市場調查報告書
商品編碼
1486779
全球烈酒市場評估:依類型、酒精含量、通路、地區、機會、預測(2017-2031)Spirits Market Assessment, By Type [Clear Spirits, Dark Spirits], By Alcohol by Volume [Below 40%, 40% to 60%, Above 60%], By Distribution Channel [Off Trade, On Trade], Region, Opportunities and Forecast, 2017-2031F |
全球烈酒市場規模預計將從 2023 年的 1,766.7 億美元增至 2031 年的 2,934.1 億美元,預計 2024-2031 年的複合年增長率為 6.5%。在可支配收入增加、雞尾酒文化需求增加以及風味配方和包裝創新等因素的推動下,該市場呈現出健康成長的態勢。烈酒,也稱為蒸餾酒或烈性酒,是烈性酒精飲料,通常酒精含量為 20% 至 50%(體積)或更高。市面上有各種各樣的酒精飲料,包括威士忌、蘭姆酒、伏特加、琴酒和龍舌蘭酒。向社交飲酒體驗和高端化的轉變正在塑造消費者的飲酒模式,為新進入者和知名品牌創造創新和贏得市場佔有率的機會。
例如,2024 年 5 月,酒類產業正在見證消費者飲酒模式的轉變,尤其是 Z 世代, "預計到 2024 年超優質酒類將成長 13%" 。
雞尾酒文化的全球流行推動了需求
隨著全球雞尾酒文化的日益普及,全球市場對烈酒的需求不斷增加。雞尾酒曾經被認為是小眾或特殊場合的飲品,但現在在酒吧、餐廳和家庭聚會中很常見。這種文化轉變增加了人們對烈酒作為雞尾酒配方不可或缺的一部分的興趣。隨著消費者嘗試不同的口味和成分,對伏特加、琴酒、蘭姆酒、龍舌蘭酒和威士忌等各種烈酒的需求激增。
調酒師、影響者和社群媒體平台在推動新的雞尾酒趨勢和激發消費者對烈酒新口味的好奇心方面發揮關鍵作用。此外,精釀雞尾酒的興起正在提升優質手工烈酒的地位,支持者尋求獨特、高品質的原料來創造他們的招牌飲品。隨著生產商響應不斷變化的消費者偏好和對多樣化口味的需求,這一趨勢正在促進烈酒銷售並推動行業創新。因此,雞尾酒文化現象反映了向體驗式和社交飲酒體驗的更廣泛轉變,塑造了全球烈酒市場的成長方式。
例如,2024 年12 月,Bacardi 有限公司在其年度Bacardi 趨勢報告中發現,人們正在重新定義適度飲酒,與家人和朋友一起回到酒吧,並將雞尾酒視為一種難忘的體驗。他說,他正在重塑雞尾酒文化。風味和包裝設計的進步和創新
風味和包裝設計的進步和創新在烈酒領域非常重要。風味正在超越傳統的呈現方法,釀酒師正在使用獨特的成分和技術來創造獨特的風味。人們正在嘗試創造獨特的口味,包括注入植物、水果和香草,以及在葡萄酒和朗姆酒桶等不尋常的桶中陳釀。
根據 Park Street 2024 年 1 月發表的一篇文章,酒精椰子水製造商 SunBoy 推出了一款混合了芒果、鳳梨和橘子等真正水果口味的烈酒。這也是該品牌第一款不添加糖且酒精含量為 5% 的包裝。
此外,包裝設計也煥然一新,該品牌在吸引消費者的美麗外觀上投入了大量資金,時尚、簡約的設計讓位於更精緻的工藝,與傳統包裝一起傳達故事和工藝。 。隨著消費者對其環境影響的日益關注,瓶子包裝、永續材料和環保包裝解決方案的創新變得越來越重要。
本報告研究和分析了全球烈酒市場,提供市場規模和預測、市場動態以及主要參與者的現狀和前景。
Global spirits market is projected to witness a CAGR of 6.5% during the forecast period 2024-2031, growing from USD 176.67 billion in 2023 to USD 293.41 billion in 2031. The spirits market is experiencing healthy growth driven by factors such as increased disposable income, growing demand of cocktail culture, and the innovation in flavor mixing and packaging. Spirits, also known as distilled spirits or hard liquor, are alcoholic beverages with a high alcohol content, typically ranging from 20 % to 50% alcohol by volume or higher. The market encompasses for wide range of alcoholic beverages including whiskey, rum, vodka, gin, and tequila. The shift towards social drinking experiences and premiumization is responsible for consumer drinking patterns, creating opportunities for new market entrants and established brands to innovate and capture market share.
For instance, in May 2024, alcohol industry is experiencing shifts in the drinking patterns of consumers, especially among GenZ, as 'super-premium liquor is set to grow by 13% by 2024.
Worldwide Popularity of Cocktail Culture Drives the Demand
The demand for spirits in the market is rising globally as the worldwide popularity of cocktail culture is increasing. Cocktails once considered niche or reserved for special occasions have now become go-to choices in bars, restaurants, and get together at homes. The cultural shift has fuelled a growing interest in spirits as essential components of cocktail recipes. Consumers are now increasingly experimenting with different flavors and ingredients, leading to a surge in the demand for various spirits such as vodka, gin, rum, tequila, and whiskey.
Bartenders, influencers, and social media platforms play pivotal roles in promoting new cocktail trends and driving consumer curiosity about the new flavors of spirits. In addition, the rise of craft cocktails has elevated the status of premium and artisanal spirits, with supporters seeking out unique and high-quality ingredients to craft their signature drinks. This trend drives the sales of spirits and fosters innovation in the industry as producers respond to evolving consumer preferences and demand for diverse flavor profiles. Ultimately, the cocktail culture phenomenon reflects a broader shift towards experiential and social drinking experiences, shaping the approach of global spirits market growth.
For instance, in December 2024, Bacardi Limited stated in its annual Bacardy Trends report that people are reshaping the cocktail culture by redefining moderate drinking and finding it as memorable experiences back at the bar with families and friends.
Growing Advancements and Innovation in Flavor and Packaging Design
For the landscape of spirits, innovation and advancements in flavor and packaging design have become crucial. Flavors are evolving beyond traditional offering, with distilleries experimenting with unique ingredients and techniques to create distinctive taste profiles. It includes infusion with botanicals, fruits, and herbs, as well as barrel aging in unconventional casks such as wine or rum barrels to impart distinctive taste profiles.
According to an article published by Park Street in January 2024, SunBoy, an alcoholic coconut water producer released its flavorful spirits mixed with real fruits flavors, such as mango, pineapple, and tangerine. Also, it is the first pack of this brand with no added sugar and 5% alcohol content.
Furthermore, packaging design has undergone a regeneration, with brands investing heavily in aesthetics to attract consumers, sleek, minimalist designs competing for attention alongside more elaborate, artisanal packaging, telling a story and craftmanship. Technological innovation packaging of bottles, sustainable materials, and eco-friendly packaging solutions are gaining importance, aligning with growing consumer concerns about environmental impact.
Overall, these advancements improve the sensory experience of enjoying spirits as well as play a pivotal role in brand differentiation and marketability, which helps in strengthening the market growth.
Whiskey Holds Largest Market Share
Whiskey holds the largest market share as compared to the other segments as it has deep cultural roots in regions such as the United States, Scottland, and Ireland. These regions contributed to its widespread popularity and diverse varieties such as Irish Whiskey, bourbon, and Scotch.
For instance, in March 2023, more than 6.1 million liters of Irish Whiskey was sold in 2022, as per the Distilled Spirits Council of the United States.
For instance, in August 2023, Royal Statue launched two sets of luxury blended Scotch whiskies ' Jubilee Edition and the Royal Salute House of Quin'. These would be available in Mumbai Duty Free at the departures store at Chhatrapati Shivaji International Airport. In addition, the launch aims to help the company to increase the company's presence in the Indian market.
This market is further propelled by its extensive range from high-end options to affordable ones, catering to diverse consumers. The popularity of whiskey in emerging markets, particularly in Asia and Latin America, boosts its market share as these regions experiencing economic growth and a rising middle class sector. It can be enjoyed neat, with ice cubes, or as a key ingredient in a wide range of cocktails, which makes it accessible to different consumers preferences. The aging process adds a layer of exclusivity and perceived value, with aged bottles often fetching premium prices. In addition, the global distribution and marketing efforts by major whiskey producers ensure its availability and recognition worldwide. These factors collectively help whiskey maintain the largest market share in the competitive sprits market.
Asia-Pacific Dominates Spirits Market
Asia-Pacific dominates the global spirits market due to several key factors such as the region boasts a large and quickly growing population with increasing disposable incomes, which drives higher consumption of alcoholic beverages. Cultural practices and social norms in countries such as China, India, and Japan contributing significantly to the demand for spirits, as alcohol is often an integral part of social and business gatherings. Economic growth in the region has led to urbanization and a burgeoning middle class with a taste of premium and imported spirits, further boosting the market expansion. In addition, the presence of established local spirits such as Japanese whiskey, Chinese baiju, and Indian whiskey have strong domestic and international appeal, impacting the region's influence. Moreover, the marketing strategies and investments done by global spirits companies and investments by these companies in Asia-Pacific, combined with the increasing popularity of Western drinking habits, solidifying the region's dominant position in the global spirit market.
In March 2022, Bacardi India introduced Indian-Made Foreign Liquor category with the launch of Good Man brady. The launch aims to strengthen its brown spirits while the company is dedicated to tapping the premium brandy segment by offering India's modern-day consumers a supreme experience with their latest innovation.
Future Market Scenario (2024 - 2031F)
Enhancing the market reach and convenience by expanding the sales channels digitally helps in strengthening the market growth.
Availability of low-alcohol spirits with customized flavors and promoting it with food pairings helps in driving the market growth. For instance, Seedlip a non-alcohol spirit brand introduced its new addition 'the Seedlip Notas de Agave' with warm and vibrant taste with the blend of pickly pear and blend of zesty lime.
Key Players Landscape and Outlook
Continuous innovation by the key players characterizes the competitive landscape of the global Spirits market. The market is dominated by major players such as Diageo plc, Pernod Richard S.A., Asahi Group Holdings, Ld., and others. These companies lead through extensive portfolios, strong brand recognition, product launch, and brand evolution.
In January 2024, Altos (Pernod Richard-owned brand) launched its newest addition in distilled spirits to cater to modern tequila drinkers. This newly introduced spirit is available in two different flavors 'the Citricos mixed with mandarin and lemon' and 'Cafe Natural combined with coffee, cinnamon and Mexican piloncillo.
Emerging markets, particularly in Asia-Pacific, are driving growth due to rising disposable incomes and increasing alcohol consumption. Premiumization trends are evident as consumers seek higher quality products, boosting segments such as whiskey, vodka, and tequila. In addition, innovation in flavors and craft spirits are expanding consumer choices. Spirits manufacturers are concerned with supply chain resilience, product quality, and variety which will likely define the industry's future. Collaborations and developing technologies are projected to increase competition in the fast-paced market.
For instance, in March 2021 Constellation Brands, Inc. announced a future-focused evolution of its domestic wine and spirits distribution network to speed up its business strategy and initiative to long-term value addition for the market. This move supports Constellation's wine and spirits vision to be a forward and innovative, high-end portfolio of distinctive brands and products that deliver remarkable consumer experiences.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.