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1637867

歐洲營運情報：市場佔有率分析、產業趨勢與成長預測（2025-2030）

Europe Operational Intelligence - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

歐洲營運智慧市場規模預計到 2025 年為 9.2 億美元，預計到 2030 年將達到 13.5 億美元，預測期內（2025-2030 年）複合年成長率為 7.95%。

歐洲營運情報-市場-IMG1

對資料品管、資料發現和資料可視化的需求迫使公司實施營運智慧軟體。本地 ESB 和 BPM（業務流程管理）解決方案非常適合垂直可擴展性，同時與組織複雜的內部系統和架構整合。

主要亮點

  • 在歐洲，各產業正在採用巨量資料分析和物聯網（IoT），推動營運智慧市場的成長。然而，營運情報工具的高成本限制了營運情報市場的成長。實施 OI 工具及其複雜的程式設計對於企業來說成本高昂。由於高成本因素以及需要熟練的專業人員來操作軟體等因素，該地區的市場成長可能會更好。
  • 許多行業都在投資數位基礎設施。許多歐洲國家也大力投資數位基礎設施。儘管如此，私人和公共部門仍在努力縮小技能差距並加快雲端採用率。疫情期間，歐盟53%採用先進數位技術的企業增加了數位化投資。相較之下，34% 的非數位歐盟公司在危機後開始投資數位轉型。
  • 由於可擴展性、成本節約、可訪問性和服務集中化等其他優勢，雲端的採用預計將獲得顯著的市場佔有率。根據該地區統計機構歐盟統計局的數據，轉向雲端的公司數量顯著增加。該組織發布的《企業雲端運算使用統計》報告顯示，整個歐盟遷移到雲端的公司數量增加了 23%，其次是馬耳他（65%）、塞浦路斯（50%）和匈牙利（50%）。德國（45%）和英國（45%）。 NetApp 表示，混合雲端基礎架構是歐洲最受歡迎的雲端部署方法。
  • 此外，實施 OI 的一個主要好處是，與預測性維護一樣，可以在發生操作問題和機會時或在發生之前解決它們。營運智慧也使企業領導者和員工每天能夠做出更好、更明智的決策。最終，如果管理得當，提高對業務營運的可見度和洞察力可以增加收益，並為您帶來相對於競爭對手的競爭優勢。
  • COVID-19 大流行對歐洲營運情報市場產生了重大影響。許多企業面臨中斷，不得不調整業務。醫療保健和物流等一些領域對營運智慧解決方案的需求不斷增加，以應對挑戰。然而，經濟的不確定性限制了其他行業的技術投資預算。

歐洲營運情報市場趨勢

IT 和通訊最終用戶領域預計將佔據主要市場佔有率

  • 對即時分析和決策的需求不斷成長，以及各個最終用戶行業對營運智慧 (OI) 的需求激增，正在推動市場成長。各行業擴大採用資料驅動技術主要推動歐洲營運情報市場的發展。私人和公共公司也在投資數位和資料驅動技術，這正在推動該國營運情報市場的成長。
  • 物聯網的發展催生了操作智慧應用程式，這些應用程式可以分析從生產機械、管道、電梯和其他設備收集的感測器資料。這使得預測性維護活動能夠提前偵測潛在的設備故障。伺服器、網路和網站日誌等各種類型的機器資料也為 OI 應用程式提供支持，並進行即時分析以查找安全威脅和 IT 營運問題。
  • 越來越多採用可即時運行的商業智慧系統正在推動對營運智慧系統的需求，而擴大採用 IT 趨勢正在推動市場成長。據SWZD稱，物聯網是西方組織已經實施或計畫實施的最受歡迎的IT趨勢，到2023年將佔IT趨勢的57%。
  • 此外，2023 年 12 月，西班牙跨國電信業者Telefonica 宣布，科技服務的領導者之一 Telefonica Tech 已擴展其網路情報服務，使企業能夠主動防禦網路威脅。 Telefonica Tech 的先進網路情報服務是 NextDefense 託管服務的一部分，可為組織提供強大的網路彈性。我們提供各種產品來滿足您公司的成熟度及其專業人員的情況。該服務專注於強化、識別、溝通和減輕安全風險，以幫助您的組織抵禦不斷變化的威脅。營運情報 提供對網路攻擊者策略、技術和程序 (TTP) 的深入了解，幫助安全團隊適應不斷變化的攻擊模式。
  • 營運智慧在資料主導的世界中的影響是顯而易見的，並且正在顯著成長。世界各地的高階主管一致認為，利用即時資料進行預測決策是影響業務的最重要促進因素之一。

德國可望佔據較大市場佔有率

  • 德國作戰情報市場充滿活力，並隨著技術進步和不斷變化的安全威脅而不斷發展。德國政府，包括國防和情報機構，正在大力投資作戰情報能力。這包括監測技術、訊號情報和資料分析，以監測潛在的國內和國際威脅。
  • 隨著網路威脅日益普遍，網路安全已成為德國作戰情報的一個重要方面。專門從事網路安全的公司提供服務和解決方案，以保護組織免受網路攻擊、資料外洩和其他數位威脅。
  • 根據北約統計，2023年德國國防支出估計為680億美元。由於網路威脅日益嚴重、監管環境、數位轉型、政府措施和網路安全技能短缺，對網路安全的投資增加，正在推動德國對營運情報解決方案的需求。
  • 德國的營運情報市場正受惠於人工智慧、機器學習和巨量資料分析等技術創新。這些技術可實現更有效的資料處理、即時監控和預測能力。

歐洲營運情報產業概況

歐洲營運情報市場較為分散，小型到大型供應商都在提高對業務營運的可見度和洞察力，並幫助企業做出資料主導的決策。該市場的主要企業包括 Axway, Inc.、霍尼韋爾國際公司、工業和金融系統公司 (IFS)、Intelligent Insights, Inc. 和 IBM。市場參與企業正在採取聯盟和收購等策略來加強其產品供應並獲得永續的競爭優勢。

  • 2023 年 3 月 - OpenText 宣布與拜耳進行策略合作，以簡化數位業務。在此過程中，拜耳將部署 OpenText Business Network Cloud Enterprise 作為消費者健康和製藥領域 B2B 整合的關鍵解決方案。目的是提高敏捷性和業務效率。
  • 2023 年 8 月 - IBM 為歐洲石油和天然氣公司建立 AI 能力中心。 Wintershall Dea 提倡一種在企業內不同部門使用和擴展人工智慧的整體方法。 Wintershall Dea 的人工智慧能力中心旨在整合石油和天然氣公司廣泛的人工智慧資產，並更好地協調其使用和為公司及其客戶帶來的利益。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 買方議價能力
    • 供應商的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第5章市場動態

  • 市場促進因素
    • 最終用戶行業即時分析和決策的增加推動了營運情報市場
    • 專注於提高業務效率和生產力的組織
    • 需要深入的資料分析來識別未來的風險
  • 市場限制因素
    • 管理業務需求的資料傳輸和處理複雜性
    • 實施營運智慧解決方案的成本高昂

第6章 市場細分

  • 安裝類型
    • 雲
    • 本地
  • 按最終用戶產業
    • 零售業
    • 製造業
    • BFSI
    • 政府機構
    • 資訊科技/通訊
    • 軍事/國防
    • 運輸/物流
    • 醫療保健
    • 能源/電力
  • 按國家/地區
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 歐洲其他地區

第7章 競爭格局

  • 公司簡介
    • Axway, Inc.
    • Honeywell International Inc.
    • Industrial And Financial Systems Ab（IFS）
    • Intelligent Insites, Inc.
    • IBM
    • Open Text Corporation
    • Opsveda, Inc.
    • Rolta India Limited
    • SAP SE
    • Schneider Electric SE
    • Software AG
    • Splunk Inc.
    • Turnberry Solutions
    • Vitria Technology, Inc

第8章 市場機會及未來趨勢

簡介目錄
Product Code: 48026

The Europe Operational Intelligence Market size is estimated at USD 0.92 billion in 2025, and is expected to reach USD 1.35 billion by 2030, at a CAGR of 7.95% during the forecast period (2025-2030).

Europe Operational Intelligence - Market - IMG1

The need for data quality control, data discovery, and data visualization is forcing companies to deploy operational intelligence software. On-premises ESB and BPM (Business Process Management) solutions are well suited for vertical scalability while integrating with an organization's complex internal systems and architectures.

Key Highlights

  • In Europe, various industries are adopting big data analytics and the Internet of Things (IoT), in turn propelling the growth of the operational intelligence market. However, the high cost of operational intelligence tools is restraining the operational intelligence market growth. The deployment of OI tools and their complex programming becomes a costly affair for business enterprises. As a result of factors like the high-cost factor and the requirement of skilled professionals to operate the software, the market growth could be better in the region.
  • Many industries are spending on their digital infrastructures. Also, many European countries are investing heavily in their digital infrastructure. Still, private and public initiatives have been launched to fill the skills gap and accelerate the rate of cloud adoption. During the epidemic, 53% of enterprises in the European Union that had previously implemented advanced digital technology increased their investment in digitalization. This is compared to 34% of non-digital EU enterprises that used the crisis as an opportunity to begin investing in their digital transformation.
  • Cloud adoption is expected to gain significant market share due to additional benefits such as scalability, cost-saving, accessibility, and centralized service.Europe had the highest adoption rate of cloud services. According to Eurostat, the region's statistics agency, there has been significant growth in businesses migrating to the cloud. In its published report "Cloud Computing Statistics on the Use by Enterprises" report, the agency reported the 23% EU-wide growth in businesses migrating to the cloud was led by Malta (65%), Cyprus (50%), Hungary (50%), Germany (45%), and the United Kingdom (45%). According to NetApp, the hybrid cloud infrastructure is Europe's most preferred cloud deployment method.
  • Moreover, the major benefit of an OI implementation is that operational problems and opportunities can be addressed as they arise or even before they occur, as in predictive maintenance. Operational intelligence also enables business leaders and employees to make more informed and better decisions every day. Ultimately, increased visibility and insight into business operations, if managed properly, can lead to increased revenue and competitive advantage over competitors.
  • The COVID-19 pandemic significantly impacted the European operational intelligence market. Many businesses faced disruptions and had to adapt their operations. Some sectors, like healthcare and logistics, saw increased demand for operational intelligence solutions to manage challenges. However, economic uncertainties led to budget constraints for technology investments in other industries.

Europe Operational Intelligence Market Trends

IT and Telecommunication End-User Vertical is Expected to Hold Significant Market Share

  • The rising need for real-time analytics & decision-making and the surge in demand for operational intelligence (OI) from various end-user industries have driven market growth. The rising incorporation of data-driven technologies across various industries is mainly driving the operational intelligence market in Europe. Also, both the private and public sector enterprises are investing in digital and data-driven technologies, thereby propelling the growth of the Operational intelligence market in the country.
  • The growth of the Internet of Things has given rise to operational intelligence applications for analyzing sensor data collected from production machines, pipelines, elevators, and other devices. This enables predictive maintenance actions aimed at detecting potential equipment failures before they occur. Different types of machine data, such as server, network, and website logs, also power OI applications and are analyzed in real-time to look for security threats and IT operational issues.
  • Increased adoption of a business intelligence system that can operate in real-time has driven the demand for an operational intelligence system, and increased adoption of IT trends drives market growth. According to SWZD, IoT was one of the most popular information technology trends implemented or planned to be implemented in European and North American organizations, with 57 percent in 2023.
  • Furthermore, in December 2023, Telefonica, a Spanish multinational telecommunications company, announces that Telefonica Tech, one of the leaders in technology services, has expanded its cyber intelligence services to empower companies with a proactive defense against cyber threats. Telefonica Tech's advanced cyber intelligence service is a part of the NextDefense managed services, offering businesses robust cyber resilience. It provides a range of products tailored to the maturity level of companies and the profiles of professionals using it. This service focuses on enhancing, identifying, communicating, and mitigating security risks to fortify organizations against evolving threats. The operational intelligence Provides insights into cyber attackers' tactics, techniques, and procedures (TTPs), aiding security teams in adapting to evolving attack patterns.
  • The impact of operational intelligence in a data-driven world is clear and rising significantly. Enterprise operational executives worldwide agreed that predictive decisions based on real-time data are one of the most significant drivers impacting their businesses.

Germany is Expected to Hold Significant Market Share

  • The German operational intelligence market is dynamic and continues to evolve with technological advancements and changing security threats. The German government, including its defense and intelligence agencies, invests significantly in operational intelligence capabilities. This includes surveillance technologies, signal intelligence, and data analytics to monitor potential threats, both domestically and internationally.
  • With the increasing prevalence of cyber threats, cybersecurity has become a critical aspect of operational intelligence in Germany. Companies specializing in cybersecurity provide services and solutions to protect organizations from cyber attacks, data breaches, and other digital threats.
  • According to NATO, in 2023, Germany spent an estimated USD 68 billion on defense. Increasing investments in cybersecurity driven by the growing cyber threat landscape, regulatory requirements, digital transformation, government initiatives, and cybersecurity skills shortage collectively propel the demand for operational intelligence solutions in Germany.
  • The German operational intelligence market benefits from technological innovation, including artificial intelligence, machine learning, and big data analytics advancements. These technologies enable more effective data processing, real-time monitoring, and predictive capabilities.

Europe Operational Intelligence Industry Overview

The European operational intelligence market is fragmented, with both small and large vendors facilitating enhanced visibility and insights into business operations, empowering companies to formulate data-driven decisions. Some of the major players in the market are Axway, Inc., Honeywell International Inc., Industrial And Financial Systems Ab (IFS), Intelligent Insites, Inc., and IBM. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

  • March 2023 - OpenText revealed a strategic collaboration with Bayer to streamline digital operations. In this initiative, Bayer will implement OpenText Business Network Cloud Enterprise as a pivotal solution for B2B integration within the consumer health and pharmaceutical divisions. The aim is to boost agility and operational efficiencies.
  • August 2023 - IBM built an AI Center of Competence for a European oil and gas company. Wintershall Dea to foster a holistic approach to using and scaling AI across diverse units inside businesses. The AI Center of Competency at Wintershall Dea aims to bring together the oil and gas company's broad AI assets to better coordinate their use and benefits to the company and its customers.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHT

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Buyers
    • 4.2.2 Bargaining Power of Suppliers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rise in Real-time Analytics & Decision Making Across End-user Industries Drive Operational Intelligence Market
    • 5.1.2 Organizations Emphasizing on Improving Operational Efficiency and Productivity
    • 5.1.3 Need of In-depth Data Analysis in Order to Identify Future Risks
  • 5.2 Market Restraints
    • 5.2.1 Complexity in Data Transferring and Handling to Manage Business Requirements
    • 5.2.2 High Cost for Implementing Operational Intelligence Solutions

6 MARKET SEGMENTATION

  • 6.1 Deployment Type
    • 6.1.1 Cloud
    • 6.1.2 On-premise
  • 6.2 End-User Vertical
    • 6.2.1 Retail
    • 6.2.2 Manufacturing
    • 6.2.3 BFSI
    • 6.2.4 Government
    • 6.2.5 IT and Telecommunication
    • 6.2.6 Military and Defense
    • 6.2.7 Transportation and Logistics
    • 6.2.8 Healthcare
    • 6.2.9 Energy and Power
  • 6.3 By Country
    • 6.3.1 Germany
    • 6.3.2 United Kingdom
    • 6.3.3 France
    • 6.3.4 Italy
    • 6.3.5 Spain
    • 6.3.6 Rest of Europe

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Axway, Inc.
    • 7.1.2 Honeywell International Inc.
    • 7.1.3 Industrial And Financial Systems Ab (IFS)
    • 7.1.4 Intelligent Insites, Inc.
    • 7.1.5 IBM
    • 7.1.6 Open Text Corporation
    • 7.1.7 Opsveda, Inc.
    • 7.1.8 Rolta India Limited
    • 7.1.9 SAP SE
    • 7.1.10 Schneider Electric SE
    • 7.1.11 Software AG
    • 7.1.12 Splunk Inc.
    • 7.1.13 Turnberry Solutions
    • 7.1.14 Vitria Technology, Inc

8 MARKET OPPORTUNITIES AND FUTURE TRENDS