首頁 > 市場調查報告書 > 消費品

旅遊

市場調查報告書

商品編碼

1535914

線上旅遊市場規模 - 按服務（交通、住宿、旅遊套裝）、預訂方式（線上旅行社、直接旅遊供應商）、按平台（基於行動、基於網路）、按旅行者、按應用程式和預測、 2024 - 2032

Online Travel Market Size - By Services (Transportation, Accommodation, Tour Packages), By Mode of Booking (Online Travel Agencies, Direct Travel Suppliers), By Platform (Mobile-based, Web-based), By Traveler, By Application & Forecast, 2024 - 2032

出版日期: 2024年06月24日 | 出版商:

Global Market Insights Inc. | 英文 240 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

由於數位科技的日益普及以及智慧型手機和網路的廣泛使用，線上旅遊市場規模預計在 2024 年至 2032 年間複合年成長率將超過 7%。根據 GSMA 的數據，到 2023 年，全球約 54% 的人口（即 43 億人）擁有智慧型手機。隨著消費者越來越習慣在線上交易，他們擴大轉向線上平台預訂旅行安排。

可支配收入的增加和體驗式旅行的成長趨勢進一步導致度假和休閒活動支出的增加。線上旅行社和平台正在利用這一趨勢，提供量身定做的旅遊套餐、無縫預訂體驗和即時更新，以滿足不同消費者的喜好。先進技術的整合，例如用於旅行預覽的 VR 和用於安全交易的區塊鏈，將進一步推動市場成長。

整個產業分為服務、預訂方式、平台、旅客、應用、區域。

從服務來看，交通領域的線上旅遊市場預計在 2024 年至 2032 年期間將顯著成長。這是因為我們能夠提供全面的旅行相關服務，從而增強整體客戶體驗。線上平台擴大提供航班和住宿預訂選項以及各種輔助服務，例如汽車租賃、旅遊保險和導遊。

預計到2032 年，國際預訂應用領域的線上旅行市場規模將大幅成長。其國際旅行。行動應用程式和人工智慧驅動的推薦等技術的快速進步將進一步簡化預訂流程，使其更加人性化和個人化。

由於中產階級人口不斷擴大和網路普及率不斷上升，預計到 2032 年，亞太地區線上旅遊業價值將大幅成長。隨著可支配收入的增加，亞太地區越來越多的消費者有能力投資旅行，導致對提供有競爭力的價格和便利的線上預訂平台的需求更高。

產業生態系統分析
供應商格局
- 線上旅行社 (OTA)
- 旅遊供應商
- 元搜尋引擎和聚合器
- 技術提供者
- 終端用戶
利潤率分析
技術與創新格局
專利分析
2023 年旅客人數
重要新聞和舉措
監管環境
衝擊力
- 成長動力
  - 旅遊消費支出增加
  - 線上預訂平台的技術進步
  - 提高網路普及率和數位連接
  - 政府針對旅遊業的措施增多
- 產業陷阱與挑戰
  - 監理合規性
  - 經濟和地緣政治不穩定
成長潛力分析
波特的分析
PESTEL分析

第 4 章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：依服務分類，2021 - 2032 年

主要趨勢
運輸
- 航空
- 汽車租賃
- 軌
- 巡航
- 公車
住宿
旅遊套餐

第 6 章：市場估計與預測：按預訂方式，2021 - 2032 年

主要趨勢
網路旅行社
直接旅遊供應商

第 7 章：市場估計與預測：按平台分類，2021 - 2032 年

主要趨勢
基於行動裝置
基於網路

第 8 章：市場估計與預測：依旅客分類，2021 - 2032 年

主要趨勢
休閒旅客
商務旅客

第 9 章：市場估計與預測：依應用分類，2021 - 2032

主要趨勢
國際預訂
國內預訂

第 10 章：市場估計與預測：按地區，2021 - 2032

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 俄羅斯
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳新銀行
- 東南亞
- 亞太地區其他地區
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地區
MEA
- 阿拉伯聯合大公國
- 南非
- 沙烏地阿拉伯
- MEA 的其餘部分

第 11 章：公司簡介

American Express Travel
Booking Holdings
CheapOair
CheapTickets
EaseMyTrip
eDreams ODIGEO
eTraveli Group
Expedia Group
Flighthub
Hipmunk
Hopper
itilite
JustFly
Kiwi.com
Orbitz
Sabre Corporation
Trip.com Group
TUI Group
Webjet Limited
Wego

簡介目錄

Product Code: 9984

Online travel market size is anticipated to witness over 7% CAGR between 2024 and 2032 driven by the increasing adoption of digital technologies along with the widespread use of smartphones and the internet. As per GSMA, in 2023, around 54% of the global population, equating to 4.3 billion individuals, were smartphone owners. With consumers becoming more comfortable with online transactions, they are increasingly turning to online platforms for booking travel arrangements.

The rise in disposable incomes and the growing trend of experiential travel have further led to increased spending on vacations and leisure activities. Online travel agencies and platforms are capitalizing on this trend by offering tailored travel packages, seamless booking experiences, and real-time updates to cater to diverse consumer preferences. The integration of advanced technologies, such as VR for travel previews and blockchain for secure transactions will further drive the market growth.

The overall industry is divided into service, mode of booking, platform, traveler, application, and region.

Based on service, the online travel market from the transportation segment is slated to witness significant growth during 2024-2032. This is due to the ability to offer a comprehensive range of travel-related services that enhance the overall customer experience. Online platforms increasingly provide booking options for flights and accommodations as well as a variety of ancillary services, such as car rentals, travel insurance, and guided tours.

Online travel market size from the international booking application segment will foresee considerable growth up to 2032. As global connectivity is improving and travel is becoming more accessible, travelers are increasingly seeking the convenience and efficiency of online platforms to manage their international trips. Rapid advancements in technology, such as mobile apps and AI-driven recommendations, will further streamline the booking process for making it more user-friendly and personalized.

Asia Pacific online travel industry value is anticipated to witness substantial growth through 2032 attributed to the expanding middle class population and the rising internet penetration rates. As disposable incomes are increasing, more consumers in APAC are having the financial means to invest in travel, leading to higher demand for online booking platforms to offer competitive prices and convenience.

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
1.3 Base estimates & calculations
- 1.3.1 Base year calculation
- 1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.5.2 Data mining sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Supplier landscape
- 3.2.1 Online travel agencies (OTAs)
- 3.2.2 Travel suppliers
- 3.2.3 Metasearch engines and aggregators
- 3.2.4 Technology providers
- 3.2.5 End-user
3.3 Profit margin analysis
3.4 Technology & innovation landscape
3.5 Patent analysis
3.6 Number of travelers, 2023
- 3.6.1 North America
- 3.6.2 Europe
- 3.6.3 Asia Pacific
- 3.6.4 Latin America
- 3.6.5 MEA
3.7 Key news & initiatives
3.8 Regulatory landscape
3.9 Impact forces
- 3.9.1 Growth drivers
  - 3.9.1.1 Rising consumer spending on travel and tourism
  - 3.9.1.2 Technology advancements in online booking platform
  - 3.9.1.3 Increasing Internet penetration and digital connectivity
  - 3.9.1.4 Rise in government initiatives for travel industry
- 3.9.2 Industry pitfalls & challenges
  - 3.9.2.1 Regulatory compliance
  - 3.9.2.2 Economic and geopolitical instability
3.10 Growth potential analysis
3.11 Porter's analysis
3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Services, 2021 - 2032 ($Bn)

5.1 Key trends
5.2 Transportation
- 5.2.1 Airline
- 5.2.2 Car rental
- 5.2.3 Rail
- 5.2.4 Cruise
- 5.2.5 Bus
5.3 Accommodation
5.4 Tour packages

Chapter 6 Market Estimates & Forecast, By Mode of Booking, 2021 - 2032 ($Bn)

6.1 Key trends
6.2 Online travel agencies
6.3 Direct travel suppliers

Chapter 7 Market Estimates & Forecast, By Platform, 2021 - 2032 ($Bn)

7.1 Key trends
7.2 Mobile-based
7.3 Web-based

Chapter 8 Market Estimates & Forecast, By Traveler, 2021 - 2032 ($Bn)

8.1 Key trends
8.2 Leisure travelers
8.3 Business travelers

Chapter 9 Market Estimates & Forecast, By Application, 2021 - 2032 ($Bn)

9.1 Key trends
9.2 International booking
9.3 Domestic booking

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2032 ($Bn)

10.1 Key trends
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Russia
- 10.3.7 Rest of Europe
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 ANZ
- 10.4.6 Southeast Asia
- 10.4.7 Rest of Asia Pacific
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Argentina
- 10.5.4 Rest of Latin America
10.6 MEA
- 10.6.1 UAE
- 10.6.2 South Africa
- 10.6.3 Saudi Arabia
- 10.6.4 Rest of MEA