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全球 OTT（頂級）市場：按類型、貨幣化模型、流媒體設備、行業和地區預測到2027
市場調查報告書
商品編碼
1191018

全球 OTT（頂級）市場：按類型、貨幣化模型、流媒體設備、行業和地區預測到2027

Over the Top Market by Type (Game Streaming, Audio Streaming, Video Streaming and Communication), Monetization Model (Subscription-based, Advertising-based, and Transaction-based), Streaming Device, Vertical and Region - Global Forecast to 2027
出版日期: | 出版商: MarketsandMarkets | 英文 180 Pages | 訂單完成後即時交付

價格
簡介目錄

全球 OTT（Over-The-Top）市場規模預計將從 2022 年的 2025 億美元增長到 2027 年的 4345 億美元，預測期內復合年增長率為 16.5%。 在大流行期間，人們被迫呆在家裡。 因此，居家期間對 OTT 服務的需求增加。 此外，在價格敏感的市場中提供免費增值模式的全球/本地公司的存在、智能設備普及導致的互聯網普及以及提供無縫客戶體驗的靈活性和易用性都促成了新興經濟體的增長導致了 OTT 服務的高采用率

按類型劃分，視頻流類型細分市場預計在預測期內以最高複合年增長率增長。 特別是基於訂閱的 VoD 預計將以顯著的速度增長，因為用戶已表示願意為流媒體內容支付優質服務。

在流媒體設備方面，智能手機和平板電腦正在引領 OTT 服務市場。 2022年，全球絕大部分（92.1%）互聯網用戶將至少部分時間使用手機上網，其中手機上網時間佔比超過55.7%，佔網絡上網時間的近60%交通。 因此，智能手機和平板電腦已被證明是最消耗 OTT 服務的設備。 OTT 娛樂應用已成為智能手機用戶中繼社交網絡、聊天和電子商務應用之後最流行的應用類別。

根據貨幣化模型，基於訂閱的細分市場預計在預測期內以最高複合年增長率增長。 訂閱模式已被世界各地的消費者廣泛採用，因為它允許他們為他們想要的特定內容付費，這是觀眾不太可能偏愛有線電視和其他傳統提供商的一個重要原因。

按行業劃分，媒體和娛樂服務領域預計在預測期內以最高複合年增長率增長。 COVID-19 改變了觀眾消費媒體和娛樂內容的方式。 媒體和娛樂媒體的數字化使消費者能夠使用他們的數字設備隨時訪問他們喜愛的頻道和信息。 媒體和娛樂服務領域的領先製作公司通過發布新的原創內容來滿足客戶的需求，積極關注 OTT 平台。 OTT 消息服務還允許企業與消費者互動，並通過豐富的消息渠道提供媒體和廣告內容。

按地區劃分，預計亞太市場在預測期內將以最高複合年增長率增長。 智能設備的激增、寬帶和互聯網連接的可用性、5G 和 4G 等先進技術的採用、人口眾多導致的大量用戶以及本地內容生態系統的活躍度是一些因素為該地區的增長做出貢獻，這是OTT服務市場增長的主要原因。 此外，該地區的人們希望以當地語言查看與當地文化相關的內容。 因此，OTT 市場增加了對該地區嶄露頭角的 OTT 播放器的需求。

本報告分析了全球 OTT（Over-The-Top）服務市場，包括市場的基本結構和最新發展、主要市場驅動因素和製約因素、貨幣化模型、類型和流媒體設備。我們正在研究前景了解服務行業和地區的市場趨勢，市場競爭狀況以及主要公司的概況。

內容

第一章介紹

第二章研究方法論

第 3 章執行摘要

第 4 章重要注意事項

第 5 章市場概述和趨勢

  • 簡介
  • 市場動態
    • 司機
    • 約束因素
    • 機會
    • 任務
  • 行業趨勢
    • 生態系統繪圖
    • 供應鏈分析

第 6 章 OTT 服務市場：按貨幣化模型分類

  • 簡介
  • 基於訂閱
  • 基於廣告
  • 基於交易

第 7 章 OTT 服務市場：按類型分類

  • 簡介
  • 遊戲直播
  • 音頻流
  • 視頻流
  • 溝通

第 8 章 OTT 服務市場：按流媒體設備分類

  • 簡介
  • 智能手機/平板電腦
  • 台式電腦/筆記本電腦
  • 網絡電視/遊戲機

第 9 章 OTT 服務市場：按服務行業分類

  • 簡介
  • 媒體和娛樂
  • 教育和學習
  • 遊戲
  • 服務效用

第 10 章 OTT 服務市場：按地區

  • 簡介
  • 北美
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 意大利
    • 西班牙
    • 北歐地區
    • 其他歐洲國家
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 澳大利亞和新西蘭
    • 其他亞太國家
  • 拉丁美洲
    • 墨西哥
    • 巴西
    • 其他拉丁美洲國家
  • 中東和非洲
    • 非洲：市場驅動力
    • 沙特阿拉伯
    • 阿拉伯聯合酋長國
    • 南非
    • 其他中東和非洲國家

第11章競爭格局

  • 概覽
  • 競爭場景
    • 新產品發布
    • 資本交易

第12章公司簡介

  • NETFLIX
  • AMAZON
  • GOOGLE
  • APPLE
  • META
  • HBO
  • THE WALT DISNEY COMPANY
  • INDIEFLIX
  • FANDANGO MEDIA
  • ROKU
  • TENCENT
  • RAKUTEN
  • KAKAO

第13章 附錄

簡介目錄
Product Code: TC 2445

The global Over-The-Top (OTT) services market size is expected to grow from USD 202.5 billion in 2022 to USD 434.5 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 16.5% during the forecast period. During the pandemic, people were forced to be locked in their houses. This led to the rise in demand of OTT services during lockdown. Other factors such as global and local players offering freemium models in price-sensitive markets, internet proliferation with penetration of smart devices, and flexibility and ease-of-use to offer seamless customer experience resulted in high adoption of OTT services in developing countries.

"Video Streaming type segment to grow at the highest CAGR during the forecast period"

Due to the pandemic, people demanded new videos to be uploaded on the OTT platforms which were not related only to entertainment but to healthcare, news, information, education, tutorials etc. The pandemic gave rise to new small players in the OTT market which were focused on regional content and were adopted by the viewers at a high rate. Existing players such as Roku, Netflix, Amazon Prime, and Apple TV saw an exponential rise in subscribers. The subscription-based VoD is expected to grow at a substantial rate, with users expressing their willingness to pay for premium services for streaming content.

"Smartphones and Tablets streaming devices segment to lead the OTT services market in 2022"

The vast majority of the world's internet users-92.1%-use a mobile phone to go online at least some of the time, and mobile phones account for more than 55.7% of online time, as well as close to 60% of the world's web traffic. Smartphones and tablets thus prove to be the highest consumption devices for OTT services. The major factors for smartphone and smart tv usage for OTT are optimized content delivery, improved mobile internet connection, and on-the-go high-definition streaming. The inception of OTT video streaming platforms, such as Netflix, Hotstar, and Amazon Prime leading to the growth of digital video consumption through these devices. OTT entertainment apps have become the most penetrated app category among smartphone users after social networking, chatting, and eCommerce apps.

"Subscription-based monetization model segment to grow at the highest CAGR during the forecast period"

The subscription-based model is one of the most popular monetization models and requires fixed payment for a specific period. It is a business model where the user must pay a subscription price to gain access to video streaming services. The subscription fee may be charged daily, weekly, monthly, or annually, depending on the service opted for by the customer. Once the user has paid for access, he can watch any number of videos on any device with sufficient internet access. This model benefits both the company and the customer due to the predictability of revenue for the company and monthly fee for the customer. Subscription pricing strategies can be made according to functionality, discounted to motivate bulk purchases, metered according to usage levels, or optimized to reward loyalty. The subscription model depends on the time of day the service is used, is adjusted to motivate activity from geographic regions, and is term-based to secure long-term commitments or adjusted in cooperation with partner promotions and advantages of a subscription model for sellers. The subscription-based model is widely adopted by consumers globally, as it empowers them to pay for the specific content they want and is a major reason audiences do not prefer cable and other traditional providers as much.

"Media and entertainment service verticals segment to grow at the highest CAGR during the forecast period"

Covid-19 has changed the way audience consume media and entertainment content. Initially the content was confined to TV, radio and cinema. However, with the digitalization of media and entertainment mediums, the consumers' can now access information or preferred channels at any time with their digital devices. Major production houses in the media and entertainment service vertical are focusing aggressively on OTT platforms by releasing new, original content to keep the customers satisfied. Enterprises can easily communicate with their customers via messaging services. By utilizing OTT messaging services, enterprises can interact with their consumers to deliver media and advertising content via rich messaging channels.

"APAC OTT services market to grow at the highest CAGR during the forecast period"

Major economies in the Asia Pacific (APAC) include China, India, Japan, Australia and New Zealand. The proliferation of smart devices, the availability of broadband, and internet connectivity, adoption of advanced technologies such as 5G, 4G, large number of subscribers due to high population, and a dynamic local content ecosystem, are few major reasons for the growth of OTT services market in this region. This region has also seen a major rise in local or regional OTT content providers post pandemic. People in this region want to view content in their local languages which are more related to their local culture. Due to this, the OTT market has a high demand for upcoming OTT players in this region. Existing players offering Video Streaming such as YouTube, iQiyi, Tencent Video, ByteDance, Netflix, Amazon, Hotstar, and Hulu Japan, will account to a major share of revenue along with the huge penetration of instant messaging apps, such as WhatsApp, Facebook Messenger, Line, and WeChat.

By Company Type: Tier 1 - 15%, Tier 2 - 40%, and Tier 3 - 45%

By Designation: C-level - 44%, Directors - 39%, Managers-17%

By Region: North America - 45%, Europe - 15%, APAC - 30%, and RoW - 10%.

Some prominent players across all service types profiled in the study include Meta (US), Netflix (US), Amazon (US), Google (US), Apple (US), Home Box Office (US), The Walt Disney Company (US), Fandango Media (US), Roku (US), Rakuten(Japan), IndieFlix (US), Tencent (China), and Kakao (South Korea).

Research Coverage

The market study covers the OTT services market across different segments. It aims at estimating the market size and the growth potential of the market across different segments, such as type (game streaming, audio streaming, video streaming, and communications), streaming devices (smartphones and tablets, desktops and laptops, and IPTV and consoles), monetization model (subscription-based, advertising-based, and transaction-based), service vertical (media and entertainment, education and learning, service utilities, and gaming). The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying the report

The report is expected to help the market leaders/new entrants in this market by providing them information on the closest approximations of the revenue numbers for the overall OTT services market and its segments. This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses and to plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

1 INTRODUCTION

  • 1.1 STUDY OBJECTIVES
  • 1.2 MARKET DEFINITION
    • 1.2.1 INCLUSIONS & EXCLUSIONS
  • 1.3 MARKET SCOPE
    • 1.3.1 MARKET SEGMENTATION
    • 1.3.2 REGIONS COVERED
    • 1.3.3 YEARS CONSIDERED
  • 1.4 CURRENCY CONSIDERED
    • TABLE 1 USD EXCHANGE RATES, 2019-2021
  • 1.5 STAKEHOLDERS
  • 1.6 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • FIGURE 1 MARKET RESEARCH DESIGN
    • FIGURE 2 RESEARCH METHODOLOGY
    • 2.1.1 BREAKUP OF PRIMARIES
    • 2.1.2 KEY INDUSTRY INSIGHTS
  • 2.2 DATA TRIANGULATION
  • 2.3 MARKET SIZE ESTIMATION
    • FIGURE 3 TOP-DOWN AND BOTTOM-UP APPROACHES
    • 2.3.1 TOP-DOWN APPROACH
    • 2.3.2 BOTTOM-UP APPROACH
  • 2.4 OVER-THE-TOP SERVICES MARKET: RECESSION IMPACT
    • FIGURE 4 OVER-THE-TOP SERVICES MARKET TO WITNESS DECLINE IN Y-O-Y GROWTH
  • 2.5 ASSUMPTIONS
  • 2.6 LIMITATIONS

3 EXECUTIVE SUMMARY

    • FIGURE 5 OVER-THE-TOP SERVICES MARKET SHARE, BY TYPE, 2022 AND 2027
    • FIGURE 6 OVER-THE-TOP SERVICES MARKET SHARE, BY MONETIZATION MODEL, 2022 AND 2027
    • FIGURE 7 ASIA PACIFIC TO WITNESS HIGHEST CAGR DURING 2022-2027

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE OPPORTUNITIES FOR OVER-THE-TOP SERVICES MARKET PLAYERS
    • FIGURE 8 RISE IN NUMBER OF PARTNERSHIPS BETWEEN OTT VENDORS AND CONTENT PRODUCERS TO SUPPORT OVER-THE-TOP SERVICES MARKET GROWTH
  • 4.2 OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE
    • FIGURE 9 SMARTPHONES & TABLETS TO ACCOUNT FOR HIGHEST MARKET SHARE IN 2022
  • 4.3 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE AND MONETIZATION MODEL
    • FIGURE 10 SMARTPHONES & TABLETS AND SUBSCRIPTION-BASED MONETIZATION TO ACCOUNT FOR LARGEST RESPECTIVE MARKET SHARES IN NORTH AMERICA
  • 4.4 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE AND MONETIZATION MODEL
    • FIGURE 11 SMARTPHONES & TABLETS AND ADVERTISEMENT-BASED MONETIZATION TO BE LARGEST RESPECTIVE SEGMENTS IN ASIA PACIFIC

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • FIGURE 12 OVER-THE-TOP SERVICES MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
    • 5.2.1 DRIVERS
      • 5.2.1.1 Flexibility and ease-of-use to offer seamless customer experience
      • 5.2.1.2 Internet proliferation with penetration of smart devices
    • FIGURE 13 NUMBER OF INTERNET USERS, BY REGION, 2022 (MILLION)
    • FIGURE 14 TOP SMARTPHONE USER COUNTRIES, 2021 (MILLION)
      • 5.2.1.3 Freemium models of global and local players in price-sensitive markets
      • 5.2.1.4 Rise in demand for Over-the-Top services during lockdown
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Disparity in opinion between producers and aggregators over licensed business model
      • 5.2.2.2 Threat to privacy of content consumption and security of user database due to spyware
      • 5.2.2.3 Inadequate supply of high-speed internet in emerging economies
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Partnership with national producers and film studios across regions on SVoD models
      • 5.2.3.2 Adoption of 5G technology
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Complex IP, government regulatory frameworks, and licensing regimes across regions
      • 5.2.4.2 Difficulty in retaining subscribers due to high competition
  • 5.3 INDUSTRY TRENDS
    • 5.3.1 ECOSYSTEM MAPPING
    • TABLE 2 OVER-THE-TOP SERVICES MARKET ECOSYSTEM
    • 5.3.2 SUPPLY CHAIN ANALYSIS
    • FIGURE 15 OVER-THE-TOP SERVICES MARKET: SUPPLY CHAIN ANALYSIS

6 OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL

  • 6.1 INTRODUCTION
    • FIGURE 16 SUBSCRIPTION-BASED MONETIZATION MODEL TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD
    • 6.1.1 MONETIZATION MODEL: MARKET DRIVERS
    • TABLE 3 OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 4 OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
  • 6.2 SUBSCRIPTION-BASED
    • 6.2.1 BILLING AS PER SERVICES OPTED BY CUSTOMERS TO DRIVE DEMAND FOR OVER-THE-TOP SERVICES
    • TABLE 5 SUBSCRIPTION-BASED OVER-THE-TOP SERVICES MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 6 SUBSCRIPTION-BASED OVER-THE-TOP SERVICES MARKET, BY REGION, 2022-2027 (USD BILLION)
  • 6.3 ADVERTISING-BASED
    • 6.3.1 HIGHER PENETRATION OF INTERNET AND USE OF MOBILE DEVICES TO INCREASE ADOPTION OF OVER-THE-TOP SERVICES
    • TABLE 7 ADVERTISING-BASED OVER-THE-TOP SERVICES MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 8 ADVERTISING-BASED OVER-THE-TOP SERVICES MARKET, BY REGION, 2022-2027 (USD BILLION)
  • 6.4 TRANSACTION-BASED
    • 6.4.1 ATTRACTIVE VIDEO PACKAGES THROUGH TRANSACTION-BASED MONETIZATION MODEL TO PROPEL ADOPTION OF OVER-THE-TOP SERVICES
    • TABLE 9 TRANSACTION-BASED OVER-THE-TOP SERVICES MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 10 TRANSACTION-BASED OVER-THE-TOP SERVICES MARKET, BY REGION, 2022-2027 (USD BILLION)

7 OVER-THE-TOP SERVICES MARKET, BY TYPE

  • 7.1 INTRODUCTION
    • FIGURE 17 VIDEO STREAMING SEGMENT TO RECORD HIGHEST CAGR DURING FORECAST PERIOD
    • 7.1.1 TYPE: MARKET DRIVERS
    • TABLE 11 OVER-THE-TOP SERVICES MARKET, BY TYPE, 2017-2021 (USD BILLION)
    • TABLE 12 OVER-THE-TOP SERVICES MARKET, BY TYPE, 2022-2027 (USD BILLION)
  • 7.2 GAME STREAMING
    • 7.2.1 LIVE RESULTS AND REAL-TIME SHARING TO DRIVE GROWTH OF GAME STREAMING SEGMENT
    • TABLE 13 GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 14 GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 15 GAME STREAMING MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 16 GAME STREAMING MARKET, BY REGION, 2022-2027 (USD BILLION)
  • 7.3 AUDIO STREAMING
    • 7.3.1 SUBSCRIPTION- AND TRANSACTION-BASED MONETIZATION MODELS TO BE HIGHLY PREFERRED BY END USERS FOR AUDIO STREAMING
    • TABLE 17 AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 18 AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 19 AUDIO STREAMING MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 20 AUDIO STREAMING MARKET, BY REGION, 2022-2027 (USD BILLION)
  • 7.4 VIDEO STREAMING
    • 7.4.1 FLEXIBILITY, COMFORT, AND PERSONALIZATION OF CONTENT TO DRIVE ADOPTION OF VIDEO STREAMING SERVICES
    • TABLE 21 VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 22 VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 23 VIDEO STREAMING MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 24 VIDEO STREAMING MARKET, BY REGION, 2022-2027 (USD BILLION)
  • 7.5 COMMUNICATION
    • 7.5.1 HIGH MOBILE PENETRATION WITH OVER-THE-TOP MESSAGING APPLICATIONS TO PROMOTE GLOBAL GROWTH OF COMMUNICATION SEGMENT
    • TABLE 25 COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 26 COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 27 COMMUNICATION SERVICES MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 28 COMMUNICATION SERVICES MARKET, BY REGION, 2022-2027 (USD BILLION)

8 OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE

  • 8.1 INTRODUCTION
    • FIGURE 18 SMARTPHONES & TABLETS TO RECORD LARGEST MARKET SIZE DURING FORECAST PERIOD
    • 8.1.1 STREAMING DEVICE: MARKET DRIVERS
    • TABLE 29 OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 30 OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
  • 8.2 SMARTPHONES & TABLETS
    • 8.2.1 INTERNET PENETRATION TO LEAD TO INCREASED NUMBER OF SMARTPHONES
    • TABLE 31 SMARTPHONES & TABLETS MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 32 SMARTPHONES & TABLETS MARKET, BY REGION, 2022-2027 (USD BILLION)
  • 8.3 DESKTOPS & LAPTOPS
    • 8.3.1 HD CONTENT ON BIGGER SCREENS AND MULTITASKING TO SUPPORT MARKET GROWTH OF CONTENT VIEWING ON DESKTOPS & LAPTOPS
    • TABLE 33 DESKTOPS & LAPTOPS MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 34 DESKTOPS & LAPTOPS MARKET, BY REGION, 2022-2027 (USD BILLION)
  • 8.4 INTERNET PROTOCOL TELEVISIONS & CONSOLES
    • 8.4.1 GROWTH OF GAMING INDUSTRY TO BOOST ADOPTION OF IPTVS & CONSOLES FOR STREAMING OVER-THE-TOP SERVICES
    • TABLE 35 IPTV & CONSOLES MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 36 IPTV & CONSOLES MARKET, BY REGION, 2022-2027 (USD BILLION)

9 OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL

  • 9.1 INTRODUCTION
    • FIGURE 19 GAMING SEGMENT TO RECORD HIGHEST GROWTH RATE DURING FORECAST PERIOD
    • 9.1.1 SERVICE VERTICAL: MARKET DRIVERS
    • TABLE 37 OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017-2021 (USD BILLION)
    • TABLE 38 OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2022-2027 (USD BILLION)
  • 9.2 MEDIA & ENTERTAINMENT
    • 9.2.1 INCREASED INTERNET PENETRATION AND DEMAND FOR ENTERTAINMENT TO FUEL GROWTH IN VERTICAL
    • TABLE 39 MEDIA & ENTERTAINMENT VERTICAL MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 40 MEDIA & ENTERTAINMENT VERTICAL MARKET, BY REGION, 2022-2027 (USD BILLION)
    • TABLE 41 MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 42 MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
  • 9.3 EDUCATION & LEARNING
    • 9.3.1 EMERGENCE OF SMART EDUCATION SYSTEM AND DIVERSE ONLINE LEARNING NEEDS TO DRIVE GROWTH IN EDUCATION & LEARNING SECTOR
    • TABLE 43 EDUCATION & LEARNING VERTICAL MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 44 EDUCATION & LEARNING VERTICAL MARKET, BY REGION, 2022-2027 (USD BILLION)
    • TABLE 45 EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 46 EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
  • 9.4 GAMING
    • 9.4.1 HIGHER TRACTION AMONG MILLENNIALS TO BOOST GAMING VERTICAL
    • TABLE 47 GAMING VERTICAL MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 48 GAMING VERTICAL MARKET, BY REGION, 2022-2027 (USD BILLION)
    • TABLE 49 GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 50 GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
  • 9.5 SERVICE UTILITIES
    • 9.5.1 RISE IN DEMAND FOR ON-THE-GO SERVICES ON HANDHELD DEVICES TO BOOST SERVICE UTILITY ADOPTION
    • TABLE 51 SERVICE UTILITIES VERTICAL MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 52 SERVICE UTILITIES VERTICAL MARKET, BY REGION, 2022-2027 (USD BILLION)
    • TABLE 53 SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 54 SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)

10 OVER-THE-TOP SERVICES MARKET, BY REGION

  • 10.1 INTRODUCTION
    • FIGURE 20 OVER-THE-TOP SERVICES MARKET: REGIONAL SNAPSHOT, 2022
    • FIGURE 21 ASIA PACIFIC TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 55 OVER-THE-TOP SERVICES MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 56 OVER-THE-TOP SERVICES MARKET, BY REGION, 2022-2027 (USD BILLION)
  • 10.2 NORTH AMERICA
    • 10.2.1 NORTH AMERICA: RECESSION IMPACT
    • 10.2.2 NORTH AMERICA: MARKET DRIVERS
    • FIGURE 22 NORTH AMERICA: MARKET SNAPSHOT
    • TABLE 57 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2017-2021 (USD BILLION)
    • TABLE 58 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2022-2027 (USD BILLION)
    • TABLE 59 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 60 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 61 NORTH AMERICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 62 NORTH AMERICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 63 NORTH AMERICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 64 NORTH AMERICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 65 NORTH AMERICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 66 NORTH AMERICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 67 NORTH AMERICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 68 NORTH AMERICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 69 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017-2021 (USD BILLION)
    • TABLE 70 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2022-2027 (USD BILLION)
    • TABLE 71 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 72 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 73 NORTH AMERICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 74 NORTH AMERICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 75 NORTH AMERICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 76 NORTH AMERICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 77 NORTH AMERICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 78 NORTH AMERICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 79 NORTH AMERICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 80 NORTH AMERICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 81 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2017-2021 (USD BILLION)
    • TABLE 82 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2022-2027 (USD BILLION)
    • 10.2.3 UNITED STATES
    • 10.2.4 CANADA
  • 10.3 EUROPE
    • 10.3.1 EUROPE: RECESSION IMPACT
    • 10.3.2 EUROPE: MARKET DRIVERS
    • TABLE 83 EUROPE: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2017-2021 (USD BILLION)
    • TABLE 84 EUROPE: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2022-2027 (USD BILLION)
    • TABLE 85 EUROPE: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 86 EUROPE: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 87 EUROPE: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 88 EUROPE: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 89 EUROPE: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 90 EUROPE: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 91 EUROPE: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 92 EUROPE: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 93 EUROPE: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 94 EUROPE: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 95 EUROPE: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017-2021 (USD BILLION)
    • TABLE 96 EUROPE: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2022-2027 (USD BILLION)
    • TABLE 97 EUROPE: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 98 EUROPE: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 99 EUROPE: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 100 EUROPE: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 101 EUROPE: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 102 EUROPE: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 103 EUROPE: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 104 EUROPE: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 105 EUROPE: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 106 EUROPE: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 107 EUROPE: OVER-THE-TOP SERVICES MARKET, BY COUNTRY/REGION, 2017-2021 (USD BILLION)
    • TABLE 108 EUROPE: OVER-THE-TOP SERVICES MARKET, BY COUNTRY/REGION, 2022-2027 (USD BILLION)
    • 10.3.3 UNITED KINGDOM
    • 10.3.4 GERMANY
    • 10.3.5 FRANCE
    • 10.3.6 ITALY
    • 10.3.7 SPAIN
    • 10.3.8 NORDIC REGION
    • 10.3.9 REST OF EUROPE
  • 10.4 ASIA PACIFIC
    • 10.4.1 ASIA PACIFIC: RECESSION IMPACT
    • 10.4.2 ASIA PACIFIC: MARKET DRIVERS
    • FIGURE 23 ASIA PACIFIC: MARKET SNAPSHOT
    • TABLE 109 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2017-2021 (USD BILLION)
    • TABLE 110 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2022-2027 (USD BILLION)
    • TABLE 111 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 112 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 113 ASIA PACIFIC: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 114 ASIA PACIFIC: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 115 ASIA PACIFIC: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 116 ASIA PACIFIC: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 117 ASIA PACIFIC: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 118 ASIA PACIFIC: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 119 ASIA PACIFIC: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 120 ASIA PACIFIC: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 121 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017-2021 (USD BILLION)
    • TABLE 122 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2022-2027 (USD BILLION)
    • TABLE 123 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 124 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 125 ASIA PACIFIC: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 126 ASIA PACIFIC: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 127 ASIA PACIFIC: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 128 ASIA PACIFIC: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 129 ASIA PACIFIC: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 130 ASIA PACIFIC: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 131 ASIA PACIFIC: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 132 ASIA PACIFIC: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 133 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2017-2021 (USD BILLION)
    • TABLE 134 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2022-2027 (USD BILLION)
    • 10.4.3 CHINA
    • 10.4.4 JAPAN
    • 10.4.5 INDIA
    • 10.4.6 AUSTRALIA & NEW ZEALAND
    • 10.4.7 REST OF ASIA PACIFIC
  • 10.5 LATIN AMERICA
    • 10.5.1 LATIN AMERICA: RECESSION IMPACT
    • 10.5.2 LATIN AMERICA: MARKET DRIVERS
    • TABLE 135 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2017-2021 (USD BILLION)
    • TABLE 136 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2022-2027 (USD BILLION)
    • TABLE 137 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 138 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 139 LATIN AMERICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 140 LATIN AMERICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 141 LATIN AMERICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 142 LATIN AMERICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 143 LATIN AMERICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 144 LATIN AMERICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 145 LATIN AMERICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 146 LATIN AMERICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 147 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017-2021 (USD BILLION)
    • TABLE 148 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2022-2027 (USD BILLION)
    • TABLE 149 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 150 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 151 LATIN AMERICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 152 LATIN AMERICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 153 LATIN AMERICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 154 LATIN AMERICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 155 LATIN AMERICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 156 LATIN AMERICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 157 LATIN AMERICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 158 LATIN AMERICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 159 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2017-2021 (USD BILLION)
    • TABLE 160 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2022-2027 (USD BILLION)
    • 10.5.3 MEXICO
    • 10.5.4 BRAZIL
    • 10.5.5 REST OF LATIN AMERICA
  • 10.6 MIDDLE EAST & AFRICA
    • 10.6.1 MIDDLE EAST & AFRICA: RECESSION IMPACT
    • 10.6.2 MIDDLE EAST: MARKET DRIVERS
    • 10.6.3 AFRICA: MARKET DRIVERS
    • TABLE 161 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2017-2021 (USD BILLION)
    • TABLE 162 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2022-2027 (USD BILLION)
    • TABLE 163 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 164 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 165 MIDDLE EAST & AFRICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 166 MIDDLE EAST & AFRICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 167 MIDDLE EAST & AFRICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 168 MIDDLE EAST & AFRICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 169 MIDDLE EAST & AFRICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 170 MIDDLE EAST & AFRICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 171 MIDDLE EAST & AFRICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 172 MIDDLE EAST & AFRICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 173 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017-2021 (USD BILLION)
    • TABLE 174 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2022-2027 (USD BILLION)
    • TABLE 175 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 176 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 177 MIDDLE EAST & AFRICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 178 MIDDLE EAST & AFRICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 179 MIDDLE EAST & AFRICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 180 MIDDLE EAST & AFRICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 181 MIDDLE EAST & AFRICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 182 MIDDLE EAST & AFRICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 183 MIDDLE EAST & AFRICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 184 MIDDLE EAST & AFRICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 185 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2017-2021 (USD BILLION)
    • TABLE 186 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2022-2027 (USD BILLION)
    • 10.6.4 KINGDOM OF SAUDI ARABIA
    • 10.6.5 UNITED ARAB EMIRATES
    • 10.6.6 SOUTH AFRICA
    • 10.6.7 REST OF THE MIDDLE EAST & AFRICA

11 COMPETITIVE LANDSCAPE

  • 11.1 OVERVIEW
    • TABLE 187 KEY DEVELOPMENTS BY LEADING PLAYERS IN OVER-THE-TOP SERVICES MARKET, 2021-2022
  • 11.2 COMPETITIVE SCENARIO
    • TABLE 188 MARKET EVALUATION FRAMEWORK, 2019-2022
    • 11.2.1 NEW PRODUCT LAUNCHES
    • TABLE 189 NEW PRODUCT LAUNCHES, 2021
    • 11.2.2 DEALS
    • TABLE 190 DEALS, 2020-2022

12 COMPANY PROFILES

(Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)*

  • 12.1 NETFLIX
    • TABLE 191 NETFLIX: BUSINESS OVERVIEW
    • FIGURE 24 NETFLIX: COMPANY SNAPSHOT
    • TABLE 192 NETFLIX: NEW PRODUCT LAUNCHES
    • TABLE 193 NETFLIX: DEALS
  • 12.2 AMAZON
    • TABLE 194 AMAZON: BUSINESS OVERVIEW
    • FIGURE 25 AMAZON: COMPANY SNAPSHOT
    • TABLE 195 AMAZON: DEALS
  • 12.3 GOOGLE
    • TABLE 196 ALPHABET: BUSINESS OVERVIEW
    • FIGURE 26 ALPHABET: COMPANY SNAPSHOT
    • TABLE 197 GOOGLE: DEALS
  • 12.4 APPLE
    • TABLE 198 APPLE: BUSINESS OVERVIEW
    • FIGURE 27 APPLE: COMPANY SNAPSHOT
    • TABLE 199 APPLE: NEW PRODUCT LAUNCHES
    • TABLE 200 APPLE: DEALS
  • 12.5 META
    • TABLE 201 META: COMPANY SNAPSHOT
    • FIGURE 28 META: COMPANY SNAPSHOT
    • TABLE 202 META: NEW PRODUCT LAUNCHES
    • TABLE 203 META: DEALS
  • 12.6 HBO
    • TABLE 204 HBO: BUSINESS OVERVIEW
    • FIGURE 29 WARNER BROS. DISCOVERY: COMPANY SNAPSHOT
    • TABLE 205 HBO: DEALS
  • 12.7 THE WALT DISNEY COMPANY
    • TABLE 206 THE WALT DISNEY COMPANY: BUSINESS OVERVIEW
    • FIGURE 30 THE WALT DISNEY COMPANY: COMPANY SNAPSHOT
    • TABLE 207 THE WALT DISNEY COMPANY: DEALS
  • 12.8 INDIEFLIX
    • TABLE 208 INDIEFLIX: BUSINESS OVERVIEW
  • 12.9 FANDANGO MEDIA
    • TABLE 209 FANDANGO MEDIA: BUSINESS OVERVIEW
  • 12.10 ROKU
    • TABLE 210 ROKU: BUSINESS OVERVIEW
    • FIGURE 31 ROKU: COMPANY SNAPSHOT
    • TABLE 211 ROKU: NEW PRODUCT LAUNCHES
    • TABLE 212 ROKU: DEALS
  • 12.11 TENCENT
    • TABLE 213 TENCENT: BUSINESS OVERVIEW
    • FIGURE 32 TENCENT: COMPANY SNAPSHOT
    • TABLE 214 TENCENT: DEALS
  • 12.12 RAKUTEN
    • TABLE 215 RAKUTEN: BUSINESS OVERVIEW
    • FIGURE 33 RAKUTEN: COMPANY SNAPSHOT
    • TABLE 216 RAKUTEN: DEALS
  • 12.13 KAKAO
    • TABLE 217 KAKAO: BUSINESS OVERVIEW
    • FIGURE 34 KAKAO: COMPANY SNAPSHOT
    • TABLE 218 KAKAO: DEALS
  • Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)* might not be captured in case of unlisted companies.

13 APPENDIX

  • 13.1 DISCUSSION GUIDE
  • 13.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 13.3 RELATED REPORTS
  • 13.4 AUTHOR DETAILS