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智慧型穿戴裝置：市場佔有率分析、產業趨勢/統計、成長預測（2024-2029）

Smart Wearable - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計2024年智慧穿戴裝置市場規模為842.3億美元，預計2029年將達2,051億美元，預測期間（2024-2029年）複合年成長率為19.48%。

智慧穿戴市場

近年來，研究的進步促使技術創新的增加，推動了穿戴式裝置市場的需求。新產品類型也不斷湧現，例如智慧織物和耳戴式設備，將高階技術和設計融入日常生活。如今，重點是在設備上提供精美的設計來吸引客戶。

主要亮點

  • 穿戴式科技是一種新興趨勢，它將電子產品整合到日常活動中，並適應不斷變化的生活方式，能夠穿著在身體的任何部位。網路連線以及網路和裝置之間交換資料的選擇等趨勢正在推動穿戴式科技的發展趨勢。
  • 由於消費者健身趨勢的蓬勃發展，穿戴式裝置正在獲得巨大的吸引力。據Cisco稱，連網穿戴裝置預計將從 2018 年的 5.93 億台成長到今年的 11.05 億台。由於適合您日常生活生活方式的品牌等附加功能，智慧型手錶類別正在經歷成長。蘋果和 Fossil 等強大品牌保持定價與傳統手錶價格分佈一致，以維持收益。 Google的 WearOS 已將許多豪華手錶引入這一領域，包括 TAG 和 Armani。
  • 隨著世界各地都市化滲透率的提高，對先進且設計美觀、有吸引力的產品的需求不斷增加。此外，由於定期追蹤工作時間以及奢侈品消費能力的增強，世界各地大量的千禧世代很快就採用了智慧型手錶。
  • 隨著智慧助理的普及，耳戴式設備越來越受歡迎。 Bragi、谷歌、蘋果、Jabra、三星和索尼等公司正積極為該行業的發展做出貢獻。
  • COVID-19 的爆發和世界各地的封鎖法規正在影響世界各地的工業活動。電子業遭受嚴重打擊，供應鏈和生產設施受到嚴重影響。 2 月至 3 月，中國大陸和台灣地區停產，影響了全球各OEM。

智慧穿戴市場趨勢

頭戴式顯示器可望帶動市場需求

  • 頭戴式顯示器是一種在單目或雙眼 HMD 前面具有小型顯示光學元件的設備，佩戴在頭上或作為頭盔的一部分。它們主要用於遊戲、航空、工程和醫療等各種用途。抬頭顯示器不會遮擋使用者的視線，而是將影像疊加到使用者對現實世界的視野上。一種新型態的抬頭顯示器是視網膜顯示器，它將影像直接投影到視網膜的敏感部分。然而，影像顯示在使用者理想觀看距離的螢幕上。儘管如此，用戶面前仍然沒有實際的螢幕。頭戴式顯示器包含特殊的光學組件，例如改良眼鏡，可將影像反射到使用者的眼睛中。一些頭戴式顯示器配備了運動感應器來確定方向和運動，或作為身臨其境型虛擬實境應用的介面。
  • 顯示器是頭戴裝置的重要組成部分，一般分為虛擬實境（VR）設備和擴增實境（AR）設備。 AR 裝置具有透明顯示螢幕，可將數位資訊疊加到真實物體上。這些 HMD 稱為光學頭戴式顯示器或 OHMD。在VR設備中，顯示器不是透明的，只有虛擬資訊和影像呈現在配戴者的眼前。
  • 根據功能，處理型 HMD 進一步分為滑蓋式 HMD、分離式 HMD 和整合式 HMD。滑動 HMD 是最具成本效益且易於使用的 VR型態，由智慧型手機支架、鏡頭和一些主要輸入組成。 VR 體驗是透過將智慧型手機連接到滑動 HMD 並在用戶眼睛上方播放整個裝置來實現的。透過這種方式，利用智慧型手機進行顯示、處理和旋轉追蹤。然而，有些人使用自己的 IMU，而不是依賴智慧型手機。例如，三星的 Gear VR 採用內建 IMU。
  • 除了處理之外，分立式 HMD 還具有顯示器、鏡頭、旋轉追蹤、位置追蹤、音訊和進階輸入。因此，需要連接電腦進行處理。儘管它提供了最佳的 VR 體驗，但它的可操作性不如滑動式或整合式 HMD。也稱為系留 HMD，包括 Oculus Rift、HTC Vive 和 PlayStation VR。
  • 整合式 HMD 是最先進、最昂貴的 HMD，也是 OHMD。它是一種獨立的運算設備，無需PC或智慧型手機等外部硬體即可提供VR和AR體驗。憑藉內建顯示器、處理器和相機，它可以顯示立體 3D 影像、執行複雜的追蹤並利用先進的輸入方法。目前，大多數整合HMD都是價格分佈AR OHMD，僅針對商務專業人士。最受歡迎的整合 HMD 包括 Microsoft HoloLens、Google Glass 和 Magic Leap。

亞太地區成長最快

  • 預計亞太地區在預測期內智慧穿戴裝置市場將呈現最高成長。電子產業的成長和可支配收入的快速成長正在推動該地區智慧穿戴裝置市場的發展。
  • 在中國，穿戴式裝置市場正在呈現不同的面貌，部分原因是富裕消費者的購買力不斷增強。例如，中國政府智庫最近的一份報告稱，全球約80%的智慧穿戴裝置是在中國這個中國東南部的港口城市和製造地製造的。中國資訊產業發展中心的報告顯示，深圳是許多中國高科技巨頭的大本營，也是最廣泛的智慧穿戴裝置研發和生產基地。
  • 據印度行動電話協會 (ICEA) 稱，今年 3 月，PMP 簡化了生產智慧穿戴裝置的反向職責結構。在推動行動電話和筆記型電腦/平板電腦的本地製造之後，印度政府啟動了一項新的分階段製造計劃（PMP），以生產腕戴式穿戴式設備、聽力設備和電子智慧電錶，該計劃已經啟動。
  • 此外，健身意識的提高、技術的進步和高速網路連接的可用性是推動該國智慧穿戴裝置市場成長的關鍵因素。

智慧穿戴產業概況

智慧穿戴市場競爭激烈，近年來已取得競爭優勢。此外，透過滿足主要千禧世代人口的需求，參與者正在這個快速成長的市場中獲得競爭優勢。

  • 2022 年 9 月 - U&i 宣布推出三款適合積極生活方式的優質穿戴裝置。智慧型手錶還配備運動模式，可即時偵測步行、跑步、慢跑等多種身體活動，幫助使用者保持健康活躍。
  • 2022 年 5 月 - Vuzix 公司宣布已與法國 mLED（微型發光二極體）顯示器解決方案公司 Atomistic SAS 簽署協議。該協議規定了自訂背板設計、關鍵 mLED 技術的獨家許可，以及在完成各個技術階段後收購公司的能力。 Atomistic 將在先進節點 300mm 晶圓上提供背板，並提供晶圓的系統級支持，支持基於該公司創新材料科學的未來 mLED 和來自潛在第三方供應商的替代 LED。 mLED將應用於AR眼鏡。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場概況

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買方議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間敵對關係的強度
  • 價值鏈分析
  • 評估 COVID-19 對產業的影響

第5章市場動態

  • 市場促進因素
    • 不斷進步的技術進步有助於市場成長
  • 市場限制因素
    • 高成本和資料安全問題

第6章市場區隔

  • 依產品
    • 智慧型手錶
    • 頭戴式顯示器
    • 智慧穿戴
    • 耳掛式
    • 健身追蹤器
    • 隨身攜帶的相機
    • 外骨骼
    • 醫療設備
  • 依地區
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 英國
      • 德國
      • 法國
      • 其他歐洲國家
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 韓國
      • 其他亞太地區
    • 拉丁美洲
    • 中東/非洲

第7章 競爭形勢

  • 公司簡介
    • Ekso Bionics Holdings Inc.
    • Cyberdyne Inc.
    • Transcend Information Inc.
    • GoPro Inc.
    • Sensoria Inc.
    • AIQ Smart Clothing Inc.
    • Medtronic PLC
    • Withings
    • Huami Corporation
    • Omron Healthcare Inc.
    • Nuheara Limited
    • Bragi GmbH
    • Microsoft Corporation
    • Sony Corporation
    • Huawei Technologies Co. Ltd
    • Fitbit Inc.
    • Fossil Group Inc.
    • Garmin Ltd
    • Samsung Electronics Co. Ltd
    • Apple Inc.

第8章投資分析

第9章市場的未來

簡介目錄
Product Code: 53150

The Smart Wearable Market size is estimated at USD 84.23 billion in 2024, and is expected to reach USD 205.10 billion by 2029, growing at a CAGR of 19.48% during the forecast period (2024-2029).

Smart Wearable - Market

Research advancements have led to increased innovation in recent years and are instrumental in driving the demand for the wearable market. It also led to new product categories like smart fabrics and hearables, which incorporate high-end technology and design in daily living. Lately, the focus is to provide an aesthetic design to devices to attract customers.

Key Highlights

  • Wearable technology, an emerging trend, integrates electronics into daily activities and addresses the changing lifestyles with the ability to wear on any body part. Factors such as the ability to connect to the internet and data exchange options between a network and a device are leading to the wearable technology trend.
  • Wearables have gained significant traction owing to the boom in the fitness trend across consumers. According to Cisco Systems, connected wearable devices are expected to increase from 593 million in 2018 to 1,105 million this year. The smartwatch category is experiencing a rise, owing to additional features, like the brand that suits the everyday lifestyle. Strong brands, such as Apple and Fossil, are keeping the pricing consistent with the price bands of traditional watches to maintain their revenues. With Google's WearOS, many other premium watchmakers, such as TAG and Armani, have entered the segment.
  • The rising penetration rates of urbanization in various parts of the world have driven the demand for advanced, aesthetically appealing products to better serve consumers' requirements, such as multiple features in one device and time schedules. Moreover, the vast millennial population across the globe was quick to adopt smartwatches, owing to the increased spending ability on their regular work hours tracking and luxury standards.
  • Hearables are gaining traction with the increasing acceptance of smart assistants. Companies like Bragi, Google, Apple, Jabra, Samsung, and Sony have been actively contributing to the growth of this segment.
  • The COVID-19 outbreak and the lockdown restrictions across the world have affected industrial activities around the globe. The electronics industry is hit severely with a significant influence on its supply chain and production facilities. Production reached a standstill in China and Taiwan during February and March, influencing various OEMs worldwide.

Smart Wearables Market Trends

Head-Mounted Displays is Expected to Drive the Market Demand

  • A head-mounted display is a device with a small display optic in front of one (monocular HMD) or each eye (binocular HMD) and worn on the head or as part of a helmet. These are primarily used for various purposes, including gaming, aviation, engineering, and medicine. Heads-up displays do not block the user's vision but superimpose the image on the user's view of the real world. An emerging form of a heads-up display is a retinal display that projects a picture directly on the sensitive part of the retina. However, the image appears on a screen at the user's ideal viewing distance. Still, there is no actual screen in front of the user. It includes special optics, such as modified eyeglasses that reflect the image into the user's eye. Some Head-mounted displays have motion sensors to determine direction and movement or as the interface to an immersive virtual reality application.
  • The display is an integral part of the HMDs and generally is categorized into Virtual Reality (VR) and Augmented Reality (AR) devices. AR devices have a transparent display and digital information superimposed onto real-life objects. These HMDs are known as Optical head-mounted displays or OHMDs. In a VR device, the display is not transparent, and only virtual information and images are present in front of the wearer's eyes.
  • Based on the functionality, processing HMDs are further categorized into Slide-on HMD, Discrete HMD, and Integrated HMD. The Slide-on HMD is the most cost-effective and accessible form of VR and consists of a smartphone holder, lenses, and some primary input. A smartphone is placed into the slide-on HMD, and the entire device is played upon the user's eyes to create the VR experience. Thus, it utilizes the smartphone for display, processing, and rotational tracking. However, some use their own IMUs instead of relying on smartphones. For instance, Samsung Gear VR utilizes its built-in IMUs.
  • Discrete HMDs have a display, lenses, rotational tracking, positional tracking, audio, and advanced input, aside from processing. Thus, it requires connections to personal computers for processing. It delivers the best VR experience but is less mobile than slide-on and integrated HMD. It is also known as Tethered HMD, and some of them are Oculus Rift, HTC Vive, PlayStation VR, etc.
  • Integrated HMD is the most advanced and expensive HMD and OHMD. It is an independent computing device that delivers VR or AR experiences without external hardware, such as a PC or smartphone. It contains a display, processors, and a camera and can display stereoscopic 3D images, perform complex tracking, and utilize advanced input methods. Currently, most integrated HMDs are AR OHMDs with high price points and target only business professionals. The most popular integrated HMD are Microsoft HoloLens, Google Glass, Magic Leap, etc.

Asia-Pacific to Witness the Fastest Growth Rate

  • The Asia-Pacific region is expected to witness the highest growth in the smart wearable market during the forecast period. The growing electronics industry and a rapid rise in disposable income in the region are driving the smart wearable market.
  • In China, the wearables market had taken a different shape, fuelled partly by the purchases of growing affluent consumers. For instance, a recent report by a government think tank in China stated approximately 80% of the smart wearable devices in the world are manufactured in the southeastern Chinese port city and manufacturing hub. According to the China Center for Information Industry Development report, Shenzhen, the base camp of many Chinese tech giants, is the most extensive R&D (research and development) and production center for smart wearables.
  • In March this year, According to the Indian Cellular and Electronics Association (ICEA), the PMP rationalized the inverted duty structure to produce smart wearables. After boosting local manufacturing of mobile phones and laptop/tablet computers, the Indian government launched a new Phased Manufacturing Programme(PMP) to create wrist wearable gadgets, hearable devices, and electronic smart meters.
  • Moreover, increasing awareness regarding fitness, technological advancements, and the availability of high-speed Internet connectivity are the major factors propelling smart wearable market growth in the country.

Smart Wearables Industry Overview

The smart wearable market is highly competitive and gained a competitive edge in recent years. Additionally, the players have gained a competitive advantage in this fast-growing market, mainly catering to the demand of the millennial generation population.

  • September 2022 - U&i announced the launch of three premium wearables for an active lifestyle. In real-time, the smartwatch also features Sports Modes that can sense multiple body activities, such as walking, running, jogging, etc., to help users stay fit and active.
  • May 2022 - Vuzix Corporation announced signing an agreement with Atomistic SAS (Atomistic), an mLED(micro-Light Emitting Diode) display solutions enterprise based in France. The agreement provides for the custom backplane design, an exclusive license of key mLEDtechnology, and the ability to acquire the enterprise, which depends upon achieving various technical phases. The Atomistic company will deliver a backplane on advanced node 300mm wafers, along with system-level support from Vuzix, intended to support upcoming mLEDs based upon its innovative material science and alternative LEDs from potential third-party suppliers. The mLEDswill be provided for AR glasses.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGTHS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Value Chain Analysis
  • 4.4 Assessment of Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Incremental Technological Advancements Aiding the Market Growth
  • 5.2 Market Restraints
    • 5.2.1 High Cost and Data Security Concerns

6 MARKET SEGMENTATION

  • 6.1 By Product
    • 6.1.1 Smartwatches
    • 6.1.2 Head-mounted Displays
    • 6.1.3 Smart Clothing
    • 6.1.4 Ear Worn
    • 6.1.5 Fitness Trackers
    • 6.1.6 Body-worn Camera
    • 6.1.7 Exoskeleton
    • 6.1.8 Medical Devices
  • 6.2 By Geography
    • 6.2.1 North America
      • 6.2.1.1 United States
      • 6.2.1.2 Canada
    • 6.2.2 Europe
      • 6.2.2.1 United Kingdom
      • 6.2.2.2 Germany
      • 6.2.2.3 France
      • 6.2.2.4 Rest of Europe
    • 6.2.3 Asia Pacific
      • 6.2.3.1 China
      • 6.2.3.2 Japan
      • 6.2.3.3 India
      • 6.2.3.4 South Korea
      • 6.2.3.5 Rest of Asia Pacific
    • 6.2.4 Latin America
    • 6.2.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Ekso Bionics Holdings Inc.
    • 7.1.2 Cyberdyne Inc.
    • 7.1.3 Transcend Information Inc.
    • 7.1.4 GoPro Inc.
    • 7.1.5 Sensoria Inc.
    • 7.1.6 AIQ Smart Clothing Inc.
    • 7.1.7 Medtronic PLC
    • 7.1.8 Withings
    • 7.1.9 Huami Corporation
    • 7.1.10 Omron Healthcare Inc.
    • 7.1.11 Nuheara Limited
    • 7.1.12 Bragi GmbH
    • 7.1.13 Microsoft Corporation
    • 7.1.14 Sony Corporation
    • 7.1.15 Huawei Technologies Co. Ltd
    • 7.1.16 Fitbit Inc.
    • 7.1.17 Fossil Group Inc.
    • 7.1.18 Garmin Ltd
    • 7.1.19 Samsung Electronics Co. Ltd
    • 7.1.20 Apple Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET