市場調查報告書
商品編碼
1532339
RTD蒸餾酒的全球市場:類型·終端用戶·類別·人口層·包裝·流通管道·不同地區的預測 (~2032年)Global RTD Spirit Market Research Report Information by Type, End-User, Category, By Demographics, By Packaging, By Distribution Channel and By Region - Forecast Till 2032 |
RTD蒸餾酒市場規模預計將從2024年的34.4685億美元成長到415.1564億美元,預測期內複合年增長率為36.49%。
蘭姆酒、威士忌和伏特加等即飲烈酒的消費量不斷增加,我們面臨著發展壓力。
區域展望
2022年,北美地區預計將佔最大佔有率,達到40.45%,複合年增長率為33.80%。這主要是由於便利驅動的酒精飲料的快速普及和強大的雞尾酒文化,尤其是在年輕消費者中。歐洲在即飲烈酒市場中擁有第二高的市佔率。這是豐富的飲酒傳統以及人們對酒精含量較低的即飲飲料興趣激增的結果。
預計 2022 年至 2032 年,亞太地區即飲烈酒市場將出現最高成長,複合年增長率為 38.12%。亞太地區即飲烈酒市場的特點是快速變化和獨特的趨勢,這是由許多機會所驅動的。人們想要的是身臨其境的活動,而不僅僅是喝一杯。
由於新品牌的日益普及和消費者偏好的不斷變化,歐洲的即飲烈酒市場正在經歷快速轉型。許多重要趨勢正在改變這個不斷發展的市場的面貌。歐洲即飲烈酒市場越來越重視健康和健身。
本報告提供全球RTD蒸餾酒的市場調查,彙整市場定義和概要,影響市場成長因素及市場機會分析,市場規模的轉變·預測,各種區分·地區/各主要國家的明細,競爭環境,主要企業簡介等資訊。
Global RTD Spirit Market Research Report Information by Type (Rum, Whiskey, Vodka, Tequila, and Others), End-User (Residential/Retail, and Commercial), Category (Organic, and Regular), By Demographics (Gen Z, Millennials, Gen X, and Baby Boomers), By Packaging (Bottles and Cans), By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online, and Others) and By Region (North America, Europe, Asia-Pacific, South America, and Middle East and Africa) - Forecast Till 2032
During the forecast period (2024-2032), the RTD Spirit market industry is expected to experience a compound annual growth rate (CAGR) of 36.49%, increasing from USD 3,446.85 million in 2024 to USD 41,515.64 million. The increasing demand for high-quality intoxicating beverages, versatility, and convenience among consumers.
The increasing consumption of RTD spirits, including rum, whiskey, and vodka, among a variety of consumer groups, including Gen X, Gen Z, millennials, and baby boomers, has compelled manufacturers to develop a diverse selection of products. This, in turn, will drive the market's growth in the years ahead. Salud, an urban lifestyle brand, plans to introduce new spirit-based ready-to-drink (RTD) products in ten additional Indian locations in May 2023. This will be achieved through a USD 1.5 million investment. Karnataka, Goa, Telangana, Maharashtra, Orissa, Pondicherry, Kerala, Punjab, Uttar Pradesh, and Chandigarh are among the primary Indian states in which the brand aspires to establish a powerful presence. Salud is targeting a wide range of consumers by emphasizing both main and smaller states, thereby providing its upscale lifestyle and products to a substantial audience. Additionally, the organization intends to introduce premium gin and Salud Bitters to the Indian market in the future months. The company asserts that it exclusively sold 30,000 cases of 24 bottles to the RTD market in the previous fiscal year. Furthermore, the organization is introducing three new SKUs that are derived from a variety of spirits in order to expand its product line and cater to a broader range of consumer preferences. Double Dutch, in partnership with John Paul Jones Rum (JPJ), introduced its inaugural ready-to-drink (RTD) tinned cocktail in August 2023. The RTD cocktail is a 250ml container of a light, energizing rum-based concoction that is made with JPJ's dark and dry Lowland Rum and Double Dutch's Cucumber and Watermelon mixer. It is a low-calorie, citrus beverage that is ideal for picnics, barbecues, and social gatherings, with an alcohol by volume (ABV) of 4.5%. Therefore, the demand for RTD spirits is expected to rise in the future years as a result of the increasing innovation by key players to accommodate the diverse consumer groups.
Rum, whiskey, vodka, tequila, and other spirits comprise the RTD Spirit Market segmentation. Organic and regular comprise the market segmentation, which is determined by category.
Gen Z, Millennials, Gen X, and Baby Boomers comprise the RTD Spirit Market segmentation, which is based on demographics. Supermarkets and hypermarkets, specialty stores, online retailers, and other entities comprise the market segmentation, which is determined by distribution channels.
Depending on the packaging, the market is segmented into two categories: bottles and cans.
Regional Perspectives
In 2022, the North American RTD Spirit market is expected to have the largest market share at 40.45% and a compound annual growth rate (CAGR) of 33.80%. This is primarily due to the rapid adoption of convenience-oriented alcoholic beverages and the robust cocktail culture, which is particularly prevalent among younger consumers. The second highest market share in the RTD Spirit Market is held by Europe. This is the result of a burgeoning interest in ready-to-eat beverages with a reduced alcohol content, in addition to a rich tradition of alcohol consumption.
The Asia-Pacific RTD Spirit market is anticipated to experience the most significant annual growth rate (CAGR) of 38.12% from 2022 to 2032. The Asia-Pacific RTD (Ready-to-Drink) Spirits market is characterized by rapid change and unique trends, which are driven by a plethora of opportunities. Individuals desire events that are both immersive and unforgettable, rather than merely a beverage.
The European RTD Spirit market is undergoing rapid transformation as a result of the increasing popularity of new brands and the evolution of consumer preferences. The appearance of this market, which is perpetually evolving, is being altered by a number of significant trends. The RTD Spirit market in Europe is experiencing a significant trend of increasing emphasis on health and fitness.
Diageo Plc (United Kingdom), Brown-Forman Corporation (United States), Pernod Ricard (France), Constellation Brands, Inc. (United States), Bacardi Limited (North Atlantic), Suntory Holdings Limited (Japan), Anheuser Busch InBev (Belgium), Heineken N.V. (Netherlands), Asahi Group Holdings, Ltd. (Japan), and J. Gallo Winery (United States) are among the key companies in the RTD Spirit market.