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市場調查報告書
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1376245

智慧音箱市場規模、佔有率、趨勢分析報告：2023-2030 年 VPA、地區和細分市場預測

Smart Speaker Market Size, Share & Trends Analysis Report By Virtual Personal Assistant (Amazon Alexa, Google Assistant, Apple Siri), By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 82 Pages | 商品交期: 2-10個工作天內

價格

智慧音箱市場成長與趨勢：

Grand View Research, Inc.最新報告顯示，到2030年，全球智慧音箱市場規模預計將達到501.9億美元，預測期內年複合成長率為22.2%。

智慧音箱預計將在消費者中越來越受歡迎，因為它們能夠充當可以正確控制其他智慧家庭設備的中央樞紐。

由於各種技術進步，預計市場在預測期內將顯著成長。最近的一項技術進步是亞馬遜於 2018 年 6 月推出的 Echo Look。 Echo Look 與相機整合，並被編程為透過捕獲用戶的影像充當時尚顧問。同樣，2017 年 3 月，Google宣布了一項將智慧顯示器涵蓋自家公司揚聲器的策略。 Google Assistant 智慧顯示器可讓您透過螢幕上的視覺輔助工具檢視食譜、瀏覽 Google 地圖以及線上購物。

此外，隨著寬頻服務的日益普及以及人工智慧技術的整合，智慧音箱市場預計在未來年度進一步擴大。推動市場的另一個關鍵因素是價格差異化。不同的智慧音箱提供者以不同的成本提供產品，以維持消費者自家公司產品的偏好。此外，智慧音箱預計將成為消費性產品系列中其他智慧設備中成長最快的產品。

儘管消費者對智慧音箱的興趣不斷增加，但資料安全和隱私仍然是關鍵問題。這些裝置從 Google Home 收集與聯絡資訊、銀行帳戶和登入憑證相關的個人資訊，使用者可以在 Google Home 中存取儲存個人資訊的 Gmail。這些安全問題可能會阻礙市場成長。然而，隨著安全措施市場的開拓，市場有望克服這項挑戰並呈現上升的成長趨勢。

智慧音箱市場報告亮點

  • 亞馬遜 Alexa 在 2022 年佔據市場主導地位，收益佔有率最大，達 36.6%。這種成長歸因於其深受消費者歡迎以及機器學習和半監督學習技術等先進功能。
  • 一些新興企業正在與現有參與企業結盟，以提高其在市場上的影響力。例如，2018年7月，先鋒電子宣布與亞馬遜公司合作，推出與亞馬遜Alexa語音助理相容的Elite智慧音箱F4（VA-FW40）。 Pioneer Electronics 從事提供居家娛樂產品。
  • 在智慧音箱市場，有蘋果、亞馬遜、Google、小米等參與企業。這些玩家採取了有效的策略來維持自己的存在並贏得用戶的歡迎。例如，繼亞馬遜在美國推出智慧音箱後，中國主要電子設備製造商小米也推出了智慧音箱，目前已成為消費性電子市場的先驅之一。該公司在智慧音箱市場佔有超過5%的佔有率。

目錄

第1章 調查方法與範圍

第2章 執行摘要

第3章 智慧音箱市場變數、趨勢、範圍

  • 市場體系展望
  • 產業價值鏈分析
  • 市場動態
    • 市場促進因素分析
    • 市場抑制因素分析
    • 市場機會分析
  • 智慧音箱市場分析工具
    • 產業分析-波特五力分析
    • PESTEL分析

第4章 智慧音箱市場：VPA預估及趨勢分析

  • 智慧音箱市場：重點
  • 智慧音箱市場：2022 年和 2030 年趨勢和市場佔有率分析
  • Amazon Alexa
  • Google Assistant
  • Apple Siri
  • 其他

第5章 智慧音箱市場：區域預估及趨勢分析

  • 區域展望
  • 智慧音箱市場（按地區）：要點
  • 北美洲
    • 2017年至2030年市場預測
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 韓國
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中東/非洲
    • 沙烏地阿拉伯
    • 南非
    • 阿拉伯聯合大公國

第6章 競爭形勢

  • 主要市場參與企業的最新趨勢和影響分析
  • 市場參與企業分類
    • Apple, Inc.
    • Amazon, Inc.
    • Bose Corporation
    • Baidu, Inc.
    • Google LLC
    • HARMAN International
    • Sonos, Inc.
    • ULTIMATE EARS
    • Sony Corporation
    • Panasonic Holdings Corporation
    • Xiaomi
Product Code: GVR-2-68038-614-1

Smart Speaker Market Growth & Trends:

The global smart speaker market size is expected to reach USD 50.19 billion by 2030, registering a CAGR of 22.2% during the forecast period, according to a new report by Grand View Research, Inc.. The ability of a smart speaker to function as a centralized hub that can adequately control other smart home devices is expected to increase their popularity among consumers.

The market is anticipated to witness significant growth over the forecast period owing to various technological advancements. One of the recent technological advancements is Echo Look, launched by Amazon in June 2018. Echo Look is integrated with a camera and programmed to function as a fashion advisor by capturing user's images. Similarly, in March 2017, Google announced its strategy to incorporate smart displays in their speakers. The Google Assistant Smart Displays can be used to watch recipes, refer to Google maps, and shop online with the visual aid of a screen.

Furthermore, increasing penetration of broadband services, coupled with growing integration of AI technologies, is anticipated to bolster the smart speakers market over the forecast years. Another key factor driving the market is price differentiation. Various smart speaker providers offer their products at varied costs to maintain consumer preferences toward their products. Additionally, smart speakers are expected to be the fastest-growing products among other smart devices included in the consumer electronics portfolio.

Despite growing consumer interest in smart speakers, data security and privacy continue to be primary concerns. These devices gather personal information pertaining to contact details, bank account number, and login credentials from Google Home, which has access to Gmail where users store their personal details. These security concerns may hinder market growth. However, with development of security compliances, the market is expected to overcome this challenge and exhibit an upward growth trend.

Smart Speaker Market Report Highlights:

  • Amazon Alexa dominated the market in 2022 and accounted for the largest revenue share of 36.6%. This growth is ascribed to its massive popularity among consumers and its advanced features such as machine learning and semi-supervised learning techniques
  • Several emerging players are entering into collaborations with existing participants to enhance their market presence. For instance, in July 2018, Pioneer Electronics announced its partnership with Amazon, Inc. to introduce Elite Smart Speaker F4 (VA-FW40) enabled with Amazon Alexa voice assistant. Pioneer Electronics is engaged in providing home entertainment products
  • The smart speakers market is marked by presence of industry participants such as Apple, Inc.; Amazon; Google; and Xiaomi. These players incorporate effective strategies to maintain their presence and gain popularity among users. For instance, after Amazon introduced its smart speaker in U.S., Xiaomi, Chinese electronics giant, introduced its smart speakers and is currently one of the pioneers in the consumer electronics market. The company holds more than 5% share in the smart speakers market.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
    • 1.1.1. Virtual Personal Assistant
    • 1.1.2. Regional scope
    • 1.1.3. Estimates and forecast timeline
  • 1.2. Research Methodology
  • 1.3. Information Procurement
    • 1.3.1. Purchased database
    • 1.3.2. GVR's internal database
    • 1.3.3. Secondary sources
    • 1.3.4. Primary research
    • 1.3.5. Details of primary research
  • 1.4. Information or Data Analysis
  • 1.5. Market Formulation & Validation
  • 1.6. Model Details
  • 1.7. List of Secondary Sources
  • 1.8. List of Primary Sources
  • 1.9. Objectives

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
    • 2.2.1. Virtual Personal Assistant outlook
    • 2.2.2. Regional outlook
  • 2.3. Competitive Insights

Chapter 3. Smart Speakers Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market driver analysis
    • 3.3.2. Market restraint analysis
    • 3.3.3. Market opportunity analysis
  • 3.4. Smart Speakers Market Analysis Tools
    • 3.4.1. Industry analysis - Porter's
      • 3.4.1.1. Supplier power
      • 3.4.1.2. Buyer power
      • 3.4.1.3. Substitution threat
      • 3.4.1.4. Threat of new entrant
      • 3.4.1.5. Competitive rivalry
    • 3.4.2. PESTEL analysis
      • 3.4.2.1. Political landscape
      • 3.4.2.2. Technological landscape
      • 3.4.2.3. Economic landscape

Chapter 4. Smart Speakers Market : Virtual Personal Assistant Estimates & Trend Analysis

  • 4.1. Smart Speakers Market: Key Takeaways
  • 4.2. Smart Speakers Market: Movement & Market Share Analysis, 2022 & 2030
  • 4.3. Amazon Alexa
    • 4.3.1. Amazon Alexa market estimates and forecasts, 2017 to 2030 (USD Million)
  • 4.4. Google Assistant
    • 4.4.1. Google Assistant market estimates and forecasts, 2017 to 2030 (USD Million)
  • 4.5. Apple Siri
    • 4.5.1. Apple Siri market estimates and forecasts, 2017 to 2030 (USD Million)
  • 4.6. Others
    • 4.6.1. Others market estimates and forecasts, 2017 to 2030 (USD Million)

Chapter 5. Smart Speakers Market: Regional Estimates & Trend Analysis

  • 5.1. Regional Outlook
  • 5.2. Smart Speakers Market by Region: Key Takeaway
  • 5.3. North America
    • 5.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 5.3.2. U.S.
      • 5.3.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 5.3.3. Canada
      • 5.3.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 5.4. Europe
    • 5.4.1. UK
      • 5.4.1.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 5.4.2. Germany
      • 5.4.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 5.4.3. France
      • 5.4.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 5.5. Asia Pacific
    • 5.5.1. Japan
      • 5.5.1.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 5.5.2. China
      • 5.5.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 5.5.3. India
      • 5.5.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 5.5.4. Australia
      • 5.5.4.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 5.5.5. South Korea
      • 5.5.5.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 5.6. Latin America
    • 5.6.1. Brazil
      • 5.6.1.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 5.6.2. Mexico
      • 5.6.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 5.7. MEA
    • 5.7.1. Saudi Arabia
      • 5.7.1.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 5.7.2. South Africa
      • 5.7.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 5.7.3. UAE
      • 5.7.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)

Chapter 6. Competitive Landscape

  • 6.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 6.2. Market Participant Categorization
    • 6.2.1. Apple, Inc.
      • 6.2.1.1. Company overview
      • 6.2.1.2. Financial performance
      • 6.2.1.3. Product benchmarking
      • 6.2.1.4. Strategic initiatives
    • 6.2.2. Amazon, Inc.
      • 6.2.2.1. Company overview
      • 6.2.2.2. Financial performance
      • 6.2.2.3. Product benchmarking
      • 6.2.2.4. Strategic initiatives
    • 6.2.3. Bose Corporation
      • 6.2.3.1. Company overview
      • 6.2.3.2. Financial performance
      • 6.2.3.3. Product benchmarking
      • 6.2.3.4. Strategic initiatives
    • 6.2.4. Baidu, Inc.
      • 6.2.4.1. Company overview
      • 6.2.4.2. Financial performance
      • 6.2.4.3. Product benchmarking
      • 6.2.4.4. Strategic initiatives
    • 6.2.5. Google LLC
      • 6.2.5.1. Company overview
      • 6.2.5.2. Financial performance
      • 6.2.5.3. Product benchmarking
      • 6.2.5.4. Strategic initiatives
    • 6.2.6. HARMAN International
      • 6.2.6.1. Company overview
      • 6.2.6.2. Financial performance
      • 6.2.6.3. Product benchmarking
      • 6.2.6.4. Strategic initiatives
    • 6.2.7. Sonos, Inc.
      • 6.2.7.1. Company overview
      • 6.2.7.2. Financial performance
      • 6.2.7.3. Product benchmarking
      • 6.2.7.4. Strategic initiatives
    • 6.2.8. ULTIMATE EARS
      • 6.2.8.1. Company overview
      • 6.2.8.2. Financial performance
      • 6.2.8.3. Product benchmarking
      • 6.2.8.4. Strategic initiatives
    • 6.2.9. Sony Corporation
      • 6.2.9.1. Company overview
      • 6.2.9.2. Financial performance
      • 6.2.9.3. Product benchmarking
      • 6.2.9.4. Strategic initiatives
    • 6.2.10. Panasonic Holdings Corporation
      • 6.2.10.1. Company overview
      • 6.2.10.2. Financial performance
      • 6.2.10.3. Product benchmarking
      • 6.2.10.4. Strategic initiatives
    • 6.2.11. Xiaomi
      • 6.2.11.1. Company overview
      • 6.2.11.2. Financial performance
      • 6.2.11.3. Product benchmarking
      • 6.2.11.4. Strategic initiatives

List of Tables

  • Table 1 List of abbreviation
  • Table 2 North America smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 3 North America smart speakers market, by region, 2017 to 2030 (USD Million)
  • Table 4 U.S. smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 5 Canada smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 6 Europe smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 7 Europe smart speakers market, by region, 2017 to 2030 (USD Million)
  • Table 8 Germany smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 9 UK smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 10 France smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 11 Asia Pacific smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 12 Asia Pacific smart speakers market, by region, 2017 to 2030 (USD Million)
  • Table 13 China smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 14 Japan smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 15 India smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 16 Australia smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 17 South Korea smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 18 Latin America smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 19 Latin America smart speakers market, by region, 2017 to 2030 (USD Million)
  • Table 20 Brazil smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 21 Mexico smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 22 Middle East and Africa smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 23 Middle East and Africa smart speakers market, by region, 2017 to 2030 (USD Million)
  • Table 24 South Africa smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 25 Saudi Arabia smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 26 UAE smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)

List of Figures

  • Fig. 1 Market research process
  • Fig. 2 Data triangulation techniques
  • Fig. 3 Primary research pattern
  • Fig. 4 Market research approaches
  • Fig. 5 Value-chain-based sizing & forecasting
  • Fig. 6 QFD modeling for market share assessment
  • Fig. 7 Market formulation & validation
  • Fig. 8 Smart speakers: Market outlook
  • Fig. 9 Smart speakers: Competitive insights
  • Fig. 10 Parent market outlook
  • Fig. 11 Related/ancillary market outlook
  • Fig. 12 Penetration and growth prospect mapping
  • Fig. 13 Industry value chain analysis
  • Fig. 14 Smart speakers market driver impact
  • Fig. 15 Smart speakers market restraint impact
  • Fig. 16 Smart speakers market strategic initiatives analysis
  • Fig. 17 Smart speakers market: Virtual Personal Assistant movement analysis
  • Fig. 18 Smart speakers market: Virtual Personal Assistant outlook and key takeaways
  • Fig. 19 Amazon Alexa market estimates and forecasts, 2017 - 2030
  • Fig. 20 Google assistant market estimates and forecasts, 2017 - 2030
  • Fig. 21 Apple Siri market estimates and forecasts, 2017 - 2030
  • Fig. 22 Others market estimates and forecasts, 2017 - 2030
  • Fig. 23 Global smart speakers market: Regional movement analysis
  • Fig. 24 Global smart speakers market: Regional outlook and key takeaways
  • Fig. 25 North America market estimates and forecasts, 2017 - 2030
  • Fig. 26 U.S. market estimates and forecasts, 2017 - 2030
  • Fig. 27 Canada market estimates and forecasts, 2017 - 2030
  • Fig. 28 Europe market estimates and forecasts, 2017 - 2030
  • Fig. 29 UK market estimates and forecasts, 2017 - 2030
  • Fig. 30 Germany market estimates and forecasts, 2017 - 2030
  • Fig. 31 France market estimates and forecasts, 2017 - 2030
  • Fig. 32 Asia Pacific market estimates and forecasts, 2017 - 2030
  • Fig. 33 Japan market estimates and forecasts, 2017 - 2030
  • Fig. 34 China market estimates and forecasts, 2017 - 2030
  • Fig. 35 India market estimates and forecasts, 2017 - 2030
  • Fig. 36 Australia market estimates and forecasts, 2017 - 2030
  • Fig. 37 South Korea market estimates and forecasts, 2017 - 2030
  • Fig. 38 Latin America market estimates and forecasts, 2017 - 2030
  • Fig. 39 Brazil market estimates and forecasts, 2017 - 2030
  • Fig. 40 Mexico market estimates and forecasts, 2017 - 2030
  • Fig. 41 Middle East and Africa market estimates and forecasts, 2017 - 2030
  • Fig. 42 Saudi Arabia market estimates and forecasts, 2017 - 2030
  • Fig. 43 South Africa market estimates and forecasts, 2017 - 2030
  • Fig. 44 UAE market estimates and forecasts, 2017 - 2030