PTT（一鍵通）市場 - 增長、趨勢、COVID-19 影響和預測 (2023-2028)

PTT（一鍵通）市場預計在研究期間將以超過 9.51% 的複合年增長率增長。

這一市場增長主要是由於越來越多地使用基於雲的 PoC（蜂窩一鍵通）技術。 基於雲的 PoC 提供的實時和安全通信正在推動無線 PTT 設備和多媒體共享的激增，以彌合通信鴻溝。 企業依靠 PTT 來利用各種好處，包括成本控制、改進的呼叫管理、增強的安全性和便利性以及便攜式雙向通信。

主要亮點

• 在預測期內，市場進入者將從物聯網 (IoT)、人工智能 (AI)、自然語言處理和不斷擴展的在線應用等不斷發展的技術中獲益匪淺。 此外，主要市場參與者正在使用併購等營銷技術來發展其國際業務。 例如，去年總部位於法國的 SaaS 公司 Sendinblue 收購了 PushOwl。 這家印度初創公司開發了一種在線營銷工具，可為電子商務商店啟用網絡推送通知。
• 越來越多地使用 LTE 網絡上的 PTT 提供比共享或私有 LMR 網絡更廣泛的商業覆蓋範圍，從而帶來顯著的商業利益。 PTT over Cellular 還將通信擴展到語音之外，包括視頻、數據和與後端業務系統的連接。 此外，PoC 擴大了功能手機、智能手機和平板手機等經濟實惠且堅固耐用的最終用戶設備的選擇範圍，與 LMR 和堅固耐用的雙向無線電相比，成本更低，幾乎任何類型的員工都可以使用。為您的工作環境提供移動解決方案。
• 由於與模擬產品相比數字化產品的需求激增，預計在預測期內對 PTT 的需求將會增加。 數字化設備提供機器對機器 (M2M) 支持和其他高端工業物聯網 (IIoT) 應用，具有強大的通信體驗和更高的頻率效率。 現代數字骨幹 LMR 系統使各行業能夠通過具有全面服務覆蓋的高度可靠的網絡提供語音和數據服務，包括 M2M 應用程序。
• 未來，頻率分配標準化的任何延遲都可能阻礙市場增長。 建設 5G 網絡的主要優勢是更高的頻率。 但是，無線運營商何時獲准訪問這些頻率以部署 5G 基礎設施仍有待確定。
• 雖然 PTT（一鍵通）市場在 COVID-19 大流行期間受到的影響微乎其微，但公共安全和安保應用對 PoC（蜂窩一鍵通）的需求仍然很高。支持。 PoC（蜂窩一鍵通）廣泛用於災害管理機構和政府機構的通信，尤其是在 COVID-19 熱點地區。 行業專家還指出，移動電話通話 (PoC) 設備是公共安全通信的顛覆性技術。

PTT（一鍵通）市場趨勢

公共安全和安保領域採用 PTT 設備的數量最多

• 在公共安全領域，特殊功能電話、超耐用設備和智能手機等 PTT 設備的採用正在取得進展，預計將引領市場。 由於其功能和創新優勢，包括霍尼韋爾、3M 和 Phoenix Health and Safety 在內的許多全球公共安全公司都已採用一鍵通 (PTT) 解決方案。
• 公共機構正在使用這些設備（例如對講機）在緊急情況下進行通信。 市場參與者正專注於新產品的發布，以加強他們的地域影響力。 例如，Siyata Mobile Inc. 是一鍵通蜂窩 (PoC) 設備和手機信號增強系統的全球供應商，去年是美國第四大無線運營商，在 21 年內擁有 480 萬個零售連接United States Cellular Corporation 宣布將在其網絡中部署 Siyata 堅固耐用的 SD7 設備。
• 公共安全通信網絡必須安全、有彈性、可靠且可訪問。 當前的移動寬帶蜂窩網絡無法滿足公共安全要求和互操作性。 因此，許多組織正在開發多種形式的 LMR 網絡，這些網絡在功能、接口和操作方面存在差異，適用於商業、民用和公共安全應用。
• 對具有成本效益的服務、政府舉措和基於雲的 PTT 解決方案的採用不斷增長的需求也是支持該行業發展的因素。 為提高合規性（如 DOT 合規性和升級 PTT（一鍵通）解決方案）而增加的投資和研發活動預計將推動市場增長。 此外，增加用於秩序和安全的公共支出預計將推動對 PTT 市場的需求。 例如，根據英國財政部的數據，英國在公共秩序和安全方面的支出約為 386 億日元，其中支出最高的類別是警察服務，達 214.9 億英鎊。

北美將在預測期內主導市場

• 由於核心技術的滲透率不斷提高以及通信服務提供商和 PoC 供應商（如 AT&T 和摩托羅拉解決方案）的存在，預計在預測期內市場需求將會增加。 此外，對高效且具有成本效益的解決方案的需求不斷增長是推動北美需求的一個因素。
• 由於公共安全機構、政府和國防以及醫療保健等各種最終用途行業越來越多地採用 PTT（一鍵通）解決方案，美國在北美市場佔有很大份額。我我在這裡。 因此，市場上的主要參與者正專注於實施產品擴展戰略，以滿足對高效且具有成本效益的解決方案不斷增長的需求。
• 北美通話市場的快速擴張歸功於超耐用智能手機的高采用率以及美國和加拿大手機基礎設施的快速建設。 Verizon Wireless、AT&T、Sprint 和 Motorola Solutions 等大公司已在美國開展業務，並對一鍵通行業的擴張產生重大影響。
• 區域參與者還專注於噪聲抑制和揚聲器的新產品發布。 例如，今年雙向無線電供應商 Hytera US 推出了 PNC360S 一鍵通蜂窩無線電。 新推出的產品PNC360S支持全國無線網絡即時群組和個人語音通話以及用戶編程的本地Wi-Fi網絡PTT（一鍵通）。

PTT（一鍵通）市場競爭對手分析

PTT（一鍵通）市場的競爭相當激烈，參與者有大有小。 由於主要參與者採取產品創新等策略來擊敗競爭對手，市場仍然集中。 市場參與者包括 AT&T Inc.、Verizon Wireless、Motorola Solutions Inc.、T-Mobile 和 Qualcomm Technologies, Incorporation。

• 2022 年 5 月：內政部官員計劃從摩托羅拉解決方案以外的供應商處為其緊急服務網絡 (ESN) 尋求 MCPTT（關鍵任務一鍵通）服務。 儘管如此，它仍呼籲競爭與市場管理局 (CMA) 對摩托羅拉系統提出新的互連要求。
• 2022 年 2 月：阿聯酋旗艦衛星解決方案提供商 Al Yah Satellite Communications Company PJSC 的子公司 Thuraya Telecommunications Company 宣布推出新的基於 IP 的無線通信解決方案 Thuraya PTT（一鍵通）。 這個新的解決方案將允許用戶創建專用網絡並集成不同的技術。

其他好處

• Excel 格式的市場預測 (ME) 表
• 三個月的分析師支持

內容

第一章介紹

• 研究假設和市場定義
• 調查範圍

第二章研究方法論

第 3 章執行摘要

第 4 章市場洞察

• 市場概覽
• 產業吸引力 - 波特五力分析
  • 新進入者的威脅
  • 買方/消費者議價能力
  • 供應商的議價能力
  • 替代品的威脅
  • 競爭公司之間的敵對關係
• 評估 COVID-19 對市場的影響

第 5 章市場動態

• 市場驅動力
  • 支持增長的不斷發展的技術
  • 高耐用和超耐用智能手機的普及
  • 越來越多地從模擬 LMR 系統遷移到數字 LMR 系統
• 市場挑戰/限制
  • 頻率分配的後期標準化

第 6 章市場細分

• 組件
  • 硬件
  • 解決方案
  • 服務
• 網絡類型
  • LMR
  • 手機
• 按行業
  • 公共安全
  • 政府/國防
  • 商業
• 地區
  • 北美
  • 歐洲
  • 亞太地區
  • 拉丁美洲
  • 中東

第七章競爭格局

• 公司簡介
  • AT&T Inc.
  • Verizon Wireless
  • Motorola Solutions Inc.
  • T-Mobile
  • Qualcomm Technologies Incorporation
  • Iridium
  • Tait Communications
  • Zebra
  • Telstra
  • Hytera

第8章 投資分析

第9章 市場未來性

The push-to-talk market is expected to register a CAGR above 9.51% during the study period. This market expansion is primarily attributable to the increasing use of cloud-based push-to-talk over cellular (POC) technologies. The real-time and secure communication offered by cloud-based PoC is boosting the penetration of wireless PTT devices and multimedia sharing to close the communication gaps. Enterprises are using PTT to take advantage of various benefits such as cost control, improved call management, advanced safety and convenience, and portable two-way communication.

Key Highlights

• During the projection period, market participants will benefit greatly from evolving technologies such as the Internet of Things (IoT), artificial intelligence (AI), natural language processing, and expanding online applications. Additionally, major market players use marketing techniques, such as mergers and acquisitions, to grow their businesses internationally. For instance, last year, a France-based SaaS company Sendinblue acquired PushOwl. This bootstrapped Indian start-up makes an online marketing tool for e-commerce stores to enable web push notifications.
• Increasing utilization of PTT over LTE networks has benefitted businesses from expansive commercial coverage, which is quite more prominent than that provided by shared or private LMR networks. Also, PTT over cellular extends communications beyond the single function of voice to include video, data, and connectivity with back-end business systems. Additionally, PoC offers a greater selection of affordable and ruggedized end-user device options, including feature phones, smartphones, and phablets, providing the mobile solution for virtually any type of worker and work environment at a low cost compared to LMR and rugged two-way radios.
• Surging demand for digitalized products due to the advantages over analog products is expected to propel the demand for PTT in the forecast timeframe. Digitized devices provide Machine-to-Machine (M2M) support and other high-end Industrial Internet of Things (IIoT) applications by providing a strong communication experience and greater spectrum efficiency. Industries may provide voice and data services, including M2M applications, on a highly dependable network that provides coverage over the full-service zone by utilizing modern digital mission-critical LMR systems.
• In the anticipated timeframe, a delay in the standardization of spectrum allocation will impede the market growth. The main advantage of constructing the 5G network is higher frequencies. However, it is still being determined when wireless carriers will be granted access to these spectrums to deploy 5G infrastructure.
• The push-to-talk market experienced minimum effect during the COVID-19 pandemic, as the demand for push-to-talk over cellular is still highly preferred for public safety and security application. The push-to-talk over cellular devices is extensively used by disaster management and government agencies, especially in COVID-19 hotspots for communicating in those areas. Industry experts also suggest that the push-to-talk over cellular equipment is a game-changer technology for public-safety communications.

Push to Talk Market Trends

Public Safety and Security Sector to Witness the Highest Adoption of PTT Devices

• The increasing adoption of PTT devices like specialized feature phones, ultra-rugged devices, and smartphones in the public safety and security domain is expected to drive the market. Numerous global public safety companies, such as Honeywell, 3M, and Phoenix Health and Safety, are employing push-to-talk solutions owing to features and innovative benefits.
• Additionally, public authorities communicate using these devices, such as walkie-talkies, during emergencies. Players in the market are focusing on launching new products to strengthen their geographical presence. For instance, last year, Siyata Mobile Inc., one of the global vendors of Push-to-Talk over Cellular (POC) devices and cellular signal booster systems, announced that United States Cellular Corporation, the fourth-largest wireless carrier in the United States with 4.8 million retail connections in 21 states, will launch Siyata's rugged SD7 device onto their network.
• Public safety communications networks should be secure, resilient, dependable, and accessible. Current mobile broadband cellular networks fail to meet public safety requirements and interoperability. Therefore, numerous forms of LMR networks with differences in capabilities, interfaces, and operation are being developed by many organizations for commercial, private, and public safety applications.
• The other factors accountable for the segment's growth are the rising need for cost-effective services, government initiatives, and the adoption of cloud-based PTT solutions. Improved compliance, such as DOT compliance and surging investment and R&D activities to upgrade push-to-talk solutions, are expected to drive market growth. Additionally, increasing public expenditure for order and safety is expected to propel the demand for the PTT market. For instance, according to HM Treasury, the United Kingdom spent around 38.6 billion on public order and safety, with the highest area of spending being police service, which accounted for GBP 21.49 billion.

North America Accounted for a Substantial Share in the Forecast Period

• With the rising penetration of core technologies and the presence of telecom service providers and PoC vendors, such as AT&T and Motorola Solutions, the demand for the market will grow in the projected timeframe. Also, the growing demand for efficient and cost-effective solutions is the key factor driving the demand in North America.
• The United States has a major share in the North American market owing to the rising adoption of push-to-talk solutions among various end-use industries such as public safety organizations, government and defense, healthcare, and others. Thus, key players in this market are focused on adopting product expansion strategies to cater to the rising demands for efficient and cost-effective solutions.
• The rapid expansion of the North American push to the talk market is attributed to the high adoption of ultra-rugged smartphones and the fast speed of cellular infrastructure construction in the United States and Canada. Key companies, including Verizon Wireless, AT&T, Sprint, and Motorola Solutions, are present in the United States that substantially impact the expansion of the push-to-talk industry.
• The regional players are also focusing on launching new products for noise suppression and high-volume speakers for loud environments. For instance, this year, Hytera US, a supplier of two-way radios, launched PNC360S Push-to-Talk over Cellular radio. The newly launched product PNC360S supports instant group and individual voice calling over nationwide wireless networks and push-to-talk over local Wi-Fi networks, as programmed by the user.

Push to Talk Market Competitor Analysis

The push-to-talk market is moderately competitive, owing to the presence of many small and large players. The market is concentrated with the key players adopting strategies, such as product innovation, to stay ahead of the competition. Some of the players in the market are AT&T Inc., Verizon Wireless, Motorola Solutions Inc., T-Mobile, and Qualcomm Technologies, Incorporation.

• In May 2022: The UK Home Office officials planned to seek a mission-critical-push-to-talk (MCPTT) service from a vendor other than Motorola Solutions for the Emergency Services Network (ESN). Still, it has asked the Competition and Market Authority (CMA) to impose new interworking requirements on Motorola Solutions.
• In February 2022: Thuraya Telecommunications Company, a subsidiary of the UAE's flagship satellite solutions provider, Al Yah Satellite Communications Company PJSC, announced that it launched its new IP-based radio communications solution, Thuraya Push-to-Talk (PTT). The new solution would allow users to create private networks and integrate different technologies.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHT

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Threat of New Entrants
  • 4.2.2 Bargaining Power of Buyers/Consumers
  • 4.2.3 Bargaining Power of Suppliers
  • 4.2.4 Threat of Substitute Products
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Evolving Technologies to Support Growth
  • 5.1.2 Proliferation of Rugged and Ultra-rugged Smartphones
  • 5.1.3 Increasing Transition of Analog LMR Systems to Digital LMR Systems
• 5.2 Market Challenges/Restrain
  • 5.2.1 Delay in the Standardization of Spectrum Allocation

6 MARKET SEGMENTATION

• 6.1 Component
  • 6.1.1 Hardware
  • 6.1.2 Solutions
  • 6.1.3 Services
• 6.2 Network Type
  • 6.2.1 LMR
  • 6.2.2 Cellular
• 6.3 Vertical
  • 6.3.1 Public Safety
  • 6.3.2 Government and Defense
  • 6.3.3 Commercial
• 6.4 Geography
  • 6.4.1 North America
  • 6.4.2 Europe
  • 6.4.3 Asia-Pacific
  • 6.4.4 Latin America
  • 6.4.5 Middle East

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 AT&T Inc.
  • 7.1.2 Verizon Wireless
  • 7.1.3 Motorola Solutions Inc.
  • 7.1.4 T-Mobile
  • 7.1.5 Qualcomm Technologies Incorporation
  • 7.1.6 Iridium
  • 7.1.7 Tait Communications
  • 7.1.8 Zebra
  • 7.1.9 Telstra
  • 7.1.10 Hytera

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET