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1503343

2030 年社群媒體市場預測：按平台、技術、應用程式、最終用戶和地區分類的全球分析

Social Media Market Forecasts to 2030 - Global Analysis By Platform (Facebook, Instagram, Twitter, LinkedIn, TikTok and Other Platforms), Technology, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據Stratistics MRC預測，2024年全球社群媒體市場規模將達2,557億美元，預計2030年將達到6,494億美元，預測期內複合年成長率為16.8%。

社群媒體平台是個人和組織創建、共用內容並與之互動的數位空間。 Facebook、Twitter、Instagram、TikTok 和 LinkedIn 等平台允許用戶發布文字、圖像和影片，與他人聯繫，並透過點讚、評論和共用進行互動。社群媒體透過提供即時互動和廣泛的覆蓋範圍徹底改變了溝通方式，影響了人們獲取新聞、娛樂和社交聯繫的方式。對於企業來說，社群媒體提供了強大的行銷工具，可以實現有針對性的廣告、品牌推廣、客戶參與和市場研究。

始終連接和移動訪問

始終線上連接和行動存取透過推動無與倫比的可訪問性和參與度對社交媒體市場產生重大影響。智慧型手機的普及使得用戶可以隨時隨地存取社交平臺，刺激了源源不絕的內容消費和互動。這種 24/7 的連結加速了資訊、趨勢和病毒式內容的傳播，擴大了社群媒體的覆蓋範圍和影響力。此外，行動存取可實現即時更新、直播和定位功能，豐富用戶體驗並鼓勵自發性參與，推動市場成長。

隱私問題和資料安全漏洞

頻繁發生的資料濫用和資料外洩事件提高了人們對隱私風險的認知，促使用戶重新考慮自己的線上行為並限制個人資訊的共用。這種謹慎態度阻礙了平台的發展，因為用戶不願意共用資料或參與有針對性的廣告。監管監督和法律處罰進一步加劇了這種情況，給社群媒體公司帶來了合規負擔和潛在的罰款。

社群商務的影響力日益增強

社群媒體平台擴大整合應用程式內結帳、產品標籤和可購物貼文等購物功能，從而直接在社群環境中實現無縫的購買體驗。社交互動和購物的融合已將社群媒體轉變為強大的銷售管道，為企業提供了接觸客戶並與之互動的新方式。此外，我們還透過在熟悉的社交環境中促進發現和購買決策來增強使用者體驗。

錯誤訊息和假新聞

錯誤訊息的傳播會降低內容的可信度、降低用戶參與度並損害社群媒體平台的聲譽。此外，錯誤訊息可能導致社會兩極化、對機構的不信任，甚至在健康和安全錯誤訊息的情況下，還會導致社會危害。因此，打擊假新聞需要大量資源來進行內容審核和事實查核，從而給社群媒體公司帶來經濟負擔和監管審查。

COVID-19 的影響

COVID-19 的爆發對社群媒體市場產生了重大影響，加速了數位轉型並改變了用戶行為。隨著封鎖和社交距離措施的實施，人們擴大轉向社交媒體來尋求聯繫、娛樂和資訊。用戶激增導致平台上的參與、內容消費和廣告支出增加。但這場大流行也凸顯了一些挑戰，例如錯誤訊息的傳播以及過多螢幕時間帶來的心理健康問題。

Instagram 預計將在預測期內成為最大的細分市場

Instagram 專注於照片和影片共用，正在再形成數位故事敘述並影響內容創作和消費趨勢，預計在預測期內將成長最快。 Stories、Reels 和 IGTV 等功能正在擴大用戶互動，使內容格式多樣化，並吸引從個人到企業和影響者的多樣化用戶群。 Instagram 透過購物和結帳等功能與電子商務整合，進一步鞏固了其作為品牌推廣和銷售關鍵平台的角色。

網際網路連接領域預計在預測期內複合年成長率最高

網路連線部分將在預測期內成長，因為連線的增加（特別是在發展中地區）使社交平臺的存取民主化，使數百萬人能夠參與數位社群並共用內容，預計在此期間將實現最高的複合年成長率。高速網路促進了無縫多媒體消費，並提高了視訊內容和直播的流行度。此外，可靠的連接可實現即時交互，提高用戶參與度並推動病毒式傳播趨勢。

佔比最大的地區：

北美是社群媒體創新的中心，平台不斷發展並引入故事、直播和擴增實境過濾器等新功能，以提高用戶參與度，預計將佔據最大的市場佔有率。該地區還佔全球社交媒體廣告支出的大部分，企業正在利用該平台提供的有針對性的廣告工具來有效地覆蓋受眾。

複合年成長率最高的地區：

預計亞太地區在預測期內將保持最高的複合年成長率，因為該地區擁有全球最多的社交媒體用戶，其中中國、印度、印尼和日本等國家為首。快速的都市化、網際網路普及率的提高以及智慧型手機的廣泛使用正在推動這一成長。此外，這個市場是多元化的，有各種各樣的國內和國際平台迎合不同的文化和語言偏好。例如，微信在中國非常流行，而LINE在日本非常流行。

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目錄

第1章執行概述

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 研究資訊來源
    • 主要研究資訊來源
    • 二次研究資訊來源
    • 先決條件

第3章市場趨勢分析

  • 介紹
  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 技術分析
  • 最終用戶分析
  • 新興市場
  • COVID-19 的影響

第4章波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章全球社群媒體市場：按平台

  • 介紹
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • TikTok
  • 其他

第6章全球社群媒體市場：依技術分類

  • 介紹
  • 行動用戶
  • 桌面用戶
  • 網路連線
  • 作業系統
  • 社群媒體平台
  • 其他

第7章全球社群媒體市場：依應用分類

  • 介紹
  • 專業網路
  • 個人網路
  • 內容消費
  • 內容創作
  • 品牌參與度
  • 電子商務
  • 娛樂和社交
  • 其他

第8章全球社群媒體市場：依最終用戶分類

  • 介紹
  • 影響者和內容創作者
  • 非營利組織和非政府組織
  • 醫護人員及專業人員
  • 政府機構和公共部門組織
  • 零售業
  • 其他

第9章全球社群媒體市場：按地區

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 歐洲其他地區
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東/非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東/非洲

第10章 主要進展

  • 合約、夥伴關係、協作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第11章 公司概況

  • Clubhouse Media, Inc.
  • Discord Inc.
  • Facebook, Inc.
  • Instagram, Inc.
  • LINE Corporation
  • LinkedIn Corporation
  • Medium Corporation
  • Pinterest, Inc.
  • Reddit, Inc.
  • Sina Weibo
  • Snap Inc.
  • Telegram Messenger LLP
  • TikTok
  • Tumblr
  • Twitter, Inc.
  • Vkontakte
  • WeChat
  • WhatsApp Inc.
  • YouTube
Product Code: SMRC26509

According to Stratistics MRC, the Global Social Media Market is accounted for $255.7 billion in 2024 and is expected to reach $649.4 billion by 2030 growing at a CAGR of 16.8% during the forecast period. Social media platforms are digital spaces where individuals and organizations create, share, and interact with content. Platforms like Facebook, Twitter, Instagram, TikTok, and LinkedIn allow users to post text, images, and videos, connect with others, and engage through likes, comments, and shares. Social media has revolutionized communication by providing real-time interaction and broad reach, influencing how people access news, entertainment, and social connections. For businesses, social media offers powerful marketing tools, enabling targeted advertising, brand promotion, customer engagement, and market research.

Market Dynamics:

Driver:

Constant connectivity and mobile access

Constant connectivity and mobile access have profoundly impacted the social media market by fostering unparalleled accessibility and engagement. With smartphones becoming ubiquitous, users can access social platforms anytime, anywhere, fueling a constant flow of content consumption and interaction. This 24/7 connectivity has accelerated the spread of information, trends, and viral content, amplifying the reach and influence of social media. Moreover, mobile access enables real-time updates, live streaming, and location-based features, enriching user experiences and encouraging spontaneous participation drives the growth of the market.

Restraint:

Privacy concerns and data security breaches

High-profile incidents of data misuse and breaches have heightened awareness of privacy risks, prompting users to reassess their online behavior and limit sharing personal information. This wariness hampers platform growth, as users become reluctant to share data or engage with targeted advertising. Regulatory scrutiny and legal penalties further exacerbate the situation, imposing compliance burdens and potential fines on social media companies.

Opportunity:

Growing influence of social commerce

Social media platforms are increasingly integrating shopping features, such as in-app checkout, product tagging, and shoppable posts, enabling seamless purchasing experiences directly within the social environment. This convergence of social interaction and shopping transforms social media into powerful sales channels, offering businesses new avenues for reaching and engaging with customers. Moreover, it enhances user convenience by facilitating discovery and purchase decisions within familiar social contexts.

Threat:

Misinformation and fake news

Spread of false information erodes the reliability of content, leading to diminished user engagement and potentially tarnishing the reputation of social media platforms. Moreover, misinformation contributes to societal polarization, distrust in institutions, and even public harm when misinformation pertains to health or safety issues. Consequently, combating fake news necessitates significant resources for content moderation and fact-checking, imposing financial burdens and regulatory scrutiny on social media companies.

Covid-19 Impact

The COVID-19 pandemic has had a profound impact on the social media market, accelerating digital transformation and altering user behaviors. With lockdowns and social distancing measures in place, people increasingly turned to social media for connectivity, entertainment, and information. This surge in usage led to increased engagement, content consumption, and ad spending on platforms. However, the pandemic also highlighted challenges such as the spread of misinformation and mental health concerns due to excessive screen time.

The Instagram segment is expected to be the largest during the forecast period

The Instagram is expected to be the largest during the forecast period owing to its emphasis on photo and video sharing has reshaped digital storytelling, influencing trends in content creation and consumption. Features like Stories, Reels, and IGTV have expanded user interaction and diversified content formats, attracting a diverse user base ranging from individuals to businesses and influencers. Instagram's integration with e-commerce through features like Shopping and Checkout has further solidified its role as a key platform for brand promotion and sales.

The internet connectivity segment is expected to have the highest CAGR during the forecast period

The internet connectivity segment is expected to have the highest CAGR during the forecast period due to improved connectivity, especially in developing regions, has democratized access to social platforms, enabling millions to join digital communities and share content. High-speed internet facilitates seamless multimedia consumption, fostering the proliferation of video content and live streaming. Moreover, reliable connectivity enables real-time interactions, driving user engagement and fueling viral trends.

Region with largest share:

North America is projected to hold the largest market share during the forecast period as North America is a hub for technological innovation in social media, with platforms constantly evolving to introduce new features, such as Stories, lives streaming, and augmented reality filters, to enhance user engagement. In addition the region accounts for a significant portion of global social media advertising spending, with businesses leveraging targeted advertising tools offered by platforms to reach their audiences effectively.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period as the region boasts the largest number of social media users globally, with countries like China, India, Indonesia, and Japan leading the way. Rapid urbanization, increasing internet penetration, and smartphone adoption fuel this growth. Additionally, the market is diverse, with a wide range of local and international platforms catering to different cultural and linguistic preferences. For example, WeChat dominates in China, while LINE is popular in Japan.

Key players in the market

Some of the key players in Social Media market include Clubhouse Media, Inc., Discord Inc., Facebook, Inc., Instagram, Inc., LINE Corporation, LinkedIn Corporation, Medium Corporation, Pinterest, Inc., Reddit, Inc., Sina Weibo, Snap Inc., Telegram Messenger LLP, TikTok, Tumblr, Twitter, Inc., Vkontakte, WeChat, WhatsApp Inc. and YouTube

Key Developments:

In June 2024, New AI Tools, Meta Verified and More for Businesses on WhatsApp. AI tools help businesses on WhatsApp better assist their customers and help them discover new products they may be interested in.

In December 2023, LinkedIn Introduces New AI-powered Premium Experience. This tailored experience encompasses everything from gaining deeper insights into crucial topics to receiving personalized career action suggestions.

In December 2023, LinkedIn and Persona further expand verification partnership. The expansion of our partnership with Persona marks another step towards our aspirational goal to have 100 million verified members by 2025

Platforms Covered:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • TikTok
  • Other Platforms

Technologies Covered:

  • Mobile Users
  • Desktop Users
  • Internet Connectivity
  • Operating System
  • Social Media Platform Preferences
  • Other Technologies

Applications Covered:

  • Professional Networking
  • Personal Networking
  • Content Consumption
  • Content Creation
  • Brand Engagement
  • E-commerce
  • Entertainment & Socialization
  • Other Applications

End Users Covered:

  • Influencers and Content Creators
  • Non-Profit Organizations and NGOs
  • Healthcare Providers & Medical Professionals
  • Government Agencies & Public Sector Organizations
  • Retail Business
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Social Media Market, By Platform

  • 5.1 Introduction
  • 5.2 Facebook
  • 5.3 Instagram
  • 5.4 Twitter
  • 5.5 LinkedIn
  • 5.6 TikTok
  • 5.7 Other Platforms

6 Global Social Media Market, By Technology

  • 6.1 Introduction
  • 6.2 Mobile Users
  • 6.3 Desktop Users
  • 6.4 Internet Connectivity
  • 6.5 Operating System
  • 6.6 Social Media Platform Preferences
  • 6.7 Other Technologies

7 Global Social Media Market, By Application

  • 7.1 Introduction
  • 7.2 Professional Networking
  • 7.3 Personal Networking
  • 7.4 Content Consumption
  • 7.5 Content Creation
  • 7.6 Brand Engagement
  • 7.7 E-commerce
  • 7.8 Entertainment & Socialization
  • 7.9 Other Applications

8 Global Social Media Market, By End User

  • 8.1 Introduction
  • 8.2 Influencers and Content Creators
  • 8.3 Non-Profit Organizations and NGOs
  • 8.4 Healthcare Providers & Medical Professionals
  • 8.5 Government Agencies & Public Sector Organizations
  • 8.6 Retail Business
  • 8.7 Other End Users

9 Global Social Media Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Clubhouse Media, Inc.
  • 11.2 Discord Inc.
  • 11.3 Facebook, Inc.
  • 11.4 Instagram, Inc.
  • 11.5 LINE Corporation
  • 11.6 LinkedIn Corporation
  • 11.7 Medium Corporation
  • 11.8 Pinterest, Inc.
  • 11.9 Reddit, Inc.
  • 11.10 Sina Weibo
  • 11.11 Snap Inc.
  • 11.12 Telegram Messenger LLP
  • 11.13 TikTok
  • 11.14 Tumblr
  • 11.15 Twitter, Inc.
  • 11.16 Vkontakte
  • 11.17 WeChat
  • 11.18 WhatsApp Inc.
  • 11.19 YouTube

List of Tables

  • Table 1 Global Social Media Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Social Media Market Outlook, By Platform (2022-2030) ($MN)
  • Table 3 Global Social Media Market Outlook, By Facebook (2022-2030) ($MN)
  • Table 4 Global Social Media Market Outlook, By Instagram (2022-2030) ($MN)
  • Table 5 Global Social Media Market Outlook, By Twitter (2022-2030) ($MN)
  • Table 6 Global Social Media Market Outlook, By LinkedIn (2022-2030) ($MN)
  • Table 7 Global Social Media Market Outlook, By TikTok (2022-2030) ($MN)
  • Table 8 Global Social Media Market Outlook, By Other Platforms (2022-2030) ($MN)
  • Table 9 Global Social Media Market Outlook, By Technology (2022-2030) ($MN)
  • Table 10 Global Social Media Market Outlook, By Mobile Users (2022-2030) ($MN)
  • Table 11 Global Social Media Market Outlook, By Desktop Users (2022-2030) ($MN)
  • Table 12 Global Social Media Market Outlook, By Internet Connectivity (2022-2030) ($MN)
  • Table 13 Global Social Media Market Outlook, By Operating System (2022-2030) ($MN)
  • Table 14 Global Social Media Market Outlook, By Social Media Platform Preferences (2022-2030) ($MN)
  • Table 15 Global Social Media Market Outlook, By Other Technologies (2022-2030) ($MN)
  • Table 16 Global Social Media Market Outlook, By Application (2022-2030) ($MN)
  • Table 17 Global Social Media Market Outlook, By Professional Networking (2022-2030) ($MN)
  • Table 18 Global Social Media Market Outlook, By Personal Networking (2022-2030) ($MN)
  • Table 19 Global Social Media Market Outlook, By Content Consumption (2022-2030) ($MN)
  • Table 20 Global Social Media Market Outlook, By Content Creation (2022-2030) ($MN)
  • Table 21 Global Social Media Market Outlook, By Brand Engagement (2022-2030) ($MN)
  • Table 22 Global Social Media Market Outlook, By E-commerce (2022-2030) ($MN)
  • Table 23 Global Social Media Market Outlook, By Entertainment & Socialization (2022-2030) ($MN)
  • Table 24 Global Social Media Market Outlook, By Other Applications (2022-2030) ($MN)
  • Table 25 Global Social Media Market Outlook, By End User (2022-2030) ($MN)
  • Table 26 Global Social Media Market Outlook, By Influencers and Content Creators (2022-2030) ($MN)
  • Table 27 Global Social Media Market Outlook, By Non-Profit Organizations and NGOs (2022-2030) ($MN)
  • Table 28 Global Social Media Market Outlook, By Healthcare Providers & Medical Professionals (2022-2030) ($MN)
  • Table 29 Global Social Media Market Outlook, By Government Agencies & Public Sector Organizations (2022-2030) ($MN)
  • Table 30 Global Social Media Market Outlook, By Retail Business (2022-2030) ($MN)
  • Table 31 Global Social Media Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.