炸薯條市場：全球趨勢、預測和競爭分析（～2031年）

全球炸薯條市場的未來前景看好，食品服務和零售市場充滿機會。預計2025年至2031年間，全球炸薯條市場規模的年複合成長率為 5.5%。該市場的主要驅動力是網路食品配送的日益普及以及對即食冷凍食品的需求不斷成長。

• Lucintel 預測，由於消費者對標準口味的興趣日益濃厚，冷凍食品在預測期內仍將是最大的產品類別。
• 從最終用途來看，食品服務預計仍將佔據很大一部分。
• 從地理位置來看，預計北美在預測期內仍將是最大的地區，因為越來越多的人開始選擇避免過度烹飪的便捷膳食。

炸薯條市場的策略性成長機會

由於消費者偏好的不斷變化、技術的發展和市場的變化，炸薯條市場預計將提供大量的策略性成長機會。許多應用領域都存在著機會，提供了頻譜的擴展和創新。

• QSR 包括快餐店，由於越來越多的人想要快速、方便地享用餐食，因此它代表著一個很高的成長機會。透過提供不同類型的薯條和優質產品，還可以擴大客戶群。該行業的成長歸因於人們生活方式的改變和對快速方便膳食的偏好。
• 零售冷凍食品：由於對方便性和已調理食品的需求增加，零售冷凍食品領域可能會進一步成長。不斷擴大的產品系列還包括創新和注重健康的炸薯條，以佔領市場佔有率。包裝的改進和保存期限的延長推動這一領域的銷售成長。
• 食品服務和承辦酒席：食品服務和承辦酒席產業預計將透過活動和批量承辦酒席實現特種油炸鍋需求的成長。隨著餐飲服務業機會的不斷擴大，開發新型、創新、高品質的炸薯條品種使公司能夠利用對這些服務的高需求。
• 電子商務和直接面對消費者：電子商務平台和直接面對消費者釋放新的成長源。網路上銷售的專門食品和美味炸薯條越來越滿足當今消費者對便利和獨特產品的需求。透過投資數位行銷和電子商務基礎設施，可以進一步發展這些管道。
• 新興國際市場也為炸薯條製造商提供了成長途徑。滲透市場和重振全球銷售的秘訣是提供迎合當地偏好的產品。這將使公司能夠在不同市場實現多元化發展，滿足全球對速食日益成長的需求。

這裡討論的成長機會概述了炸薯條的擴張機會以及利用這些機會的新方法。能夠成功利用這些機會的公司無疑將能夠提高其市場地位並滿足客戶不斷變化的需求。

炸薯條市場的促進因素與挑戰

炸薯條市場受到科技、經濟、監管和其他促進因素和挑戰的影響。這些促進因素和挑戰決定了產業成長、創新和業務效率。技術變革推動生產進程，經濟狀況影響消費者支出和市場動態。同樣，監管政策的變化也會影響生產標準和標籤要求。了解這些因素對於相關人員有效駕馭炸薯條市場不斷變化的格局非常重要。

炸薯條市場受以下因素推動：

1.對簡便食品的需求不斷增加：消費者快節奏的生活方式吸引他們選擇快餐和炸薯條等即食食品。它在快餐店和零售店中隨處可見，滿足了注重時間的消費者的需求，推動了其在國內和國際市場的成長。

2.生產技術的創新：薯條的自動化是由技術進步所推動的，包括自動油炸和包裝系統，這些技術進步導致了效率的提高，但代價是人事費用的降低。在這方面，透過確保口味和質地的一致性來提高炸薯條的品質將確保能夠根據全球需求以可擴展的方式生產更多的炸薯條。

3.速食連鎖店的擴張：麥當勞、肯德基、漢堡王等速食連鎖店在世界各地的盛行，是炸薯條市場發展的主要力量。所有連鎖店都已逐步將炸薯條作為基本配菜進行推廣，刺激了消費和普及。

4.冷凍食品消費量增加：冷凍薯條由於其方便且保存期限長，越來越受到家庭的歡迎。為了滿足消費者對簡便食品的需求，現在零售店和大賣場都提供冷凍食品。

5.產品變化和風味創新：公司透過推出新的風味和變化（例如炸甘薯條和調味品種）來滿足不同層次的消費者。這些口味創新將吸引注重健康和注重美食的消費者群體，使市場更加多元。

炸薯條市場面臨的挑戰是：

1.價格波動：炸薯條市場所需原料的價格存在波動。馬鈴薯價格不確定且不斷波動。天氣、疾病和供應鏈問題影響馬鈴薯的產量並推高生產成本。因此，這種價格波動可能會降低利潤率，並影響公司重新評估其定價政策，進而影響其在市場空間中的競爭力和財務穩定。

2.嚴格的監管合規性：對炸薯條市場的另一個威脅是有關食品安全、標籤和營養資訊的嚴格監管要求。為了遵守各領域的各種法規，需要在合規措施上進行大量投資，這往往會增加企業成本。法規所要求的健康和安全標準需要更嚴格的品管流程，這往往需要大量資源和成本。

3.日益成長的健康和營養問題：消費者有健康的顧慮。人們越來越意識到高脂肪、高熱量食物的不良影響，導致傳統炸薯條的消費量下降。因此，公司需要傳達替代健康炸薯條的概念，以吸引更多顧客的注意。如果公司未能做出適當的回應，可能會失去消費者的信任，並進而喪失市場佔有率。

炸薯條市場受到多種促進因素和挑戰。例如，關鍵促進因素包括技術創新和快餐業的成長。其他積極因素包括對簡便食品的需求不斷成長以及向新興市場的擴張。原物料價格波動是個挑戰。滿足監管要求和解決健康問題也非常重要。這些因素相互平衡，但市場相關人員必須保持成長並適應不斷變化的消費者偏好。透過積極應對挑戰和利用成長動力，市場很可能實現整體業績的持續成長。

目錄

第1章 執行摘要

第2章 全球薯條市場：市場動態

• 簡介、背景和分類
• 供應鏈
• 產業促進因素與挑戰

第3章 市場趨勢與預測分析（2019-2031）

• 宏觀經濟趨勢（2019-2024）與預測（2025-2031）
• 全球炸薯條市場趨勢（2019-2024年）與預測（2025-2031年）
• 全球炸薯條市場：依產品
  • 生
  • 冷凍
• 全球炸薯條市場：依最終用途
  • 食品服務
  • 零售

第4章 市場趨勢與預測分析：依地區（2019-2031）

• 全球炸薯條市場：依地區
• 北美炸薯條市場
• 歐洲炸薯條市場
• 亞太地區炸薯條市場
• 其他地區的炸薯條市場

第5章 競爭分析

• 產品系列分析
• 業務整合
• 波特五力分析

第6章 成長機會與策略分析

• 成長機會分析
  • 全球炸薯條市場成長機會：依產品
  • 全球炸薯條市場成長機會：依最終用途
  • 全球炸薯條市場成長機會：依區域
• 全球炸薯條市場的新趨勢
• 戰略分析
  • 新產品開發
  • 擴大全球炸薯條市場的生產能力
  • 全球炸薯條市場的合併、收購和合資企業
  • 認證和許可

第7章 主要企業簡介

• McCain Foods
• R. Simplot Company
• Lamb Weston
• Farm Frites International
• Aviko
• Ore-Ida
• Cascadian Farm Organics

The future of the global French fries market looks promising with opportunities in the food service and retail markets. The global French fries market is expected to grow with a CAGR of 5.5% from 2025 to 2031. The major drivers for this market are the increasing popularity of online food delivery and the growing demand for ready-to-eat frozen foods.

• Lucintel forecasts that, within the product category, frozen will remain a larger segment over the forecast period due to rising consumer concern towards standard taste.
• Within the end-use category, food service will remain a larger segment.
• In terms of regions, North America will remain the largest region over the forecast period due to the growing number of people who prefer convenient meal options that avoid overcooking in the region.

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Emerging Trends in the French Fries Market

Emerging trends in the French fries market indicate this market moving toward healthier, greener, and a range of products. Now, companies are using new technologies and finding new ingredients because consumer trends have started shifting. Following are five key trends that shape the market.

• Healthier Options: The demand for healthier French fries is increasingly sought, orchestrated mainly by improved consumer awareness of nutrition. Companies are, therefore, releasing alternative vegetable-based fries, innovations in oil reduction, and the use of healthier cooking methods. This shift caters to health-conscious consumers in search of better options.
• Sustainability Initiatives: The rallying point now is sustainability. Many companies either use eco-friendly production or packaging methods. These include energy-efficient technologies, sustainable farming techniques, and biodegradable packaging. In response, these emerging trends respond to the pressures from consumers and regulators related to the environment, all the time keeping abreast of the global trend pulling towards sustainability.
• Gourmet and Specialty Variants: Gourmet and specialty French fries are growing, come with special flavors, and aim for high-quality ingredients. Mainstream trends include truffle oil, artisanal seasonings, and loaded toppings. This caters to the consumer's need for indulgence and something new, hence driving growth in the premium segment.
• Changes in Technology: The demands of frying French are enhanced with the improvement in technology, especially in processing through automation and enhancing the freezing technique. Improvement in technologies leads to better product consistency and gives longer shelf life to the products. Companies that invest in technologies tend to have a competitive advantage in terms of enhanced product offerings and reduced operations costs.
• Global Flavor Trends: French fries are being adapted to regional tastes with unique flavor profiles and spices. From spicy Szechuan varieties in China to curry-flavored fries in India, this trend speaks volumes about the growing preference towards diversity and culturally influenced eating. This is how it manages to help brands appeal to local markets and stand out in a competitive landscape.

As can be deciphered, these trends have already started to shape up the French fries market to fold in the demand for health, sustainability, and variety. With this comes the list of companies adapting to these trends to position themselves to capture more market share and meet emerging consumer demands.

Recent Developments in the French Fries Market

Recent developments within the French fries market reflect the industry's response to evolving consumer demands, continuous technological advancement, and market dynamics. These developments are characterizing changes in production processes, consumer preference, and market strategy.

• Health-Conscious Innovations: The market is witnessing health-conscious innovations such as the production of sweet potato and carrot fries, a move toward low-oil content, and the use of healthier frying methods. The shift caters to health-conscious consumers and falls in line with larger nutritional trends that favor lower fat and calorie intake.
• Practice of Sustainable Production: The trend of sustainability has become so paramount that companies have started working on production and packaging with friendly environmental processes. This involves the use of energy-efficient technologies, water usage reduction, and the use of sustainable farming practices. Such efforts facilitate compliance with regulatory requirements and attract environmentally conscious consumers.
• Expansion of Gourmet Options: There is a growing interest in gourmet French fries, with new varieties touting exotic spices, loaded toppings, and artisanal seasonings. This is part of the premium dining experience that is marking brands out from the crowd in a crowded marketplace. Gourmet fries answer consumers' demands for unique indulgence in foods.
• Technical Improvement: Technical improvements in processing and freezing raise quality and productivity. Automation of the production line and the improvement of freezing technology ensure consistent quality, longer preservation periods, and lower production costs, enabling companies to maintain competitive pricing while ensuring high standards of quality.
• Traditional Taste Modifications: The companies remodel the French fries by adding regional spices and flavorings regarding regional taste. This strategy would be advantageous as it will attract various consumer likings and is one of the strategies that will guarantee more market coverage. With the availability of matching products to local tastes, companies have the unique capability to capture niches and distinguish themselves.

These are the developments that shape the market for French fries, driving innovations in health, sustainability, and regional customization. The firms that will be quick to accept the change will be better equipped to handle the consumers' demand and survive in the competitive environment.

Strategic Growth Opportunities for French Fries Market

The French fries market will present many strategic opportunities for growth due to the development of consumer preferences, technology, and changes in the market. Opportunities exist in many applications and provide a complete spectrum of expansion and innovation.

• QSRs include quick-service restaurants, which are a high growth opportunity since more and more people desire quick, convenient food. Offering a variety of different French fries and offering premium products will also expand the customer base. Such growth in this sector can be traced to the changed lifestyle and preference for fast, readily available dining.
• Retail Frozen Foods: The segment of frozen retail foods holds high potential for further growth, owing to the increasing demand for convenience and ready-to-cook foods. Product portfolio expansions also include innovative and health-conscious French fry offerings to capture market share. Improvement in packaging and enhancement of shelf-life add to the increase in sales within the segment.
• Food Service and Catering: The food service and catering industries hold a prospect of growth in specialized French fries through event and bulk catering. New sorts of innovative, high-quality fry development could enable firms to benefit from the high demand for these services as an extended business opportunity in the food service industry.
• E-commerce and Direct-to-Consumer Sales: New sources of growth are opening up through e-commerce platforms and direct-to-consumer sales. Specialty and gourmet French fries that are sold online increasingly serve the desire for convenience and unique products that today's consumers seek. These channels can be further developed by investment in digital marketing and e-commerce infrastructure.
• Emerging international markets also provide an avenue for expansion in growth for French fry manufacturers. The secret to more significant market penetration and stimulation of world sales lies in the product offering, which responds to local tastes and preferences. This helps companies diversify their presence in various markets and tap into the ever-growing demand for fast food around the world.

The growth opportunities explained herein provide an overview of expansion opportunities available for French Fries and the new ways to avail of them. Companies well-positioned to avail these opportunities will no doubt improve their standing in the market and satisfy the evolving demands of the customers.

French Fries Market Driver and Challenges

The French fries market is influenced by drivers and challenges that are technological, economic, and regulatory in nature. These drivers and challenges shape the growth of the industry, its innovation, and operational efficiency. Technological changes raise production processes, while economic conditions influence consumer spending and market dynamics. Similarly, changes in regulatory policies affect standards of production and labeling requirements. Understanding these elements is of critical importance for effective maneuverability by stakeholders through the ever-changing landscape that characterizes the French fries market.

The factors responsible for driving the French fries market include:

1. Increased demand for convenience foods: The fast-paced lifestyles of consumers are enticing them more towards fast and ready-to-consume food items, like French fries. Easy availability through fast food outlets and retail stores meets the demand for time-conscious customers and boosts growth in both domestic and international markets.

2. Innovations in Production Technology: Automation in French fries, supported by technological advancements involving automated frying and packaging systems, comes with increased efficiency at the expense of lower labor costs. In this respect, improving the quality of the fries by guaranteeing a consistent taste and texture ensures that more production can be done in a scalable manner based on worldwide demand.

3. Expansion of Fast-Food Chains: The global spread of fast food chains such as McDonald's, KFC, and Burger King has been a strong force in the development of the market of French fries. All the mentioned chains steadily popularize French fries as a basic side dish, which stimulates their consumption and popularity.

4. Increasing Consumption of Frozen Foods: Due to convenience and longer shelf life, frozen French fries have gained popularity among households in modern times. Variants in the frozen variety are now available through retailers and hypermarkets to meet consumers' demand for convenience meals.

5. Product Variants and Innovations in Flavor: Companies are targeting different levels of consumers by introducing new flavors or variants of their offerings, such as sweet potato fries or seasoned varieties. These types of innovations in flavor profiles will attract the health-conscious and gourmet customer segments, making the market more varied.

Challenges in the French fries market are:

1. Price Fluctuations: Changes in the prices of raw materials needed for the French fries market. Uncertain pricing of potatoes always causes turbulence. Weather conditions, diseases, or supply chain issues affect potato yield and add to the cost of production. Therefore, these price fluctuations reduce profit margins and may influence companies to revise their pricing policies, which in turn will affect their competitiveness and financial stability in the marketplace.

2. Stringent Regulatory Compliance: Another threat to the French fries market is stringent regulatory demands on food safety, labeling, and nutrition information. Compliance with diverse regulations in different areas requires high investment in compliance measures that tend to raise the cost of doing business. Health and safety standards required by the regulations further require a rigorous quality control process, which tends to be resource-consuming and costly.

3. Growing Health and Nutrition Concerns: Health concerns among consumers. Growing awareness regarding the adverse effects of high-fat and high-calorie food has led to a fall in the consumption of traditional French fries. Therefore, the company has to communicate the idea of alternate healthy French fries and get the attention of more and more customers. Lack of proper response on the part of companies can lead to loss of trust of the consumers and subsequently loss of market share.

The French fries market depends on multiple drivers and challenges to predict the course of its journey. For instance, key drivers include technological innovations and growth in the fast-food industry. Other positive contributors are growing demand for convenience foods and expansion into emerging markets. Price fluctuations of raw materials are a challenge. The need to meet regulatory requirements and address health concerns is also crucial. These factors balance one another, whereas for the market players, maintaining growth and adapting to the changing consumer preferences is of the essence. Proactively addressing the challenges and leveraging growth drivers will find the market fostering the overall performance on a sustainable basis.

List of French Fries Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies French fries companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the French fries companies profiled in this report include-

• McCain Foods
• R. Simplot Company
• Lamb Weston
• Farm Frites International
• Aviko
• Ore-Ida
• Cascadian Farm Organics

French Fries by Segment

The study includes a forecast for the global French fries market by product, end use, and region.

French Fries Market by Product [Analysis by Value from 2019 to 2031]:

• Fresh
• Frozen

French Fries Market by End Use [Analysis by Value from 2019 to 2031]:

• Food Service
• Retail

French Fries Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the French Fries Market

Numerous changes influenced the French fries market by the trend in consumer preference, changes in the economy, and technological advancements. Innovations in production methods and changing patterns of consumption reflect broader trends in the food industry. Following is a list of some recent market activities in the United States, China, Germany, India, and Japan.

• United States: Within the U.S., the market has also seen an increasing trend in gourmet and health-oriented French fries, with the newer varieties being made from organic potatoes and using more innovative seasonings. Fast-food chains are trying to introduce special kinds of fries into their menus, which include sweet potato and loaded while responding to the demands of more varieties and gourmet-style options.
• China: In China, French fries see an increasing demand due to the rise in the consumption of Western fast foods. The local chains add local flavors and spices to suit the regional taste. The international giants of fast food are swiftly building their presence, which in turn is pushing up the pace of growth and competition in the overall market.
• Germany: Germany's market is setting a trend in sustainable and eco-friendly French fry production. The firms are investing in energy-efficient processing technologies and supplying potatoes from sustainable farms that will meet environmental legislation and appeal to consumers' demand for green products.
• India: The market is showing rapid growth with a marked increase in quick-service restaurants and fast-food chains. A related trend of preference for low-priced convenience foods is thereby causing increased consumption of frozen fries. Yet another trend is towards spiced and flavored varieties to suit the local palate.
• Japan: Innovative product offerings characterize French fries markets in Japan, from unique flavor profiles to gourmet options. Japanese consumers are keener toward premium and artisanal fries; hence, brands often experiment with truffle oil and other exotic spices to differentiate their products.

Features of the Global French Fries Market

Market Size Estimates: French fries market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: French fries market size by product, end use, and region in terms of value ($B).

Regional Analysis: French fries market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different products, end uses, and regions for the French fries market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the French fries market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the French fries market by product (fresh and frozen), end use (food service and retail), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global French Fries Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global French Fries Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global French Fries Market by Product
  • 3.3.1: Fresh
  • 3.3.2: Frozen
• 3.4: Global French Fries Market by End Use
  • 3.4.1: Food Service
  • 3.4.2: Retail

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global French Fries Market by Region
• 4.2: North American French Fries Market
  • 4.2.1: North American Market by Product: Fresh and Frozen
  • 4.2.2: North American Market by End Use: Food Service and Retail
• 4.3: European French Fries Market
  • 4.3.1: European Market by Product: Fresh and Frozen
  • 4.3.2: European Market by End Use: Food Service and Retail
• 4.4: APAC French Fries Market
  • 4.4.1: APAC Market by Product: Fresh and Frozen
  • 4.4.2: APAC Market by End Use: Food Service and Retail
• 4.5: ROW French Fries Market
  • 4.5.1: ROW Market by Product: Fresh and Frozen
  • 4.5.2: ROW Market by End Use: Food Service and Retail

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global French Fries Market by Product
  • 6.1.2: Growth Opportunities for the Global French Fries Market by End Use
  • 6.1.3: Growth Opportunities for the Global French Fries Market by Region
• 6.2: Emerging Trends in the Global French Fries Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global French Fries Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global French Fries Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: McCain Foods
• 7.2: R. Simplot Company
• 7.3: Lamb Weston
• 7.4: Farm Frites International
• 7.5: Aviko
• 7.6: Ore-Ida
• 7.7: Cascadian Farm Organics