線上旅遊市場規模、佔有率、成長分析（按服務、預訂模式、平台、旅客、應用、地區）－2025-2032 年產業預測

2023 年線上旅遊市場規模價值 6,100 億美元，預計將從 2024 年的 6,850.3 億美元成長到 2032 年的 17,328 億美元，預測期內（2025-2032 年）的複合年成長率為 12.3%。

受消費行為變化、社群媒體影響力不斷增強、可支配收入不斷增加以及全球探險旅遊趨勢的推動，旅遊市場正在經歷顯著成長。國際旅遊，尤其是英國國內旅遊的激增，進一步推動了這一成長，英國迎來了超過 605,130 名國際學生，其中主要來自中國。旅遊科技徹底改變了服務的可近性，使消費者能夠比傳統方式更方便、更實惠地獲得旅遊服務。行動友善網站透過同行評審和 360 度影片導覽，可以輕鬆進行線上假期規劃和預訂，有助於加速產業發展。但氣候變遷、環境問題等挑戰依然存在。然而，值得信賴的網路平台和旅遊服務供應商的成長可能會為市場提供新的機會，確保未來幾年的強勁發展。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 客戶和購買標準分析
• 技術進步
• 監管分析

線上旅遊市場規模（依服務及複合年成長率） (2025-2032)

• 市場概覽
• 運輸
  • 航空
  • 汽車租賃
  • 軌
  • 巡航
  • 公車
• 住宿設施
• 旅遊套餐

線上旅遊市場規模（按預訂模式分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 線上旅行社
• 直接旅遊供應商

線上旅遊市場規模（依平台分類）及複合年成長率（2025-2032）

• 市場概覽
• 基於行動裝置
• 基於網路

線上旅遊市場規模（依旅客分類）及複合年成長率（2025-2032）

• 市場概覽
• 休閒
• 工作

線上旅遊市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概覽
• 國際預訂
• 國內預訂

線上旅遊市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Booking Holdings Inc.（United States）
• Ctrip.com International, Ltd.（China）
• Trip.com Group Ltd.（China）
• Airbnb, Inc.（United States）
• MakeMyTrip Limited（India）
• eDreams ODIGEO（Spain）
• HIS Co., Ltd.（Japan）
• Rakuten Travel Inc.（Japan）
• Yatra Online, Inc.（India）
• CheapOair.com（United States）
• Traveloka（Indonesia）
• eSky Group（Poland）
• Goibibo（India）
• Lastminute.com Group（United Kingdom）

結論和建議

Online Travel Market size was valued at USD 610.0 billion in 2023 and is poised to grow from USD 685.03 billion in 2024 to USD 1732.8 billion by 2032, growing at a CAGR of 12.3% during the forecast period (2025-2032).

The travel market is experiencing significant expansion driven by evolving consumer behaviors, heightened social media influence, increased disposable income, and a global trend towards adventure travel. The surge in international travel, particularly within the UK which hosted over 605,130 international students, predominantly from China, further amplifies this growth. Travel technology is revolutionizing service accessibility, allowing consumers to engage with travel offerings more conveniently and affordably than traditional methods. Mobile-friendly websites enable easy vacation planning and booking online, enhanced by peer reviews and 360-degree video tours, fueling industry acceleration. However, challenges such as climate change and environmental issues persist. Nonetheless, the growth of reliable internet platforms and travel service providers is set to offer fresh opportunities in the market, promising robust development in the years ahead.

Top-down and bottom-up approaches were used to estimate and validate the size of the Online Travel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Online Travel Market Segments Analysis

Global Online Travel Market is segmented by Services, Mode of Booking, Platform, Traveler, Application and region. Based on Services, the market is segmented into Transportation, Accommodation and Tour packages. Based on Mode of Booking, the market is segmented into Online travel agencies and Direct travel suppliers. Based on Platform, the market is segmented into Mobile-based and Web-based. Based on Traveler, the market is segmented into Leisure and Business. Based on Application, the market is segmented into International booking and Domestic booking. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Online Travel Market

The emergence of mobile applications has transformed the online travel market, empowering travelers with convenient access to travel services anytime and anywhere. These apps facilitate real-time updates, efficient itinerary management, and smooth booking processes, which significantly enhance user experience. Additionally, innovations like augmented reality (AR) and virtual reality (VR) have taken the online travel experience to the next level by providing immersive and interactive previews of destinations, allowing potential travelers to explore their options in a dynamic way. This blend of technology and convenience promotes not just ease of planning but also enriches the entire travel experience for users.

Restraints in the Online Travel Market

The online travel market is significantly dependent on stable internet connectivity, and any disruptions or constraints in access can adversely affect the booking process and overall customer satisfaction. In regions where internet infrastructure is either insufficient or inconsistent, travelers may encounter challenges in accessing online travel services and completing their bookings. These limitations can create hurdles for potential customers, preventing them from utilizing online platforms effectively and diminishing their overall experience in planning and securing travel arrangements. Consequently, the reliance on dependable internet service serves as a critical constraint within the online travel industry, potentially impacting its growth and efficiency.

Market Trends of the Online Travel Market

The online travel market is witnessing a significant trend where social media platforms have transformed the travel planning landscape, becoming essential tools for inspiration and decision-making. As travelers increasingly turn to social media for recommendations and reviews, platforms like Instagram and TikTok now serve as virtual travel guides, significantly influencing booking behaviors. The rise of influencers and user-generated content plays a pivotal role in shaping destination preferences, making it crucial for travel brands to adapt their marketing strategies to engage with these platforms effectively. This shift emphasizes the importance of an online presence, driving the evolution of marketing techniques within the online travel sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Technology Advancements
• Regulatory Analysis

Global Online Travel Market Size by Services & CAGR (2025-2032)

• Market Overview
• Transportation
  • Airline
  • Car rental
  • Rail
  • Cruise
  • Bus
• Accommodation
• Tour packages

Global Online Travel Market Size by Mode of Booking & CAGR (2025-2032)

• Market Overview
• Online travel agencies
• Direct travel suppliers

Global Online Travel Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Mobile-based
• Web-based

Global Online Travel Market Size by Traveler & CAGR (2025-2032)

• Market Overview
• Leisure
• Business

Global Online Travel Market Size by Application & CAGR (2025-2032)

• Market Overview
• International booking
• Domestic booking

Global Online Travel Market Size & CAGR (2025-2032)

• North America (Services, Mode of Booking, Platform, Traveler, Application)
  • US
  • Canada
• Europe (Services, Mode of Booking, Platform, Traveler, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Services, Mode of Booking, Platform, Traveler, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Services, Mode of Booking, Platform, Traveler, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Services, Mode of Booking, Platform, Traveler, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Booking Holdings Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ctrip.com International, Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trip.com Group Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airbnb, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MakeMyTrip Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eDreams ODIGEO (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H.I.S. Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rakuten Travel Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yatra Online, Inc. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CheapOair.com (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Traveloka (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eSky Group (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goibibo (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lastminute.com Group (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations