市場調查報告書
商品編碼
1576492
智慧音箱市場規模、佔有率、預測、趨勢分析:按類型、音訊輸出模式、便攜性、功率、分銷管道、應用 - 到 2031 年的全球預測Smart Speaker Market Size, Share, Forecast, & Trends Analysis by Type, Audio Output Mode, Portability, Wattage, Distribution Channel, Application - Global Forecast to 2031 |
本研究報告涵蓋 "全球智慧音箱市場:按類型(含顯示器、不含顯示器)、音訊輸出模式、便攜性、瓦數、按分銷管道(線上零售、離線零售)、按應用(個人)" 。詳細分析了五個主要地區的全球智慧音箱市場,包括當前市場趨勢、市場規模、市場佔有率、近期研發,重點講解了截至 2031 年的預測。
預計到 2031 年,全球智慧音箱市場將達到 488 億美元,2024 年至 2031 年複合年增長率為 18.6%。從銷售來看,到 2031 年,該市場預計將達到 1.431 億台,2024 年至 2031 年的複合年增長率為 3.6%。
智慧家庭的興起、多功能設備的普及以及對聲控設備不斷增長的需求推動了智慧音箱市場的成長。然而,連接問題正在限制該市場的成長。
此外,消費者對技術先進產品的偏好不斷提高,以及對基於顯示的智慧揚聲器設備的需求不斷增加,預計將提供巨大的市場成長機會。然而,語音使用者介面(VUI)的技術不成熟以及隱私和安全問題是阻礙市場成長的課題之一。
自然語言處理 (NLP) 的進步以及對多房間音訊和智慧顯示器的日益關注是該市場的顯著趨勢。
(註:我們提供前 5 名公司的 SWOT 分析。)
Smart Speaker Market by Type (Display and Non-display), Audio Output Mode, Portability, Wattage, Distribution Channel (Online Retail and Offline Retail), Application (Personal Usage and Commercial Usage), and Geography-Global Forecast to 2031.
The research report titled 'Smart Speaker Market by Type (Display and Non-display), Audio Output Mode, Portability, Wattage, Distribution Channel (Online Retail and Offline Retail), Application (Personal Usage and Commercial Usage), and Geography-Global Forecast to 2031' provides an in-depth analysis of global smart speaker market across five major geographies and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.
The global smart speaker market is expected to reach $48.8 billion by 2031, at a CAGR of 18.6% from 2024-2031. By volume, this market is expected to reach 143.1 million units by 2031, at a CAGR of 3.6% from 2024-2031.
The growth of the smart speaker market is driven by the growing number of smart homes, the proliferation of multifunctional devices, and the growing demand for voice-activated devices. However, connectivity range issues restrain the growth of this market.
Furthermore, the increasing consumer preference for technologically advanced products and the increasing demand for display-based smart speaker devices are expected to offer significant market growth opportunities. However, technological immaturity of voice user interfaces (VUIs) and privacy & security concerns are some of the challenges impeding the market's growth.
Advancements in natural language processing (NLP) and the growing focus on multi-room audio and smart displays are prominent trends in this market.
The global smart speaker market is segmented by type (display and non-display), audio output mode (stereo and surround), portability (wired and wireless), wattage (up to 99W, 100W to 199W, 200W to 499W, 500W to 799W, and more than 800W), distribution channel (online retail and offline retail), and application (personal usage and commercial usage). The study also evaluates industry competitors and analyzes the market at the regional and country levels.
Based on audio output mode, the global smart speaker market is segmented into stereo and surround. In 2024, the surround segment is expected to account for the larger share of over 77.0% of the global smart speaker market. This segment's significant market share can be attributed to the benefits offered by surround smart speakers, including hands-free interaction and the delivery of high-fidelity audio experiences. These features make surround smart speakers particularly appealing to audiophiles seeking a voice-controlled smart home speaker with exceptional sound quality. Moreover, continuous innovation in the tech sector is driving the development of advanced and affordable surround smart speaker options.
Additionally, the surround segment is projected to register the highest CAGR during the forecast period.
Based on type, the global smart speaker market is segmented into display and non-display. In 2024, the non-display segment is expected to account for the larger share of the global smart speaker market. The segment's large market share can be attributed to several factors, including the simplicity of manufacturing these types of speakers, which results in a lower price point. This affordability makes them accessible to a wider range of consumers, especially those who are budget-conscious. Additionally, these speakers excel at voice interaction, enabling a seamless hands-free experience, which is particularly appealing for multitasking or situations where using a phone or screen is inconvenient.
However, the display segment is projected to register the highest CAGR during the forecast period. The growth of this segment can be attributed to the benefits offered by smart displays, such as enhanced functionality, improved user experience, visual entertainment, multitasking capabilities, and enhanced accessibility. Furthermore, smart displays act as a central hub for controlling various smart home devices. With a visual interface, users can monitor and manage their smart home ecosystem more intuitively. Additionally, smart displays provide a richer and more intuitive user experience compared to traditional voice-only smart speakers.
Based on portability, the global smart speaker market is segmented into wired smart speakers and wireless smart speakers. In 2024, the wireless smart speakers segment is expected to account for the larger share of over 84.0% of the global smart speaker market. This segment's large market share can be attributed to several factors, including advancements in voice recognition technology, increased demand for smart home devices, convenience and user-friendly interfaces, expansion of the IoT ecosystem, competitive pricing, and ongoing technological innovations in smart speaker design. Furthermore, the rising popularity of music streaming platforms, podcasts, and audiobooks has fueled demand for devices that can deliver premium audio content seamlessly. Smart speakers offer seamless integration with popular streaming platforms, thereby enriching the overall user experience.
Additionally, the wireless smart speakers segment is projected to register the highest CAGR during the forecast period.
Based on wattage, the global smart speaker market is segmented into up to 99W, 100W to 199W, 200W to 499W, 500W to 799W, and more than 800W. In 2024, the up to 99W segment is expected to account for the largest share of the global smart speaker market. The segment's large market share can be attributed to the superior sound quality, deeper bass, and louder volume levels offered by speakers within this range (up to 99W), appealing to audiophiles and users who prioritize high-quality audio experiences. As consumer demand for immersive audio continues to rise, there is an increasing preference for smart speakers with higher power output.
However, the 100W to 199W segment is projected to register the highest CAGR during the forecast period. Smart speakers within this wattage range (100W to 199W) are versatile and serve applications beyond consumer use, particularly in professional settings like offices, retail stores, restaurants, and event venues. The increasing demand for these speakers for business and commercial purposes drives the growth of this segment.
Based on distribution channel, the global smart speaker market is segmented into online retail and offline retail. In 2024, the online retail segment is expected to account for the larger share of the global smart speaker market. Online platforms enable customers to effortlessly browse, compare, and purchase smart speakers from the comfort of their homes or while on the move using various devices. Moreover, online retailers offer a wide range of smart speakers spanning different brands, models, and price points, providing consumers with various options tailored to their preferences and requirements. Additionally, the competitive pricing offered by online retailers, facilitated by lower overhead costs compared to brick-and-mortar stores, is a significant draw for price-conscious consumers seeking the best deals on smart speakers. These factors contribute to the large market share of the online retail segment.
Additionally, the online retail segment is projected to register the highest CAGR during the forecast period.
Based on application, the global smart speaker market is segmented into personal usage and commercial usage. In 2024, the personal usage segment is expected to account for the larger share of over 89.0% of the global smart speaker market. The segment's large market share can be attributed to the hands-free operation and voice control capabilities offered by smart speakers, enabling users to perform a wide range of tasks through voice commands. Furthermore, smart speakers have evolved beyond their traditional role of playing music, now facilitating functions like making calls, sending messages, setting reminders, shopping online, and providing news updates, making them indispensable devices for everyday use.
Additionally, the personal usage segment is projected to register the highest CAGR during the forecast period.
Based on geography, the smart speaker market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of over 39.0% of the global smart speaker market. North America's significant market share can be attributed to the growing consumer preference for convenience-oriented products. This region has been an early adopter of technologically advanced products, reflecting the willingness of consumers to embrace and integrate new technologies into their lives. This trend has, in turn, spurred manufacturers to innovate and develop increasingly advanced products. Furthermore, the U.S. and Canada stand out as leaders in technology adoption across various sectors. Additionally, North America benefits from the presence of major smart speaker providers and the widespread adoption of these devices, which further accelerates the growth of this regional market.
However, the market in Asia-Pacific is projected to register the highest CAGR of 20.0% during the forecast period. The growth of this regional market can be attributed to the availability of a diverse range of smart appliances and systems, the rising adoption of advanced technologies, continuous technological advancements in IoT devices, and the presence of established market players in the region.
Additionally, the growth of the smart speaker market in Asia-Pacific is supported by the increasing production of consumer electronics, the growing population, and the rapid increase in purchasing power parity (PPP). Furthermore, smart speakers equipped with local language support have significant potential for growth in technologically advancing countries across the region.
The key players operating in the global smart speaker market include Apple Inc. (U.S.), Amazon.com, Inc. (U.S.), Bose Corporation (U.S.), Google LLC (U.S.), Harman International Industries, Inc. (U.S.), Baidu, Inc. (China), Sony Group Corporation (Japan), Sonos, Inc. (U.S.), Panasonic Holdings Corporation (Japan), Samsung Electronics Co., Ltd. (South Korea), Lenovo Group Limited (China), SK Telecom Co., Ltd. (South Korea), LG Electronics Inc. (South Korea), Onkyo Corporation (Japan), and Xiaomi Corporation (China).
Smart Speaker Market Assessment-by Type
Smart Speaker Market Assessment-by Audio Output Mode
Smart Speaker Market Assessment-by Portability
Smart Speaker Market Assessment-by Wattage
Smart Speaker Market Assessment-by Distribution Channel
Smart Speaker Market Assessment-by Application
Smart Speaker Market Assessment-by Geography
(Note: SWOT Analysis of the Top 5 Companies Will Be Provided)