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1494922

智慧音箱市場至2030年的預測：按組件、連接性、類型、智慧虛擬助理、價格、銷售模式、應用和地區的全球分析

Smart Speaker Market Forecasts to 2030 - Global Analysis By Component (Hardware and Software), Connectivity (Wi-Fi, Bluetooth and Zigbee), Type (Display and Non-Display), Intelligent Virtual Assistant, Price, Mode of Sale, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據Stratistics MRC預測，2024年全球智慧音箱市場規模將達142億美元，預計2030年將達到407億美元，預測期內年複合成長率為19.1%。

智慧揚聲器是整合人工智慧和網路連接以執行各種任務的聲控設備。它回應語音命令並提供播放音樂、控制智慧家庭設備、回答問題和設定提醒等功能。配備 Amazon Alexa 和 Google Assistant 等智慧虛擬助理的智慧揚聲器為使用者的日常生活增加了便利性和互動性。

根據國際資料公司（IDC）預測，包括智慧音箱在內的全球智慧家居設備市場預計到2025年將成長至 14 億台，2021年至2025年年複合成長率為 12.2%。

擴大智慧家庭普及

智慧家庭的普及是智慧音箱市場的關鍵驅動力。智慧揚聲器充當控制各種智慧家庭設備（例如燈、恆溫器和安全系統）的中央樞紐，提高了便利性和效率。越來越多的消費者喜歡自動化和互聯的家庭環境，這推動了對智慧揚聲器的需求並推動市場成長。

技術複雜性

連接問題、與其他設備的兼容性以及不斷更新的需求等技術複雜性是智慧音箱市場的主要限制。這些挑戰可能會導致用戶沮喪，阻礙智慧揚聲器無縫整合到家庭生態系統中，並減緩市場採用和成長。

與其他智慧型設備整合

智慧音箱與其他智慧型裝置的整合為市場擴張提供了巨大的機會。透過實現與智慧電視、家用電器和安全系統等各種智慧家庭產品的無縫互通性，智慧揚聲器可以改善用戶體驗並提高普及。這種互通性對於建立有凝聚力的智慧家庭生態系統非常重要。

隱私和安全問題

隱私和安全問題是智慧音箱市場的主要威脅。智慧型揚聲器不斷監聽語音命令的持續連接特性引發了有關資料隱私和濫用個人資訊的可能性的問題。這些擔憂可能會限制消費者對智慧揚聲器的採用並影響市場成長。

COVID-19 的影響：

隨著越來越多的人留在家中並尋找改善家庭環境的方法，COVID-19 的爆發大幅推動了智慧音箱市場的發展。遠端工作和家庭娛樂需求的增加推動了對可以免持操作並提供資訊、音樂和其他服務存取的智慧揚聲器的需求。需求激增預計將對市場產生持久的正面影響。

預計硬體區隔將在預測期內成為最大的產業。

硬體區隔預計將主導智慧揚聲器市場，因為實體組件對於智慧揚聲器功能非常重要。這包括麥克風、揚聲器、連接模組等，這些對性能和用戶體驗非常重要。硬體技術的持續進步，例如改進的音訊品質和增強的語音辨識，推動該細分市場的成長。

預計 Google Assistant 領域在預測期內年複合成長率最高

由於其先進的人工智慧功能以及與廣泛的Google服務和第三方應用程式的整合，Google助理領域預計將出現最高的年複合成長率。它提供準確回應、執行複雜任務以及與其他智慧家居設備無縫整合的能力對消費者極具吸引力，推動了快速普及和市場成長。

佔比最大的地區：

由於智慧家庭技術的高採用率以及亞馬遜和谷歌等主要市場參與者的存在，北美將主導智慧音箱市場。該地區先進的技術基礎設施、高額可支配收入以及消費者對創新家庭自動化解決方案的偏好使其在市場中佔據最高佔有率。

年複合成長率最高的地區：

由於都市化的加快、可支配收入的增加以及消費者對智慧家庭技術意識的不斷增強，亞太地區智慧音箱市場預計將快速成長。在本土製造商和全球品牌擴張的支持下，中國、日本和印度等國家的智慧音箱採用年複合成長率最高。

提供免費客製化：

訂閱此報告的客戶可以存取以下免費自訂選項之一：

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    • 其他市場參與者的綜合分析（最多3家公司）
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    • 根據客戶興趣對主要國家的市場估計、預測和年複合成長率（註：基於可行性檢查）
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    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章 執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 研究資訊來源
    • 主要研究資訊來源
    • 二次研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 應用分析
  • 新興市場
  • COVID-19 的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章 全球智慧音箱市場：依組成部分

  • 硬體
    • 麥克風
    • 揚聲器
    • 處理器
    • 能源管理
    • 感應器
    • 其他硬體
  • 軟體
    • 語音辨識軟體
    • 自然語言處理（NLP）
    • 安全軟體

第6章 全球智慧音箱市場：依連結性

  • Wi-Fi
  • Bluetooth
  • Zigbee

第7章 全球智慧音箱市場：依類型

  • 顯示
  • 非顯示

第8章 全球智慧音箱市場：智慧虛擬助理

  • Amazon Alexa
  • Google Assistant
  • Apple Siri
  • Microsoft Cortana
  • Bixby
  • 其他智慧虛擬助手

第9章 全球智慧音箱市場：按價格

  • 低價（低於 100 美元）
  • 中價（101 美元 -200 美元）
  • 高價（超過200 美元）

第10章 全球智慧音箱市場：依銷售形式分類

  • 線上
  • 離線

第11章 全球智慧音箱市場：依應用分類

  • 智慧家庭
  • 消費者
  • 智慧辦公室
  • 其他用途

第12章 全球智慧音箱市場：依地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東、非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲

第13章 主要進展

  • 合約、夥伴關係、協作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第14章 公司概況

  • Amazon
  • Google LLC
  • Apple Inc.
  • Sonos, Inc.
  • Alibaba Group Holding Limited
  • Xiaomi Corporation
  • Baidu, Inc.
  • Samsung Electronics Co., Ltd.
  • Bose Corporation
  • Harman International Industries, Incorporated
  • Sony Corporation
  • Lenovo Group Limited
  • LG Electronics Inc.
  • Panasonic Corporation
  • Huawei Technologies Co., Ltd.
  • Microsoft Corporation
  • Tencent Holdings Limited
  • SK Telecom Co., Ltd.
  • Philips
Product Code: SMRC26442

According to Stratistics MRC, the Global Smart Speaker Market is accounted for $14.2 billion in 2024 and is expected to reach $40.7 billion by 2030 growing at a CAGR of 19.1% during the forecast period. A smart speaker is a voice-activated device that integrates artificial intelligence and internet connectivity to perform various tasks. It responds to voice commands, providing functionalities such as playing music, controlling smart home devices, answering questions, setting reminders, and more. Equipped with intelligent virtual assistants like Amazon Alexa or Google Assistant, smart speakers enhance user convenience and interactivity in everyday life.

According to the International Data Corporation (IDC), the global smart home device market, which includes smart speakers, is expected to grow to 1.4 billion devices by 2025, with a compound annual growth rate (CAGR) of 12.2% from 2021 to 2025.

Market Dynamics:

Driver:

Increasing adoption of smart homes

The increasing adoption of smart homes is a significant driver for the smart speaker market. Smart speakers serve as central hubs for controlling various smart home devices, such as lights, thermostats, and security systems, enhancing convenience and efficiency. The growing consumer preference for automated and interconnected home environments fuels the demand for smart speakers, driving market growth.

Restraint:

Technical complexities

Technical complexities, including connectivity issues, compatibility with other devices, and the need for constant updates, pose significant restraints to the smart speaker market. These challenges can lead to user frustration and hinder the seamless integration of smart speakers into home ecosystems, potentially slowing market adoption and growth.

Opportunity:

Integration with other smart devices

The integration of smart speakers with other smart devices presents a substantial opportunity for market expansion. By enabling seamless interaction with a wide range of smart home products, such as smart TVs, appliances, and security systems, smart speakers can enhance user experience and drive adoption. This interoperability is crucial for creating a cohesive smart home ecosystem.

Threat:

Privacy and security concerns

Privacy and security concerns are major threats to the smart speaker market. The always-on nature of smart speakers, which continuously listen for voice commands, raises issues about data privacy and potential misuse of personal information. These concerns can deter consumers from adopting smart speakers, impacting market growth.

Covid-19 Impact:

The Covid-19 pandemic significantly boosted the smart speaker market as more people stayed home and sought ways to enhance their home environments. Increased remote work and the need for home entertainment drove the demand for smart speakers, which offer hands-free control and access to information, music, and other services. This surge in demand is expected to have a lasting positive impact on the market.

The hardware segment is expected to be the largest during the forecast period

The hardware segment is expected to dominate the smart speaker market due to the essential role of physical components in smart speaker functionality. This includes microphones, speakers, and connectivity modules, which are critical for performance and user experience. The continuous advancements in hardware technology, such as improved sound quality and enhanced voice recognition, drive the growth of this segment.

The Google assistant segment is expected to have the highest CAGR during the forecast period

The Google assistant segment is projected to have the highest CAGR due to its advanced AI capabilities and integration with a wide range of Google services and third-party applications. Its ability to provide accurate responses, perform complex tasks, and integrate seamlessly with other smart home devices makes it highly attractive to consumers, driving rapid adoption and market growth.

Region with largest share:

North America is positioned to dominate the smart speaker market due to the high adoption rate of smart home technologies and the presence of major market players like Amazon and Google. The region's advanced technological infrastructure, high disposable income, and consumer preference for innovative home automation solutions contribute to its leading market share.

Region with highest CAGR:

The Asia Pacific region anticipates rapid growth in the smart speaker market, driven by increasing urbanization, rising disposable incomes, and growing consumer awareness of smart home technologies. Countries like China, Japan, and India are experiencing significant adoption of smart speakers, supported by local manufacturers and the expansion of global brands, leading to the highest CAGR in the region.

Key players in the market

Some of the key players in Smart Speaker Market include Amazon, Google LLC, Apple Inc., Sonos, Inc., Alibaba Group Holding Limited, Xiaomi Corporation, Baidu, Inc., Samsung Electronics Co., Ltd., Bose Corporation, Harman International Industries, Incorporated, Sony Corporation, Lenovo Group Limited, LG Electronics Inc., Panasonic Corporation, Huawei Technologies Co., Ltd., Microsoft Corporation, Tencent Holdings Limited, SK Telecom Co., Ltd. and Philips.

Key Developments:

In January 2024, Amazon announced several new developments at CES 2024, including a global partnership with Panasonic to integrate Fire TV into new smart TVs, and the introduction of Matter Casting support for Fire TV and Echo Show 15 devices.

In May 2024, Apple released new features for HomePod with tvOS 17, including Enhanced Dialogue for clearer audio and Siri support for AirPlay. For the first time, the Apple TV hardware integrates with the iPhone camera with the Continuity Camera feature on tvOS 17. With that, Apple added the FaceTime app to the set-top box.

In December 2023, video conferencing apps like Webex by Cisco and Zoom launched on tvOS and brought their communications capabilities to Apple TV 4K. Developers can use Continuity Camera APIs on Apple TV 4K to integrate the iPhone or iPad camera and microphone into their tvOS apps.

Components Covered:

  • Hardware
  • Software

Connectivity's Covered:

  • Wi-Fi
  • Bluetooth
  • Zigbee

Types Covered:

  • Display
  • Non-Display

Intelligent Virtual Assistants Covered:

  • Amazon Alexa
  • Google Assistant
  • Apple Siri
  • Microsoft Cortana
  • Bixby
  • Other Intelligent Virtual Assistants

Prices Covered:

  • Low (Less than $100)
  • Mid ($101 to $200)
  • Premium (Above $200)

Mode of Sales Covered:

  • Online
  • Offline

Applications Covered:

  • Smart Home
  • Consumer
  • Smart Office
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Smart Speaker Market, By Component

  • 5.1 Introduction
  • 5.2 Hardware
    • 5.2.1 Microphones
    • 5.2.2 Speakers
    • 5.2.3 Processors
    • 5.2.4 Power Management
    • 5.2.5 Sensors
    • 5.2.6 Other Hardware
  • 5.3 Software
    • 5.3.1 Voice Recognition Software
    • 5.3.2 Natural Language Processing (NLP)
    • 5.3.3 Security Software

6 Global Smart Speaker Market, By Connectivity

  • 6.1 Introduction
  • 6.2 Wi-Fi
  • 6.3 Bluetooth
  • 6.4 Zigbee

7 Global Smart Speaker Market, By Type

  • 7.1 Introduction
  • 7.2 Display
  • 7.3 Non-Display

8 Global Smart Speaker Market, By Intelligent Virtual Assistant

  • 8.1 Introduction
  • 8.2 Amazon Alexa
  • 8.3 Google Assistant
  • 8.4 Apple Siri
  • 8.5 Microsoft Cortana
  • 8.6 Bixby
  • 8.7 Other Intelligent Virtual Assistants

9 Global Smart Speaker Market, By Price

  • 9.1 Introduction
  • 9.2 Low (Less than $100)
  • 9.3 Mid ($101 to $200)
  • 9.4 Premium (Above $200)

10 Global Smart Speaker Market, By Mode of Sale

  • 10.1 Introduction
  • 10.2 Online
  • 10.3 Offline

11 Global Smart Speaker Market, By Application

  • 11.1 Introduction
  • 11.2 Smart Home
  • 11.3 Consumer
  • 11.4 Smart Office
  • 11.5 Other Applications

12 Global Smart Speaker Market, By Geography

  • 12.1 Introduction
  • 12.2 North America
    • 12.2.1 US
    • 12.2.2 Canada
    • 12.2.3 Mexico
  • 12.3 Europe
    • 12.3.1 Germany
    • 12.3.2 UK
    • 12.3.3 Italy
    • 12.3.4 France
    • 12.3.5 Spain
    • 12.3.6 Rest of Europe
  • 12.4 Asia Pacific
    • 12.4.1 Japan
    • 12.4.2 China
    • 12.4.3 India
    • 12.4.4 Australia
    • 12.4.5 New Zealand
    • 12.4.6 South Korea
    • 12.4.7 Rest of Asia Pacific
  • 12.5 South America
    • 12.5.1 Argentina
    • 12.5.2 Brazil
    • 12.5.3 Chile
    • 12.5.4 Rest of South America
  • 12.6 Middle East & Africa
    • 12.6.1 Saudi Arabia
    • 12.6.2 UAE
    • 12.6.3 Qatar
    • 12.6.4 South Africa
    • 12.6.5 Rest of Middle East & Africa

13 Key Developments

  • 13.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 13.2 Acquisitions & Mergers
  • 13.3 New Product Launch
  • 13.4 Expansions
  • 13.5 Other Key Strategies

14 Company Profiling

  • 14.1 Amazon
  • 14.2 Google LLC
  • 14.3 Apple Inc.
  • 14.4 Sonos, Inc.
  • 14.5 Alibaba Group Holding Limited
  • 14.6 Xiaomi Corporation
  • 14.7 Baidu, Inc.
  • 14.8 Samsung Electronics Co., Ltd.
  • 14.9 Bose Corporation
  • 14.10 Harman International Industries, Incorporated
  • 14.11 Sony Corporation
  • 14.12 Lenovo Group Limited
  • 14.13 LG Electronics Inc.
  • 14.14 Panasonic Corporation
  • 14.15 Huawei Technologies Co., Ltd.
  • 14.16 Microsoft Corporation
  • 14.17 Tencent Holdings Limited
  • 14.18 SK Telecom Co., Ltd.
  • 14.19 Philips

List of Tables

  • Table 1 Global Smart Speaker Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Smart Speaker Market Outlook, By Component (2022-2030) ($MN)
  • Table 3 Global Smart Speaker Market Outlook, By Hardware (2022-2030) ($MN)
  • Table 4 Global Smart Speaker Market Outlook, By Microphones (2022-2030) ($MN)
  • Table 5 Global Smart Speaker Market Outlook, By Speakers (2022-2030) ($MN)
  • Table 6 Global Smart Speaker Market Outlook, By Processors (2022-2030) ($MN)
  • Table 7 Global Smart Speaker Market Outlook, By Power Management (2022-2030) ($MN)
  • Table 8 Global Smart Speaker Market Outlook, By Sensors (2022-2030) ($MN)
  • Table 9 Global Smart Speaker Market Outlook, By Other Hardware (2022-2030) ($MN)
  • Table 10 Global Smart Speaker Market Outlook, By Software (2022-2030) ($MN)
  • Table 11 Global Smart Speaker Market Outlook, By Voice Recognition Software (2022-2030) ($MN)
  • Table 12 Global Smart Speaker Market Outlook, By Natural Language Processing (NLP) (2022-2030) ($MN)
  • Table 13 Global Smart Speaker Market Outlook, By Security Software (2022-2030) ($MN)
  • Table 14 Global Smart Speaker Market Outlook, By Connectivity (2022-2030) ($MN)
  • Table 15 Global Smart Speaker Market Outlook, By Wi-Fi (2022-2030) ($MN)
  • Table 16 Global Smart Speaker Market Outlook, By Bluetooth (2022-2030) ($MN)
  • Table 17 Global Smart Speaker Market Outlook, By Zigbee (2022-2030) ($MN)
  • Table 18 Global Smart Speaker Market Outlook, By Type (2022-2030) ($MN)
  • Table 19 Global Smart Speaker Market Outlook, By Display (2022-2030) ($MN)
  • Table 20 Global Smart Speaker Market Outlook, By Non-Display (2022-2030) ($MN)
  • Table 21 Global Smart Speaker Market Outlook, By Intelligent Virtual Assistant (2022-2030) ($MN)
  • Table 22 Global Smart Speaker Market Outlook, By Amazon Alexa (2022-2030) ($MN)
  • Table 23 Global Smart Speaker Market Outlook, By Google Assistant (2022-2030) ($MN)
  • Table 24 Global Smart Speaker Market Outlook, By Apple Siri (2022-2030) ($MN)
  • Table 25 Global Smart Speaker Market Outlook, By Microsoft Cortana (2022-2030) ($MN)
  • Table 26 Global Smart Speaker Market Outlook, By Bixby (2022-2030) ($MN)
  • Table 27 Global Smart Speaker Market Outlook, By Other Intelligent Virtual Assistants (2022-2030) ($MN)
  • Table 28 Global Smart Speaker Market Outlook, By Price (2022-2030) ($MN)
  • Table 29 Global Smart Speaker Market Outlook, By Low (Less than $100) (2022-2030) ($MN)
  • Table 30 Global Smart Speaker Market Outlook, By Mid ($101 to $200) (2022-2030) ($MN)
  • Table 31 Global Smart Speaker Market Outlook, By Premium (Above $200) (2022-2030) ($MN)
  • Table 32 Global Smart Speaker Market Outlook, By Mode of Sale (2022-2030) ($MN)
  • Table 33 Global Smart Speaker Market Outlook, By Online (2022-2030) ($MN)
  • Table 34 Global Smart Speaker Market Outlook, By Offline (2022-2030) ($MN)
  • Table 35 Global Smart Speaker Market Outlook, By Application (2022-2030) ($MN)
  • Table 36 Global Smart Speaker Market Outlook, By Smart Home (2022-2030) ($MN)
  • Table 37 Global Smart Speaker Market Outlook, By Consumer (2022-2030) ($MN)
  • Table 38 Global Smart Speaker Market Outlook, By Smart Office (2022-2030) ($MN)
  • Table 39 Global Smart Speaker Market Outlook, By Other Applications (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.