市場調查報告書
商品編碼
1518413
社群媒體管理市場:依解決方案、組織規模、產業、地區劃分 - 到2030年的全球預測Social Media Management Market by Solution (E-mail Campaign, Scheduling, Monitoring), Organization Size (Small & Medium Sized Enterprises and Large Enterprises), Vertical (Market Agencies, BFSI, FMCG), and Geography - Global Forecast to 2030 |
本研究報告 "社群媒體管理市場:依解決方案(電子郵件活動、日程安排、監控)、依組織規模(小型企業、大型企業)、依行業(市場機構、BFSI、FMCG)、依地區- 到2031年的全球預測」對五個主要地區的社群媒體管理市場進行了深入分析,重點介紹了當前的市場趨勢、市場規模、市場佔有率、近期趨勢以及到2031年的預測。
到2031年,社群媒體管理市場預計將達到 150 億美元,2024年至2031年的年複合成長率為 25%。
社群媒體管理市場的成長是由客戶使用社群媒體參與的需求不斷成長、對管理各種社群媒體帳戶的整合平台的需求以及公司出於潛在客戶開發目的進行社群管理的需求所推動的。對解決方案的高需求以及團隊之間有效協作和協調的要求。中小企業日益採用社群媒體管理解決方案,以及這些解決方案與各種行銷管道的日益整合,預計將為社群媒體管理市場的公司提供巨大的成長機會。然而,激烈的市場競爭、不斷變化的社群媒體演算法以及資料隱私和安全問題(尤其是大型企業之間的資料隱私和安全問題)預計將阻礙市場成長。此外,對客製化社群媒體管理平台的高需求以及這些平台與WhatsApp、Messenger和微信等流行訊息應用程式的整合是社群媒體管理市場的最新趨勢。
Social Media Management Market by Solution (E-mail Campaign, Scheduling, Monitoring), Organization Size (Small & Medium Sized Enterprises and Large Enterprises), Vertical (Market Agencies, BFSI, FMCG), and Geography-Global Forecast to 2031.
The research report titled 'Social Media Management Market by Solution (E-mail Campaign, Scheduling, Monitoring), Organization Size (Small & Medium Sized Enterprises and Large Enterprises), Vertical (Market Agencies, BFSI, FMCG), and Geography-Global Forecast to 2031', provides an in-depth analysis of the social media management market in five major geographies and focuses on the current market trends, market sizes, market shares, recent developments, and forecasts to 2031.
The social media management market is projected to reach $15 billion by 2031, at a CAGR of 25% from 2024 to 2031.
The social media management market's growth is driven by the increasing need for customer engagement using social media, the need for integrated platforms for managing various social media accounts, the high demand for social management solutions from businesses for lead generations, and the requirement for effective collaboration and coordination among teams. The increasing adoption of social media management solutions by SMEs and the increasing integration of these solutions with various marketing channels are expected to offer significant growth opportunities for players in the social media management market. However, intense competition, constantly changing social media algorithms, and concerns regarding data privacy & security, particularly among large enterprises, are expected to hinder the market growth. Furthermore, the high demand for tailored social media management platforms and the integration of these platforms with popular messaging apps such as WhatsApp, Messenger, and WeChat is the latest trend in the social media management market.
The social media management market is segmented by solution, organization size, vertical, end-use industry, and geography. This study also evaluates industry competitors and analyzes the market at the country and regional levels.
Based on solution, the social media management market is segmented into e-mail campaigns, scheduling, monitoring, analytics, listening, CRM, team collaboration, advertising management, and AI content writing. In 2024, the e-mail campaign segment is expected to account for the largest share of the social media management market. E-mail campaigns can be a valuable tool in social media management. They enable businesses to reach a specific audience segment that has already shown interest in a product or service and to build customer relationships by providing valuable content & information. This approach increases brand loyalty, leading to repeated purchases. Moreover, e-mail campaigns are cost-effective, offering a more affordable alternative than traditional advertising methods like TV and print ads while delivering a higher return on investment, which contributes to the large market share of this segment.
Based on organization size, the social media management market is segmented into small & medium-sized enterprises and large enterprises. In 2024, the large enterprises segment is expected to account for the largest share of the social media management market. This segment's large market share is attributed to the increasing demand for comprehensive solutions that assist in managing social media accounts, tracking performance, and making data-driven decisions among large enterprises. Additionally, large enterprises benefit from their size & resources, allowing them to compete more effectively and offer a wider range of services than smaller companies. Some of the leading social media management solutions widely used by large enterprises are Hootsuite, Sprinklr, Sprout Social, Salesforce Social Studio, and Adobe Experience Manager.
Based on vertical, the social media management market is segmented into market agencies, BFSI, FMCG, IT & telecom, electronics & semiconductors, media & entertainment, education, pharma & healthcare, automobile, and other verticals. In 2024, the marketing agencies segment is expected to account for the largest share of the social media management market. This segment's large market share is attributed to the expertise offered by marketing agencies in creating & executing effective social media strategies for businesses. Furthermore, marketing agencies also utilize data & analytics to measure the effectiveness of social media campaigns, enabling data-driven decision-making and optimization. These factors contribute to the significant market share of this segment.
Based on geography, the social media management market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of the social media management market. North America's major market share is attributed to the increasing adoption of social media platforms among businesses, the rising demand for social media analytics, and the increasing need for social media management software that can handle multiple accounts & platforms. North America is home to some of the world's largest social media platforms, including Facebook, Twitter, LinkedIn, and Instagram, which has driven the demand for social media management software and services in the region. The U.S. dominates North America's social media management software & services market. Canada is also a major market for social media management, with an increasing number of companies using social media platforms for marketing and consumer involvement.
The key players operating in the social media management market are Adobe Inc. (U.S.), Qualtrics XM (U.S.), IBM Corporation (U.S.), HubSpot, Inc. (U.S.), Google LLC (U.S.), Oracle Corporation (U.S.), Buffer (U.S.), Sprinklr, Inc. (U.S.), Zoho Corporation (India), Falcon.io (Denmark), Brandwatch (U.K.), Hootsuite Inc. (Canada), Digimind (France), Agorapulse SAS (France), and NetBase Quid (U.S.).
Social Media Management Market Assessment-by Solution
Social Media Management Market Assessment-by Organization Size
Social Media Management Market Assessment-by Vertical
Social Media Management Market Assessment-by Geography