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市場調查報告書
商品編碼
1520479

2024-2032 年按服務類型、平台、預訂方式（線上旅行社、直接旅遊供應商）、年齡層和地區分類的線上旅遊市場報告

Online Travel Market Report by Service Type, Platform, Mode of Booking (Online Travel Agencies, Direct Travel Suppliers), Age Group, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 141 Pages | 商品交期: 2-3個工作天內

價格

2023年全球線上旅遊市場規模達5,125億IMARC Group。智慧型裝置的不斷普及、高速網路連線的便利性、獨自旅行的日益普及以及商務旅客數量的增加是推動市場成長的一些主要因素。

線上旅遊市場分析

主要市場促進因素：網際網路和行動技術的廣泛採用，使旅行者更容易在網路上找到最優惠的價格並做出明智的決定，這主要推動了市場的成長。

主要市場趨勢：持續的創新、方便用戶使用的線上旅行預訂平台的開發以及先進搜尋功能和個人化推薦的整合正在為整體市場創造積極的前景。

競爭格局：一些領先的線上旅遊市場公司包括 Expedia Group Inc.、Fareportal Inc.、Hostelworld Group plc、HRS、Hurb、MakeMyTrip Pvt.。 Ltd.、priceline.com LLC (Booking Holdings Inc.)、Thomas Cook India Ltd. (Fairfax Financial Holdings Limited)、Tripadvisor Inc. 和 Yatra.com 等。

地理趨勢：根據報告，北美是最大的市場。該地區擁有高度發展、數位化先進的經濟，擁有大量精通科技的消費者。此外，北美網路普及率高，智慧型手機普及率高，有利於線上旅遊活動。

挑戰與機會：線上旅行預訂的挑戰包括確保資料安全、在需求波動的情況下保持有競爭力的價格以及有效解決客戶服務問題。然而，技術進步帶來了機遇，例如人工智慧驅動的個人化、行動預訂的便利性以及新興經濟體市場的擴大，從而增強了用戶體驗和市場覆蓋範圍。

線上旅遊市場趨勢：

網路和行動滲透率的提高

網際網路和行動技術的日益普及是市場的重要驅動力。隨著越來越多的人連接到網際網路並擁有智慧型手機，在線計劃和預訂旅行的能力變得越來越容易。此外，各旅遊公司正在大力投資透過社交醫療平台創建線上業務，以擴大其影響力，這對線上旅遊市場前景產生了積極影響。例如，截至2024年4月，全球有54.4億網路用戶，佔全球人口的67.1%。其中，社群媒體用戶有 50.7 億人，佔世界人口的 62.6%。此外，2023 年第三季度，全球用戶近 60% 的線上時間透過手機瀏覽網頁。網際網路的日益普及使旅客可以輕鬆地透過線上平台研究目的地、比較價格並進行預訂，使整個過程更加方便和高效。

對國際大學教育的渴望不斷增加

對海外教育的日益青睞是推動線上旅遊市場收入的重要趨勢之一。這可以歸因於對優質教育、提高就業能力和豐富文化的追求，這些吸引了尋求全球經驗和語言能力的學生。例如，世界上人口最多的兩個國家中國和印度的海外留學人數最多。根據聯合國教科文組織公佈的資料，2021年中國出國留學人數超過100萬，印度接近一半，約有50.8萬名學生在其他國家生活。美國是最大的留學目的地國，2021年有超過833,000名學生。線上旅行社利用這一趨勢，提供量身定做的套餐和靈活的預訂選項，以滿足學生旅客的需求。此外，國際大學的全球影響力吸引了多元化的學生群體，推動了線上旅遊市場對跨境旅遊服務和文化體驗的需求。

有競爭力的價格和優惠

市場的競爭本質導致了激進的定價和有吸引力的交易。旅遊預訂公司正在採取措施，透過提供獨家促銷、折扣套餐和最後一刻優惠來吸引客戶。此外，線上預訂設施允許旅客比較多個平台的價格，以找到最佳的選擇並確保最具成本效益的交易。此外，這些平台提供的忠誠度計劃和獎勵系統進一步激勵旅客透過其平台預訂，從而提高客戶忠誠度和參與度。例如，2023 年 7 月，Expedia 集團改善了其忠誠度計劃，允許會員在其三個最受歡迎的品牌（Expedia、Hotels.com 和 Vrbo）中賺取和兌換獎勵。這項簡化的忠誠度計劃獎勵會員每消費 1 美元即可獲得 2% OneKeyCash，並根據他們預訂的每個旅行航段獎勵精英身份。此外，各金融機構也為線上旅遊預訂提供獎勵和折扣，以提高信用卡等金融產品的使用率，預計將擴大線上旅遊市場佔有率。例如，2024 年 3 月，富國銀行推出了可轉讓旅遊獎勵計劃，持卡人可以將富國銀行獎勵積分轉移到六個旅行忠誠度計劃。此外，2023 年 4 月，Expedia 推出了由 ChatGPT 支援的新功能來協助規劃旅行。這項創新整合旨在透過為 Expedia 用戶提供個人化的對話式旅行規劃方法來增強他們的旅行規劃體驗。透過這項新功能，使用者可以與 ChatGPT 系統進行自然語言對話，類似於與虛擬助理聊天。

全球線上旅遊業細分

IMARC Group提供了全球線上旅遊市場報告各細分市場主要趨勢的分析，以及 2024 年至 2032 年全球、區域和國家層面的預測。我們的報告根據服務類型、平台、預訂方式和年齡層對市場進行了分類。

按服務類型細分：

運輸

旅遊住宿

度假套餐

旅遊住宿佔據市場主導地位

該報告根據服務類型對市場進行了詳細的細分和分析。這包括交通、旅行住宿和度假套餐。報告稱，旅行住宿佔最大部分。

旅行住宿作為市場主要服務類型的主導地位是由幾個關鍵因素推動的。線上旅遊平台的廣泛存在使旅客更容易獲得各種住宿選擇，這對線上旅遊市場的近期價格產生了積極影響。同樣，線上旅遊住宿也使酒店和度假村更容易列出和行銷其房產並吸引更廣泛的消費者群。例如，2024 年 4 月，EaseMyTrip 子公司 Spree Hospitality 宣布其最新酒店 ZiP by Spree Hotels Bella Heights 開業，該酒店坐落在印度喜馬偕爾邦 McLeod Ganj 風景如畫的山站。除此之外，線上旅遊平台的旅遊住宿板塊提供飯店、度假村、度假屋等多種住宿類型的全面庫存，為旅客提供廣泛的選擇和便利。除此之外，比較價格、閱讀評論和查看住宿照片的能力使旅行者能夠做出明智的決定，這也促進了市場的成長。

按平台分類：

移動的

桌面

桌上型電腦佔據最大市場佔有率

報告還提供了基於該平台的詳細市場細分和分析。這包括行動裝置和桌面裝置。根據線上旅遊市場報告，桌上型電腦佔據了最大的市場佔有率。

桌面平台通常涉及透過安裝在桌上型電腦上的網路瀏覽器來訪問旅遊網站，這些瀏覽器提供更大的螢幕、全尺寸鍵盤以及用於導航的滑鼠或觸控板。桌面平台為旅客提供強大而全面的線上體驗，用於研究、規劃和預訂旅行安排。此外，各線上旅行社大規模安裝桌面，供員工輕鬆瀏覽顧客的旅遊預訂。除此之外，桌面平台還提供更強的處理能力和穩定性，為複雜的預訂流程提供更快的載入時間和更流暢的功能，從而加快產品採用率。

依預訂方式細分：

線上旅行社 (OTA)

直接旅行供應商

直接旅行供應商是最受歡迎的預訂方式

報告還根據預訂模式對市場進行了詳細的細分和分析。這包括線上旅行社 (OTA) 和直接旅行供應商。報告顯示，直接旅遊供應商佔據了最大的市場佔有率。

直接預訂可讓旅客與旅遊供應商建立直接關係，無論是航空公司、飯店或汽車租賃公司。 IMARC 的線上旅遊市場概覽表明，這種直接互動為旅客提供了更多控制權和個人化旅遊體驗的能力，包括選擇特定偏好、客製化套餐以及存取忠誠度計劃或獨家優惠。例如，根據 Statista Consumer Insights 2023 的資料報告，72% 的旅客更喜歡直接從線上平台預訂，而只有 12% 的旅客喜歡透過旅行社預訂。

按年齡層別分類：

22-31歲

32-43歲

44-56歲

56歲以上

32-43歲主導市場

報告還提供了基於年齡層的詳細市場細分和分析。這包括 22-31 歲、32-43 歲、44-56 歲以及 56 歲以上。報告顯示，32-43歲佔據了最大的市場。

32-43歲年齡層在市場中的主導地位是由幾個關鍵因素推動的。這個年齡層的人正處於工作和收入的黃金時期，通常有更多的可支配收入用於旅行。他們通常處於人生的某個階段，家庭責任較少，計劃和開始旅行的靈活性更大。此外，IMARC線上旅遊市場統計數據顯示，32-43歲年齡層的人精通技術，並且習慣使用數位平台進行各種活動，包括旅行計劃和預訂，從而加快了產品的採用率。

按地區分類：

北美洲

美國

加拿大

亞太

中國

日本

印度

韓國

澳洲

印尼

其他

歐洲

德國

法國

英國

義大利

西班牙

俄羅斯

其他

拉丁美洲

巴西

墨西哥

其他

中東和非洲

北美在市場上表現出明顯的主導地位

該報告還對所有主要區域市場進行了全面分析，其中包括北美（美國和加拿大）；亞太地區（中國、日本、印度、韓國、澳洲、印尼等）；歐洲（德國、法國、英國、義大利、西班牙、俄羅斯等）；拉丁美洲（巴西、墨西哥等）；以及中東和非洲。報告稱，北美是最大的市場。

北美作為市場領先地區的主導地位是由幾個關鍵因素推動的。北美擁有高度發展且數位化先進的經濟，擁有大量精通科技的消費者。該地區網路普及率高，智慧型手機普及率高，有利於線上旅遊活動。此外，人們對包括旅行預訂在內的各種交易線上平台的熟悉和採用，也有助於北美在市場上佔據主導地位。除此之外，該地區知名市場參與者的存在也促進了市場的成長。此外，這些市場領導者擴大投資線上預訂平台，使其更加個人化和方便用戶使用。例如，2023 年 7 月，TripAdvisor 與 OpenAI 合作開發了旅行行程產生器。人工智慧驅動的規劃工具將根據旅行者的評論創建個人化的日常旅行行程。

本報告回答的關鍵問題

  • 2023年全球線上旅遊市場規模有多大？
  • 2024-2032年全球線上旅遊市場的預期成長率是多少？
  • 推動全球線上旅遊市場的關鍵因素是什麼？
  • COVID-19 對全球線上旅遊市場有何影響？
  • 全球線上旅遊市場按服務類型分類是怎樣的？
  • 基於平台的全球線上旅遊市場格局如何？
  • 全球線上旅遊市集按預訂模式分類如何？
  • 全球線上旅遊市場按年齡層分類如何？
  • 全球線上旅遊市場的重點區域有哪些？
  • 全球線上旅遊市場的主要參與者/公司有哪些？

目錄

第1章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 資料來源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球線上旅遊市場

  • 市場概況
  • 市場業績
  • COVID-19 的影響
  • 市場預測

第 6 章：市場區隔：依服務類型

  • 運輸
    • 市場走向
    • 市場預測
  • 旅遊住宿
    • 市場走向
    • 市場預測
  • 度假套餐
    • 市場走向
    • 市場預測

第 7 章：市場區隔：按平台

  • 移動的
    • 市場走向
    • 市場預測
  • 桌面
    • 市場走向
    • 市場預測

第 8 章：市場區隔：依預訂方式

  • 線上旅行社 (OTA)
    • 市場走向
    • 市場預測
  • 直接旅行供應商
    • 市場走向
    • 市場預測

第 9 章：市場區隔：依年齡段

  • 22-31歲
    • 市場走向
    • 市場預測
  • 32-43歲
    • 市場走向
    • 市場預測
  • 44-56歲
    • 市場走向
    • 市場預測
  • 56歲以上
    • 市場走向
    • 市場預測

第 10 章：市場區隔：按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲
    • 市場走向
    • 市場細分：按國家/地區
    • 市場預測

第 11 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 12 章：價值鏈分析

第 13 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 14 章：價格分析

第15章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Expedia Group Inc.
    • Fareportal Inc.
    • Hostelworld Group plc
    • HRS
    • Hurb
    • MakeMyTrip Pvt. Ltd.
    • priceline.com LLC (Booking Holdings Inc.)
    • Thomas Cook India Ltd. (Fairfax Financial Holdings Limited)
    • Tripadvisor Inc.
    • Yatra.com
Product Code: SR112024A5373

The global online travel market size reached US$ 512.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,267.1 Billion by 2032, exhibiting a growth rate (CAGR) of 10.4% during 2024-2032. The escalating penetration of smart devices, easy access to high-speed internet connectivity, the rising popularity of solo travel, and an increasing number of business travelers are some of the major factors propelling the market growth.

Online Travel Market Analysis

Major Market Drivers: The widespread adoption of the internet and mobile technology, making it easier for travelers to find the best deals online and make informed decisions, is primarily driving the growth of the market.

Key Market Trends: The ongoing innovation, the development of user-friendly online travel booking platforms, and the integration of advanced search functionalities and personalized recommendations are creating a positive outlook for the overall market.

Competitive Landscape: Some of the leading online travel market companies are Expedia Group Inc., Fareportal Inc., Hostelworld Group plc, HRS, Hurb, MakeMyTrip Pvt. Ltd., priceline.com LLC (Booking Holdings Inc.), Thomas Cook India Ltd. (Fairfax Financial Holdings Limited), Tripadvisor Inc., and Yatra.com, among others.

Geographical Trends: According to the report, North America was the largest market. The region has a highly developed and digitally advanced economy, with a large population of tech-savvy consumers. Moreover, North America has widespread internet access and a high level of smartphone penetration, making it conducive for online travel activities.

Challenges and Opportunities: Challenges in online travel booking include ensuring data security, maintaining competitive pricing amid fluctuating demand, and addressing customer service issues effectively. However, opportunities arise from technological advancements such as AI-driven personalization, mobile booking convenience, and expanding markets in emerging economies, enhancing user experience and market reach.

Online Travel Market Trends:

Increase in Internet and Mobile Penetration

The increasing penetration of the internet and mobile technology has been a significant driver of the market. With more people gaining access to the internet and owning smartphones, the ability to plan and book travel online has become increasingly accessible. Moreover, various travel companies are extensively investing in creating an online presence via social medical platforms in order to expand their reach, which is positively influencing the online travel market outlook. For instance, as of April 2024, there were 5.44 billion internet users worldwide, which amounted to 67.1% of the global population. Of this total, 5.07 billion, or 62.6% of the world's population, were social media users. Moreover, during the third quarter of 2023, global users spent almost 60% of their online time browsing the web from their mobile phones. The increasing availability of the internet is allowing travelers to easily research destinations, compare prices, and make bookings through online platforms, making the process more convenient and efficient.

Increasing Desire for Education in International Universities

The rising preference for overseas education is one of the significant trends propelling online travel market revenue. This can be attributed to the quest for quality education, enhanced employability, and cultural enrichment, which attract students seeking global experiences and language proficiency. For instance, the world's two most populous nations, China and India, have the highest numbers of students studying overseas. According to data published by UNESCO, more than 1 million Chinese students were studying abroad in 2021. India's total was close to half of this, with around 508,000 students living in other countries. The United States was the largest destination country for students studying abroad, with over 833,000 students there in 2021. It was followed by the United Kingdom with nearly 601,000 students, Australia with around 378,000 students, Germany with over 376,000 students, and Canada with nearly 318,000 students. Online travel agencies capitalize on this trend by offering tailored packages and flexible booking options to cater to the needs of student travelers. Additionally, the global reach of international universities attracts a diverse pool of students, driving the online travel market demand for cross-border travel services and cultural experiences.

Competitive Pricing and Deals

The competitive nature of the market is resulting in aggressive pricing and attractive deals. Travel booking companies are taking initiatives to attract customers by offering exclusive promotions, discounted packages, and last-minute deals. Moreover, the facility to book online allows travelers to compare prices across multiple platforms to find the best available options and secure the most cost-effective deals. Additionally, loyalty programs and reward systems offered by these platforms further incentivize travelers to book through their platforms, enhancing customer loyalty and engagement. For instance, in July 2023, the Expedia Group revamped its loyalty program to allow members to earn and redeem rewards across its three most popular brands: Expedia, Hotels.com, and Vrbo. This simplified loyalty program rewards members with 2% OneKeyCash for every dollar they spend, and elite status based on every travel segment they book. Moreover, various financial institutions are also offering rewards and discounts for online travel bookings in order to increase the utilization of their financial products, like credit cards, which are anticipated to augment the online travel market share. For instance, in March 2024, Wells Fargo launched a transferable travel rewards program, in which a card user will be able to transfer Wells Fargo Rewards points to six travel loyalty programs. Moreover, in April 2023, Expedia launched a New Feature Powered by ChatGPT to help plan travel. This innovative integration aims to enhance the travel planning experience for Expedia users by providing them with a personalized and conversational approach to trip planning. With this new feature, users can engage in natural language conversations with the ChatGPT system, similar to chatting with a virtual assistant.

Global Online Travel Industry Segmentation

IMARC Group provides an analysis of the key trends in each segment of the global online travel market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on service type, platform, mode of booking and age group.

Breakup by Service Type:

Transportation

Travel Accommodation

Vacation Packages

Travel accommodation dominates the market

The report has provided a detailed breakup and analysis of the market based on the service type. This includes transportation, travel accommodation and vacation packages. According to the report, travel accommodation represented the largest segment.

The dominance of travel accommodations as the primary service type in the market is driven by several key factors. The widespread presence of online travel platforms has made it easier for travelers to access a range of accommodation options, which is positively influencing the online travel market's recent prices. Similarly, online travel accommodations are also making it easier for hotels and resorts to list and market their properties and attract a wider consumer base. For instance, in April 2024, Spree Hospitality, a subsidiary of EaseMyTrip, announced the opening of its newest property, ZiP by Spree Hotels Bella Heights, nestled in the picturesque hill station of McLeod Ganj, Himachal Pradesh, India. Besides this, the travel accommodations segment of online travel platforms offers a comprehensive inventory of hotels, resorts, vacation rentals, and other types of accommodations, providing travelers with extensive choices and convenience. Apart from this, the ability to compare prices, read reviews, and view photos of accommodations that empower travelers to make informed decisions is contributing to the market growth.

Breakup by Platform:

Mobile

Desktop

Desktop holds the largest share in the market

A detailed breakup and analysis of the market based on the platform has also been provided in the report. This includes mobile and desktop. According to the online travel market report, desktop accounted for the largest market share.

The desktop platform typically involves accessing travel websites through web browsers installed on desktop computers, which offer larger screens, full-sized keyboards, and a mouse or trackpad for navigation. Desktop platforms provide travelers with a robust and comprehensive online experience for researching, planning, and booking their travel arrangements. Moreover, various online travel agencies install desktops on a large scale for their employees to easily navigate clients' travel bookings. In addition to this, desktop platforms provide greater processing power and stability, enabling faster loading times and smoother functionality for complex booking processes, thereby accelerating the product adoption rate.

Breakup by Mode of Booking:

Online Travel Agencies (OTAs)

Direct Travel Suppliers

Direct travel suppliers are the most popular mode of booking

A detailed breakup and analysis of the market based on the mode of booking has also been provided in the report. This includes online travel agencies (OTAs) and direct travel suppliers. According to the report, direct travel suppliers accounted for the largest market share.

Direct booking allows travelers to have a direct relationship with the travel supplier, whether it's an airline, hotel, or car rental company. The online travel market overview by IMARC indicates that this direct interaction gives travelers more control and the ability to personalize their travel experience, including selecting specific preferences, customizing packages, and accessing loyalty programs or exclusive offers. For instance, according to a data report by Statista Consumer Insights 2023, 72% of travelers prefer booking directly from online platforms, whereas only 12% favor booking through a travel agency.

Breakup by Age Group:

22-31 Years

32-43 Years

44-56 Years

Above 56 Years

32-43 years dominates the market

A detailed breakup and analysis of the market based on the age group has also been provided in the report. This includes 22-31, 32-43, 44-56, and above 56 years. According to the report, 32-43 years accounted for the largest market share.

The dominance of the 32-43 years age group in the market is driven by several key factors. This age group represents individuals in their prime working and earning years, typically with more disposable income to spend on travel. They are often at a stage in their lives where they have fewer family responsibilities and greater flexibility to plan and embark on trips. Moreover, online travel market statistics by IMARC indicate that the 32-43 years age group is tech-savvy and comfortable with using digital platforms for various activities, including travel planning, and booking, thereby accelerating the product adoption rate.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market.

The dominance of North America as the leading region in the market is driven by several key factors. North America has a highly developed and digitally advanced economy, with a large population of tech-savvy consumers. The region has widespread internet access and a high level of smartphone penetration, making it conducive for online travel activities. Moreover, familiarity and adoption of online platforms for various transactions, including travel bookings, are contributing to the dominance of North America in the market. In addition to this, the presence of prominent market players in the region is also contributing to the market growth. Furthermore, these market leaders are increasingly investing in online booking platforms to make them more personalized and user-friendly. For instance, in July 2023, TripAdvisor partnered with OpenAI on a travel itinerary generator. The AI-powered planning tool will create personalized day-by-day trip itineraries using traveler reviews.

Competitive Landscape:

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Expedia Group Inc.

Fareportal Inc.

Hostelworld Group plc

HRS

Hurb

MakeMyTrip Pvt. Ltd.

priceline.com LLC (Booking Holdings Inc.)

Thomas Cook India Ltd. (Fairfax Financial Holdings Limited)

Tripadvisor Inc.

Yatra.com

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Online Travel Market Recent Developments:

May 2024: Travel group booking startup, Joyned, announced the launch of an artificial intelligence planner. This AI planner allows users to share information while providing vendors with additional insight into what information consumers are seeking.

April 2024: Online travel agency, MakeMyTrip, announced a new exclusive charter service between Mumbai and Bhutan. This service is a part of its holiday packages, and the exclusive charter will depart once a week. The service has been launched due to the increasing popularity of Bhutan among Indian travelers.

February 2024: Flipkart-owned online travel aggregator, Cleartrip, rolled out a new product, Out of Office (OOO), for corporate travelers. Cleartrip said in a statement that OOO is a corporate travel booking tool designed for small, medium, and large enterprises. The platform houses around 300 SMEs and 10 large corporations as active transactors. The new product claims to handle a monthly business volume of INR 20 crore.

Key Questions Answered in This Report

  • 1. What was the size of the global online travel market in 2023?
  • 2. What is the expected growth rate of the global online travel market during 2024-2032?
  • 3. What are the key factors driving the global online travel market?
  • 4. What has been the impact of COVID-19 on the global online travel market?
  • 5. What is the breakup of the global online travel market based on the service type?
  • 6. What is the breakup of the global online travel market based on the platform?
  • 7. What is the breakup of the global online travel market based on the mode of booking?
  • 8. What is the breakup of the global online travel market based on the age group?
  • 9. What are the key regions in the global online travel market?
  • 10. Who are the key players/companies in the global online travel market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Online Travel Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Service Type

  • 6.1 Transportation
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Travel Accommodation
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Vacation Packages
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Platform

  • 7.1 Mobile
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Desktop
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Mode of Booking

  • 8.1 Online Travel Agencies (OTAs)
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Direct Travel Suppliers
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Age Group

  • 9.1 22-31 Years
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 32-43 Years
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 44-56 Years
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Above 56 Years
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Expedia Group Inc.
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 Fareportal Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Hostelworld Group plc
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
    • 15.3.4 HRS
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Hurb
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 MakeMyTrip Pvt. Ltd.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
    • 15.3.7 priceline.com LLC (Booking Holdings Inc.)
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 Thomas Cook India Ltd. (Fairfax Financial Holdings Limited)
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
    • 15.3.9 Tripadvisor Inc.
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
    • 15.3.10 Yatra.com
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio

List of Figures

  • Figure 1: Global: Online Travel Market: Major Drivers and Challenges
  • Figure 2: Global: Online Travel Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Online Travel Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Online Travel Market: Breakup by Service Type (in %), 2023
  • Figure 5: Global: Online Travel Market: Breakup by Platform (in %), 2023
  • Figure 6: Global: Online Travel Market: Breakup by Mode of Booking (in %), 2023
  • Figure 7: Global: Online Travel Market: Breakup by Age Group (in %), 2023
  • Figure 8: Global: Online Travel Market: Breakup by Region (in %), 2023
  • Figure 9: Global: Online Travel (Transportation) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Online Travel (Transportation) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Online Travel (Travel Accommodation) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Online Travel (Travel Accommodation) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Online Travel (Vacation Packages) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Online Travel (Vacation Packages) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Online Travel (Mobile) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Online Travel (Mobile) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Online Travel (Desktop) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Online Travel (Desktop) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Online Travel (Online Travel Agencies (OTAs)) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Online Travel (Online Travel Agencies (OTAs)) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Online Travel (Direct Travel Suppliers) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Online Travel (Direct Travel Suppliers) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Online Travel (22-31 Years) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Online Travel (22-31 Years) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Online Travel (32-43 Years) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Online Travel (32-43 Years) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Online Travel (44-56 Years) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Online Travel (44-56 Years) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Online Travel (Above 56 Years) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Online Travel (Above 56 Years) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: North America: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: North America: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: United States: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: United States: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Canada: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Canada: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Asia-Pacific: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Asia-Pacific: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: China: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: China: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Japan: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Japan: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: India: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: India: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: South Korea: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: South Korea: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: Australia: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: Australia: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Indonesia: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Indonesia: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Others: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Others: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Europe: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Europe: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Germany: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Germany: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: France: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: France: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: United Kingdom: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: United Kingdom: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Italy: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Italy: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Spain: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Spain: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Russia: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Russia: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Others: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Others: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Latin America: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Latin America: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Brazil: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: Brazil: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Mexico: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: Mexico: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Others: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Others: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Middle East and Africa: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Middle East and Africa: Online Travel Market: Breakup by Country (in %), 2023
  • Figure 79: Middle East and Africa: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 80: Global: Online Travel Industry: SWOT Analysis
  • Figure 81: Global: Online Travel Industry: Value Chain Analysis
  • Figure 82: Global: Online Travel Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Online Travel Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Online Travel Market Forecast: Breakup by Service Type (in Million US$), 2024-2032
  • Table 3: Global: Online Travel Market Forecast: Breakup by Platform (in Million US$), 2024-2032
  • Table 4: Global: Online Travel Market Forecast: Breakup by Mode of Booking (in Million US$), 2024-2032
  • Table 5: Global: Online Travel Market Forecast: Breakup by Age Group (in Million US$), 2024-2032
  • Table 6: Global: Online Travel Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Online Travel Market: Competitive Structure
  • Table 8: Global: Online Travel Market: Key Players