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市場調查報告書
商品編碼
1198807

威士忌市場 - 增長、趨勢和預測 (2023-2028)

Whiskey Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計未來五年全球威士忌市場的複合年增長率將達到 5.6%。

與幾年前相比，當今世界各地的消費者的品味更加精緻。 他們總是在尋找獨特的高品質酒精飲料，例如威士忌和葡萄酒。 此外，在酒精飲料中混合天然成分可改善其功能並引起消費者的興趣。 因此，不斷變化的消費者生活方式和口味是全球威士忌市場的驅動因素。

COVID-19 大流行影響了威士忌市場。 例如，根據公司年報，威士忌行業頂級公司之一保樂力加 (Pernod Ricard) 的利潤率下降了 20%。 這是因為世界各地的各種酒店、餐館和酒類商店已經關閉，限制了威士忌的銷售。 此外，全球國際旅遊業下降了 65%，出口下降，導致威士忌行業遭受重創。

然而，大流行後的威士忌市場恢復得非常快，預計將在未來幾年內回到 COVID 前的階段。 各國酒精飲料消費量的增長促進了市場的增長。 可支配收入的增加、消費者生活方式的改變和生活水平的提高是影響市場增長的少數幾個趨勢。

威士忌市場趨勢

消費者對品牌所有權的偏好上升

新興市場對蘇格蘭威士忌品種的需求以及注重健康的消費者對低酒精度和有機威士忌的渴望正在推動市場增長。 此外，全球對健康生活的日益關注導致了對頂級品牌消費的偏好。 此外，市場上的頂級企業還推出了有機威士忌的新趨勢。 例如，Bainbridge Organic Distillers 手工蒸餾經美國農業部認證的有機小麥、大麥、黑小麥和專門為其釀酒廠種植的玉米酒。 此外，每種產品的質量直接反映了穀物的優劣。 有機威士忌主要使用麥芽大麥、玉米、小麥和黑麥等穀物製成。 消費者更喜歡頂級品牌的威士忌，因為它們提供的品牌形象和質量。

北美份額最大

美國威士忌市場受到高端化趨勢和尋求創新品牌和產品系列多樣化的新消費趨勢的推動。 因此，美國公眾對高端產品、高端品牌和超高端品牌日益增長的興趣推動了過去五年的增長。 此外，飲酒習慣的滲透也推動了市場的增長。 例如，根據加拿大統計局（Canadian Community Health Survey）公佈的數據，15.6%的加拿大人是重度飲酒者。 這一因素推動了整個北美的威士忌銷量。 此外，在預測期內，全方位服務餐廳和咖啡館/酒吧等場內渠道對烈酒的旺盛需求（而非場外銷售業績）預計將增加美國對威士忌的需求。

威士忌市場的競爭對手分析

威士忌市場競爭激烈，因為各大公司都在多樣化其產品組合併加大戰略擴張投資。 這些因素正在引起現有參與者之間的激烈競爭。 主要參與者還專注於在線營銷和產品品牌的在線分銷渠道，以擴大他們的地理覆蓋範圍和客戶群。 在威士忌市場經營的主要公司包括帝亞吉歐 PLC、百加得有限公司、朝日集團控股有限公司、保樂力加公司、三得利飲料食品有限公司。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第一章介紹

  • 研究假設和市場定義
  • 調查範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

  • 市場驅動力
  • 市場製約因素
  • 波特的五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分

  • 產品類型
    • 美國威士忌
    • 愛爾蘭威士忌
    • 蘇格蘭威士忌
    • 加拿大威士忌
    • 其他產品類型
  • 銷售渠道
    • Ontrade
    • 場外交易
  • 按地區
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
      • 其他北美地區
    • 歐洲
      • 西班牙
      • 英國
      • 德國
      • 法國
      • 意大利
      • 俄羅斯
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 澳大利亞
      • 其他亞太地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東
      • 南非
      • 沙特阿拉伯
      • 其他中東地區

第六章競爭格局

  • 最常採用的策略
  • 市場份額分析
  • 公司簡介
    • Diageo PLC
    • William Grant & Sons Ltd
    • Pernod Ricard SA
    • Suntory Beverage & Food Ltd
    • The Brown Forman Corporation
    • The Edrington Group
    • Bacardi Limited
    • Asahi Group Holdings Ltd
    • Whyte & Mackay
    • Kirin Holdings Company Limited（Fuji Gotemba）

第七章市場機會與未來趨勢

第 8 章免責聲明

簡介目錄
Product Code: 50061

The global whiskey market is projected to register a CAGR of 5.6% over the next five years.

Consumers nowadays all over the world have more sophisticated palates compared to a few years ago. They are constantly looking to explore unique, high-quality alcoholic beverages such as whiskey, wine, and others. Including natural ingredients in alcoholic beverages improves their functionality, and such products are gathering much attention from consumers.​ Therefore, the changing lifestyle and preferences of consumers are some factors driving the global whiskey market.

The COVID-19 pandemic affected the whiskey market. For example, Pernod Ricard, one of the top players in the whiskey industry, witnessed a decline in profit margins by 20% as per the company's annual report. This was due to the closure of various hotels, restaurants, and alcohol shops worldwide, which limited whiskey sales. Moreover, due to decreasing international visitor spending by 65% around the globe and a decrease in exports, the whiskey industry experienced a significant decline.

However, post-pandemic, the whiskey market is recovering much faster, and it is anticipated to return to the pre-COVID stage over the next few years. The growing consumption of alcoholic beverages across various countries is contributing to market growth. High disposable income, changing consumer lifestyle, and high standard of living are some of the few trends influencing market growth.

Whiskey Market Trends

Growing Consumers Preferences Toward Brand Ownership

Demand for variety in scotch whiskey from emerging markets and the request for lower alcohol varieties and organic whiskey among health-conscious drinkers are driving the market forward. Moreover, with the increasing focus on healthy living worldwide, people prefer the top brands for consumption. Also, a new trend of organic whiskey has been initiated by top players in the market. For example, Bainbridge Organic Distillers have developed artisan-distilled spirits made from USDA-certified organic wheat, barley, triticale, and corn, grown especially for their distillery. Also, the quality of each of their products is a direct reflection of the superiority of their grains. Organic whiskey is mostly manufactured using grains such as malt barley, maize, wheat, and rye. Consumers prefer the top brands in whiskey due to the brand image and the quality offered by these brands.

North America holds the Largest Share

The US whiskey market is driven by premiumization trends and emerging consumer trends toward innovative brands and a diversification of their product ranges. Therefore, the American population's increased interest in premium products, high-end premium, and super-premium brands drove the growth over the past five years. Additionally, the prevalence of drinking trends is aiding the growth of the market. For instance, according to data published by Statistics Canada (Canadian Community Health Survey), 15.6% of Canadians were considered heavy alcohol drinkers. This factor is driving the sales of whiskey across North America. Additionally, the booming demand for spirits in on-trade channels, including full-service restaurants and cafes/bars (than off-trade sales performance), is expected to increase the demand for whiskey in the United States during the forecast period. ​​

Whiskey Market Competitor Analysis

The whiskey market is witnessing high competition due to the diversified product portfolio of key players and growing investment in strategic expansion. These factors are leading to intense competition among the existing players. In addition, key players are focusing on online distribution channels for online marketing and branding of their products to expand their geographical reach and customer base. Key players operating in the whiskey market include Diageo PLC, Bacardi Ltd, Asahi Group Holdings Ltd, Pernod Ricard SA, and Suntory Beverage & Food Ltd, among others.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 American Whisky
    • 5.1.2 Irish Whisky
    • 5.1.3 Scotch Whisky
    • 5.1.4 Canadian Whisky
    • 5.1.5 Other Product Types
  • 5.2 Distribution Channel
    • 5.2.1 On-trade
    • 5.2.2 Off-trade
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Spain
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 Germany
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East
      • 5.3.5.1 South Africa
      • 5.3.5.2 Saudi Arabia
      • 5.3.5.3 Rest of Middle East

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Diageo PLC
    • 6.3.2 William Grant & Sons Ltd
    • 6.3.3 Pernod Ricard SA
    • 6.3.4 Suntory Beverage & Food Ltd
    • 6.3.5 The Brown Forman Corporation
    • 6.3.6 The Edrington Group
    • 6.3.7 Bacardi Limited
    • 6.3.8 Asahi Group Holdings Ltd
    • 6.3.9 Whyte & Mackay
    • 6.3.10 Kirin Holdings Company Limited (Fuji Gotemba)

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 DISCLAIMER