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市場調查報告書
商品編碼
1549952

智慧音箱:市場佔有率分析、產業趨勢與統計、成長預測(2024-2029)

Smart Speaker - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

智慧音箱市場規模預計到2024年為144.2億美元,預計到2029年將達到292.6億美元,在預測期內(2024-2029年)複合年成長率為15.20%。

智慧音箱-市場

主要亮點

  • 智慧音箱是一種內建虛擬助理的揚聲器和語音命令設備。它可以免持操作,並使用特定的“熱詞”或多個“熱詞”提供互動操作。這些揚聲器通常是無線的,可以連接到 Wi-Fi、藍牙和其他無線通訊協定。智慧虛擬助理旨在透過語音命令激活,可協助您完成各種日常任務。
  • 智慧揚聲器將便利性、連接性和控制性無縫地整合到緊湊型揚聲器中,使其成為許多智慧技術愛好者的必備小工具。這些語音助理已經超越了原來的功能,現在非常擅長串流音樂、管理日程、控制智慧家庭設備和搜尋網路。透過採用自然語言處理和人工智慧 (AI) 技術,智慧揚聲器能夠理解和回答問題、執行各種任務並提供娛樂。
  • 隨著智慧家庭技術的興起和智慧家庭設備的出現,消費者的偏好正在轉向智慧音箱。這些產品可以透過語音命令進行控制,這是它們受歡迎程度上升的主要推動力。只需使用語音命令即可控制家庭各個方面的便利性極大地吸引了消費者,導致對這些產品的需求激增,從而推動了市場的發展。智慧音箱的功能和特性包括語音命令、通話和通訊、智慧家庭控制、音樂播放、串流媒體、娛樂和媒體控制。
  • 由於家庭自動化和人機互動的需求不斷成長,預計該市場將在未來幾年內成長。人工智慧技術的整合也有望推動市場。由人工智慧助理支援的聲控設備變得非常流行,並且正在改變人們搜尋資訊和進行日常活動的方式。隨著技術的進步,隨著企業和個人尋求適應不斷發展的數位環境,語音搜尋最佳化的重要性顯著增加。
  • 隨著此類設備的需求不斷增加,市場上的多家供應商不斷投資推出各種產品,這有助於他們在市場上獲得競爭優勢。例如,蘋果於 2023 年 3 月宣布,將於 2024 年上半年推出重新設計的配備 7 吋觸控螢幕的 HomePod。第二代 Apple HomePod 於 2023 年初發布。這款智慧揚聲器由 Apple 語音助理 Siri 提供支持,具有內建感應器和 EQ 麥克風。最新的 HomePod 由 Apple 專有的 S7 晶片組提供支持,可用作家庭對講系統。
  • 此外,Google的虛擬助理預計將在短期內大幅擴張,並成為 IVA 領域的主導者。 Google Home 語音助理在亞洲的採用率預計將大幅上升,特別是隨著Google在多個國家推出該服務。目前,中國市場以阿里巴巴、小米、京東等老牌企業為代表。亞太國家對智慧家庭技術的投資不斷增加,以及該地區家庭對智慧設備的需求不斷增加,也將推動市場向前發展。
  • 此外,智慧揚聲器,尤其是那些利用麥克風進行語音辨識的智慧揚聲器,引發了安全和隱私問題。音訊資料由多種服務透過網路上傳到伺服器。 「Alexa」、「OK Google」和「Siri」等語音指令會啟動揚聲器,引起消費者的擔憂,擔心資料和語音模式可能被濫用於各種目的。由於資料主導創新的興起,預計市場成長將面臨挑戰。
  • 此外,無線技術的進步正在增加全球人口對先進音訊技術的採用,以應對 COVID-19 的後遺症。這項進步極大地促進了智慧音箱在家庭中的使用增加,進一步加速了遠距工作文化的傳播。

智慧音箱市場趨勢

亞馬遜 Alexa 預計將顯著成長

  • 亞馬遜提供配備虛擬助理 Alexa 的 Amazon Echo 裝置。預計亞馬遜 Alexa 細分市場將在未來幾年佔據市場佔有率。其先發優勢導致其在各個地區,尤其是美國消費者中迅速採用。隨著 Alexa 與多種智慧家居設備整合以及亞馬遜與市場新興企業合作的策略,這種採用預計在未來幾年將會成長。此外,其他地區對這些設備的需求不斷成長預計也將推動市場成長。
  • 原始智慧揚聲器的最新版本 Echo(第 4 代)提供除食譜等智慧顯示器獨有功能之外的所有 Alexa 功能。儘管尺寸小且價格合理,但第四代 Echo 仍可提供令人驚嘆的音質。與之前的型號相比,更直接的驅動設計提高了音訊輸出。此外,杜比處理增強了單一揚聲器的立體聲效果,取代了先前型號的 360 度音訊設計。另一個值得注意的功能是能夠根據周圍的房間條件動態均衡聲音,這項功能稱為自動房間適應。
  • 亞馬遜目前正在利用生成式人工智慧技術來增強 Alexa 的功能。該公司已將生成式人工智慧與 Alexa 整合,以改善其智慧家庭管理系統。透過利用先進的大規模語言模型(LLM),亞馬遜旨在更好地與用戶溝通,更有效地預測他們的需求,並簡化智慧家庭設備的控制和自動化。此外,隨著生成式人工智慧的引入,亞馬遜正在升級其文字轉語音技術,並利用大規模轉換模型,使 Alexa 更具表現力和對對話線索的回應能力。這種增強 Amazon Alexa 功能的技術進步預計將推動該領域的成長。
  • 在 2023 年 9 月的年度設備展示會上,亞馬遜宣布了融合先進人工智慧功能的新硬體和軟體。一項顯著的改進是新的 Alexa 語音已增強,聽起來更像人類。此外,Alexa 將能夠進行更自然的對話,而無需用喚醒詞提示您。與 ChatGPT 等應用程式類似,Alexa 也能夠代表您撰寫和發送訊息。 Amazon Alexa 的這些進步預計對於推動該領域的顯著成長至關重要。
  • 該領域的成長預計將受到美國等地區智慧家庭中擴大採用 Amazon Alexa 的推動。亞馬遜提供了多種開發選項,允許用戶將智慧家庭設備與 Alexa 連接。 Alexa 在智慧家庭中的功能不僅僅是管理燈光和裝置。將您的智慧電視、串流媒體設備和音響系統連接到支援 Alexa 的設備,將您的家變成中央娛樂中心。這將使消費者能夠使用語音命令輕鬆控制所有這些設備。
  • 增加對智慧家庭的投資以及政府促進智慧家庭技術採用的措施預計將進一步推動市場成長。例如,歐盟(EU)積極倡導智慧建築,以提高能源效率、減少溫室氣體排放、發展永續都市區。同樣,杜拜政府正透過智慧杜拜計畫等措施鼓勵採用智慧家居,鼓勵居民和開發商投資創新。由於功能多樣,這些措施預計將促進 Amazon Alexa 智慧音箱的使用。此外,中國、印度和日本等全部區域對智慧家庭技術不斷成長的需求也預計將成為擴大市場機會的主要因素。
  • 2024 年 2 月,亞馬遜慶祝成立六週年,並共用了有關印度支援 Alexa 的裝置使用情況的深入資料。該公司透露,印度 99% 的郵遞區號地區(從都市區到農村地區)的客戶都在購買 Alexa 智慧音箱和 Fire TV Stick。由於客戶參與的提高,連接 Alexa 的智慧家庭設備的使用量在過去三年中增加了 200%。在印度的智慧家庭中,Alexa被用來管理各種智慧家電,如智慧燈、插頭、風扇、電視、安全攝影機、空調、熱水器、空氣清淨機等。

亞太地區預計將經歷最快的成長

  • 由於對物聯網(IoT)服務和無線設備的需求不斷增加,亞太地區的智慧音箱市場預計將大幅成長。中國、印度、日本和韓國等亞太國家的消費者對便利商品的偏好不斷增加,推動了該地區受訪市場的擴大。該地區已成為物聯網技術的主要採用地區,消費者採用新技術的意願激勵製造商創新和產品推出。
  • 智慧家庭投資的增加、該地區無線連接需求的增加以及物聯網應用的激增正在推動智慧音箱市場的發展。尤其是中國,正大力投資智慧家居技術,推動智慧音箱等語音助理設備的採用。根據深圳市電子產業協會(CSHIA)預測,2022年中國智慧家居市場規模將超過6,520億元人民幣(898.5億美元),2023年將達到7,157.1億元人民幣(986.3億美元)。隨著5G基礎設施的進步和行動電話的高普及率,中國許多電子和家電製造商正在引入智慧家庭系統。
  • 中國蓬勃發展的經濟和顯著的技術進步正在推動智慧城市的快速擴張。結果,城市基礎設施變得更加互聯和高效,顯著提高了居民的生活和工作品質。消費者對舒適、健康、安全、方便、高效的生活方式的期望不斷提高,進一步推動了智慧家庭的採用。隨著智慧家居接受度的不斷擴大,智慧音箱產業在未來幾年的需求預計將激增。
  • 印度、日本和韓國等亞洲國家因其便利性和便攜性而紛紛採用智慧音箱。消費性電子製造業的崛起和無線連接需求的激增預計將成為該地區市場成長的主要推動力。支援母語的智慧音箱在亞太地區等技術先進地區的發展前景廣闊。 Google、亞馬遜 Alexa 和蘋果 Siri 等主要企業正在透過產品發布和投資鞏固其在這些國家的市場佔有率。
  • Google Assistant、Alexa 和 Siri 在亞洲取得了巨大成功,但當地替代品可能很快就會流行起來。部分原因是美國科技公司在將亞洲語言融入語音助理和智慧音箱設備方面進展緩慢。也就是說,我們預計該地區對這些揚聲器的需求將大幅增加。這一趨勢的出現正值亞洲消費者越來越習慣將語音助理融入他們的日常生活,特別是隨著新冠肺炎 (COVID-19) 大流行推動非接觸式技術的發展。
  • 2023 年 8 月,亞馬遜電子商務平台報告稱,2022 年印度支援 Alexa 的裝置上多語言模式的使用量增加了 21%。據該公司稱,近一半的 Echo 智慧音箱用戶在與 Alexa 互動時選擇印度語、英語、印地語等多語言模式。據透露,印度用戶熱衷於了解 Alexa 的好惡,以及她對相關主題的個人興趣。這些對消費者偏好的洞察對於推動智慧音箱細分市場的進一步開拓至關重要。
  • 此外,2023 年 2 月,亞馬遜宣布印度用戶現在可以選擇 Alexa 的男性和女性聲音。這項新功能允許印度用戶切換到男聲而不是當前的女聲。這項增強功能為使用者與 Alexa 的互動提供了更多選擇和自由。行業參與者的此類重大進步預計將影響該地區的市場成長潛力。

智慧音箱產業概況

智慧音箱市場是一個半固體市場,擁有蘋果、Sonos、百度和 Bose 公司等知名公司。這些主要企業正在積極採取各種策略,包括聯盟和收購,以加強產品系列併建立永續的競爭優勢。

  • 2023 年 9 月,PhonePe 透露,其 SmartSpeaker 已廣受歡迎,在印度部署了超過 400 萬台設備。這種快速擴張對於全國線下商家來說是前所未有的。 PhonePe 提供的 SmartSpeakers 在無縫確認客戶付款方面發揮著至關重要的作用,無需人工干預。此外,這些設備提供的快速語音驗證對於在該公司 360 萬商家中建立高可靠性和可信度發揮關鍵作用。這些商家遍佈全國 19,000 個郵遞區號,PhonePe 的 SmartSpeaker 已成為他們企業的寶貴資產。
  • 2023 年 6 月 亞馬遜發布 Echo Pop 智慧音箱。 Amazon Echo Pop 由亞馬遜 AZ2 Neural Edge 處理器提供支援。透過英語、印地語和印度英語的語音命令,您可以欣賞音樂、控制智慧型裝置、安排鬧鐘、檢查板球比分、設定提醒等。您也可以透過藍牙連接 Echo Pop,從行動電話或電腦傳輸音樂。

其他好處:

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業價值鏈分析
  • 產業吸引力-波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間的敵對關係
  • COVID-19 和其他宏觀經濟因素對市場的影響

第5章市場動態

  • 市場促進因素
    • 擴大投資和政府努力推廣智慧家居
    • 消費者對智慧連網型設備的需求增加
  • 市場挑戰
    • 人們對安全和隱私的擔憂日益增加

第6章 市場細分

  • 透過虛擬助手
    • 亞馬遜 Alexa
    • 谷歌援助
    • 蘋果 Siri
    • DuerOS
  • 按成分
    • 硬體
    • 軟體
  • 按用途
    • 智慧家庭
    • 智慧辦公室
    • 消費者
  • 按地區
    • 北美洲
    • 歐洲
    • 亞洲
    • 澳洲/紐西蘭
    • 拉丁美洲
    • 中東/非洲

第7章 競爭格局

  • 公司簡介
    • Apple Inc.
    • Amazon.com Inc.
    • Bose Corporation
    • Sonos Inc.
    • Google LLC(Alphabet Inc.)
    • HARMAN International
    • Baidu Inc.
    • Xiaomi Corporation
    • Sony Corporation
    • Samsung Electronics Co. Ltd

第8章投資分析

第9章 市場機會及未來趨勢

簡介目錄
Product Code: 50002602

The Smart Speaker Market size is estimated at USD 14.42 billion in 2024, and is expected to reach USD 29.26 billion by 2029, growing at a CAGR of 15.20% during the forecast period (2024-2029).

Smart Speaker - Market

Key Highlights

  • A smart speaker is a loudspeaker and voice command device with a built-in virtual assistant. It allows for hands-free activation and offers interactive actions using a specific "hot word" or multiple ones. These speakers are typically wireless and can connect to Wi-Fi, Bluetooth, or other wireless protocols. They are designed to be activated by voice commands and powered by an intelligent virtual assistant, which assists with various daily tasks.
  • Smart speakers have become an essential gadget for numerous enthusiasts of smart technology, as they seamlessly combine convenience, connectivity, and control in a compact speaker. These voice-activated assistants have surpassed their initial functionalities and now excel in streaming music, managing schedules, controlling smart home devices, and searching the web. By employing natural language processing and artificial intelligence (AI) technologies, smart speakers possess the ability to comprehend and answer questions, execute diverse tasks, and offer entertainment.
  • The rise in smart home technology and the availability of smart home devices have shifted consumer preferences toward smart speakers. The ability of these products to be controlled through voice commands has been a major driving force behind their increasing popularity. The convenience of controlling various aspects of the home simply by using voice commands has dramatically appealed to consumers, leading to a surge in demand for these products and subsequently boosting the market. Some of the functions and features of smart speakers include voice commands, calls and communication, smart home control, music playback, streaming, entertainment, and media control, among others.
  • The market is projected to experience growth in the coming years due to the automation of household chores and the rising need for human-machine interaction. The market is also expected to be driven by the integration of AI technology. Voice-activated devices, which AI assistants support, have become extremely popular and are changing how individuals search for information and carry out their daily activities. With this technological advancement, the significance of voice search optimization has increased notably as businesses and individuals aim to adjust to the evolving digital environment.
  • With the increasing demand for these devices, several vendors in the market are constantly investing in introducing various products, helping them gain a competitive edge in the market. For instance, in March 2023, Apple revealed that its redesigned HomePod is expected to be released in the first half of 2024, along with a 7-inch touchscreen display. The second-generation Apple HomePod was introduced earlier in 2023. Equipped with Siri, Apple's voice-activated personal assistant, the intelligent speaker includes built-in sensors and an EQ microphone. The latest HomePod runs on Apple's proprietary S7 chipset and can function as an in-home intercom system.
  • Furthermore, it is projected that Google's virtual assistant will experience substantial expansion in the foreseeable future, positioning itself as the dominant IVA category. The adoption of Google Home voice assistant in Asia is predicted to surge, particularly with Google introducing its offerings in various countries. Currently, the Chinese market is characterized by established players such as Alibaba, Xiaomi, and JD.com. The rising investments in smart home technology throughout APAC nations, coupled with the increasing desire for smart devices among households in the region, are also poised to propel the market forward.
  • Furthermore, security and privacy concerns arise with smart speakers, especially those utilizing a microphone for voice recognition. Voice data is uploaded to servers via the Internet by multiple services. The activation of speakers through voice commands like "Alexa," "OK Google," and "Siri" poses a risk of potential misuse of data and voice patterns for various purposes, causing apprehension among consumers. The market's growth is expected to face challenges due to the rise of data-driven innovations.
  • Moreover, in response to the COVID-19 aftereffects, the global population has increasingly adopted advanced audio technologies due to the advancements in wireless technology. This progress has contributed significantly to the increased usage of smart speakers in households, which further accelerated the widespread adoption of remote work culture.

Smart Speaker Market Trends

Amazon Alexa is Expected to Witness Significant Growth Rate

  • Amazon offers the Amazon Echo device powered by the virtual assistant Alexa. The Amazon Alexa division is forecasted to dominate the market share in the coming years. Its adoption is rapidly increasing in various regions, particularly among US consumers, due to its first-mover advantage. This adoption is expected to grow in the next few years because of Alexa's integration with multiple smart home devices and Amazon's strategy to collaborate with emerging players in the market. The increasing demand for these devices in other regions is also expected to drive the market's growth.
  • The latest version of the original smart speaker, the Echo (4th Gen), offers all Alexa functions except those limited to smart displays like recipes. Despite its small size and reasonable price, this fourth-generation Echo delivers remarkable sound quality. It features a more direct driver design for improved audio output compared to previous models. Additionally, Dolby processing enhances the stereo effect from a single speaker, replacing the 360-degree audio design of older models. Another standout feature is its ability to dynamically equalize sound based on ambient room conditions, a function known as automatic room adaptation.
  • Amazon is currently enhancing the capabilities of Alexa by utilizing generative AI technology. The company has integrated generative AI into Alexa to improve its smart home management system. By leveraging advanced large language models (LLM), Amazon aims to enhance communication with users, predict their needs more effectively, and simplify the control and automation of smart home devices. Furthermore, the implementation of generative AI has allowed Amazon to upgrade its text-to-speech technology, utilizing a large transformer model to make Alexa more expressive and responsive to conversational cues. Such technological advancements to boost the capabilities of Amazon Alexa are expected to drive the segment's growth.
  • During its annual devices showcase in September 2023, Amazon unveiled new hardware and software incorporating advanced artificial intelligence capabilities. One notable improvement is the enhanced voice of the new Alexa, which will sound more human-like. Moreover, Alexa will be able to engage in more natural conversations without requiring a wake word to be prompted. Similar to applications like ChatGPT, Alexa will also be capable of composing messages on behalf of users and sending them. These advancements in Amazon Alexa are anticipated to be crucial in driving substantial growth within this segment.
  • The segment's growth is anticipated to be driven by the rising adoption of Amazon Alexa in smart homes across different regions, such as the United States. Amazon provides various development options that enable users to connect their smart home devices with Alexa. In addition to managing lights and devices, Alexa's functionalities within smart homes go beyond that. It can transform the house into a central entertainment hub by linking the user's smart TV, streaming devices, and sound system to an Alexa-enabled device. This allows consumers to control all of these devices using voice commands effortlessly.
  • The increasing investments in smart homes and the government's efforts to drive the adoption of smart home technology are further expected to drive the market's growth. For example, the European Union (EU) actively advocates for smart buildings to enhance energy efficiency, decrease greenhouse gas emissions, and develop sustainable urban areas. Likewise, the Dubai government is encouraging smart home adoption through initiatives like The Smart Dubai initiative, encouraging residents and developers to invest in innovation. Such developments are expected to boost the utilization of Amazon Alexa smart speakers due to their diverse functionalities. Furthermore, the growing demand for smart home technology across regions like China, India, Japan, and others is significantly expected to enhance the market opportunities.
  • In February 2024, Amazon shared insightful data regarding using its Alexa-powered devices in India as it marked its sixth anniversary. The company revealed that its Alexa smart speakers and Fire TV Stick have been bought by customers in 99% of India's postal codes, spanning from urban areas to rural communities. This increased customer engagement has led to a 200% increase in the utilization of smart home devices connected to Alexa over the last three years. Within Indian smart homes, Alexa is utilized to manage various smart home appliances like smart lights, plugs, fans, TVs, security cameras, ACs, water heaters, and air purifiers.

Asia-Pacific is Expected to Witness Fastest Growth

  • The smart speaker market in Asia-Pacific is projected to experience substantial growth due to the rising demand for Internet-of-Things (IoT)-enabled services and wireless devices. In APAC countries, such as China, India, Japan, Korea, and others, consumers' preference for convenience goods is growing, contributing to the expansion of the market studied in the region. The region is emerging as a critical adopter of IoT technology, and the willingness of consumers to embrace new technologies has motivated manufacturers to innovate and introduce advanced products.
  • The growth in investments in smart homes, the growing demand for wireless connectivity in the region, and the surge in IoT applications are propelling the smart speaker market. China, in particular, is making significant investments in smart home technology, boosting the adoption of voice assistant devices like smart speakers. According to the Shenzhen Electronic Chamber of Commerce (CSHIA), the smart home market in China surpassed CNY 652 billion (USD 89.85 billion) in 2022 and reached CNY 715.71 billion (USD 98.63 billion) in 2023. With the advancement of 5G infrastructure and a high mobile phone penetration rate, numerous Chinese electronics and home appliance manufacturers have introduced smart home systems.
  • China's booming economy and remarkable technological progress have been instrumental in the exponential expansion of smart cities. Consequently, urban infrastructure has become more interconnected and efficient, significantly enhancing its inhabitants' quality of life and work. The increasing consumer expectations for comfortable, healthy, safe, convenient, and efficient lifestyles have further stimulated the widespread adoption of smart homes. As the acceptance of smart homes continues to grow, the smart speaker industry is poised to experience a surge in demand in the coming years.
  • Countries such as India, Japan, and South Korea in Asia have embraced smart speakers due to their convenience and portability. The rise in consumer electronics manufacturing and the surge in wireless connectivity demand are projected to be key drivers of the market's growth in the region. Smart speakers equipped with native language support hold great promise for growth in technologically progressive regions like APAC. Leading companies like Google, Amazon Alexa, and Apple Siri are solidifying their market presence in these countries through product releases and investments.
  • Google Assistant, Alexa, and Siri have succeeded significantly in Asia, but local alternatives could soon gain more popularity. This is partly due to the delayed efforts of American tech companies in incorporating Asian languages into their voice assistant and smart speaker devices. Nevertheless, there is anticipated to be a notable increase in demand for these speakers in the region. This trend is particularly evident as Asian consumers are increasingly at ease integrating voice assistants into their daily routines, especially amidst the push toward touchless technology driven by the COVID-19 pandemic.
  • In August of 2023, Amazon's e-commerce platform reported a 21% rise in the utilization of multilingual mode on Alexa-enabled devices in India during 2022. According to the company, nearly half of Echo smart speaker users opt for the Indian-English/Hindi multilingual mode when engaging with Alexa. It was also disclosed that Indian users are keen to learn about Alexa's preferences, dislikes, and personal interests in relevant subjects. These insights into consumer preferences will be crucial in propelling further developments in the smart speaker market sector.
  • Furthermore, in February 2023, Amazon announced that Indian users can now choose between a male and female voice for Alexa. This new feature allows Indian users to switch to a male voice instead of the current female voice. This enhancement offers users more options and freedom in their interactions with Alexa. Such significant advancements by industry players are expected to influence the market's growth potential in the region.

Smart Speaker Industry Overview

The smart speaker market is characterized as a semi-consolidated market featuring prominent players like Apple, Sonos, Baidu Inc., Bose Corporation, and others. These key players are actively pursuing various strategies, including partnerships and acquisitions, to enhance their product portfolios and establish sustainable competitive advantages.

  • September 2023: PhonePe revealed that its SmartSpeakers gained significant popularity, with over four million devices deployed throughout India. This rapid deployment is unprecedented among offline merchants nationwide. The SmartSpeakers offered by PhonePe play a crucial role in seamlessly verifying customer payments without requiring any manual intervention. Moreover, the swift audio confirmations provided by these devices have played a pivotal role in establishing high trust and reliability among the company's 3.6 crore merchants. These merchants are spread across 19,000 postal codes in the country, making PhonePe's SmartSpeakers an invaluable asset for their businesses.
  • June 2023: Amazon unveiled the Echo Pop intelligent speaker. The Amazon Echo Pop features Amazon's AZ2 Neural Edge processor. It enables users to give voice commands in English, Hindi, and Hinglish, allowing them to enjoy music, control smart devices, schedule alarms, check cricket scores, and set reminders. Additionally, users can link the Echo Pop via Bluetooth to stream music from their phone or computer.

Additional Benefits:

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TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Impact of COVID-19 Aftereffects and Other Macroeconomic Factors on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Investments and Government Efforts to Boost Smart Homes
    • 5.1.2 Increasing Consumer Demand for Smart and Connected Devices
  • 5.2 Market Challenges
    • 5.2.1 Growing Concerns for Safety and Privacy

6 MARKET SEGMENTATION

  • 6.1 By Intelligent Virtual Assistance
    • 6.1.1 Amazon Alexa
    • 6.1.2 Google Assistance
    • 6.1.3 Apple Siri
    • 6.1.4 DuerOS
  • 6.2 By Component
    • 6.2.1 Hardware
    • 6.2.2 Software
  • 6.3 By Application
    • 6.3.1 Smart Homes
    • 6.3.2 Smart Office
    • 6.3.3 Consumer
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia
    • 6.4.4 Australia and New Zealand
    • 6.4.5 Latin America
    • 6.4.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Apple Inc.
    • 7.1.2 Amazon.com Inc.
    • 7.1.3 Bose Corporation
    • 7.1.4 Sonos Inc.
    • 7.1.5 Google LLC (Alphabet Inc.)
    • 7.1.6 HARMAN International
    • 7.1.7 Baidu Inc.
    • 7.1.8 Xiaomi Corporation
    • 7.1.9 Sony Corporation
    • 7.1.10 Samsung Electronics Co. Ltd

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS