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香料/香水

市場調查報告書

商品編碼

1674160

香水市場按產品類型、最終用戶、分銷管道和地區分類

Perfume Market, By Product Type, By End-user, By Distribution Channel, By Geography

出版日期: 2025年02月17日 | 出版商:

Coherent Market Insights | 英文 120 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2025 年全球香水市場規模估計為 608.5 億美元，預計到 2032 年將達到 933.9 億美元，2025 年至 2032 年的年複合成長率(CAGR)為 6.3%。

報告範圍		報告詳細資訊
基準年	2024	2025 年市場規模	608.5億美元
效能資料	2020-2024	預測期	2025-2032
預測期：2025 年至 2032 年複合年成長率	6.30%	2032 年金額預測	933.9億美元

數字。 2025 年各地區香水市場佔有率（%）

過去幾年，全球香水市場一直穩定成長。香水是指用於為人體、衣物和家用產品帶來氣味或味道的芳香液體或混合物。這是精油和芳香化合物的混合物，用於提供令人愉悅的香味。可支配收入的增加、時尚意識的增強、中產階級人口的增加以及生活方式趨勢的演變，正在推動主要國家對香水的需求。此外，人們對健康和環境的日益關注也導致人們更加偏好天然和有機香料，為市場相關人員提供了新的成長機會。然而，激烈的競爭和假冒產品的氾濫仍然是重大挑戰。

市場動態

全球香水市場受到多種因素的推動，例如消費者時尚意識的增強、可支配收入較高的中等收入群體的不斷成長以及生活方式趨勢的改變。此外，不斷變化的消費模式和對天然和有機口味日益成長的偏好正在創造新的機會。但現有企業之間的競爭十分激烈，假冒產品容易流通是重大問題。此外，原料價格和外匯的波動可能會阻礙市場成長。儘管如此，制定全通路行銷策略、滲透尚未開發的市場和創新新產品是市場參與企業為提高銷售和獲得競爭力而採取的一些關鍵策略。

研究的主要特點

本報告對全球香水市場進行了詳細分析，並以 2024 年為基準年，給出了預測期（2025-2032 年）的市場規模和年複合成長率（CAGR%）。
它還強調了各個領域的潛在商機並說明了該市場的有吸引力的投資提案矩陣。
它還提供了對市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景以及主要企業採用的競爭策略的重要見解。
它根據公司亮點、產品系列、關鍵亮點、財務表現和策略等參數，概述了全球香水市場的主要企業。
本報告的見解將使負責人和企業經營團隊能夠就未來產品發布、新興趨勢、市場擴張和行銷策略做出明智的決策。
全球香水市場報告針對該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
相關人員將發現透過分析全球香水市場所使用的各種策略矩陣可以更輕鬆地做出決策。

市場佔有率分析
公司簡介
The Avon Company
CHANEL
Coty Inc.
LVMH 酩悅軒尼詩-路易威登
The Estee Lauder Companies
Revlon
Puig
L'Oreal Groupe
Shiseido Company, Ltd.
Givaudan
Hermes
KERING
Hermes Europe GmbH
Ralf Lauren Corp
Gianni Versace SpA
Tom Ford
Prada SpA
Vanesa Cosmetics
Abhinav Perfumes
Veera Fragrance

第 11 章分析師建議

興衰
一致的機會地圖

第 12 章參考文獻與調查方法

參考
調查方法
關於出版商

簡介目錄

Product Code: CMI3072

Global Perfume Market is estimated to be valued at USD 60.85 Bn in 2025 and is expected to reach USD 93.39 Bn by 2032, growing at a compound annual growth rate (CAGR) of 6.3% from 2025 to 2032.

Report Coverage		Report Details
Base Year:	2024	Market Size in 2025:	USD 60.85 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	6.30%	2032 Value Projection:	USD 93.39 Bn

Figure. Perfume Market Share (%), By Region 2025

The global perfume market has been witnessing steady growth over the past few years. Perfume refers to a fragrant liquid or mixture used to impart scent or flavor to the human body, clothes, and household items. It is a mixture of essential oils and aromatic compounds that are used to provide pleasing scent. Rising disposable income, increasing fashion consciousness, growing middle-class population, and evolving lifestyle trends have been driving the demand for perfumes across major countries. Moreover, changing preferences towards natural and organic perfumes owing to rising health and environment concerns have opened new growth opportunities for market players. However, intense competition and availability of counterfeit products remain key challenges.

Market Dynamics:

The global perfume market is driven by several factors such as rising fashion consciousness among consumers, growing middle-class population with higher disposable income, and changing lifestyle trends. Moreover, evolving consumption patterns and increasing preference for natural and organic fragrances are creating new opportunities. However, intense competition among established players and easy availability of counterfeit products are major challenges. Furthermore, fluctuations in raw material prices and currency exchange rates may hamper market growth. Nonetheless, development of omni-channel marketing strategies, expanding into untapped markets, and new product innovation are some of the key strategies adopted by market players to boost sales and gain competitive edge.

Key features of the study:

This report provides in-depth analysis of the global perfume market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global perfume market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include The Avon Company, CHANEL, Coty Inc., LVMH Moet Hennessy-Louis Vuitton, The Estee Lauder Companies, Revlon, Puig, L'Oreal Groupe, Shiseido Company, Ltd., Givaudan, Hermes, KERING, Hermes Europe GmbH, Ralf Lauren Corp, Gianni Versace S.p.A., Tom Ford, Prada S.p.A, Vanesa Cosmetics, Abhinav Perfumes, and Veera Fragrance
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global perfume market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global perfume market.

Detailed Segmentation-

By Product Type:
- Mass
- Premium
By End-user:
- Men
- Women
By Distribution Channel
- Specialty Stores
- Department Stores
- Online Platforms
- Supermarkets/Hypermarkets
By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Company Profiles:
- The Avon Company
- CHANEL
- Coty Inc.
- LVMH Moet Hennessy-Louis Vuitton
- The Estee Lauder Companies
- Revlon
- Puig
- L'Oreal Groupe
- Shiseido Company, Ltd.
- Givaudan
- Hermes
- KERING
- Hermes Europe GmbH
- Ralf Lauren Corp
- Gianni Versace S.p.A.
- Tom Ford
- Prada S.p.A
- Vanesa Cosmetics
- Abhinav Perfumes
- Veera Fragrance

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Perfume Market, By Product Type
- Global Perfume Market, By End-user
- Global Perfume Market, By Distribution Channel
- Global Perfume Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- PEST Analysis
- PORTER's Five Forces Analysis
- Market Opportunities
- Regulatory Scenario
- Industry Trend
- Mergers and Acquisitions

4. Global Perfume Market - Impact of Coronavirus (COVID-19) Pandemic

Overview
Factors Affecting the Global Perfume Market
Impact Analysis

5. Global Perfume Market, By Product Type, 2025-2032, (USD)

Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Mass
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Premium
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)

6. Global Perfume Market, By End-user, 2025-2032, (USD)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Men
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Women
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)

7. Global Perfume Market, By Distribution Channel, 2025-2032, (USD)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Specialty Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Department Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Online Platforms
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Supermarkets/Hypermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)

8. Global Perfume Market, By Region, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021-2032
North America
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By End-user, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
  - U.S.
  - Canada