市場調查報告書
商品編碼
1504150
口腔護理的市場規模,佔有率,預測,趨勢分析:各產品,各年齡層,各流通管道 - 2031年前的世界預測Oral Care Market Size, Share, Forecast, & Trends Analysis by Product Age Group Distribution Channel - Global Forecast to 2031 |
預計到 2031 年,口腔護理市場將達到 589.9 億美元,2024 年至 2031 年複合年增長率為 7.4%。
口腔護理市場規模、佔有率、預測和趨勢分析:依產品(牙膏、牙刷、漱口水、牙線、舌頭清潔劑、益生菌)、依年齡組(成人、兒童)和分銷渠道(超市、藥局),線上)- 2031 年之前的世界預測
該報告基於全面的一手和二手研究以及對市場情景的深入分析,提供了該行業的關鍵驅動因素、限制因素、課題和機遇。市場的推動因素包括牙周病和齲齒的日益流行、口腔健康和衛生意識的提高、牙齒美學需求的增加、消費者對口腔護理產品的認識不斷提高,以及環保型口腔護理產品的使用不斷增加。
此外,向使用天然成分和草藥的口腔護理產品的轉變,以及口腔護理產品的技術進步,正在為該市場創造巨大的成長機會。然而,口腔護理產品中有害化學物質的影響可能會抑制市場成長。此外,缺乏對專業口腔護理產品的認識也是該市場營運公司面臨的主要課題。
(註:包含前5名公司的SWOT分析)
Oral Care Market Size, Share, Forecast, & Trends Analysis by Product (Toothpastes, Toothbrush, Mouthwash, Dental Floss, Tongue Cleaner, Probiotic) Age Group (Adult, Children) Distribution Channel (Supermarket, Pharmacies, Online)-Global Forecast to 2031
The oral care market is projected to reach $58.99 billion by 2031, at a CAGR of 7.4% from 2024 to 2031.
Following a comprehensive primary and secondary study and an in-depth analysis of the market scenario, this report provides the key drivers, constraints, challenges, and opportunities of the industry. This market is driven by the increasing prevalence of gum diseases and dental caries, rising awareness of oral health & hygiene, growing demand for dental aesthetics, rising consumer awareness regarding oral care products, and growing use of eco-friendly oral care products.
Furthermore, the shift towards natural and herbal oral care products and technological advancements in oral care products provide a significant growth opportunity for this market. However, the effect of harmful chemicals in oral care products may restrain its growth. Additionally, limited awareness of specialized oral care products poses a major challenge for the players operating in this market.
Among products, in 2024, the toothpastes segment is expected to account for the largest share of 51.6% of the oral care market. The large share of this segment is attributed to factors such as rising awareness for oral health, a shift in the use of herbal and natural products as compared to chemical-based products, growing cases of dental caries and gum diseases, awareness about oral hygiene, growing number of market players launching new oral care products. For instance, in January 2024, Lion Corporation (Japan) launched the 'OCH-TUNE' brand, which includes new toothpastes, toothbrushes, and mouthwashes, which include the FAST and SLOW styles. These styles indicate the formation of foam and the type of medicated toothpaste, i.e., fast and slow medicated toothpaste.
Among age groups, in 2024, the adults segment is expected to account for the larger share of the oral care market. The large share of the segment is attributed to factors such as a large number of adults using oral care products, the high prevalence of gum problems in adults, and greater awareness of maintaining oral health among adults. Apart from this, the complexity of dental issues in adults also contributes to the large share of the segment.
Among distribution channels, in 2024, the supermarkets/hypermarkets segment is expected to account for the largest share of the oral care market. Supermarkets and hypermarkets are the major distributors of oral care products and provide a wide range of oral care devices and products. The large share of the segment is attributed to factors such as the rising number of supermarkets, the growing number of advanced oral care products, discounts and reasonable price ranges of products, and availability & accessibility of products.
An in-depth analysis of the geographical scenario of the oral care market provides detailed qualitative and quantitative insights for the five major geographies (North America, Europe, Asia-Pacific, the Middle East & Africa, and Latin America) along with the coverage of major countries in each region. In 2024, North America is expected to account for the largest share of 31.10% of the oral care market, followed by Europe, Asia-Pacific, Latin America, and the Middle East & Africa. The large share of the segment is primarily due to the presence of leading manufacturers, support from government and regulatory authorities to promote oral health and hygiene, the presence of large key market players, the high prevalence of dental caries, growing awareness of oral health, high adoption of technological advancements, and the emergence of new distribution channels.
The key players operating in the oral care market are Colgate-Palmolive Company (U.S.), GlaxoSmithKline plc (U.K.), Koninklijke Philips N.V. (Netherlands), Johnson & Johnson (U.S.), Procter & Gamble (U.S.), Unilever plc (U.K.), Ultradent Products, Inc. (U.S.), M+C Schiffer GmbH (Germany), Dabur India Limited (India), GC Corporation (Japan), Lion Corporation (Japan), Church & Dwight Co., Inc. (U.S.), Arcadia Consumer Healthcare, Inc. (U.S.), and Haleon plc (U.K.).
Oral Care Market-by Product
(Other forms include polishes, tablets, and foams)
Oral Care Market-by Age Group
Oral Care Market-by Distribution Channel
Oral Care Market-by Geography
(Note: SWOT analyses of the top 5 companies will be provided.)