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固體香水市場報告：2031 年趨勢、預測與競爭分析

Solid Perfume Market Report: Trends, Forecast and Competitive Analysis to 2031

出版日期: 2025年01月31日 | 出版商:

Lucintel | 英文 150 Pages | 商品交期: 3個工作天內

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簡介目錄

未來全球固體香水市場在男性和女性市場都可能迎來機會。預計 2025 年至 2031 年間全球固體香水市場的複合年成長率為 5.3%。該市場的主要驅動力是人們對固體香水益處的認知不斷提高、天然和永續產品的日益普及以及對小眾香水的需求不斷成長。

Lucintel 預測單一香水仍將是最大的香水類別。
在使用方面，由於女性比男性更多地使用香水，因此女性用香水預計將繼續佔據很大佔有率。
根據地區，預計北美將在預測期內經歷最高的成長。

固體香水市場的策略性成長機會

雖然對便利性和永續性的關注正在推動這個市場，但在各種應用中也存在著一些策略性成長機會。以下是品牌在擴大其在這一領域的影響力時可以考慮的五個關鍵成長機會：

適合旅行或外出時使用：該產品特別適合旅行或外出時使用，結構緊湊且防溢出。品牌可以將它們行銷為經常旅行者和時間緊迫的專業人士的旅行伴侶。以旅行為重點的系列和合作可以進一步增強您的品牌形象和商店知名度。
禮物和場合包裝：如果香水包裝得當，固體香水可以成為特殊場合的完美禮物。您可以為節日和婚禮季節創建限量版系列和禮品包裝。這種方法可以鼓勵衝動購買，並鼓勵顧客花時間和精力購買周到的禮物。
與健康和自我護理的結合：該產品可以輕鬆融入健康和自我護理領域。品牌可以將芳香療法的舒緩作用與減輕壓力結合起來，融入其產品中。透過吸引注重健康、尋求整體體驗的消費者並利用日益壯大的自我護理機芯，公司可以從中獲益。
客自訂香水體驗：提供客製化的固體香水，讓消費者可以發揮創造性選擇自己喜歡的香味。品牌可以提供混合不同香味或選擇特定成分的選擇，以提供個人化的體驗。這種方法可以讓消費者與其獨特的選擇建立更緊密的聯繫，從而培養顧客忠誠度。
線上訂閱模式：Solid Perfume 的線上訂閱模式可以提供穩定且可預測的收益。用戶每月都會收到一份新的香水包，向他們介紹各種產品和品牌。該模型提高了客戶維繫，並提供了有關消費者偏好的寶貴見解，以指南未來的產品開發。

為了滿足消費者的需求，以便利性、個人化和健康為重點的成長機會推動了固體香水市場的發展。這些策略性成長機會將推動創新並促進更高的市場成長。

固體香水市場的促進因素與挑戰

影響固體香水市場的因素多元。了解這些因素對於相關人員駕馭這一動態形勢至關重要。以下是目前影響固體香水市場的主要促進因素和挑戰：

推動固體香水市場發展的因素有：

對環保產品的需求不斷增加：隨著消費者環保意識的增強，對永續和環保產品的需求持續成長。在包裝方面，大多數固體香水採用極簡包裝出售，並且完全由天然成分製成，以符合消費者的優先考慮。注重配方和包裝永續性的品牌可能會培養忠實的客戶並鞏固其在市場上的地位。
對天然成分的興趣日益濃厚：消費者對天然和有機產品的需求日益增加。隨著越來越多的消費者要求產品不含合成化學物質，製造商正在努力改進他們的產品。注重健康的消費者會被那些強調成分完整性的品牌所吸引，這是一個關鍵的賣點。
提高消費者的意識和教育：隨著消費者對香水替代品的了解越來越多，這個趨勢也日益明顯。消費者擴大尋求傳統噴霧劑的替代品。向消費者介紹固體香水的優點，例如便攜性和持久香味，可以大大提高市場接受度。投資消費者教育和誠實行銷策略的品牌更有可能獲得較高的市場佔有率。
固體香水市場新產品線的演變：配方和香味的持續創新繼續推動市場的發展。透過提供新鮮多樣的香味，品牌可以吸引消費者的注意力並在競爭中脫穎而出。對創造力和多樣性的關注可以提高顧客參與度並激發新產品的推出。
不斷發展的電子商務平台：隨著電子商務的不斷發展，消費者可以接觸到更多種類的固體香水。品牌可以透過線上平台銷售產品，擴大影響力並實現客戶群多樣化。強大的網路購物體驗和有針對性的數位行銷正在推動銷售量和市場滲透率的成長。

固體香水市場面臨的挑戰是：

市場區隔：固體香水市場高度分散。由於品牌和產品如此之多，首次進入該市場的企業很難站穩腳跟。為了在這個擁擠的市場中脫穎而出，品牌需要脫穎而出並採用有效的行銷策略。
消費者誤解：人們普遍誤以為固體香水效果較差或保存期限較短，阻礙了固體香水的廣泛應用。應進行教育和行銷宣傳活動，旨在讓消費者了解產品的便利性、便攜性和有效使用的好處。
遵守法規：業界對香料成分的透明度、安全性等有各種法規。對於較小的品牌來說，合規性既複雜又昂貴。確保合規性同時維持產品品質對於市場成長和消費者信心至關重要。

市場分散、消費者教育和法規遵循是固體香水市場面臨的主要挑戰。然而，消費者對永續性和創新的需求不斷成長，正在推動市場向前發展。應對這些挑戰並滿足消費者的期望對於品牌在該領域取得持續成功至關重要。

成長機會分析
- 全球固體香水市場成長機會（按類型分類）
- 全球固體香水市場成長機會（按應用分類）
- 全球固體香水市場成長機會（按地區分類）
全球固體香水市場的新趨勢
戰略分析
- 新產品開發
- 全球固體香水市場產能擴張
- 全球固體香水市場的合併、收購和合資企業
- 認證和許可

第7章主要企業簡介

Aroamas
Lush
Pacifica
L'Occitane
Indah
Sweet Anthem
Bougie & Senteur
Jean Niel
Fury Bros
Melange

簡介目錄

The future of the global solid perfume market looks promising with opportunities in the men and women markets. The global solid perfume market is expected to grow with a CAGR of 5.3% from 2025 to 2031. The major drivers for this market are the growing awareness of the benefits of solid perfumes, the increasing popularity of natural and sustainable products, and the growing demand for niche fragrances.

Lucintel forecasts that, within the type category, single fragrance will remain the largest segment.
Within the application category, women's fragrances will remain the larger segment, as women are more likely to use perfume than men.
In terms of regions, North America is expected to witness the highest growth over the forecast period.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Solid Perfume Market

The solid perfume market is transforming, driven by sweeping changes in consumer preferences and industry innovations. Though knowledge of sustainable living and skincare is growing, most of the main trends are constantly shifting. The following is a synopsis of five of the most important trends shaping the solid perfume landscape today.

Sustainability and Eco-Friendliness: The biggest trend in the solid perfume market has been towards sustainability. Consumers are increasingly embracing eco-friendly alternatives that reduce packaging waste and use natural ingredients. Brands responding to this demand focus on biodegradable or recyclable materials, increasing their appeal. This trend not only supports environmental goals but also attracts a conscious consumer base.
Personalized and Customized Fragrance: Personalization continues to grow, especially with custom solid perfumes. Consumers enjoy creating their fragrances or selecting ingredients that appeal to them. As a result, this trend fosters a more emotional attachment to the products, creating loyalty and repeat purchases, which makes it a key differentiator in a crowded market.
Natural and Organic Ingredients: The growing demand for natural and organic ingredients is dramatically transforming the solid perfume market. Most consumers are now scrutinizing ingredient lists more intensely for synthetic chemicals, and companies that demonstrate transparency and sustainable sourcing practices are gaining consumer trust. In an ingredient-sensitive business like this, it makes all the difference.
Portable and Travel-Friendly Formats: Most importantly, this trend is driven by convenience. Solid perfumes are particularly convenient for on-the-go consumers. The growing trend of travel increases demand for portable fragrances. What appeals to busy professionals and frequent travelers is that these beauty solutions fit compactly and are easy to carry.
Influencer Marketing and Social Media: In this area, social media and influencer marketing play a key role in the solid perfume market. Brands are using influencer collaborations to develop content around their products, mainly targeting young consumers. Increasing creative content on Instagram and TikTok is driving awareness and interest, which, in turn, informs purchasing decisions and influences market trends.

In the end, these new trends are changing the game for the solid perfume industry by enhancing sustainability, personalization, and consumer engagement, making the marketplace more dynamic and responsive.

Recent Developments in the Solid Perfume Market

These recent market developments in the solid perfume market reflect innovation, consumer choice, and the strategic branding that encompasses these elements. Brands respond to market demands by developing unique products and corresponding marketing strategies. The following is an overview of five key developments currently influencing the landscape of solid perfumes:

Launch of Green Branding: Several new brands specializing in eco-friendly solid perfumes have been launched, focusing on proper sourcing and biodegradable packaging, directly appealing to the eco-conscious consumer. With an emphasis on transparency and best practices, these brands are well-positioned in a competitive market and attract the ever-growing category of eco-aware shoppers.
Expansion of Niche Fragrance Lines: Niche brands are expanding their solid perfume offerings with a variety of scent profiles to cater to diverse consumer preferences. In the world of mass-market products, no two noses are alike. More focus is placed on artisanal, handcrafted formulas compared to the development of most other lines.
Access Through E-Commerce Sites: E-commerce has opened new avenues for solid perfumes, making them accessible to consumers across the globe. More brands and fragrances are now available online, allowing consumers to explore them easily. This increased accessibility, combined with precise targeting through marketing efforts, is propelling growth in sales.
Integration of Wellness Ingredients: The infusion of wellness ingredients has become increasingly popular, with many brands incorporating essential oils recognized for aromatherapy in their perfumes. This reflects a broader holistic approach to beauty, where fragrance is associated with the mental well-being it provides. With this mindset, these brands appeal to health-conscious consumers seeking multifunctional products.
Artist and Influencer Collaborations: The solid perfume market is often influenced by artists and influencers. These collaborations create visibility for brands and unique limited-edition products that resonate deeply with fans. Such partnerships effectively leverage social media to engage consumers and generate excitement around new releases.

These developments are profoundly changing the solid perfume market, driving innovations, increasing accessibility, and enhancing consumer involvement, leading to a more vibrant and competitive landscape.

Strategic Growth Opportunities for Solid Perfume Market

While the focus on convenience and sustainability drives this market, there are several strategic growth opportunities across different applications. Below are five critical growth opportunities for brands to consider when expanding their presence in this niche market.

Travel and On-the-Go Applications: This is especially suited for travel and other on-the-go uses, where the product will be compact and spill-proof. Brands can market these as great travel companions for frequent travelers and time-pressed professionals. Travel-specific collections or collaborations can further boost brand identity and point-of-sale visibility.
Gift and Occasion Packaging: When properly packaged, solid perfumes make excellent gifts for special occasions. Companies can create limited-edition collections or gift packages tailored to the seasonality of holidays or weddings. This approach can spur impulsive purchases and encourage customers to invest time and effort into thoughtful gifts.
Integration Opportunities with Wellness and Self-Care: The product easily integrates into the wellness and self-care sector. The soothing effects of aromatherapy, which reduce stress, can be incorporated by brands into their products. Companies will benefit by attracting health-conscious consumers seeking all-encompassing experiences, capitalizing on the growing self-care movement.
Custom Fragrance Experiences: Offering customizable solid perfumes allows consumers to creatively choose their preferred fragrances. Brands can offer options to blend different scents or select specific ingredients, providing a personalized experience. This approach fosters customer loyalty as consumers form a closer bond with their unique choices.
Online Subscription Models: Online subscription models for solid perfumes can provide stable and predictable revenue. Subscribers will receive a new curated scent package every month, introducing them to different products and brands. This model increases customer retention and provides valuable insights into consumer preferences, which guide future product development.

Convenient, customized, and health-focused growth opportunities exist to meet consumer needs, with an emphasis on convenience, personalization, and wellness to promote the solid perfume market. These strategic growth opportunities drive innovation and contribute to high market growth.

Solid Perfume Market Driver and Challenges

Factors affecting the market for solid perfume are diverse and varied. It is crucial for stakeholders to understand these factors in order to navigate this dynamic landscape. Below are some of the key drivers and challenges currently impacting the market for solid perfume.

The factors responsible for driving the solid perfume market include:

Rise in Demand for Eco-Friendly Products: As consumers become increasingly aware of their environment, the demand for sustainable and environmentally friendly products continues to rise. In terms of packaging, most solid perfumes can be sold with minimal packaging and are made from entirely natural ingredients, aligning with the values that consumers prioritize. Brands that focus on sustainability in their formulations and packaging are likely to cultivate loyal customers, which will help boost their market position.
Growing Interest in Natural Ingredients: Consumers are expressing a demand for natural and organic products. A large number of consumers are now seeking products that do not contain synthetic chemicals, prompting manufacturers to reformulate their products. Health-conscious consumers are drawn to brands that focus on ingredient integrity, making this a key selling point.
Rising Consumer Awareness and Education: As consumers educate themselves about perfume alternatives, this trend is on an upward trajectory. Consumers are increasingly seeking alternatives to conventional sprays. Educating consumers on the benefits of solid perfumes, such as portability and long-lasting scent, can significantly boost market acceptance. Brands that invest in consumer education and honest marketing strategies are likely to gain a higher market share.
New Product Line Evolution in the Solid Perfume Market: Ongoing innovation in formulations and scent profiles keeps the market evolving. Brands can attract consumer attention and differentiate themselves from competitors by offering fresh, diverse fragrances. This focus on creativity and variety encourages customer engagement and stimulates the introduction of new products.
Growing E-Commerce Platforms: As e-commerce continues to grow, consumers have greater access to a wider variety of solid perfumes. Brands can market their products through online platforms, increasing their reach and diversifying their customer base. Strong online shopping experiences, along with targeted digital marketing, are driving increased sales and market penetration.

Challenges in the solid perfume market include:

Market Fragmentation: The solid perfume market is highly segmented. Numerous brands and products make it difficult for companies to establish a foothold when entering the market for the first time. Brands need to differentiate themselves and employ effective marketing strategies to gain an edge in this crowded marketplace.
Consumer Misconceptions: Common misconceptions, such as the belief that solid perfumes are less potent or have a shorter shelf life, can hinder adoption. Education and marketing campaigns aimed at informing consumers about the benefits, including convenience and portability, as well as how to use the product effectively, should be implemented.
Compliance with Legislation: Different regulations related to fragrance ingredient transparency, safety, and more are being imposed on the industry. For smaller brands, compliance is complicated and costly. Ensuring compliance while maintaining product quality is essential for the growth of the market and consumer confidence.

Market fragmentation, educating consumers, and regulatory compliance are major challenges for the solid perfume market. However, the growing consumer demand for sustainability and innovation is driving the market forward. Addressing these challenges while aligning with consumer expectations will be crucial for the continued success of brands in this space.

List of Solid Perfume Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies solid perfume companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the solid perfume companies profiled in this report include-

Aroamas
Lush
Pacifica
L'Occitane
Indah
Sweet Anthem
Bougie & Senteur
Jean Niel
Fury Bros
Melange

Solid Perfume by Segment

The study includes a forecast for the global solid perfume market by type, application, and region.

Solid Perfume Market by Type [Analysis by Value from 2019 to 2031]:

Single Fragrance
Mixed Fragrance

Solid Perfume Market by Application [Analysis by Value from 2019 to 2031]:

Men
Women

Solid Perfume Market by Region [Analysis by Value from 2019 to 2031]:

North America
Europe
Asia Pacific
The Rest of the World

Country Wise Outlook for the Solid Perfume Market

Recently, the market for solid perfumes has gained attention due to the increasing interest in convenient and ecologically friendly fragrance solutions. With reduced packaging waste and the portability of solid perfumes, they align with growing consumer demand for more sustainable products. Brands are becoming more innovative with unique scents and marketing strategies, alongside greater transparency in ingredients across various regions. To sum up, key developments in the United States, China, Germany, India, and Japan highlight the changing trends in each country, which in turn are shaping the niche market.

United States: In the U.S., solid perfumes are growing in popularity as a more eco-friendly option compared to traditional liquid sprays. Brands like Lush and Bredo offer solid alternatives made from natural ingredients and eco-friendly packaging. Online sales have also contributed to this growth, with many smaller brands using social media to promote their products. In addition, consumers are becoming more informed about the longevity and application of solid perfumes, which is further driving adoption among niche fragrance enthusiasts.
China: The Chinese market for solid perfumes is growing rapidly, fueled by a preference for travel-sized beauty products among younger consumers. Brands like Perfect Diary and Innisfree are offering locally inspired solid perfumes with bright colors and fragrances to appeal to the local market. With the growing influence of e-commerce, brands can easily reach a larger audience, making solid perfumes accessible in urban areas. The increasing demand for natural ingredients in products is also well aligned with the rising health consciousness among Chinese consumers.
Germany: Germany is seeing a minimalist and sustainable market for solid perfumes. The local philosophy focuses on using natural and organic ingredients, free from harmful chemicals. This trend is gaining popularity among consumers who demand transparency and eco-friendly sourcing in their products. Germany has experienced notable growth in niche and artisanal brands that offer unique, handcrafted solid perfumes, particularly for those who are concerned about the ecological and environmental impact of their purchases. Additionally, programs promoting sustainable beauty practices are on the rise, and solid perfumes are becoming an integral part of Germany's beauty landscape.
India: The Indian market for solid perfumes is growing with rising disposable incomes and shifting beauty product trends. Well-known brands like Kama Ayurveda and Forest Essentials have launched their first lines of solid perfumes, featuring traditional Indian scents that appeal to local sensibilities. Solid perfumes are attractive, affordable, and portable-products that resonate with younger consumers. Moreover, the expanding online retail landscape is making it easier for consumers to access various products, thus increasing market penetration.
Japan: Solid perfumes are becoming increasingly popular in Japan, driven by trends toward minimalism and personal care. Locally, companies are developing original formulations that blend traditional fragrances with modern styles. The products are travel-sized, making them ideal for consumers who highly value convenience. Additionally, collaborations with local artists and social media influencers have significantly boosted brand exposure and consumer engagement, further contributing to the growing popularity of solid perfumes in Japan.

Features of the Global Solid Perfume Market

Market Size Estimates: Solid perfume market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Solid perfume market size by type, application, and region in terms of value ($B).

Regional Analysis: Solid perfume market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the solid perfume market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the solid perfume market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

If you are looking to expand your business in this or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.

This report answers following 11 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the solid perfume market by type (single fragrance and mixed fragrance), application (men and women), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

1. Executive Summary

2. Global Solid Perfume Market : Market Dynamics

2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
3.2. Global Solid Perfume Market Trends (2019-2024) and Forecast (2025-2031)
3.3: Global Solid Perfume Market by Type
- 3.3.1: Single Fragrance
- 3.3.2: Mixed Fragrance
3.4: Global Solid Perfume Market by Application
- 3.4.1: Men
- 3.4.2: Women

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

4.1: Global Solid Perfume Market by Region
4.2: North American Solid Perfume Market
- 4.2.1: North American Solid Perfume Market by Type: Single Fragrance and Mixed Fragrance
- 4.2.2: North American Solid Perfume Market by Application: Men and Women
4.3: European Solid Perfume Market
- 4.3.1: European Solid Perfume Market by Type: Single Fragrance and Mixed Fragrance
- 4.3.2: European Solid Perfume Market by Application: Men and Women
4.4: APAC Solid Perfume Market
- 4.4.1: APAC Solid Perfume Market by Type: Single Fragrance and Mixed Fragrance
- 4.4.2: APAC Solid Perfume Market by Application: Men and Women
4.5: ROW Solid Perfume Market
- 4.5.1: ROW Solid Perfume Market by Type: Single Fragrance and Mixed Fragrance
- 4.5.2: ROW Solid Perfume Market by Application: Men and Women

5. Competitor Analysis

5.1: Product Portfolio Analysis
5.2: Operational Integration
5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

6.1: Growth Opportunity Analysis
- 6.1.1: Growth Opportunities for the Global Solid Perfume Market by Type
- 6.1.2: Growth Opportunities for the Global Solid Perfume Market by Application
- 6.1.5: Growth Opportunities for the Global Solid Perfume Market by Region
6.2: Emerging Trends in the Global Solid Perfume Market
6.3: Strategic Analysis
- 6.3.1: New Product Development
- 6.3.2: Capacity Expansion of the Global Solid Perfume Market
- 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Solid Perfume Market
- 6.3.4: Certification and Licensing