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市場調查報告書
商品編碼
1679303
波本威士忌市場至2030年的預測:按類型、口味、年份、消費頻率、通路、用途和地區的全球分析Bourbon Market Forecasts to 2030 - Global Analysis By Type (Barrel Finished, Barrel Select, Wheated, Rye and Other Types), Flavor, Age, Consumption Frequency, Distribution Channel, Application and By Geography |
根據 Stratistics MRC 的資料,全球波本威士忌市場規模在2024年達到 95億美元,預計到2030年將達到 159.4億美元,預測期內的年複合成長率為 9%。
稱為「波本威士忌」的美國威士忌採用全新燒焦的橡木桶陳釀,至少由 51%的玉米製成。口感醇厚、甜美,富有橡木、香草和焦糖的味道。肯塔基州生產的波本威士忌必須遵循嚴格的規定,包括在美國蒸餾、酒精度最高為 125 度、蒸餾度最高為 160 度。不允許添加任何色素或添加劑。波本威士忌有著豐富的文化歷史,是美國威士忌生產的中流砥柱,至今在世界各地仍然很受歡迎。
消費者對頂級烈酒的需求不斷增加
隨著消費者對具有獨特風味和悠久歷史的手工製作的頂級烈酒的追求,優質波本威士忌品牌越來越受歡迎。對優質波本威士忌的需求成長,尤其是隨著千禧世代和富人的可支配收入增加。為了因應這一趨勢,釀酒商紛紛推出陳年烈酒、小批量產品和限量版產品,以滿足消費者日益成長的獨家需求。此外,與波本威士忌相關的活動(如參觀和品嚐)也在增多,讓顧客更佳與品牌互動。這些消費者需求的變化推動高檔波本威士忌市場擴張和創新。
製造成本高且老化過程
對專用機械和訓練有素的勞動力的需求進一步增加了生產成本。此外,老化過程本身可能需要幾年時間,減慢周轉率並延遲產品供應。漫長的等待時間限制了供應並增加了釀酒廠的營運成本。由於這些經濟限制,小型企業可能難以與大公司競爭。正因為如此,波本威士忌產業努力在不犧牲品質的情況下保持低價。
永續有機波本威士忌生產
越來越多具有環保意識的消費者被那些強調有機成分和環保生產方法的生產者所吸引。除了提升公司的聲譽之外,致力於永續性還可以吸引有環保意識並願意花更多錢購買的顧客。透過改善土壤健康,有機農業減少了生產對環境的影響。此外,透過支持小規模、道德農業和採購非基因改造穀物,該運動支持當地農民。這些方法使釀酒廠在蓬勃發展的有機烈酒市場中佔據了競爭優勢。
氣候變遷對原料的影響
乾旱和洪水是極端天氣事件的例子,它們會降低農業產量,使這些原料更加稀缺。氣溫升高和天氣不穩定影響釀造波本威士忌所需的穀物的穩定性和品質。此外,蒸餾需要大量的水,缺水可能會阻礙蒸餾。氣候變遷導致的原物料價格上漲可能會導致波本威士忌生產商的生產成本上升。最終,供應鏈和成本可能會變得緊張,導致市場上波本威士忌的數量整體下降。
COVID-19 的影響
COVID-19 疫情對波本威士忌市場產生了重大影響,擾亂了供應鏈,減緩了生產,並透過關閉商店限制了店面銷售。儘管酒吧和餐廳面臨關閉,但居家消費卻飆升,推動了零售和電子商務銷售。手工釀酒廠面臨著旅遊業和品酒室遊客數量下降的困境,但知名品牌透過數位行銷和直銷管道做出了應對。玻璃和原料短缺等供應鏈問題進一步影響了成長。然而,疫情後的復甦帶來了需求的成長、優質化趨勢的出現以及全球對波本威士忌的興趣日益濃厚。
預計在預測期內煙燻區隔將佔最大比重。
預計煙燻區隔將在預測期內佔據最大的市場佔有率,因為它具有獨特的風味,可以吸引那些尋求複雜而獨特口味體驗的消費者。煙燻波本威士忌通常由泥炭或特種木材製成,吸引了那些欣賞其為烈酒增添的深度和強度的愛好者。這個類別日益擴大傳統波本威士忌飲用者群體,並吸引先前偏愛蘇格蘭威士忌和其他煙燻威士忌的飲酒者。此外,消費者對優質威士忌和手工威士忌的興趣日益濃厚,也推動了對煙燻威士忌的需求。因此,酒廠投入更多資金,嘗試煙燻風味,以滿足日益成長的需求並開拓利基市場。
在預測期內,烹飪領域將以最高的年複合成長率成長。
由於其作為各種烹飪應用原料的吸引力日益增加,預計烹飪領域將在預測期內見證最高成長。波本威士忌擴大用於美味佳餚、甜點和醬料中,其作用已超出了傳統飲品的範疇。名廚和美食影響者紛紛對波本威士忌趨之若鶓,經常將其融入創新食譜中以吸引消費者的興趣。這些烹飪融合鼓勵人們在廚房裡嘗試波本威士忌,促進銷售。這導致對波本威士忌的需求不斷成長,特別是高檔品種,並加強了波本威士忌在食品和飲料行業的地位。
由於消費者對高檔和手工烈酒的興趣日益濃厚,預計北美地區將在預測期內佔據最大的市場佔有率。波本威士忌主要產於美國,特別是肯塔基州,因其獨特的生產過程而受到全世界的認可。對調味波本酒和陳年波本酒的需求激增,其中千禧世代和年輕消費者是主要貢獻者。此外,波本威士忌在雞尾酒和酒吧中的不斷擴大的影響力進一步推動了市場的成長。電子商務平台和直接面對消費者的興起也增強了市場,讓人們更廣泛地接觸各種波本威士忌品牌。
預計預測期內亞太地區將呈現最高的年複合成長率。日本、中國和印度等國家是主要市場,這些國家的消費者擴大接受威士忌和波本威士忌,並將其作為不斷發展的飲酒文化的一部分。這一趨勢受到中產階級的壯大、可支配收入的提高以及西式酒吧和休息室的流行所推動。主要波本威士忌品牌利用這一需求,擴大分銷網路,推出區域獨家產品,並投資於適合當地偏好的行銷策略。
According to Stratistics MRC, the Global Bourbon Market is accounted for $9.5 billion in 2024 and is expected to reach $15.94 billion by 2030 growing at a CAGR of 9% during the forecast period. American whisky known as "bourbon" is matured in brand-new, charred oak barrels and is mostly composed of at least 51% maize. Its flavour is full-bodied, sweet, and rich, with hints of oak, vanilla, and caramel. Bourbon, which comes from Kentucky, must to be distilled in the United States and adhere to stringent guidelines, including as barreling at a maximum proof of 125 and a maximum distillation proof of 160. It cannot have colouring or additives. Bourbon has a rich cultural history, is a mainstay of American whisky production, and is still a preferred option all over the world.
Rising consumer demand for premium spirits
Premium Bourbon brands are becoming more popular as consumers want for premium, handcrafted spirits with distinctive flavours and lengthy histories. Millennials and wealthy consumers in particular are increasing their disposable incomes, which is driving up demand for premium Bourbon. In response, distillers are introducing aged, small-batch, and limited-edition products to satisfy consumers' increasing need for exclusivity. Furthermore, the growth of Bourbon-related activities like tours and tastings enhances customer interaction with the brand. All things considered, the premium Bourbon market is expanding and innovating due to this shift in consumer demand.
High production costs & aging process
Production costs are further increased by the requirement for specialised machinery and trained labour. Furthermore, the ageing process itself might take years, which lowers turnover and delays product availability. This extended waiting time restricts supply and raises distilleries' operating expenses. These financial limitations may make it difficult for smaller enterprises to compete with larger businesses. Because of this, the bourbon industry has trouble keeping prices low without sacrificing quality.
Sustainable & organic bourbon production
An increasing number of environmentally conscious consumers are drawn to producers that emphasise organic components and eco-friendly production methods. In addition to improving company reputation, this emphasis on sustainability draws in eco-aware customers who are prepared to spend more. By improving soil health, organic farming practices lessen the production's environmental impact. Additionally, by supporting small-scale, ethical farming and obtaining non-GMO grains, the movement helps local farmers. These methods provide distilleries a competitive edge in the rapidly growing market for organic spirits.
Climate change impact on raw materials
Droughts and floods are examples of extreme weather occurrences that can lower agricultural yields, which makes these materials more rare. The consistency and quality of the grains needed to make bourbon are impacted by rising temperatures and erratic weather patterns. Furthermore, as distillation procedures require a lot of water, they may be hampered by water shortages. Climate change-related increases in raw material prices may result in greater production costs for bourbon producers. In the end, this strains supply networks and costs, which can lower the amount of bourbon available on the market overall.
Covid-19 Impact
The COVID-19 pandemic significantly impacted the bourbon market, disrupting supply chains, delaying production, and limiting on-premise sales due to lockdowns. While bars and restaurants faced closures, at-home consumption surged, driving retail and e-commerce sales. Craft distilleries struggled with decreased tourism and tasting room visits, while major brands adapted through digital marketing and direct-to-consumer channels. Supply chain issues, including glass and ingredient shortages, further affected growth. However, post-pandemic recovery saw rising demand, premiumization trends, and expanding global interest in bourbon.
The smokey segment is expected to be the largest during the forecast period
The smokey segment is expected to account for the largest market share during the forecast period, due to its unique flavor profile, which appeals to consumers seeking complex and distinctive taste experiences. Smoky bourbons, often made with peat or special wood finishes, attract enthusiasts who appreciate the depth and intensity it adds to the spirit. This segment has expanded the traditional bourbon audience, attracting drinkers who previously preferred scotch or other smoky whiskies. Increased consumer interest in premium and craft products has also boosted the demand for smoky variants. As a result, distilleries are investing more in experimenting with smoky profiles to meet this rising demand and carve out niche markets.
The cooking segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the cooking segment is predicted to witness the highest growth rate by enhancing its appeal as an ingredient in various culinary applications. Bourbon is increasingly used in savory dishes, desserts, and sauces, expanding its role beyond traditional sipping. Celebrity chefs and food influencers have embraced Bourbon, often incorporating it into innovative recipes, which drives consumer interest. This culinary integration encourages people to experiment with Bourbon in their kitchens, boosting sales. As a result, demand for Bourbon, especially premium varieties, has grown, reinforcing its position in both the beverage and food industries.
During the forecast period, the North America region is expected to hold the largest market share, driven by increasing consumer interest in premium and craft spirits. Bourbon, primarily produced in the U.S., particularly in Kentucky, has gained global recognition for its unique production process. The demand for flavored and aged bourbons has surged, with millennials and younger consumers becoming key contributors. Additionally, bourbon's presence in cocktails and bars has expanded, further fuelling market growth. The rise of e-commerce platforms and direct-to-consumer sales has also bolstered the market, enabling wider access to various bourbon brands.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by growing appreciation for whiskey. Countries like Japan, China, and India are key markets, with consumers increasingly embracing whiskey and bourbon as part of their evolving drinking culture. This trend is supported by an expanding middle class, higher disposable incomes, and the popularity of Western-style bars and lounges. Major bourbon brands are capitalizing on this demand by expanding distribution networks, launching localized products, and investing in marketing strategies tailored to regional preferences.
Key players in the market
Some of the key players profiled in the Bourbon Market include Jim Beam, Old Forester, Buffalo Trace, Maker's Mark, Woodford Reserve, Knob Creek, Wild Turkey 101, Bulleit Bourbon, Elijah Craig, Jefferson's Reserve, Woodinville Bourbon Whiskey, Pinhook Bourbon, Baby Jane, Johnny Fever, E.H. Taylor Small Batch Bourbon and Pappy Van Winkle's Family Reserve.
In June 2024, Jim Beam announced a multi-year partnership with the U.S. Soccer Federation, becoming the exclusive spirit sponsor. This collaboration includes a year-round presence at select U.S. Women's and Men's National Team matches, featuring on-field activations and fan events. The partnership aims to unite fans over a shared love of bourbon and soccer, with plans for celebratory events at various matches across the country.
In February 2024, Maker's Mark partnered with the nonprofit organization Vital Voices and artist Gayle Kabaker to create a limited-edition label in honor of Women's History Month. Consumers were invited to personalize these labels with the names of influential women in their lives, highlighting the brand's commitment to empowering women and supporting meaningful causes.
In July 2023, Old Forester introduced the "117 Series: Bottled in Bond," adhering to the 1897 Bottled in Bond Act. This bourbon was distilled during the late Spring of 2014, aged for at least four years, and bottled at 100 proof. It became available at the Old Forester Distilling Co. retail shop and select Kentucky stores.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.