast and Competitive Analysis to 2030 |
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線上旅遊趨勢和預測
預計到 2030 年,全球線上旅遊市場將達到 8,053 億美元,2024 年至 2030 年複合年成長率為 12.8%。該市場的關鍵促進因素是全球遊客數量的增加、政府促進旅遊業的舉措不斷增加以及旅遊目的地網站上3D互動旅遊的日益普及。全球線上旅遊市場前景廣闊,交通、住宿設施、度假套裝市場充滿機會。
線上旅遊市場新趨勢
在數位創新、永續性問題和不斷變化的旅行者期望的推動下,線上旅遊市場正在不斷發展。塑造該市場未來的五個關鍵趨勢是個人化、永續旅行、行動最佳化、本地體驗以及人工智慧和擴增實境等高階技術的整合。
這些不斷發展的趨勢將繼續徹底改變線上旅遊市場,使其更加個人化、更環保、技術更加先進。這些不斷成長的趨勢將透過為旅行者提供日益客製化和身臨其境型的體驗來改變旅行者與線上平台的互動方式。
在線旅遊市場的最新趨勢
網路旅遊市場的快速變化不僅源自於科技的變化,也源自於消費者的變化。人們越來越關注個人化、永續性以及人工智慧和擴增實境等最尖端科技的採用。由於這些發展,隨著旅行禁令的放鬆和行業的輕微復甦並恢復正常,旅行者計劃和執行旅行的方式已經發生了變化。所有這些變化對於尋求在不斷變化的市場格局中保持競爭力的相關人員來說都很重要。
這些關鍵基礎設施的發展將進一步促進線上旅遊市場的個人化、可近性和技術進步。創新仍然是一個持續的過程,隨著創新的變化,未來的旅行旨在幫助用戶在世界各地獲得更好的體驗。
在線旅遊市場的策略性成長機會
由於科技的發展和消費者偏好的變化,線上旅遊市場近年來經歷了前所未有的成長。儘管該行業仍處於起步階段,但兩端都存在充足的策略成長機會。在這裡,我們討論了五個關鍵的成長機會,這些機會有可能為線上旅遊領域做出重大貢獻。
這些新機會將永遠改變線上旅遊的面貌。透過利用個人化、身臨其境型技術、行動優先方法、語音和社交媒體整合,線上旅遊參與企業可以創造客戶滿意度、提高預訂轉換率並獲得市場競爭優勢。
線上旅遊市場推廣因素/問題
技術、經濟和監管產生了複雜的相互作用,影響線上旅遊市場。為了讓產業相關人員更了解不斷變化的格局,需要共同溝通關鍵促進因素和挑戰。
推動線上旅遊市場的因素有:
線上旅遊市場面臨的挑戰是:
由於收入的增加、消費者偏好的變化和技術的進步,線上旅遊市場取得了巨大的成長。然而,必須克服與網路安全威脅、法規環境和經濟波動相關的挑戰,以確保產業的永續成長。了解和管理這些促進因素和挑戰將有助於行業參與企業在不斷發展的線上旅遊世界中取得成功。
線上旅遊按細分市場
本研究按平台、預訂方式、服務類型和地區對全球線上旅遊進行了預測。
國家線上旅遊市場展望
由於技術的不斷發展、消費行為的變化以及 COVID-19 的後遺症,線上旅遊市場正在不斷變化。因此,美國、中國、德國、印度和日本等主要市場正在發生重大變化,這些變化正在影響旅客在線上研究和預訂的方式。
Q1.市場規模有多大?
答:到2030年,全球線上旅遊市場預計將達到8053億美元。
Q2.市場成長預測如何?
答:2024年至2030年,全球線上旅遊市場預計複合年成長率為12.8%。
Q3.影響市場成長的關鍵促進因素是什麼?
答:該市場的關鍵促進因素是全球遊客數量的增加、政府促進旅遊業的舉措不斷增加以及旅遊目的地網站上3D互動旅遊的日益普及。
Q4.市場的主要細分市場是什麼?
答:線上旅遊市場前景廣闊,交通、住宿設施、度假套裝市場都有機會。
Q5.市場上主要企業有哪些?
答:主要的線上旅行社有:
Q6.未來最大的細分市場是什麼?
答:Lucintel 預測,基於行動/平板電腦的設備將變得更加流行,因為該設備將被大量用於快速、輕鬆地預訂酒店和訪問行動應用市場平台以提供廣泛的服務,預計將在2019 年實現最高成長。
Q7. 未來五年預計哪個地區的市場最大?
答:由於人口可支配所得的增加和人民生活水準的提高,亞太地區預計在預測期內將出現最高的成長。
Q8. 可以客製化報告嗎?
答:是的,Lucintel 列出了 10% 的客製化服務,無需額外費用。
Online Travel Trends and Forecast
The future of the global online travel market looks promising with opportunities in the transportation, accommodation, and vacation package markets. The global online travel market is expected to reach an estimated $805.3 billion by 2030 with a CAGR of 12.8% from 2024 to 2030. The major drivers for this market are rising number of traveler in worldwide, increasing governmental efforts to promote tourism, and rising popularity for 3D interactive tours on travel destination sites.
Emerging Trends in the Online Travel Market
The online travel market is evolving, buoyed by digital innovations, concerns for sustainability, and the changes in traveler expectations. Five key trends that dominate developing the future of this market are personalization, sustainable travel, mobile optimization, local experiences, and the integration of high-end technologies such as AI and AR.
These evolving trends will continue to revolutionize the online travel market, making it more personalized, greener, and technologically keen. Continuing to grow in power, they promise a change in how travelers will interact with online platforms by giving them increasingly tailored immersive experiences.
Recent Developments in the Online Travel Market
Much of the radical change throughout the consecutive developments in the market of online travel has brought intense change because of changing consumers as well as technological changes. There was an increasing focus on personalization, sustainability, and adopting the state-of-the-art technologies such as AI and AR. Because of these moves, and with travel bans loosening up and the industry returning to a normal state with a slight recovery, travelers' planning and carrying out of journeys have changed in their planning. All these changes are important for stakeholders trying to stay competitive in the changing market landscape.
These key infrastructural developments further drive the element of personalization, accessibility, and technological advancement in the online travel market. Innovation remains a continuous process, and with the changes, the future of travel is designed to ensure users have better experiences worldwide.
Strategic Growth Opportunities for Online Travel Market
The growth in technology and changes in consumer preferences have driven unparalleled growth in the online travel market over recent years. While the industry is still at a nascent stage, it has ample strategic growth opportunities on both ends of various applications. Herein, five significant growth opportunities are discussed that showcase their strong potential contribution to the online travel landscape.
These emerging opportunities together mark the face of online travel. By leveraging personalization, immersive technologies, mobile-first approach, voice, and social media integration, online travel players can create customer delight, increase their booking conversions, and thereby achieve a competitive advantage in the market.
Online Travel Market Driver and Challenges
Technology, economics, and regulation create a complex interrelationship that influences the online travel marketplace. Major drivers coupled with challenges have to be communicated for better insight by the industry's stakeholders into the changing landscape.
The factors responsible for driving the online travel market include:
Challenges in the online travel market are:
The online travel market is recording incredible growth informed by increasing incomes, changing consumer preferences, and improving technology. However, the industry players have to overcome challenges related to cybersecurity threats, regulatory environments, and economic fluctuations to ensure sustainable growth in the industry. Understanding and managing these drivers and challenges are what position an industry player for success in this ever-evolving online travel world.
List of Online Travel Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies online travel companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the online travel companies profiled in this report include-
Online Travel by Segment
The study includes a forecast for the global online travel by platform, mode of booking, service type, and region.
Country Wise Outlook for the Online Travel Market
The online travel market is constantly changing with continuous evolution in technology, changes in consumer behavior, and the after-effects of COVID-19. This has brought considerable changes in key markets such as the United States, China, Germany, India, and Japan, affecting how travelers will research and book their trips online.
Features of the Global Online Travel Market
Market Size Estimates: Online travel market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.
Segmentation Analysis: Online travel market size by platform, mode of booking, service type, and region in terms of value ($B).
Regional Analysis: Online travel market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different platforms, mode of bookings, service types, and regions for the online travel market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the online travel market.
Analysis of competitive intensity of the industry based on Porter's Five Forces model.
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FAQ
Q1. What is the online travel market size?
Answer: The global online travel market is expected to reach an estimated $805.3 billion by 2030.
Q2. What is the growth forecast for online travel market?
Answer: The global online travel market is expected to grow with a CAGR of 12.8% from 2024 to 2030.
Q3. What are the major drivers influencing the growth of the online travel market?
Answer: The major drivers for this market are rising number of traveler in worldwide, increasing governmental efforts to promote tourism, and rising popularity for 3D interactive tours on travel destination sites.
Q4. What are the major segments for online travel market?
Answer: The future of the online travel market looks promising with opportunities in the transportation, accommodation, and vacation package markets.
Q5. Who are the key online travel market companies?
Answer: Some of the key online travel companies are as follows:
Q6. Which online travel market segment will be the largest in future?
Answer: Lucintel forecasts that mobile/tablet based is expected to witness highest growth over the forecast period due to substantial usage of this device to access mobile applications marketplace platforms' for quick and easy hotel reservations and get wide range of service offers.
Q7. In online travel market, which region is expected to be the largest in next 5 years?
Answer: APAC is expected to witness highest growth over the forecast period due to rising population's disposable income and enhancing people's standard of living in the region.
Q.8 Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.