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市場調查報告書
商品編碼
1661591

印度的香水市場評估:各香水類型，各香氛類型，男女，各價格市場區隔，包裝各尺寸，各流通管道，各地區，機會及預測，2018～2032年

India Perfume Market Assessment, By Perfume Type; By Fragrance Type; By Gender; By Price Segment; By Pack Size; By Distribution Channel, By Region, Opportunities and Forecast, FY2018-FY2032F
出版日期: | 出版商: Market Xcel - Markets and Data | 英文 136 Pages | 商品交期: 3-5個工作天內

價格

2024 年印度香水市場價值為 2.81 億美元，預計到 2032 年將成長到 8.733 億美元，在 2025 年至 2032 年的預測期內複合年增長率為 15.23%。由於有抱負的中產階級人口不斷增長、可支配收入不斷提高、千禧世代的香水支出增加以及消費者生活方式偏好的改變，印度香水市場正在快速增長。

參與運動和瑜伽等體力活動的增加、生活方式的改變、對個人護理的關注、高購買力平價以及由於支持輕鬆訪問和快速獲取的電子商務平台的出現而導致千禧一代的需求不斷增長，都導致了印度香水使用量的增加。過去幾年中，許多本土品牌已在印度大眾市場推出，為用戶提供實惠的價格和多功能性。印度香料協會已註冊了超過 6,000 種香料成分。

印度是亞太地區繼中國和日本之後的第三大香水市場。自古以來，香水就被用來刺激嗅覺、營造氛圍、抑制異味，也被證明具有治療效果。專家主要根據酒精和香水油的混合比例來決定，分別是10%和20%的香水油溶解在酒精中。香水市場的零售模式隨著時間的推移而不斷演變，成熟品牌和新時代品牌在市場上有著不同的定位。

目錄

第1章 調查手法

第2章 產品概要

第3章 摘要整理

第4章 消費者的迴響

  • 人口統計(年齡/世代分析- 嬰兒潮世代和X世代，千禧新生代，Z世代，性別，所得- 低所得，中所利益，高所得，地區等)
  • 市場認識與產品資訊
  • 品牌認知度和忠誠度
  • 決定是否購買時考慮的要素
    • 品牌名
    • 淡出時間
    • 香味
    • 分量
    • 價格
    • 數量和價格
    • 客制化選擇
    • 包裝
    • 推銷報價
  • 購買目的(個人使用，贈答)
  • 購買頻率
  • 購買媒體
  • 品牌形象代言人和影響者行銷在產品/品牌普及上扮演的角色

第5章 印度的香水市場預測，2018年度～2032年度

  • 市場規模與預測
    • 各金額
    • 各數量
  • 市場佔有率與預測
    • 各香水類型
      • 香水
      • 淡香水
      • 其他
    • 各香氛類型
      • Aqua
      • Amber
      • Woody
      • Floral
      • 其他
    • 男女
      • 男性
      • 女性
      • 男女通用
    • 各價格市場區隔
      • 量產
      • 高級
    • 各尺寸
      • 最大60ml
      • 從61ml100ml
      • 100ml以上
    • 各流通管道
      • 線上
      • 離線
    • 各地區
      • 東部
      • 南部
      • 北部
      • 西部和中部

第6章 印度的香水市場製圖，2024年度

  • 各香水類型
  • 各香氛類型
  • 男女
  • 各價格市場區隔
  • 各尺寸
  • 各流通管道
  • 各地區

第7章 主要5公司的價格分析

第8章 宏觀商務環境的範圍

  • 價值鏈分析
  • 需求與供給的分析
  • 進口出口分析
  • 波特五力的產業分析
    • 新加入廠商業者的威脅
    • 替代品的威脅(香水的替代品)
    • 競爭企業間的敵對關係
    • 供給企業談判力
    • 消費者談判力
  • PESTEL分析
    • 政治要素
    • 經濟概要
    • 社會影響
    • 技術的進步
    • 對環境的影響
    • 法律上的政策與法規機關

第9章 市場動態

  • 趨勢與發展
  • 成長促進因素
  • 阻礙成長的要素

第10章 印度的香水市場主要市場領導採用的最佳業務實踐的案例研究(最大3個)

第11章 競爭情形

  • 主要5公司的市場企業的SWOT分析
  • 主要5公司的市場領導的競爭矩陣
  • 主要 5公司的市場領導的市場收益分析(%、2024年度)
  • 合併和收購/合資企業(如適用)
  • 專利分析（如適用）

第12章 競爭預測

  • L'Oreal SA(Yves Saint Laurent)
    • 公司概要
    • 主要經營團隊
    • 產品和服務
    • 主要市場的著重和地理存在感
    • 財務狀況(如報告)
    • 最近的趨勢
  • Mensa Brand Technologies Private Limited(Villain)
  • Renee Cosmetics Private Limited(Renee perfume)
  • Coty, Inc.(Calvin Klein)
  • Helios Lifestyle Private Limited(Man Perfume)
  • Mcnroe Consumer Products Private Limited(Wild stone)
  • LVMH Moet Hennessy-Louis Vuitton(Dior)
  • Titan Company Limited(Skinn)
  • IDAM Natural Wellness Pvt. Ltd.(Bella Vita Organic)
  • ITC Limited(Engage)

上述公司不依市場佔有率排序，並且可能會根據研究工作期間獲得的資訊進行更改。

第13章 策略性建議

第14章 關於調查公司·免責聲明

Product Code: MX10020

India Perfume Market was valued at USD 281 million in FY2024 and will grow to USD 873.3 million by FY2032; exhibiting a CAGR of 15.23% during the forecast period between FY2025 and FY2032F. The perfume market in India is rapidly growing driven by the country's increasing aspirational middle-class population, higher disposable income, higher propensity to spend on fragrances by the millennials segment of the population and changing lifestyle preferences of the consumers.

The increasing demand from the millennial due to increase in physical activities such as participation in sports or yoga, lifestyle changes, focus on personal care, high purchasing parity and the advent of e-commerce platforms supporting ease of access and quick availability are all the factors that contribute to the growing usage of perfume in India. In the recent times, India has witnessed numerable home-grown brands being launched in the mass segment bringing in affordability and wider application amongst the users. There are more than 6,000 ingredients for fragrances listed with Fragrances and Flavours Association of India.

India is the third-largest market for perfumes in the Asia-Pacific region after China and Japan. Perfumes have been used since ancient times due to its properties of olfaction and creating an atmosphere of realm, supress foul odours and many proven therapeutic benefits as well. The experts determine the blending proportion of perfume oil with alcohol with majorly dissolving between 10% and 20% perfume oils in alcohol. The perfume market has evolved over time with respect to the retailing formats and mature and new age brands have differentiated positioning in the market.

Novel Product Launches

The introduction of new fragrances and products in the country by both nationally and internationally recognized brands is expanding the variety available to consumers. These launches often feature unique scent profiles that cater to diverse preferences of the customers, enhancing consumer interest and providing lucrative growth opportunities for the market. For instance, in September 2024, SKINN, the fragrance division of the Titan Company Limited announced the launch of their new affordable fragrance line, 24 seven. With this launch, the company aims to reach 2.5 million customers by the end of FY2025.

The Millennials - Indian Trendsetters

Perfumes, earlier deemed to be used only for special occasions are now a part of everyday personal grooming. Millennials are more focused on enhancing the personality and use products of high social worth. As of 2021, millennials comprise around 34% of India's total population with an average age of 28.4 years majorly contributing to the workforce population as well. Since the wallet share of this segment in India is increasing, it is proving to be a crucial consumer segment in driving the growth of perfume market.

Perfume brands offer differentiated SKUs to cater to a wide cohort at various price points. The use of fragrances among millennials has increased significantly as a result of internet accessibility. This generation loves internet shopping since they are tech-savvy and more inclined to stick with a certain brand when buying grooming products like perfumes.

Public Figure Endorsements

More than one-third marketers may spend more than 60% of marketing budgets on digital platforms as stated in a report by Mobile Marketing Association. Instagram and Youtube ads are among the major platforms used by the companies of perfume segment with latter having a higher share in terms of usability.

Key players have been actively investing in digital marketing channels recently to increase product awareness leveraging the capabilities on campaigns on social media and influencer marketing. Therefore, e-commerce has become a successful means for perfume suppliers to connect with a large audience. Some merchants are even selling specially formulated perfumes to cater to each customer's preference in an effort to increase sales. It is hoped that these improvements, supported by robust advertising efforts, will maintain customer attention over time.

Impact of COVID-19 on India Perfume Market

Similar to other businesses, the Indian perfume industry was significantly impacted by the pandemic. There was a paradigm shift in the demand patterns of the consumers. The retail establishments, which were the main outlets for the sale of perfumes-were forced to close as a result of strict lockdown policies and limitations on meetings and restricted mobility implemented by the Government of India. As a result, there was a decrease in both demand and sales. However, the Indian perfume manufacturers and retailers adjusted to the adverse situation by concentrating on online sales. As customers shifted to online purchasing to avoid being exposed to the virus, several businesses experienced a huge spike in their e-commerce sales. Given that the transition to online shopping is here to stay, this tendency is likely to persist long after the epidemic has subsided.

Key Player Landscape and Outlook

With the advent of technology and increased consumption, India's traditional fragrance sector has seen significant changes. The perfume market is currently expected to grow and provide numerous opportunities for new players to thrive. Few companies are aiming to raise money to fund their expansion plans. For instance, Mama earth's parent company, Honasa Consumer, has submitted the required paperwork to the market regulator in order to raise money through an IPO (initial Public offering).

Table of Contents

1. Research Methodology

2. Product Overview

3. Executive Summary

4. Voice of Consumer

  • 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and GenX, Millenials, Gen Z; Gender; Income - Low, Mid and High; Geography; etc.)
  • 4.2. Market Awareness and Product Information
  • 4.3. Brand Awareness and Loyalty
  • 4.4. Factors Considered in Purchase Decision
    • 4.4.1. Brand Name
    • 4.4.2. Fade Away Time
    • 4.4.3. Fragrance
    • 4.4.4. Quantity
    • 4.4.5. Price
    • 4.4.6. Quantity w.r.t Price
    • 4.4.7. Customisation Options
    • 4.4.8. Packaging
    • 4.4.9. Promotional Offers
  • 4.5. Purpose of Purchase (Personal Use, Gifting)
  • 4.6. Frequency of Purchase
  • 4.7. Medium of Purchase
  • 4.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. India Perfumes Market Outlook, FY2018-FY2032F

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
    • 5.1.2. By Volume
  • 5.2. Market Share & Forecast
    • 5.2.1. By Perfume Type
      • 5.2.1.1. Eau De Parfum
      • 5.2.1.2. Eau De Toilette
      • 5.2.1.3. Others
    • 5.2.2. By Fragrance Type
      • 5.2.2.1. Aqua
      • 5.2.2.2. Amber
      • 5.2.2.3. Woody
      • 5.2.2.4. Floral
      • 5.2.2.5. Others
    • 5.2.3. By Gender
      • 5.2.3.1. Male
      • 5.2.3.2. Female
      • 5.2.3.3. Unisex
    • 5.2.4. By Price Segment
      • 5.2.4.1. Mass
      • 5.2.4.2. Premium
    • 5.2.5. By Size
      • 5.2.5.1. Up to 60 ml
      • 5.2.5.2. 61 ml to 100 ml
      • 5.2.5.3. More than 100 ml
    • 5.2.6. By Distribution Channel
      • 5.2.6.1. Online
      • 5.2.6.2. Offline
        • 5.2.6.2.1. Brand Stores & Kiosks
        • 5.2.6.2.2. Multi-Brand Outlets
        • 5.2.6.2.3. Pharmacies/Drug Stores
        • 5.2.6.2.4. Others
    • 5.2.7. By Region
      • 5.2.7.1. East
      • 5.2.7.2. South
      • 5.2.7.3. North
      • 5.2.7.4. West & Central

6. India Perfumes Market Mapping, FY2024

  • 6.1. By Perfume Type
  • 6.2. By Fragrance Type
  • 6.3. By Gender
  • 6.4. By Price Segment
  • 6.5. By Size
  • 6.6. By Distribution Channel
  • 6.7. By Region

7. Pricing Analysis for Key Five Players

8. Macro-Business Environmental Scope

  • 8.1. Value Chain Analysis
  • 8.2. Demand and Supply Analysis
  • 8.3. Import Export Analysis
  • 8.4. Porter's Five Force Industry Analysis
    • 8.4.1. Threat of New Entrants (Emerging Players)
    • 8.4.2. Threat of Substitutes (Other Substitutes for Perfumes)
    • 8.4.3. Competitive Rivalry
    • 8.4.4. Bargaining Power of Suppliers
    • 8.4.5. Bargaining Power of Consumer
  • 8.5. PESTEL Analysis
    • 8.5.1. Political Factors
    • 8.5.2. Economic Overview
    • 8.5.3. Social Implications
    • 8.5.4. Technological Advancements
    • 8.5.5. Environmental Impact
    • 8.5.6. Legal Policies & Regulatory Bodies

9. Market Dynamics

  • 9.1. Trends & Developments
  • 9.2. Growth Drivers
  • 9.3. Growth Inhibitors

10. Best Practices Case Studies Adopted by Key Market Leaders of India Perfumes Market (Upto Three)

11. Competitive Landscape

  • 11.1. SWOT Analysis of Key Five Market Players
  • 11.2. Competition Matrix of Key Five Market Leaders
  • 11.3. Market Revenue Analysis of Key Five Market Leaders (in %, FY2024)
  • 11.4. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • 11.5. Patent Analysis (If Applicable)

12. Competition Outlook

  • 12.1. L'Oreal S.A. (Yves Saint Laurent)
    • 12.1.1. Company Details
    • 12.1.2. Key Management Personnel
    • 12.1.3. Products & Services
    • 12.1.4. Key Market Focus & Geographical Presence
    • 12.1.5. Financials (As Reported)
    • 12.1.6. Recent Developments
  • 12.2. Mensa Brand Technologies Private Limited (Villain)
  • 12.3. Renee Cosmetics Private Limited (Renee perfume)
  • 12.4. Coty, Inc. (Calvin Klein)
  • 12.5. Helios Lifestyle Private Limited (Man Perfume)
  • 12.6. Mcnroe Consumer Products Private Limited (Wild stone)
  • 12.7. LVMH Moet Hennessy - Louis Vuitton (Dior)
  • 12.8. Titan Company Limited (Skinn)
  • 12.9. IDAM Natural Wellness Pvt. Ltd. (Bella Vita Organic)
  • 12.10. ITC Limited (Engage)

Companies mentioned above DO NOT hold any order as per market share and can be changed during course of work

13. Strategic Recommendations

14. About Us & Disclaimer

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. India Perfume Market, By Value, In USD Million, FY2018-FY2032F
  • Figure 2. India Perfume Market, By Volume, In Thousand Units, FY2018-FY2032F
  • Figure 3. India Perfume Market Share, By Perfume Type, In USD Million, FY2018-FY2032F
  • Figure 4. India Perfume Market Share, By Perfume Type, In Thousand Units, FY2018-FY2032F
  • Figure 5. India Perfume Market Share, By Fragrance Type, In USD Million, FY2018-FY2032F
  • Figure 6. India Perfume Market Share, By Fragrance Type, In Thousand Units, FY2018-FY2032F
  • Figure 7. India Perfume Market Share, By Gender, In USD Million, FY2018-FY2032F
  • Figure 8. India Perfume Market Share, By Gender, In Thousand Units, FY2018-FY2032F
  • Figure 9. India Perfume Market Share, By Price Segment, In USD Million, FY2018-FY2032F
  • Figure 10. India Perfume Market Share, By Price Segment, In Thousand Units, FY2018-FY2032F
  • Figure 11. India Perfume Market Share, By Size, In USD Million, FY2018-FY2032F
  • Figure 12. India Perfume Market Share, By Size, In Thousand Units, FY2018-FY2032F
  • Figure 13. India Perfume Market Share, By Distribution Channel, In USD Million, FY2018-FY2032F
  • Figure 14. India Perfume Market Share, By Distribution Channel, In Thousand Units, FY2018-FY2032F
  • Figure 15. India Perfume Market Share, By Region, In USD Million, FY2018-FY2032F
  • Figure 16. India Perfume Market Share, By Region, In Thousand Units, FY2018-FY2032F
  • Figure 17. By Perfume Type Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 18. By Fragrance Type Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 19. By Gender Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 20. By Price Segment Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 21. By Size Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 22. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 23. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2024