香水市場機會、成長動力、產業趨勢分析與預測 2024 - 2032

2023 年全球香水市場價值將達到580 億美元，預計2024 年至2032 年將以6% 的複合年成長率成長。中的重要組成部分。這在優先考慮個人表現的城市地區尤其明顯。香水曾經被認為是特殊場合的奢侈品，現在被視為日常必需品，可以增強個人吸引力和自信。這種轉變反映了更廣泛的文化對自我保健的重視，這推動了不同消費族群對香水的需求。

高階化的強勁趨勢也在塑造市場，消費者尋求提供獨家品牌和獨特香味的高階、小眾香水。這種對個性和個人化體驗的渴望正在推動消費者購買能夠反映他們風格和身份的香水。可支配收入的增加，特別是在新興市場，正在加速這一趨勢，因為中產階級消費者越來越願意在包括香水在內的奢侈個人護理產品上花費更多。香水市場依產品類型分為淡香水 (EDT)、香水、淡香精 (EDP)、古龍水 (EDC) 等。

2023 年，淡香精細分市場以138 億美元的收入引領市場，預計到2032 年將以5% 的複合年成長率成長。持久的香氣。 EDP​​ 可提供比 EDT 或 EDC 更持久的強效香味，使其成為尋求更具影響力的香味體驗的消費者的首選。就分銷管道而言，線下細分市場將在 2023 年佔據主導地位，佔據 73% 的市場佔有率，預計在預測期內複合年成長率為 3.7%。消費者青睞線下通路，因為線下通路有廣泛的選擇，並且有機會在購買前查看產品。 。 2023 年，歐洲佔最大市場佔有率，營收達 186 億美元，預計複合年成長率為 6.2%。展望未來，亞太地區預計將是市場成長最快的地區。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 干擾
  • 未來展望
  • 製造商
  • 經銷商
  • 零售商
• 衝擊力
  • 成長動力
    • 提高個人儀容意識
    • 可支配所得和消費者支出不斷增加
    • 名人和影響者的認可
  • 產業陷阱與挑戰
    • 仿冒品
    • 改變消費者偏好
• 技術與創新格局
• 消費者購買行為分析
  • 人口趨勢
  • 影響購買決策的因素
  • 消費品採用
  • 首選配銷通路
• 成長潛力分析
• 監管環境
• 定價分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：依產品類型，2021 - 2032

• 主要趨勢
• 香水或香水
• 淡香水 (EDP)
• 淡香水 (EDT)
• 古龍水 (EDC)
• 其他（淡香水、香水油）

第 6 章：市場估計與預測：依氣味概況，2021 - 2032 年

• 主要趨勢
• 花的
• 東方
• 伍迪
• 新鮮的
• 其他（美食味、果味等）

第 7 章：市場估計與預測：按消費者群體分類，2021 - 2032 年

• 主要趨勢
• 男士
• 女性
• 男女通用的

第 8 章：市場估計與預測：按價格，2021 - 2032

• 主要趨勢
• 低的
• 中等的
• 高的

第 9 章：市場估計與預測：按配銷通路，2021 - 2032 年

• 主要趨勢
• 線上
  • 電商平台
  • 公司網站
• 離線
  • 百貨公司/專賣店
  • 超市/大賣場
  • 藥局/藥局

第 10 章：市場估計與預測：按地區，2021 - 2032

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
  • 馬來西亞
  • 印尼
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第 11 章：公司簡介

• Avon Company
• CHANEL
• Coty Inc.
• Estee Lauder Companies
• Givaudan
• Hermes
• KERING
• L'Oreal Groupe
• LVMH Moet Hennessy-Louis Vuitton
• Puig
• Revlon
• Shiseido Company, Ltd.

The Global Perfume Market, valued at USD 58 billion in 2023, is projected to grow at a CAGR of 6% from 2024 to 2032. Increasing consumer awareness around personal grooming and hygiene has turned perfumes into an essential part of daily routines across various demographics. This is particularly evident in urban areas, where personal presentation is prioritized. Perfumes, once considered a luxury for special occasions, are now viewed as a daily necessity, enhancing personal appeal and confidence. This shift reflects a wider cultural emphasis on self-care, which drives up demand for fragrances across various consumer groups.

A strong trend toward premiumization is also shaping the market, with consumers seeking high-end, niche fragrances that offer exclusive branding and unique scents. This desire for individuality and personalized experiences is pushing consumers toward fragrances that reflect their style and identity. Rising disposable incomes, particularly in emerging markets, are accelerating this trend, as middle-class consumers are increasingly willing to spend more on luxury personal care products, including perfumes. The Perfume Market is segmented by product type into Eau De Toilette (EDT), Parfum, Eau De Parfum (EDP), Eau De Cologne (EDC), and others.

In 2023, the Eau De Parfum segment led the market with USD 13.8 billion in revenue and is predicted to grow at a CAGR of 5% through 2032. The popularity of EDP can be attributed to its balance of concentration and longevity, offering a rich and lasting scent that appeals to consumers seeking both quality and value. EDPs provide a potent fragrance that lasts longer compared to EDT or EDC, making them a preferred choice for consumers looking for a more impactful fragrance experience. In terms of distribution channels, the offline segment dominated in 2023, accounting for 73% of the market share and expected to grow at a CAGR of 3.7% during the forecast period. Consumers favor offline channels due to the wide selection and opportunity to review products before purchasing.The expansion of organized retail has also supported this segment's growth, offering visibility and space for brands to showcase their products. Europe held the largest market share in 2023, generating USD 18.6 billion in revenue and is projected to grow at a CAGR of 6.2%. Looking forward, the Asia Pacific region is expected to see the fastest growth in the market.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increasing awareness of personal grooming
    • 3.2.1.2 Rising disposable income and consumer spending
    • 3.2.1.3 Celebrity and influencer endorsements
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Counterfeit products
    • 3.2.2.2 Changing consumer preferences
• 3.3 Technology & innovation landscape
• 3.4 Consumer buying behavior analysis
  • 3.4.1 Demographic trends
  • 3.4.2 Factors affecting buying decision
  • 3.4.3 Consumer product adoption
  • 3.4.4 Preferred distribution channel
• 3.5 Growth potential analysis
• 3.6 Regulatory landscape
• 3.7 Pricing analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2032, (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Parfum or De Parfum
• 5.3 Eau De Parfum (EDP)
• 5.4 Eau De Toilette (EDT)
• 5.5 Eau De Cologne (EDC)
• 5.6 Other (Eau Fraiche, Perfume Oil)

Chapter 6 Market Estimates & Forecast, By Scent Profile, 2021 - 2032, (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Floral
• 6.3 Oriental
• 6.4 Woody
• 6.5 Fresh
• 6.6 Others (Gourmand, Fruity etc.)

Chapter 7 Market Estimates & Forecast, By Consumer Group, 2021 - 2032, (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Men
• 7.3 Women
• 7.4 Unisex

Chapter 8 Market Estimates & Forecast, By Price, 2021 - 2032, (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 Online
  • 9.2.1 E-commerce Platforms
  • 9.2.2 Company Website
• 9.3 Offline
  • 9.3.1 Department Stores/ Specialty Stores
  • 9.3.2 Supermarkets/Hypermarkets
  • 9.3.3 Pharmacies/Drugstores

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
  • 10.4.6 Malaysia
  • 10.4.7 Indonesia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
• 10.6 MEA
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 South Africa

Chapter 11 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 11.1 Avon Company
• 11.2 CHANEL
• 11.3 Coty Inc.
• 11.4 Estee Lauder Companies
• 11.5 Givaudan
• 11.6 Hermes
• 11.7 KERING
• 11.8 L'Oreal Groupe
• 11.9 LVMH Moet Hennessy-Louis Vuitton
• 11.10 Puig
• 11.11 Revlon
• 11.12 Shiseido Company, Ltd.