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市場調查報告書
商品編碼
1635389

法國POS終端市場：佔有率分析、產業趨勢、成長預測（2025-2030）

France POS Terminal - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

法國POS終端市場預計在預測期間內複合年成長率為13.8%

法國POS終端-市場-IMG1

主要亮點

  • 當使用信用卡或簽帳金融卡付款時，傳統的POS終端機會讀取磁條，檢查是否有足夠的金額可以轉給商家，然後進行轉帳。銷售交易被記錄下來，收據被列印、透過電子郵件或透過簡訊發送給消費者。
  • 目前的趨勢是安裝在平板電腦和行動裝置上的基於軟體的 POS 系統，而不是傳統的專有硬體。 POS 終端製造商正在推出可攜式和行動 POS 設備版本，以在競爭中保持領先地位。
  • 目前，商家可以根據需要選擇多種POS終端。 Soft POS讓企業可以透過安裝簡單的軟體，輕鬆地將現有的行動電話變成POS終端。
  • 典型的零售商店和餐廳都設有 POS 終端，店主明白消費者不喜歡等待付款或用餐。價格、功能和易用性都是 POS 系統購買者的重要考量。在當今日益互聯的世界中，系統安全至關重要。使用作業系統過時的 POS 終端機曾發生過一些備受矚目的資料外洩事件。這可能對 POS 終端市場構成挑戰。
  • COVID-19 大流行增加了對非接觸式付款的需求，需要安裝配備 NFC、RFID 和其他可以透過非接觸式晶片卡或數位介面卡接受付款的技術的 POS 終端。

法國POS終端市場趨勢

使用支援 NFC 的智慧型手機和智慧卡進行付款增加

  • NFC 是一種無線資料傳輸方法，可讓智慧型手機、筆記型電腦、平板電腦和其他裝置在附近共用資料。 NFC 技術支援使用行動錢包和非接觸感應卡（例如 Apple Pay 和 Android Pay）進行非接觸式付款。當支援 NFC 的智慧型手機或信用卡或簽帳金融卡卡在 POS 終端機上輕觸時，就會交換付款資訊。這提高了交易效率
  • 超級市場、專賣店和大賣場的增加增加了對NFC POS終端的需求。法國是NFC POS終端機市場收益佔有率最高的主要國家之一。推動 NFC POS 終端需求的幾個因素包括法國公民越來越傾向於使用相容 NFC 的智慧型手機進行付款。
  • 由於安全威脅，為市場創建的硬體更新主要圍繞著促進更順暢的交易。但因疫情而被迫分離，卻加速了身分驗證功能明確的非接觸式付款的發展。
  • 攝影機和指紋感應器的加入迫使產品變得更大。然而，這被工業創新所抵消，工業創新允許製造商在追求微電子的過程中實現小型化。法國的一些公司也提供非接觸式版本，用於接受常規信用卡交易和非接觸式臉部認證生物識別，作為臉部認證的替代方案。 NFC、RFID、晶片卡和磁條卡交易也是可能的。
  • 根據 Worldpay 的一項研究，2019 年至 2024 年 POS 交易價值將成長約 16.03%。 2020 年，法國的付款受到了 COVID-19 大流行的影響。商店（暫時）關閉，導致 POS 交易量減少。

零售業帶動POS終端市場成長

  • 大幅折扣和其他服務增加了每個地區的零售店數量以吸引顧客，但客戶維繫已成為繼續留在市場的關鍵挑戰。這種競爭迫使企業重新考慮經營模式，以進行價格競爭，並在新技術投資與創收之間取得平衡。
  • POS 終端機提供的功能，例如銷售報告、庫存、財務管理和客戶分析功能，可協助商家應對客戶維繫挑戰。因此，客戶維繫需求和日益激烈的市場競爭正在推動 POS 終端的興起。
  • 利用數位解決方案日益驅動的行業，一些零售商正在投資商店進行高科技改進，並擴展其多通路產品。
  • 隨著奧運會預計將於 2024 年舉行，Maison France 的國際聲譽已成為尋求加強其在法國市場地位的跨國公司的新吸引力。主要奢侈品集團的全球銷售強勁成長支撐了主要奢侈品貿易商的興奮，其中法國在國際排名中遙遙領先。
  • 法蘭西銀行數據顯示，經過季節性因素和納入工作日調整後，2022年4月零售額較2022年3月下降0.8%。食品銷售額成長 1.9%，但製成品銷售額下降 3.0%。這是由於新車銷量下降 6.9%，家具銷量下降 7.5%。在家用電子電器產品的推動下，過去三個月（2022 年 1 月至 3 月）製成品銷售額成長了 3.7%，而 4 月則下降了 6.5%。
  • 根據電子商務和通訊銷售聯合會（FEVAD）的研究，2021年電子商務約佔法國零售總額的14.1%。與前一年同期比較，成長了13.4%。而且，2021年，法國電商銷售額約1,290億歐元。

法國POS終端產業概況

法國 POS 終端市場競爭適中，有大量區域性參與企業。公司正在利用策略合作計劃、收購和產品推出來增加市場佔有率和盈利。

  • 2022 年 4 月 - PayPal 在法國推出 Zettle 終端機。它是一款一體化 POS（銷售點）解決方案，可提高小型企業的店內移動性。 Zettle 終端可以根據商家的喜好進行客製化，商家可以選擇具有整合式條碼掃描器的終端來加快銷售和日常業務。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 法國POS終端市場規模及預估
  • 產業價值鏈分析
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買方議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間敵對關係的強度
  • COVID-19 市場影響評估

第5章市場動態

  • 市場促進因素
    • 使用支援 NFC 的智慧型手機和智慧卡進行付款增加
    • 零售業將大量採用 NFC POS 解決方案
    • 非接觸式和行動 POS 終端需求大幅成長
  • 市場問題
    • 交易限制問題 安裝成本
    • 因使用機密資訊而引起的安全問題
  • 市場機會
    • 擴大非接觸式付款

第6章 市場細分

  • 按類型
    • 固定POS系統
    • 行動/可攜式POS 系統
  • 按最終用戶產業
    • 零售
    • 款待
    • 醫療保健
    • 其他

第7章 競爭格局

  • 公司簡介
    • Ingenico Group（Worldline）
    • PayXpert LTD
    • Zettle（PayPal）
    • SumUp Limited
    • PAX Technology
    • myPOS World Ltd
    • NEC Corporation
    • AURES Group
    • Smile&Pay
    • dejamobile
    • Innovorder SAS

第8章投資分析

第9章 市場未來展望

簡介目錄
Product Code: 91638

The France POS Terminal Market is expected to register a CAGR of 13.8% during the forecast period.

France POS Terminal - Market - IMG1

Key Highlights

  • When a credit or debit card is used to pay for anything, a conventional point-of-sale (POS) terminal reads the magnetic strip, sees if there is enough money to send to the merchant, and then makes the transfer. The sale transaction is documented, and a receipt is printed, emailed, or texted to the consumer.
  • The current trend is toward software-based POS systems installed onto a tablet or mobile device rather than traditional proprietary hardware. POS terminal manufacturers are launching their versions of portable and mobile POS equipment to stay ahead of the competition.
  • Merchants now have a variety of PoS terminals to choose from, depending on their needs. With soft POS, businesses can easily transform their existing cellphones into POS terminals by installing simple software, eliminating the need for extra hardware installation, or employing personnel trained to administer this software which drives the market growth.
  • POS devices can be seen in popular retail stores and restaurants where owners understand consumers do not prefer waiting to pay for a product or meal. Price, function, and user-friendliness are all essential considerations for POS system purchasers. The security of the systems is necessary in today's increasingly interconnected world. Some high-profile data breaches have happened using POS terminals with out-of-date operating systems. This can be a challenge for the POS terminal market.
  • The COVID-19 pandemic increased demand for contactless payments, necessitating the installation of POS terminals equipped with NFC, RFID, and other technologies capable of receiving payments via contactless chip cards or digital interface cards.

France POS Terminal Market Trends

Increased Payments from NFC-Compatible Smartphones and Smart Cards

  • NFC is a wireless data transfer method that allows smartphones, laptops, tablets, and other devices to share data nearby. NFC technology enables contactless payments using mobile wallets such as Apple Pay and Android Pay, as well as contactless cards. When an NFC-enabled smartphone or a credit or debit card is tapped against a POS terminal, then payment credentials are exchanged. This increases transaction efficiency.
  • The increasing number of supermarkets, specialty stores, and hypermarkets are driving increased demand for NFC POS terminals. France is one of the major countries contributing the highest revenue share in the NFC POS terminal market. Some factors stimulating the need for NFC POS terminals include an increasing preference for NFC-compatible smartphones for payment among the France population.
  • Because of security threats, updated hardware created for the market is centered on facilitating smoother transactions. However, the forced separation caused by the epidemic has accelerated the development of contactless payments with distinct authentication capabilities.
  • The inclusion of cameras and fingerprint sensors forces bigger form shapes. However, this is offset by industry innovations that allow manufacturers to go smaller in pursuing micro-electronics. Some companies in France were also offering Contactless and built to accept regular credit card transactions and contactless facial biometrics as alternatives to facial verification; NFC, RFID, chip, and magnetic stripe card transactions are also enabled.
  • According to a survey conducted by Worldpay, approximately 16.03% of the value of Point of Sale transactions has increased from 2019 to 2024. In 2020, payments in France had influenced by the COVID-19 pandemic. The stores were (temporarily) closed, leading to a decline in the value of POS transactions.

Retail Sector driving the growth of POS Terminal Market

  • Due to substantial discounts and other services, a rising number of retail establishments throughout regions attract clients; however, customer retention becomes the key difficulty for them to continue in the market. This rivalry raises the need for businesses to rethink their business models to compete on pricing and strike a balance between investing in new technology and generating income.
  • The features provided by POS terminals, such as sales reporting, inventory, financial management, and customer analytics features, help merchants address client retention challenges. As a result, the demand for client retention and increased competitiveness in the market drive the rise of POS terminals.
  • Taking advantage of the industry's expanding spectrum of digital solutions, several retailers have invested in high-tech improvements for their storefronts and expanded their multichannel offerings.
  • The prospect of the 2024 Olympic Games and the international reputation of "Maison France" is a new point of appeal for multinational firms trying to strengthen their position in the French market. The excitement of the leading luxury merchants is supported by significant growth in the global turnover of the major luxury groups, with a strong French representation in the international rankings.
  • According to the Banque de France, Adjusted for seasonal and working day take-ups, retail trade turnover was down 0.8 percent in April 2022 compared to March 2022. Food sales climbed by 1.9 percent, while manufactured goods sales decreased by 3.0 percent, influenced by a drop in new car sales and furniture sales, which fell by 6.9 percent and 7.5 percent, respectively. Over the previous three months (Jan2022-March2022), manufactured goods sales increased by 3.7 percent, led by consumer electronics, which dropped by 6.5 percent in April but increased by 6.5 percent over the three months.
  • According to a survey by the Federation of E-Commerce and Distance Selling (FEVAD), E-commerce accounted for approximately 14.1 percent of all retail sales in France in 2021. There is an increment of 13.4 percent from the previous year. Moreover, in 2021, e-commerce sales in France amounted to about 129 billion euros.

France POS Terminal Industry Overview

The France POS Terminal Market is moderately competitive, with a considerable number of regional players. The companies leverage strategic collaborative initiatives, acquisitions, and product launches to increase market share and profitability.

  • April 2022- PayPal launched Zettle Terminal in France, an all-in-one point-of-sale (POS) solution that offers increased in-store mobility for small businesses. Zettle Terminal can be customized to fit merchants' preferences - sellers can choose a terminal with an integrated barcode scanner to speed up sales and daily tasks.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHT

  • 4.1 Market Overview
  • 4.2 Market Sizing and Estimates of France POS Terminals Market
  • 4.3 Industry Value Chain Analysis
  • 4.4 Industry Attractiveness - Porter's Five Force Analysis
    • 4.4.1 Bargaining Power of Suppliers
    • 4.4.2 Bargaining Power of Buyers
    • 4.4.3 Threat of New Entrants
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry
  • 4.5 Assessment of COVID-19 Impact on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased Payments from NFC-Compatible Smartphones and Smart Cards
    • 5.1.2 Retail Sector Adopting the NFC POS Solutions Considerably
    • 5.1.3 Significant Rise in the Demand for Contactless and Mobile POS Terminals
  • 5.2 Market Challenges
    • 5.2.1 Problems With Transaction Limit Installation Costs
    • 5.2.2 Security Concerns Due to the Usage of Sensitive Information
  • 5.3 Market Opportunities
    • 5.3.1 Rising Adoption of Contactless Payment

6 MARKET SEGMENTATION

  • 6.1 BY Type
    • 6.1.1 Fixed Point-of-sale Systems
    • 6.1.2 Mobile/Portable Point-of-sale Systems
  • 6.2 By End-User Industry
    • 6.2.1 Retail
    • 6.2.2 Hospitality
    • 6.2.3 Healthcare
    • 6.2.4 Others

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Ingenico Group (Worldline)
    • 7.1.2 PayXpert LTD
    • 7.1.3 Zettle (PayPal)
    • 7.1.4 SumUp Limited
    • 7.1.5 PAX Technology
    • 7.1.6 myPOS World Ltd
    • 7.1.7 NEC Corporation
    • 7.1.8 AURES Group
    • 7.1.9 Smile&Pay
    • 7.1.10 dejamobile
    • 7.1.11 Innovorder SAS

8 Investment Analysis

9 Future Outlook of the Market