查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1536796

汽車導航系統：市場佔有率分析、產業趨勢/統計、成長預測（2024-2029）

Automotive Navigation System - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

預計2024年全球汽車導航系統市場規模將達358.9億美元，2024-2029年預測期間複合年成長率為7.65%，預計2029年將達到518.9億美元。

汽車導航系統-市場

未來幾年，汽車導航系統中即時交通資料、地圖更新和智慧型手機使用的整合將成為吸引大量客戶需求的關鍵因素。此外，自動駕駛汽車和連網汽車技術的快速增強預計將推動對先進汽車導航系統的需求，因為它們嚴重依賴道路上其他車輛的即時資訊。然而，日益嚴重的網路安全問題和導航系統的高成本是預測期內阻礙市場成長的因素。

此外，消費者對使用私人交通途徑的偏好的變化以及全球物流業的擴張促進了乘用車和商用車領域的成長，這反過來又推動了汽車導航系統的採用，產生了積極的影響。商用車輛必須長途運輸貨物和乘客，因此這些車輛的駕駛人需要快速了解高速路線，以減少行駛停機時間。這些因素預計將影響汽車導航系統市場的成長。

*根據國際汽車工業協會（OICA）的數據，全球新乘用車銷量從2021年的5640萬輛增至2022年的5740萬輛，與前一年同期比較成長1.9%。

*同樣，輕型商用車新車銷量從2021年的1,860萬輛增至2022年的1,980萬輛，與前一年同期比較成長7%。

預計亞太地區將成為汽車導航系統的主要區域市場，日本、印度和中國在預測期內將發展成為汽車製造的主要中心。由於汽車電子機械系統（MEMS）感測器的普及，預計北美和歐洲國家的需求將會增加。這些感測器是最突出的新興應用之一，擴大用於汽車導航系統市場的電控系統和輪胎壓力監測系統。

汽車導航系統市場趨勢

售後市場領域將成為預測期內的驅動力

除了原始製造商在工廠安裝導航系統外，售後頻道的安裝率在預測期內也可能顯著成長。

全球電子商務產業的成長增加了電子商務公司按時向客戶交貨產品的壓力。由於這項要求，許多電子商務公司與現有物流提供者合作進行企業對客戶 (B2C) 運輸。為了滿足這項需求，物流公司正在部署更多車輛並擴大服務範圍。這些車輛大多配備衛星導航系統，以確保按時到達客戶手中。此外，電子商務公司還推出「隨地送達」、「當日送達」甚至「當日送達」等優惠來吸引更多消費者。

*2022年美國電商用戶數達2.4072億，而2021年為2.2376億，年與前一年同期比較7.5%。

*根據印度品牌資產基金會 (IBEF) 的數據，印度預計在 2019 年至 2022 年間將吸引 1.25 億消費者，到年終預計將增加 8,000 萬名購物者。

近年來發布的大多數汽車都配備了導航系統，可以幫助乘客到達目的地，同時讓他們保持娛樂。出廠時未配備導航系統的舊車仍可在儀表板中安裝售後導航系統，或者服務人員也可以使用可攜式導航系統。此外，希望採用OEM提供的車型中不具備的先進導航系統的客戶越來越傾向於透過售後市場銷售管道購買這些產品。因此，在政府大力推動減少碳排放的推動下，消費者對電動車的偏好正在導致售後市場銷售管道的擴張。

*根據國際能源總署（IEA）的數據，2022年全球電池式電動車銷量將達到730萬輛，而2021年為460萬輛，與前一年同期比較同期成長58.6%。

隨著各種導航系統供應商在電子商務平台上列出其產品，預計該市場的售後市場將在預測期內快速成長。

歐洲引領汽車導航系統市場

近年來，歐洲汽車工業已成為全球主要的汽車出口國，歐洲車主也將導航視為汽車的重要安全措施。各個地區的政府當局都要求在未來幾年內所有汽車都必須連接到 GPS 系統。歐洲標準化委員會 (CEN) 和歐洲通訊標準協會 (ETSI) 最近發布了一套協作智慧交通系統的初步標準。

該地區的銷售額正在迅速成長。雷諾、三菱電機、電裝、博世、日產、Garmin、現代和豐田等汽車OEM的存在也引人注目。安全和保全服務對整個歐洲市場的汽車產業貢獻最大，而導航被認為是汽車的重要安全措施。

*根據德國聯邦汽車管理局（KBA）數據，2023年10月德國新乘用車註冊量為218,959輛，較去年同月成長4.9%。 2023年1月至10月新車註冊量為2,257,025輛（較去年同期成長13.5%）。

*根據英國汽車工業協會（SMMT）的數據，2023年11月英國乘用車銷量為156,525輛，較10月成長9.5%。此外，2023年1月至11月，全國乘用車銷量達170萬輛，較去年同期成長18.6%。

歐洲各地的汽車製造商和層級供應商一直在透過資料驅動的解決方案測試導航平台提供者的實力，以開發行動管理和導航技術等領域的數位服務。各歐洲汽車製造商正積極致力於提供先進的導航解決方案，以改善客戶的駕駛體驗並在生態系統中獲得競爭優勢。

*2023 年 5 月，中國汽車製造商領克宣布其創新的三詞地址導航系統將應用於歐洲車輛。三字地址的新穎系統將世界分類為 57 兆個 300 萬個正方形，為每個正方形提供三個單字的獨特組合，以形成三字地址地址。

對電動車的需求不斷成長、無線通訊技術的高普及率以及先進通訊基礎設施的可用性不斷提高是推動歐洲國家自動駕駛汽車和獨立導航系統市場的關鍵因素。

汽車導航系統產業概況

汽車導航系統市場高度分散，並且與在生態系統中運作的各種國際和地區參與者競爭激烈。主要參與者包括松下控股公司、羅伯特博世有限公司、哈曼國際工業公司、LG電子公司、電裝公司、愛信公司、三菱電機公司、Garmin有限公司。透過整合AI（人工智慧）和AR（擴增實境）等新技術，這些公司將改善導航系統的功能，並滿足全球對先進汽車導航系統不斷成長的需求。

*2023年12月，Genesys International在ADAS Show 2023上公佈了ADAS地圖的最新進展。 Genesys 展示的一大亮點是印度高保真 2D 標準清晰度 (SD) 地圖，覆蓋 830 萬公里的道路，並包含超過 4000 萬個興趣點 (POI)。

*2022年4月，Mapbox宣布將推出由北美豐田汽車公司為部分豐田和Lexus車輛開發的下一代多媒體系統，提供超越顧客期望的駕駛體驗。 Mapbox 地圖軟體開發套件採用的地圖設計補充了豐田的下一代多媒體系統，為駕駛員提供直覺的逐嚮導航。

由於自動駕駛汽車融入生態系統，市場預計汽車導航系統技術將迅速增強。預計主要企業將積極制定策略，與汽車製造商建立長期合作夥伴關係，以獲得產業競爭優勢。

其他好處：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 調查先決條件
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場動態

  • 市場促進因素
    • 改變消費者對私人交通途徑的偏好
  • 市場限制因素
    • 購買和安裝成本高
  • 工業吸引力 - 波特五力分析
    • 新進入者的威脅
    • 買家/消費者的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間敵對關係的強度

第5章市場區隔（市場規模：以金額為準- 美元）

  • 按車型
    • 客車
    • 商用車
  • 按銷售管道
    • 目標商標產品(OEM)
    • 售後市場
  • 按螢幕大小
    • 小於 6 英寸
    • 6-10英寸
    • 10吋或以上
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
      • 北美其他地區
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 義大利
      • 歐洲其他地區
    • 亞太地區
      • 中國
      • 印度
      • 日本
      • 韓國
      • 其他亞太地區
    • 其他領域
      • 南美洲
      • 中東/非洲

第6章 競爭狀況

  • 供應商市場佔有率
  • 公司簡介
    • Panasonic Holdings Corporation
    • Robert Bosch GmbH
    • Harman International Industries
    • LG Electronics Inc.
    • Denso Corporation
    • Aisin Corporation
    • Mitsubishi Electric Corporation
    • Garmin Ltd
    • Visteon Corporation
    • TomTom International BV
    • Faurecia Clarion Electronics Co. Ltd
    • JVC Kenwood Corporation

第7章 市場機會及未來趨勢

  • 將人工智慧（AI）和物聯網（IoT）等先進技術融入導航系統將推動市場需求

第8章 供應商資訊

簡介目錄
Product Code: 46689

The Automotive Navigation System Market size is estimated at USD 35.89 billion in 2024, and is expected to reach USD 51.89 billion by 2029, growing at a CAGR of 7.65% during the forecast period (2024-2029).

Automotive Navigation System - Market

Over the coming years, the integration of real-time traffic data, map updates, and smartphone usage in automotive navigation systems will serve as major factors for attracting significant customer demand. Further, rapid enhancement in autonomous vehicles and connected vehicle technology is expected to fuel the demand for advanced automotive navigation systems as they heavily rely on real-time information concerning other vehicles on the road. However, increasing cybersecurity issues and the high cost of navigation systems are a few factors that are likely to hinder the market's growth during the forecast period.

Moreover, consumers' shifting preference toward availing private transportation mediums and the expanding logistics industry worldwide are contributing to the growth of the passenger and commercial vehicle segments, which, in turn, positively impacts the penetration of automotive navigation systems. Commercial vehicles are required to travel for a longer duration for cargo and passenger transportation purposes, and therefore, the drivers of these vehicles require swift knowledge of the faster routes to reduce travel downtime. Such factors are expected to impact the growth of the automotive navigation system market.

* According to the International Organization of Motor Vehicle Manufacturers (OICA), new passenger vehicle sales worldwide touched 57.4 million units in 2022 compared to 56.4 million units in 2021, representing a Y-o-Y growth of 1.9%.

* Similarly, new light commercial vehicle sales touched 19.8 million units in 2022 compared to 18.6 million units in 2021 worldwide, recording a substantial Y-o-Y growth of 7%.

Asia-Pacific is projected to emerge as the key regional market for automotive navigation systems, with Japan, India, and China developing as major automotive manufacturing hubs during the forecast period. The demand across North American and European countries is likely to increase due to the penetration of automobile micro-electro-mechanical systems (MEMS) sensors. These sensors are among the most prominent emerging applications and are increasingly being used in electronic control units and tire pressure monitoring systems in the automotive navigation systems market.

Automotive Navigation System Market Trends

Aftermarket Segment to Gain Traction during the Forecast Period

Apart from the factory fitment of the navigation system from the original equipment manufacturer's end, the fitment rate from the aftermarket channels is also likely to witness considerable growth during the forecast period.

Growth in the e-commerce industry worldwide has resulted in increased pressure on e-commerce companies to deliver products to customers on time. Due to this requirement, many e-commerce companies are forming alliances with existing logistic providers for business-to-customer (B2C) deliveries. To cater to the demand, logistics companies have been expanding their services by entering more vehicles into service. These vehicles are primarily equipped with satellite navigation systems to reach customers as per schedule. Furthermore, e-commerce companies have introduced offers like 'anywhere delivery,' 'same day delivery,' and even 'same hour delivery' to attract a larger number of consumers.

* The number of e-commerce users in the United States reached 240.72 million units in 2022 compared to 223.76 million units in 2021, showcasing a Y-o-Y growth of 7.5%.

* According to the India Brand Equity Foundation (IBEF), India gained 125 million shoppers between 2019 and 2022, with another 80 million expected by the end of 2025.

Most vehicles rolled out in recent years have been equipped with navigation systems that assist drivers in reaching their destinations while also entertaining their occupants. Older cars that were not originally manufactured with a factory-fitted navigation system can have aftermarket navigation systems fitted to their dashboards, or drivers can even use portable navigation systems. Moreover, customers looking to integrate advanced navigation systems that are not equipped in vehicle models offered by OEMs are also increasingly preferring to avail themselves of aftermarket sales channels for purchasing these products. Therefore, consumers' preference toward availing electric vehicles owing to an aggressive government push toward reducing carbon emissions is leading to the expansion of the aftermarket sales channel.

* According to the International Energy Agency (IEA), battery electric vehicle sales worldwide touched 7.3 million units in 2022 compared to 4.6 million units in 2021, representing a Y-o-Y growth of 58.6%.

With various navigation system suppliers listing their products on e-commerce platforms, the aftermarket segment of the market is expected to register surging growth during the forecast period.

Europe Leading the Automotive Navigation System Market

In recent years, the European automotive industry has emerged as a major exporter of automobiles worldwide, and European vehicle owners consider navigation a key safety measure in vehicles. Government authorities across regional countries are aiming to ensure that all cars must be connected with GPS systems over the coming years. The European Committee for Standardization (CEN) and the European Telecommunications Standards Institute (ETSI) recently issued an initial set of standards prescribed for cooperative intelligent transport systems.

The region is actively witnessing a surge in sales. It also has a notable presence of automotive OEMs like Renault, Mitsubishi Electric Corporation, Denso, Bosch, Nissan, Garmin, Hyundai, and Toyota. Safety and security service is the largest contributor to the automotive industry across the European market, with navigation considered a crucial safety measure for vehicles.

* According to the Germany Federal Motor Vehicle Office (KBA), in October 2023, new passenger car registrations in the country increased by 4.9% Y-o-Y to 218,959 units. During the first ten months of 2023, 2,257,025 new cars were registered (up 13.5% Y-o-Y).

* According to the Society of Motor Manufacturers and Traders (SMMT), in November 2023, passenger vehicle sales in the United Kingdom increased by 9.5% to 156,525 units compared to October 2023. Furthermore, passenger car sales in the country touched 1.7 million units in the first 11 months of 2023, showcasing a Y-o-Y growth of 18.6% compared to the same period in 2022.

Automakers and tier-1 suppliers across European countries are also consistently testing the strength of navigation platform providers in data-based solutions to develop digital services in fields such as mobility management and navigation technology. Various automakers in Europe are actively engaged in offering advanced navigation solutions to customers to enhance their driving experience and gain a competitive edge in the ecosystem. For instance,

* In May 2023, Lynk & Co., a China-based car manufacturer, announced the adoption of an innovative what3words navigation system for its European fleet, providing customers with an alternative to traditional systems such as Google Maps. The what3words' novel system has divided the world into 57 trillion 3 m squares, and each square has been given a unique combination of three words, forming its what3words address.

Growing demand for electric vehicles, high penetration of wireless communication technology, and increasing availability of advanced telecom infrastructure are among the major factors driving the market for autonomous cars and dependent navigation systems across European countries.

Automotive Navigation System Industry Overview

The automotive navigation system market is fragmented and highly competitive due to various international and regional players operating in the ecosystem. Some of the major players include Panasonic Holdings Corporation, Robert Bosch GmbH, Harman International Industries, LG Electronics Inc., Denso Corporation, Aisin Corporation, Mitsubishi Electric Corporation, and Garmin Ltd. These companies are increasingly focusing on improving their navigation system functionalities through the integration of emerging technologies, such as AI (artificial intelligence) and AR (augmented reality), to cater to the growing demand for advanced navigation systems in vehicles worldwide.

* In December 2023, Genesys International announced its latest development in ADAS Maps at the ADAS Show 2023, which comprises solutions that enhance the safety and support for autonomous vehicles with highly detailed road information. The highlight of Genesys' showcase was their high fidelity 2D Standard Definition (SD) map for India, which covers 8.3 million km of roads and features over 40 million Points of Interest.

* In April 2022, Mapbox announced the launch of the next-generation multimedia system developed by Toyota Motor North America for select Toyota and Lexus vehicles to offer a driving experience exceeding customer expectations. The Mapbox Maps software development kit incorporates a map design that complements Toyota's next-generation multimedia system, making turn-by-turn navigation intuitive for drivers.

The market is anticipated to witness rapid enhancements in automotive navigation system technology owing to the integration of autonomous vehicles into the ecosystem. Major players are expected to actively strategize and form long-term partnerships with automakers to gain a competitive edge in the industry.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Shifting Preference of Consumers to Avail Private Medium of Transportation
  • 4.2 Market Restraints
    • 4.2.1 High Purchase and Installation Costs
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION (Market Size in Value - USD)

  • 5.1 By Vehicle Type
    • 5.1.1 Passenger Cars
    • 5.1.2 Commercial Vehicles
  • 5.2 By Sales Channel
    • 5.2.1 Original Equipment Manufacturers (OEMs)
    • 5.2.2 Aftermarket
  • 5.3 By Screen Size
    • 5.3.1 Less than 6 Inches
    • 5.3.2 6-10 Inches
    • 5.3.3 More than 10 Inches
  • 5.4 By Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Rest of North America
    • 5.4.2 Europe
      • 5.4.2.1 Germany
      • 5.4.2.2 United Kingdom
      • 5.4.2.3 France
      • 5.4.2.4 Italy
      • 5.4.2.5 Rest of Europe
    • 5.4.3 Asia-Pacific
      • 5.4.3.1 China
      • 5.4.3.2 India
      • 5.4.3.3 Japan
      • 5.4.3.4 South Korea
      • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 Rest of the World
      • 5.4.4.1 South America
      • 5.4.4.2 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles*
    • 6.2.1 Panasonic Holdings Corporation
    • 6.2.2 Robert Bosch GmbH
    • 6.2.3 Harman International Industries
    • 6.2.4 LG Electronics Inc.
    • 6.2.5 Denso Corporation
    • 6.2.6 Aisin Corporation
    • 6.2.7 Mitsubishi Electric Corporation
    • 6.2.8 Garmin Ltd
    • 6.2.9 Visteon Corporation
    • 6.2.10 TomTom International BV
    • 6.2.11 Faurecia Clarion Electronics Co. Ltd
    • 6.2.12 JVC Kenwood Corporation

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

  • 7.1 Integration of Advanced Technologies such as Artificial Intelligence (AI) and Internet of Things (IoT) into Navigation Systems Propelling Market Demand

8 SUPPLIER INFORMATION