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市場調查報告書
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1479855

單一麥芽威士忌全球市場 - 2024 年至 2029 年預測

Global Single Malt Whiskey Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 145 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

單一麥芽威士忌市場預計將從 2022 年的 31.64 億美元增至 2029 年的 50.43 億美元，預測期內年複合成長率(CAGR)為 6.89%。

單一麥芽威士忌主要由麥芽製成，偶爾添加未發芽的穀物，如玉米粉或小麥。當在特定釀酒廠生產時，它被稱為單一麥芽威士忌，並且通常與該釀酒廠的 ID 確認同義。市場細分包括蘇格蘭威士忌、美國威士忌、愛爾蘭威士忌和其他類型。蘇格蘭威士忌以其複雜的風味和口感而聞名，吸引了年輕消費者並引領市場。

隨著經濟快速成長，特別是在亞太地區等新興地區，消費者能夠將可支配所得分配給可自由支配的產品。這種變化導致人們對單一麥芽威士忌等優質飲料的好奇心和需求增加，這種飲料被視為精緻和奢華的象徵。

值得注意的是，衛生與家庭福利部/印度食品安全與標準局 (FSSAI) 於 2023 年 8 月推出了食品安全標準（酒精飲料）規則。消費者的口味變得越來越複雜，對單一麥芽威士忌的偏好也越來越高。

受地域特徵、穀物成分和陳化技術的影響，其多樣化的特徵提供了豐富的探索空間。 2023年，美國葡萄酒、啤酒和烈酒出口總額將達到38.4億美元，其中對歐盟的出口額將達到10.5億美元，對英國的出口額將達到2.7573億美元。

線上零售商提供的便利性使消費者可以輕鬆探索各種單一麥芽威士忌，包括限量版和在當地很難找到的產品。這種可近性的增加極大地促進了市場的擴張，滿足了世界各地威士忌愛好者不斷變化的偏好和不斷成長的好奇心。

蘇格蘭威士忌出口增加

在消費者偏好不斷變化和全球生活水準不斷提高的背景下，蘇格蘭威士忌的出口顯著增加，對高階威士忌的需求成長起到了至關重要的作用，並推動了該行業的擴張。此外，消費者對創新威士忌產品的需求進一步推動了市場成長，使其成為飲料行業充滿活力且前景廣闊的細分市場。

2022年蘇格蘭威士忌全球出口額創歷史新高，達62億英鎊，較2021年大幅增加16.8億英鎊。瓶裝和混合蘇格蘭威士忌占出口量的 59%，其次是單一麥芽威士忌，佔 32%，達 19.86 億英鎊。散裝混合麥芽、瓶裝混合麥芽和散裝混合麥芽在出口中所佔比例較小，分別為1.9 億英鎊、1.4 億英鎊和1.3 億英鎊，佔該行業出口總額的7%，為該行業的整體成功做出了貢獻。整體而言，蘇格蘭威士忌產業在 2022 年表現強勁，出口量很大。瓶裝和混合蘇格蘭威士忌的主導地位，以及單一麥芽威士忌的重大貢獻，反映了蘇格蘭威士忌世界的持久吸引力。

烏克蘭是歐洲主要的大麥生產國，與俄羅斯之間的衝突擾亂了供應鏈，特別是透過封鎖的港口，影響了釀酒商獲得這種重要原料的機會。由於威士忌陳釀時間較長，大麥短缺可能會推遲未來的生產。

供不應求也可能推高單一麥芽威士忌的生產成本，最終影響消費者價格。此外，俄羅斯是單一麥芽蘇格蘭威士忌的主要進口國，由於制裁和經濟挑戰，其購買力有限，這可能會減少對威士忌生產商優質產品的需求。

在這種不確定性的情況下，一些投資者開始將威士忌桶視為安全的選擇，這提振了需求，並可能從長遠來看影響拾荒者的價格。投資者也在亞太地區尋找安全市場。總之，衝突為單一麥芽威士忌市場帶來了挑戰，包括生產放緩和價格上漲的可能性，同時也引發了市場動態的變化。

預計北美地區市場將成長。

社交聚會中威士忌消費量的增加以及美國電子商務網站上單一麥芽威士忌的便捷供應預計將成為預測期內推動成長的關鍵因素之一。例如，食品配送平台 DoorDash 於 2021 年 9 月開始在美國、加拿大和澳洲配送啤酒、葡萄酒和威士忌等烈酒。在美國，該公司最初必須在 20 個州提供設施。因此，其他酒類（如食品）的易用性可能是美國單一麥芽威士忌市場的成長要素之一。

此外，該國酒精消費量的增加是推動市場的主要因素。例如，根據國家藥物使用與健康調查（NSDUH）2021年進行的一項調查，2021年，84%的18歲以上老年人表示，他們在生命中的某個時刻曾飲酒過。該調查針對 2.132 億 18 歲及以上的成年人。其中，男性 1.065 億，女性 1.067 億。因此，美國酒精消費量的增加正在推動該國單一麥芽威士忌市場的發展。

市場上推出的產品數量不斷增加正在推動市場成長。例如，2023年3月，美國品牌傑克丹尼宣佈在其年度陳釀系列中推出一款陳釀12年的田納西威士忌。由於公司集中在高消費量地區，預計在預測期內將在該國推出各種產品。

Brown-Forman是美國最大的葡萄酒和烈酒公司以及最大的威士忌公司，擁有近150年的製造經驗。收益的增加表明該國威士忌市場的成長。 2021年營收為45.26億美元，成長20%至2022年50.81億美元。

主要參與企業

  • 百加得有限公司是一家全球烈酒公司，在單一麥芽威士忌市場中佔有重要地位。百加得旗下品牌包括 Aberfeldy 和 Craigellachie，提供多種單一麥芽威士忌，以滿足各種消費者的偏好。
  • 賓三得利 (Beam Suntory) 以其頂級烈酒產品組合而聞名，擁有 Laphroaig 和 Bowmore 等標誌性單一麥芽威士忌品牌。對工藝和創新的承諾使該公司成為全球單一麥芽威士忌市場的關鍵參與企業。賓三得利的策略合作夥伴關係和對釀酒廠擴建的投資進一步鞏固了其立足點，確保了持續成長和消費者吸引力。
  • Brown-Forman Corporation 以其高品質烈酒而聞名，其中包括 Jack Daniel's，並在單一麥芽威士忌市場上佔有重要地位。 Glendronach 和 Benriach 等品牌為 Brown-Forman 提供多樣化的產品，吸引了世界各地挑剔的威士忌愛好者。透過有效的品牌管理和對卓越產品的承諾，Brown-Forman 在競爭激烈的市場環境中不斷發展，並建立了優質和工藝的聲譽。

目錄

第1章簡介

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要利益

第2章調查方法

  • 研究設計
  • 調查過程

第3章執行摘要

  • 主要發現
  • 分析師觀點

第4章市場動態

  • 市場促進因素
  • 市場限制因素
  • 波特五力分析
  • 產業價值鏈分析
  • 分析師觀點

第5章全球單一麥芽威士忌市場：按產品

  • 介紹
  • 蘇格蘭威士忌
  • 美國威士忌
  • 愛爾蘭威士忌
  • 其他

第6章全球單一麥芽威士忌市場：依通路分類

  • 介紹
  • 超級市場和大賣場
  • On-Trade
  • 專業零售商
  • 線上
  • 便利商店

第7章全球單一麥芽威士忌市場：依地區

  • 介紹
  • 北美洲
    • 依產品
    • 按分銷管道
    • 按國家/地區
  • 南美洲
    • 依產品
    • 按分銷管道
    • 按國家/地區
  • 歐洲
    • 依產品
    • 分銷管道
    • 按國家/地區
  • 中東/非洲
    • 依產品
    • 分銷管道
    • 按國家/地區
  • 亞太地區
    • 依產品
    • 按分銷管道
    • 按國家/地區

第8章競爭環境及分析

  • 主要企業及策略分析
  • 市場佔有率分析
  • 合併、收購、協議和合作
  • 有競爭力的儀表板

第9章 公司簡介

  • Bacardi
  • Beam Suntory（Suntory Holdings Limited）
  • Brown-Forman
  • Diageo
  • Pernod Ricard
  • Asahi Breweries（Asahi Group Holdings）
  • Distell（Heineken International BV）
  • Gruppo Campari
  • John Distilleries
  • Radico Khaitan
簡介目錄
Product Code: KSI061614529

The global single malt whiskey market is anticipated to grow at a compound annual growth rate (CAGR) of 6.89% over the forecast period to reach US$5.043 billion by 2029, increasing from US$3.164 billion in 2022.

Single malt whiskey, crafted primarily from malted barley and occasionally supplemented with unmalted grains like cornmeal or wheat, is renowned for its distinctive characteristics. When originating from a specific distillery, it earns the designation of single malt whiskey, often synonymous with the identity of that distillery. Market segmentation includes Scotch Whiskey, American Whiskey, Irish Whiskey, and other variants. Scotch whiskey, renowned for its intricate flavors and complexities, holds a leading position in the market, captivating the interest of younger consumers.

As economies burgeon, especially in emerging regions like APAC, consumers find themselves with greater disposable income to allocate towards discretionary products. This shift results in heightened curiosity and demand for premium beverages like single malt whiskey, seen as symbols of sophistication and luxury.

Notably, In August 2023, the Ministry of Health and Family Welfare/Food Safety and Standards Authority of India (FSSAI) introduced the Food Safety and Standards (Alcoholic Beverages) regulations . Consumer palates are evolving towards more refined tastes, with a growing preference for single malt whiskies, driven by their unique flavor profiles and rich historical legacy.

The diverse array of characteristics influenced by regional distinctions, grain compositions, and aging techniques provides a rich tapestry for exploration. In 2023, U.S. Wine, Beer, and Spirits Exports totaled a significant value of $3.84 billion, with substantial exports to the European Union amounting to $1.05 billion and to the United Kingdom reaching $275.73 million.

The accessibility offered by online retailers facilitates consumer exploration of a vast selection of single malt whiskies, including limited editions or products not readily available locally. This enhanced accessibility contributes significantly to the market expansion, catering to the evolving preferences and increasing curiosity of whiskey enthusiasts globally.

Increase in the exports of scotch whiskey

The remarkable export of scotch whiskey plays a pivotal role in propelling market growth enhancing the demand for high-premium whiskies, driven by changing consumer preferences and a global rise in living standards, contributing significantly to industry's expansion. Additionally, consumers' appetite for innovative whiskey products further fuels market growth, making it a dynamic and promising sector in the beverage industry.

According to the in 2022, global Scotch Whiskey exports reached a record £6.2 billion, marking substantial growth of £1.68 billion compared to 2021. Bottled Blended Scotch Whiskey led the exports, accounting for 59% of the value, followed by Single Malt at £1,986 million contributing 32%. While Bulk Blend, Bottled Blended Malt, and Bulk Blended Malt made up smaller portions of the exports, they still added to the industry's overall success combined total 7% of total global export with the value of £190 million, £140 million, and £130 million respectively. Overall, The Scotch Whiskey industry had a strong year in 2022, with substantial exports. The dominance of Bottled Blended Scotch Whiskey and the substantial contribution of Single Malt reflect the enduring appeal of Scotch Whiskey worldwide.

The conflict in Ukraine, a key barley producer only to Russia in Europe, has disrupted supply chains, particularly through blockaded ports, impacting distilleries' access to this essential ingredient. Given the lengthy maturation process of whisky, any scarcity of barley could potentially result in future production delays.

This scarcity might also drive up the production costs of single malt whisky, eventually affecting consumer prices. Additionally, Russia, a significant importer of single malt Scotch whisky, has seen its purchasing power limited by sanctions and economic challenges, potentially reducing demand for luxury goods from whisky producers.

Amidst this uncertainty, some investors are turning to whisky casks as a safe investment, driving up demand and potentially affecting prices for collectors in the long term. Investors are also looking for safe markets of Asia-Pacific. In summary, the conflict has presented challenges for the single malt whisky market, including possible production slowdowns and price hikes, while also triggering intriguing shifts in market dynamics.

The market is projected to grow in the North American region.

The increasing consumption of whiskey in social gatherings, coupled with the easy availability of single malt whiskey on e-commerce websites in the States is anticipated to be one of the key factors driving the growth in the projected period. For instance, in September 2021, DoorDash, a food delivery platform launched delivery of beers, wines, and other spirits like whiskey, and others in the United States, Canada, and Australia. In the United States, the company initially had to deliver facilities in 20 states. Hence the ease of other alcohol like food can be one of the growth attributing factors in the U.S. single malt whiskey market.

Additionally, the increasing consumption of alcohol in the country is a major market-driving factor. For instance, the National Survey on Drug Use and Health (NSDUH), conducted a survey in 2021, that stated that in 2021, 84% of the people above age 18 years older have drank alcohol at some point in their life. The survey included 213.2 million adults above the age of 18. 106.5 million out of the total were males who consumed alcohol, and 106.7 million women were the ones consuming alcohol in the United States. Therefore, the increasing consumption of alcohol in the States is fueling the market for single malt whiskey in the country.

Increased product launches in the market are aiding market growth. For instance, in March 2023, Jack Daniel's a Tennessee, United States brand announced the launch of 12-year-old Tennessee Whiskey to their Annual Aged Series. In the projected period various products are anticipated to be launched in the country, as companies are concentrating on regions with high consumption.

Brown-Forman is one of the biggest wines and spirits and one of the largest producers of whiskey with almost 150 years of production experience in the United States. The increasing revenue indicates the growth of the whiskey market in the country. The revenue in 2021 was US$4,526 million and the sales increased by 20% in 2022 and reached US$5,081 million.

Key Players:

  • Bacardi Limited, a global spirits company, has established a significant presence in the single malt whiskey market. With brands like Aberfeldy and Craigellachie under its umbrella, Bacardi offers a diverse range of single malts catering to different consumer preferences. Leveraging its extensive distribution network and marketing prowess, Bacardi has successfully expanded its market share in the global single malt whiskey segment.
  • Beam Suntory, renowned for its premium spirits portfolio, boasts iconic single malt whiskey brands such as Laphroaig and Bowmore. The company's commitment to craftsmanship and innovation has positioned it as a key player in the global single-malt whiskey market. Beam Suntory's strategic partnerships and investments in distillery expansion have further strengthened its foothold, ensuring sustained growth and consumer appeal.
  • Brown-Forman Corporation, recognized for its quality spirits, including Jack Daniel's, also commands a notable presence in the single malt whiskey market. Brands like GlenDronach and BenRiach contribute to Brown-Forman's diverse offerings, appealing to discerning whiskey enthusiasts worldwide. Through effective brand management and a focus on product excellence, Brown-Forman continues to thrive in the competitive global single malt whiskey market landscape, reinforcing its reputation for premium quality and craftsmanship.

Segmentation:

By Product

  • Scotch Whiskey
  • American Whiskey
  • Irish Whiskey
  • Others

By Distribution Channel:

  • Supermarkets and Hypermarkts
  • On-Trade
  • Specialist Retailers
  • Online
  • Convenience Stores

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Taiwan
  • Thailand
  • Indonesia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline
  • 1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. Analyst View

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. GLOBAL SINGLE MALT WHISKEY MARKET BY PRODUCT

  • 5.1. Introduction
  • 5.2. Scotch Whiskey
    • 5.2.1. Market Trends and Opportunities
    • 5.2.2. Growth Prospects
    • 5.2.3. Geographic Lucrativeness
  • 5.3. American Whiskey
    • 5.3.1. Market Trends and Opportunities
    • 5.3.2. Growth Prospects
    • 5.3.3. Geographic Lucrativeness
  • 5.4. Irish Whiskey
    • 5.4.1. Market Trends and Opportunities
    • 5.4.2. Growth Prospects
    • 5.4.3. Geographic Lucrativeness
  • 5.5. Others
    • 5.5.1. Market Trends and Opportunities
    • 5.5.2. Growth Prospects
    • 5.5.3. Geographic Lucrativeness

6. GLOBAL SINGLE MALT WHISKEY MARKET BY DISTRIBUTION CHANNEL

  • 6.1. Introduction
  • 6.2. Supermarkets and Hypermarkets
    • 6.2.1. Market Trends and Opportunities
    • 6.2.2. Growth Prospects
    • 6.2.3. Geographic Lucrativeness
  • 6.3. On-Trade
    • 6.3.1. Market Trends and Opportunities
    • 6.3.2. Growth Prospects
    • 6.3.3. Geographic Lucrativeness
  • 6.4. Specialist Retailers
    • 6.4.1. Market Trends and Opportunities
    • 6.4.2. Growth Prospects
    • 6.4.3. Geographic Lucrativeness
  • 6.5. Online
    • 6.5.1. Market Trends and Opportunities
    • 6.5.2. Growth Prospects
    • 6.5.3. Geographic Lucrativeness
  • 6.6. Convenience Stores
    • 6.6.1. Market Trends and Opportunities
    • 6.6.2. Growth Prospects
    • 6.6.3. Geographic Lucrativeness

7. GLOBAL SINGLE MALT WHISKEY MARKET BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. By Product
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
      • 7.2.3.1. United States
        • 7.2.3.1.1. Market Trends and Opportunities
        • 7.2.3.1.2. Growth Prospects
      • 7.2.3.2. Canada
        • 7.2.3.2.1. Market Trends and Opportunities
        • 7.2.3.2.2. Growth Prospects
      • 7.2.3.3. Mexico
        • 7.2.3.3.1. Market Trends and Opportunities
        • 7.2.3.3.2. Growth Prospects
  • 7.3. South America
    • 7.3.1. By Product
    • 7.3.2. By Distribution Channel
    • 7.3.3. By Country
      • 7.3.3.1. Brazil
        • 7.3.3.1.1. Market Trends and Opportunities
        • 7.3.3.1.2. Growth Prospects
      • 7.3.3.2. Argentina
        • 7.3.3.2.1. Market Trends and Opportunities
        • 7.3.3.2.2. Growth Prospects
      • 7.3.3.3. Others
        • 7.3.3.3.1. Market Trends and Opportunities
        • 7.3.3.3.2. Growth Prospects
  • 7.4. Europe
    • 7.4.1. By Product
    • 7.4.2. Distribution Channel
    • 7.4.3. By Country
      • 7.4.3.1. UK
        • 7.4.3.1.1. Market Trends and Opportunities
        • 7.4.3.1.2. Growth Prospects
      • 7.4.3.2. Germany
        • 7.4.3.2.1. Market Trends and Opportunities
        • 7.4.3.2.2. Growth Prospects
      • 7.4.3.3. France
        • 7.4.3.3.1. Market Trends and Opportunities
        • 7.4.3.3.2. Growth Prospects
      • 7.4.3.4. Spain
        • 7.4.3.4.1. Market Trends and Opportunities
        • 7.4.3.4.2. Growth Prospects
      • 7.4.3.5. Others
        • 7.4.3.5.1. Market Trends and Opportunities
        • 7.4.3.5.2. Growth Prospects
  • 7.5. Middle East and Africa
    • 7.5.1. By Product
    • 7.5.2. Distribution Channel
    • 7.5.3. By Country
      • 7.5.3.1. Saudi Arabia
        • 7.5.3.1.1. Market Trends and Opportunities
        • 7.5.3.1.2. Growth Prospects
      • 7.5.3.2. UAE
        • 7.5.3.2.1. Market Trends and Opportunities
        • 7.5.3.2.2. Growth Prospects
      • 7.5.3.3. Israel
        • 7.5.3.3.1. Market Trends and Opportunities
        • 7.5.3.3.2. Growth Prospects
      • 7.5.3.4. Others
        • 7.5.3.4.1. Market Trends and Opportunities
        • 7.5.3.4.2. Growth Prospects
  • 7.6. Asia Pacific
    • 7.6.1. By Product
    • 7.6.2. By Distribution Channel
    • 7.6.3. By Country
      • 7.6.3.1. Japan
        • 7.6.3.1.1. Market Trends and Opportunities
        • 7.6.3.1.2. Growth Prospects
      • 7.6.3.2. China
        • 7.6.3.2.1. Market Trends and Opportunities
        • 7.6.3.2.2. Growth Prospects
      • 7.6.3.3. India
        • 7.6.3.3.1. Market Trends and Opportunities
        • 7.6.3.3.2. Growth Prospects
      • 7.6.3.4. South Korea
        • 7.6.3.4.1. Market Trends and Opportunities
        • 7.6.3.4.2. Growth Prospects
      • 7.6.3.5. Indonesia
        • 7.6.3.5.1. Market Trends and Opportunities
        • 7.6.3.5.2. Growth Prospects
      • 7.6.3.6. Thailand
        • 7.6.3.6.1. Market Trends and Opportunities
        • 7.6.3.6.2. Growth Prospects
      • 7.6.3.7. Others
        • 7.6.3.7.1. Market Trends and Opportunities
        • 7.6.3.7.2. Growth Prospects

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Market Share Analysis
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Competitive Dashboard

9. COMPANY PROFILES

  • 9.1. Bacardi
  • 9.2. Beam Suntory (Suntory Holdings Limited)
  • 9.3. Brown- Forman
  • 9.4. Diageo
  • 9.5. Pernod Ricard
  • 9.6. Asahi Breweries (Asahi Group Holdings)
  • 9.7. Distell (Heineken International B.V.)
  • 9.8. Gruppo Campari
  • 9.9. John Distilleries
  • 9.10. Radico Khaitan