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健康美容口腔衛生

市場調查報告書

商品編碼

1623490

全球口腔護理/口腔衛生市場規模（按產品類型、最終用戶、價格範圍、區域範圍和預測）

Global Oral Care/Oral Hygiene Market Size By Product Type, By End User, By Price Range, By Geographic Scope And Forecast

出版日期: 2024年07月19日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

口腔護理/口腔衛生市場規模及預測

口腔護理/口腔衛生市場規模預計在 2023 年達到 550.8 億美元，並在 2031 年達到 815.2 億美元，2024 年至 2031 年的複合年增長率為 5.54%。口腔衛生是指為維持口腔清潔和健康而採取的家庭習慣，例如刷牙、使用牙線和使用漱口水。另一方面，口腔護理是一個更廣泛的術語，既包括口腔衛生習慣，也包括專業牙科治療，例如定期檢查和清潔。

全球口腔護理/口腔衛生市場動態

影響口腔護理/口腔衛生市場的關鍵市場動態

主要市場驅動因子

提高口腔衛生意識：

人們越來越認識到口腔健康對整體健康的重要性。公共衛生運動和媒體關注良好的口腔護理與預防蛀牙、牙周病以及其他全身性健康問題（如心臟病、糖尿病和呼吸系統疾病）之間的關聯。保持良好的口腔衛生也會影響您的自信心和社交互動，因為健康的笑容看起來更有吸引力、更健康。

牙齒疾病增加：

不幸的是，蛀牙、牙周病等牙齒疾病在世界各地的發生率仍然很高。根據世界衛生組織（WHO）統計，口腔疾病影響全球近35億人。這促使對預防和控制這些疾病的口腔護理產品的需求不斷增加。高糖飲食、缺乏良好的口腔衛生習慣、吸菸等因素導致牙齒疾病的高發生率。此外，某些醫療狀況和藥物也會增加您罹患口腔健康問題的風險。

美觀很重要

人們越來越重視牙齒美觀，追求更潔白的牙齒和更整齊的笑容。這促使人們對能夠讓人笑容更燦爛、更自信的產品的需求日益增長。社群媒體的興起和自拍的流行只會加速這一趨勢。人們越來越關注牙齒的外觀，並願意投資購買可以幫助他們獲得更美觀的笑容的產品。因此，家用美白套裝、牙齒矯正透明矯正器和其他美容牙科產品的受歡迎程度飆升。

主要問題

競爭激烈的市場

口腔護理市場由幾家大公司主導，包括高露潔棕欖、寶潔和葛蘭素史克。這些公司擁有巨大的優勢，小企業難以競爭。這些公司受益於強大的品牌知名度、龐大的分銷網絡，使他們能夠將產品擺上主要零售商的貨架，以及龐大的營銷預算，使他們能夠透過廣告活動接觸到廣泛的受眾。小企業在這些方面經常難以競爭。他們可能只有有限的行銷預算來建立品牌知名度，可能依賴較小的本地或線上零售商，或者可能沒有現有企業那麼高的品牌知名度。這可能會使我們難以獲得市場佔有率並在市場上站穩腳跟。

產品召回：

因安全問題而進行的產品召回可能會對口腔護理行業的公司造成毀滅性的打擊。它不僅會因產品更換和銷售損失而導致經濟損失，還會損害公司的聲譽並削弱消費者信任。產品召回後重新獲得消費者信任可能是一個漫長而艱辛的過程。在某些情況下，公司可能永遠無法完全從召回造成的聲譽損害中恢復。為了降低召回風險，口腔護理行業的公司需要實施嚴格的品質控管程序，並在產品推出市場之前進行嚴格的測試。當召回發生時，他們需要保持透明、快速回應、解決問題並與消費者進行有效溝通。

主要趨勢

個人化：

客製化趨勢也延伸到了口腔護理。公司開發產品來滿足特定需求，例如牙齒敏感、美白和牙齦健康。牙膏可以根據特定成分進行定制，以解決牙垢堆積、琺瑯質侵蝕和口乾等問題。訂閱盒由牙科專家精心挑選，可根據個人的獨特需求和喜好提供個人化的口腔護理產品選擇。此外，該公司正在探索使用人工智慧和數據分析為消費者提供個人化的口腔護理產品和常規建議。

關注口腔健康益處

重點已從簡單的口氣清新轉向促進整體口腔健康。這些產品旨在解決更廣泛的問題，包括牙齦健康、口臭、強化琺瑯質和平衡口腔微生物群。含有益生菌的牙膏、漱口水和含片的數量也越來越多。這些益生菌有助於在口腔內建立健康的細菌平衡，有助於整體口腔健康並降低牙齦疾病和口臭的風險。經臨床驗證的益生元和後生元也被加入口腔護理產品中，以促進口腔微生物群的健康。

Oral Care/Oral Hygiene Market size was valued at USD 55.08 Billion in 2023 and is projected to reach USD 81.52 Billion by 2031 , growing at a CAGR of 5.54% from 2024 to 2031. Oral hygiene refers to your practices at home to keep your mouth clean and healthy, such as brushing, flossing, and using mouthwash. Oral care, on the other hand, is a broader term that encompasses both oral hygiene practices and professional dental care, such as regular checkups and cleanings.

Global Oral Care/Oral Hygiene Market Dynamics

The key market dynamics that are shaping the Oral Care/Oral Hygiene Market include:

Key Market Drivers

Rising awareness of oral hygiene:

People are becoming increasingly aware of the importance of oral health for overall well-being. Public health campaigns and media focus on the link between good oral care and preventing cavities, gum disease, and even systemic health issues like heart disease, diabetes, and respiratory problems. Maintaining good oral hygiene also impacts self-confidence and social interactions, as a healthy smile is often associated with attractiveness and overall health.

Increasing dental diseases:

Unfortunately, the prevalence of dental diseases like cavities and gum disease remains high globally. According to the World Health Organization (WHO), oral diseases affect close to 3.5 billion people worldwide. This creates a constant demand for oral care products to prevent and manage these conditions. Factors like sugary diets, lack of proper oral hygiene practices, and smoking contribute to the high incidence of dental diseases. Additionally, certain medical conditions and medications can also increase the risk of oral health problems.

Focus on aesthetics

: There's a growing trend towards dental aesthetics, with people seeking whiter teeth and straighter smiles. This fuels demand for products that promote a brighter and more confident smile. The rise of social media and the prevalence of close-up selfies have contributed to this trend. People are increasingly concerned about the appearance of their teeth and are willing to invest in products that can help them achieve a more aesthetically pleasing smile. This has led to a surge in the popularity of at-home whitening kits, clear aligners for straightening teeth, and other cosmetic dental products.

Key Challenges:

Highly competitive market

: The oral care market is dominated by a few major players like Colgate-Palmolive, Procter & Gamble, and GlaxoSmithKline. These companies have significant advantages that make it difficult for smaller companies to compete. They benefit from strong brand recognition, vast distribution networks that allow them to get their products on shelves in major retailers, and significant marketing budgets that enable them to reach a wide audience with their advertising campaigns. Smaller companies often struggle to compete on these fronts. They may have limited marketing budgets to build brand awareness, may rely on smaller regional or online distributors, and may not have the same level of brand recognition as the established players. This can make it challenging for them to gain market share and establish themselves in the market.

Product recalls:

Product recalls due to safety concerns can be devastating for a company in the oral care industry. Not only can they lead to financial losses due to product replacements and lost sales, but they can also damage a company's reputation and erode consumer trust. Regaining consumer trust after a product recall can be a long and difficult process. In some cases, companies may never fully recover from the reputational damage caused by a recall. To mitigate the risk of recalls, companies in the oral care industry need to have robust quality control procedures in place and be vigilant about testing their products before they are brought to market. They also need to be transparent and responsive in the event of a recall, taking swift action to address the issue and communicate effectively with consumers.

Key Trends:

Personalization:

The trend towards customization extends to oral care. Companies are developing products tailored to address specific needs, such as sensitivity, whitening, or gum health. This may involve personalized toothpaste formulations with specific ingredients to target concerns like tartar buildup, enamel erosion, or dry mouth. Subscription boxes curated by dental professionals can deliver a personalized selection of oral care products based on an individual's unique needs and preferences. Additionally, companies are exploring the use of AI and data analytics to provide consumers with personalized recommendations for oral care products and routines.

Focus on oral health benefits

: The focus is shifting from simply freshening breath to promoting overall oral health. Products are designed to address a wider range of concerns, including gum health, bad breath, enamel strengthening, and oral microbiome balance. There's a rise in probiotics-infused kinds of toothpaste, mouthwashes, and lozenges. These probiotics help create a healthy balance of bacteria in the mouth, which can contribute to overall oral health and reduce the risk of gum disease and bad breath. Clinically proven prebiotics and postbiotics are also being incorporated into oral care products to promote a healthy oral microbiome.

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Global Oral Care/Oral Hygiene Market Regional Analysis

Here is a more detailed regional analysis of the Oral Care/Oral Hygiene Market:

Asia Pacific:

The Asia Pacific region is a frontrunner in the global oral care market and is projected to experience significant growth in the coming years. The Asia Pacific region is home to a massive and continuously growing population, with China and India leading the way. This vast demographic translates to a significant and expanding consumer base for oral care products. The growing middle class in many Asian countries also has a significant impact. As disposable incomes rise, more people in the region can afford oral care products, creating a strong market for both basic and premium options.

public health initiatives and media campaigns are raising awareness about the importance of oral hygiene for overall health and well-being. People are becoming more knowledgeable about the link between good oral care practices and preventing dental problems like cavities and gum disease.

Consumers in the Asia Pacific region are showing a growing interest in specialized oral care products that address specific concerns like teeth whitening, sensitivity, or gum health. This creates a market for innovative product formulations and targeted marketing strategies.

The future of the oral care market in Asia Pacific is bright, driven by urbanization, a growing focus on health and prevention, and tech-savvy consumers. Rising disposable incomes allow people to invest in both necessities and premium products addressing specific concerns. Companies that innovate with specialized options, leverage e-commerce, and cater to the evolving needs of Asian consumers are poised to capitalize on this flourishing market.

Europe:

Europe has a well-established landscape dominated by a handful of major corporations. These industry giants, such as Colgate-Palmolive, GlaxoSmithKline, and Procter & Gamble, hold a significant market share. They leverage their vast resources for research and development, invest heavily in marketing and advertising campaigns, and have established distribution networks across Europe. This makes it challenging for smaller players to compete.

Europeans are increasingly interested in natural and organic oral care products, with a preference for sustainable packaging. This reflects a growing awareness of the potential health benefits of natural ingredients and a desire for eco-friendly products. Consumers are looking for oral care options that are free from artificial colors, flavors, and harsh chemicals. There's a rise in the popularity of toothpaste and mouthwash infused with botanical extracts like aloe vera, neem, and green tea, perceived to have soothing and anti-inflammatory properties.

Despite being mature, the European market embraces advancements, despite seeing a rise in electric toothbrushes with advanced features and a growing interest in at-home whitening products and clear aligners for teeth straightening, driven by the desire for a confident smile.

North America

North Americans are becoming increasingly aware of the importance of oral health for overall well-being. Public health initiatives and media campaigns play a role, highlighting the link between good oral care and preventing cavities, gum disease, and even systemic health issues. Additionally, the focus on aesthetics and a confident smile fuels the demand for oral care products.

North America, like many other regions, has a growing aging population. This creates a demand for specialized oral care products that address the needs of older adults, such as products for denture care, dry mouth, and sensitivity.

Also, The North American market is receptive to new technologies. We see a rise in electric toothbrushes with advanced features like app connectivity, pressure sensors, and brushing guidance. There's also an exploration of AI for personalized recommendations and oral health monitoring.

While there's a willingness to invest in oral care, North American consumers are often price-sensitive. This can pose a challenge for companies offering premium or innovative products, requiring them to strike a balance between quality and affordability.

Global Oral Care/Oral Hygiene Market: Segmentation Analysis

The Global Oral Care/Oral Hygiene Market is Segmented on the basis of Product Type, End User, Price Range, and Geography.

Oral Care/Oral Hygiene Market, By Product Type

Toothpaste
Toothbrush
Mouthwash/Rinse
Dental Floss
Breath Fresheners

Based on Product Type, the market is segmented into Toothpaste, Toothbrush, Mouthwash/Rinse, Dental Floss, and Breath Fresheners. The toothbrush segment has dominated the oral care market. Brushing teeth is a fundamental aspect of oral hygiene practiced by a vast majority of the population. This widespread adoption makes toothbrushes a consistently in-demand product. Toothbrushes are generally a relatively affordable oral care product. This affordability makes them accessible to a wider range of consumers, further contributing to their dominance in the market.

Oral Care/Oral Hygiene Market, By End User

Adults
Children
Senior Citizens

Based on End User, the market is segmented into Adults, Children, and Senior Citizens. The adult segment currently dominates the oral care market by end users. This is due to a combination of factors: adults have a higher disposable income to spend on oral care products, require a wider range of products for different needs (whitening, sensitivity, gum health), and typically practice oral hygiene routines more consistently compared to children who may need supervision or encouragement. While the senior citizen segment is growing due to an aging population, their needs are often specific (denture care, dry mouth) and may not require the same variety of products as adults.

Oral Care/Oral Hygiene Market, By Price Range

Mass Market/Conventional Products
Premium Products

Based on Price Range, the market is segmented into Mass Market/Conventional Products, and Premium Products. Traditionally, the mass market/conventional product segment has dominated the oral care market by price range. This dominance stems from several factors: affordability, catering to basic needs, and wider accessibility.

Key Players

The "Global Oral Care/Oral Hygiene Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
Procter & Gamble Company, Colgate-Palmolive Company, Unilever plc, GlaxoSmithKline plc, Lion Corporation (Japan), Kao Corporation, Johnson & Johnson Consumer Health, Church & Dwight Co., Inc, The Himalaya Drug Company, and Dabur India Ltd.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Oral Care/Oral Hygiene Market Recent Developments
In March 2022, Colgate-Palmolive took a significant leap forward in the smart toothbrush segment with the introduction of their innovative electric toothbrush equipped with multispectral sensors. This brush goes beyond basic cleaning by utilizing advanced technology to measure a range of oral health characteristics, including tooth decay, plaque detection, and even blood flow in the gums. This data can then be used to provide users with personalized feedback and insights into their oral health, empowering them to make informed decisions about their brushing habits and potentially detect early warning signs of gum disease.
In March 2022, the Oral-B brand released new electric toothbrushes with advanced features like linear magnetic drive technology and pressure sensors.

1 INTRODUCTION OF GLOBAL ORAL CARE/ORAL HYGIENE MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL ORAL CARE/ORAL HYGIENE MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT TYPE

5.1 Overview
5.2 Toothpaste
5.3 Toothbrush
5.4 Mouthwash/Rinse
5.5 Dental Floss
5.6 Breath Fresheners

6 GLOBAL ORAL CARE/ORAL HYGIENE MARKET, BY END USER

6.1 Overview
6.2 Adults
6.3 Children
6.4 Senior Citizens

7 GLOBAL ORAL CARE/ORAL HYGIENE MARKET, BY PRICE RANGE

7.1 Overview
7.2 Mass Market/Conventional Products
7.3 Premium Products

8 GLOBAL ORAL CARE/ORAL HYGIENE MARKET, BY GEOGRAPHY

8.1 Overview
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
- 8.2.3 Mexico
8.3 Europe
- 8.3.1 Germany
- 8.3.2 U.K.
- 8.3.3 France
- 8.3.4 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 Japan
- 8.4.3 India
- 8.4.4 Rest of Asia Pacific
8.5 Rest of the World
- 8.5.1 Latin America
- 8.5.2 Middle East and Africa

9 GLOBAL ORAL CARE/ORAL HYGIENE MARKET COMPETITIVE LANDSCAPE

9.1 Overview
9.2 Company Market Ranking
9.3 Key Development Strategies

10 COMPANY PROFILES

10.1 Procter & Gamble Company
- 10.1.1 Overview
- 10.1.2 Financial Performance
- 10.1.3 Product Outlook
- 10.1.4 Key Developments
10.2 Colgate-Palmolive Company
- 10.2.1 Overview
- 10.2.2 Financial Performance
- 10.2.3 Product Outlook
- 10.2.4 Key Developments
10.3 Unilever plc
- 10.3.1 Overview
- 10.3.2 Financial Performance
- 10.3.3 Product Outlook
- 10.3.4 Key Developments
10.4 GlaxoSmithKline plc
- 10.4.1 Overview
- 10.4.2 Financial Performance
- 10.4.3 Product Outlook
- 10.4.4 Key Developments
10.5 Lion Corporation (Japan)
- 10.5.1 Overview
- 10.5.2 Financial Performance
- 10.5.3 Product Outlook
- 10.5.4 Key Developments
10.6 Kao Corporation
- 10.6.1 Overview
- 10.6.2 Financial Performance
- 10.6.3 Product Outlook
- 10.6.4 Key Developments
10.7 Johnson & Johnson Consumer Health
- 10.7.1 Overview
- 10.7.2 Financial Performance
- 10.7.3 Product Outlook
- 10.7.4 Key Developments
10.8 Church & Dwight Co., Inc
- 10.8.1 Overview
- 10.8.2 Financial Performance
- 10.8.3 Product Outlook
- 10.8.4 Key Developments
10.9 The Himalaya Drug Company
- 10.9.1 Overview
- 10.9.2 Financial Performance
- 10.9.3 Product Outlook
- 10.9.4 Key Developments
10.10 Dabur India Ltd
- 10.10.1 Overview
- 10.10.2 Financial Performance
- 10.10.3 Product Outlook
- 10.10.4 Key Developments