美國威士忌市場規模、佔有率和成長分析（按產品、應用、分銷通路、年齡層和地區）- 2025-2032 年產業預測

美國威士忌市場規模預計將在 2023 年達到 115 億美元，並從 2024 年的 122.5 億美元成長到 2032 年的 202.7 億美元，預測期內（2025-2032 年）的複合年成長率為 6.5%。

截至 2023 年 10 月，美國威士忌市場蓬勃發展，擁有多種選擇，包括混合威士忌、單一麥芽威士忌、愛爾蘭威士忌、日本威士忌、蘇格蘭威士忌、波本威士忌、田納西威士忌、加拿大威士忌和黑麥威士忌。隨著消費者對美國優質威士忌的需求不斷成長，以及超優質和極優質威士忌數量的大幅增加，波本威士忌在世界各地的受歡迎程度正在飆升。雞尾酒產業的蓬勃發展進一步推動了這項擴張，而優惠的外匯也有助於提高美國威士忌在海外的銷售。尤其值得注意的是，優質田納西威士忌和波本威士忌實現了兩位數的成長，凸顯了消費者對高品質、超優質產品的強烈偏好。總體而言，美國威士忌的前景依然強勁，反映出其在國內和國際上的廣泛吸引力。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

美國威士忌市場規模（按產品和複合年成長率） (2025-2032)

• 市場概況
• 波本威士忌
• 田納西威士忌
• 黑麥威士忌
• 玉米威士忌
• 混合美國威士忌
• 單一麥芽美國威士忌

美國威士忌市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概況
• 飲料
• 食譜
• 禮品和收藏品
• 酒吧和酒館
• 個人消費
• 其他

美國威士忌市場規模（按分銷類型和複合年成長率） (2025-2032)

• 市場概況
• Off-Trade
• 網路零售商
• 專賣店
• 消費者
• On-Trade

美國威士忌市場規模：依年齡層及複合年成長率（2025-2032）

• 市場概況
• 18-25歲
• 26-35歲
• 36-50歲
• 年齡 51 歲或以上

美國威士忌市場規模（按地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Brown-Forman（US）
• Beam Suntory（US）
• Diageo（UK）
• Heaven Hill Distilleries（US）
• Sazerac Company（US）
• Wild Turkey（US）
• Jim Beam（US）
• Jack Daniel's（US）
• Maker's Mark（US）
• Four Roses Distillery（US）
• Buffalo Trace Distillery（US）
• Heaven's Door Spirits（US）
• WhistlePig Whiskey（US）
• Angel's Envy（US）
• Michter's Distillery（US）
• MGP Ingredients（US）
• Balcones Distilling（US）

結論和建議

American Whisky Market size was valued at USD 11.5 billion in 2023 and is poised to grow from USD 12.25 billion in 2024 to USD 20.27 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

As of October 2023, the American whiskey market is thriving with a diverse range of options, including Blended, Single Malt, Irish, Japanese, Scotch, Bourbon, Tennessee, Canadian, and Rye whiskies. Bourbon's popularity is surging globally, driven by increasing consumer demand for premium U.S. whiskies and a significant rise in super-premium and ultra-premium offerings. The cocktail industry's rapid growth further fuels this expansion, alongside favorable exchange rates that bolster American whiskey sales overseas. Notably, luxury Tennessee and Bourbon whiskies have experienced double-digit growth, highlighting a strong consumer preference for high-quality, super-premium products. Overall, the outlook for American whiskey remains robust, reflecting a broadening appeal both domestically and internationally.

Top-down and bottom-up approaches were used to estimate and validate the size of the American Whisky market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

American Whisky Market Segments Analysis

Global American Whisky Market is segmented by Product, Application, Distribution Channel, Age Group. Based on Product, the market is segmented into Bourbon Whiskey, Tennessee Whiskey, Rye Whiskey, Corn Whiskey, Blended American Whiskey and Single Malt American Whiskey. Based on Application, the market is segmented into Beverages, Food Recipes, Gifting and Collectibles, Bars and Pubs, Personal Consumption and Others. Based on Distribution, the market is segmented into Off-Trade, Online Retailers, Specialty Stores, Direct to Consumer and On trade. Based on Age Group, the market is segmented into 18-25, 26-35, 36-50 and 51 and Above.

Driver of the American Whisky Market

The American whiskey market is poised for growth, driven by several key factors, including the rise in international travel and an increase in the number of restaurants and bars. As tourism flourishes, sales through duty-free shops are expected to see a significant boost, highlighting the connection between travel and whiskey consumption. Tourists often seek refreshing chilled beverages to unwind after a day of exploration, further propelling demand within the sector. This combination of factors positions the whiskey market for robust expansion, capitalizing on the preferences of travelers who are eager to indulge in quality whiskey experiences while on vacation.

Restraints in the American Whisky Market

The American whiskey market faces constraints due to its competitive landscape, marked by a limited number of vendors. The barrier to entry for new competitors is significant, primarily due to the high initial investment needed and the complexities of navigating stringent industry regulations. This environment puts pressure on existing manufacturers, who may be compelled to reduce prices in response to intensified competition. Such price reductions could adversely affect their profit margins, making it challenging for businesses to maintain profitability while trying to capture market share. As a result, these factors collectively pose considerable restraints on the growth and sustainability of the market.

Market Trends of the American Whisky Market

The American whiskey market is currently experiencing a transformative trend characterized by evolving consumer preferences, heightened disposable income, and a burgeoning interest in premium offerings. This shift is particularly evident in the thriving flavored whiskey segment, which has seen a significant expansion driven by a diverse array of flavor profiles such as apple, citrus, honey, and even more unconventional options like peanut butter and cinnamon. As consumers seek unique taste experiences and experimentation, distilleries are increasingly innovating their product lines, leading to enhanced availability and accessibility. This dynamic landscape signifies a robust growth trajectory, positioning American whiskey as a key player in the global spirits market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global American Whisky Market Size by Product & CAGR (2025-2032)

• Market Overview
• Bourbon Whiskey
• Tennessee Whiskey
• Rye Whiskey
• Corn Whiskey
• Blended American Whiskey
• Single Malt American Whiskey

Global American Whisky Market Size by Application & CAGR (2025-2032)

• Market Overview
• Beverages
• Food Recipes
• Gifting and Collectibles
• Bars and Pubs
• Personal Consumption
• Others

Global American Whisky Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Off-Trade
• Online Retailers
• Specialty Stores
• Direct to Consumer
• On trade

Global American Whisky Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• 18-25
• 26-35
• 36-50
• 51 and Above

Global American Whisky Market Size & CAGR (2025-2032)

• North America (Product, Application, Distribution, Age Group)
  • US
  • Canada
• Europe (Product, Application, Distribution, Age Group)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Application, Distribution, Age Group)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Application, Distribution, Age Group)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Application, Distribution, Age Group)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Brown-Forman (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beam Suntory (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heaven Hill Distilleries (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sazerac Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wild Turkey (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jim Beam (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jack Daniel's (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maker's Mark (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Four Roses Distillery (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Buffalo Trace Distillery (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heaven's Door Spirits (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WhistlePig Whiskey (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Angel's Envy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Michter's Distillery (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MGP Ingredients (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Balcones Distilling (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations