營運智慧：市場佔有率分析、產業趨勢與成長預測（2025-2030 年）

Operational Intelligence - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年01月05日 | 出版商:

Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2025 年營運智慧市場規模預估為 35.9 億美元，預計到 2030 年將達到 63.3 億美元，預測期內（2025-2030 年）的複合年成長率為 12.04%。

營運智慧 (OI) 是一種動態、即時業務分析的形式，可提供對業務和 IT 營運的洞察。這些解決方案為企業提供了簡化資料收集和分析流程的機會。企業可以即時監控和排除故障，改善安全性和合規性實踐，並加快向客戶提供服務。

主要亮點

品管、資料發現和可視化的需求推動著公司採用營運智慧軟體。 OI 解決方案從巨量資料和複雜的IT基礎設施串流事件和流程，使您能夠使用自動化流程和工作流程根據洞察立即採取行動。
終端用戶擴大採用巨量資料分析和物聯網 (IoT) 正在推動市場的發展。隨著巨量資料的出現以及在壓縮的時限內做出關鍵業務決策的需求不斷成長，營運智慧（OI）和分析工具在過去十年中獲得了顯著的市場佔有率。
新興的物聯網 (IoT) 將數位連接擴展到家庭、企業、車輛以及可能幾乎無處不在的設備和感測器。這項技術創新意味著幾乎任何設備都可以產生和傳輸有關其運行的資料，並可對資料數據進行分析以推動監控和各種自動化功能。對即時資料分析的日益成長的需求正在推動市場的發展。在資料主導的世界中，營運智慧的影響是顯而易見的，並且正在顯著成長。
隨著營運智慧的採用不斷增加，新的市場挑戰也隨之出現。從根本上阻礙營運智慧市場發展的主要問題包括熟練專業人員的短缺、資料傳輸的複雜性、滿足業務要求、高成本等。隨著市場的成長，由於需求增加和為滿足特定需求而對產品進行客製化，初始投資和實施成本也會上升。實施開放創新的成本很高。廣泛的程式設計和資料整合既費時又昂貴。大多數提供者都會收取軟體升級費用。此外，直立不耐受軟體很複雜，通常由顧問或持牌專業人員操作。
技術的快速進步、雲端運算和巨量資料分析在疫情爆發期間獲得了廣泛的歡迎。雲端運算是資料。同樣，巨量資料技術使這些工具能夠分析大量資料並為組織提供可操作的見解，幫助他們評估潛在客戶並改善行銷宣傳活動。由於採用雲端運算而增強的支援和服務也可能繼續成為推動疫情後研究市場發展的關鍵因素。

營運智慧市場趨勢

雲端配置領域預計將佔據主要市場佔有率

由於降低成本、可訪問性、擴充性和服務集中化等附加優勢，雲端運算預計將佔據相當大的市場佔有率。世界各地的組織擴大採用雲端服務。這場疫情也刺激了IT組織對雲端服務的採用。支援一系列專業業務應用程式的雲端服務的廣泛可用性正在幫助組織轉型為數位化企業。
與其他雲端服務相比，混合雲市場在過去幾年中整體成長更為迅猛。混合雲允許企業擴展其運算資源並滿足短期需求，當它們需要釋放本地資源以用於更敏感的資料和應用程式時。
據 Flexra Software 稱，80% 的受訪企業表示將在 2022 年採用 Microsoft Azure 作為其公共雲端使用。 AWS、Microsoft Azure、Google Cloud 或 Hyperscalers 是全球領先的雲端運算平台供應商。
此外，隨著越來越多的銀行將資料、流程和基礎設施遷移到雲端並意識到採用雲端的好處，企業應用程式整合變得更加容易。例如，2022年11月，Temenos宣布汶萊領先的金融產品和服務供應商之一Baiduri Bank已與Temenos簽署了在Temenos銀行雲端上開展核心銀行業務的協議。百都利銀行將成為汶萊首批採用 SaaS 模式在雲端運行核心銀行系統的銀行之一。
使用雲端服務的公司只需為臨時使用的資源付費，而不必購買、編程和維護長期閒置的額外資源或設備。這使得公司能夠最大限度地減少非收益成本。

亞太地區可望成為成長最快的市場

由於政府推出多項數位化舉措，預計亞太地區將在預測期內呈現最高成長。此外，該地區數位化的快速發展預計將極大地推動營運智慧市場的發展。
例如，「數位印度」旨在透過改善IT基礎設施和增強網路連接，以電子方式向公民提供政府服務。
此外，該計劃還旨在將舊有系統轉變為雲端基礎的整合模型。該雲端平台預計將為公民提供電子服務。中國、印度、日本和韓國等國家投資者對營運情報的興趣日益濃厚。中國正在經歷快速發展，並在邊緣運算、人工智慧和物聯網等新興IT技術領域處於全球領先地位。因此，我們預計對改進 IT 服務的需求將激增。
數位轉型已成為國家的首要任務之一。隨著越來越多的公司製定正式策略來支持他們的努力，這一進程正在快速推進。根據通訊，清華大學、國際數據公司和中國IT公司浪潮資訊發布聯合報告，對全球15個主要國家的運算能力、效率和基礎設施進行全面評估。報告指出，運算能力是數位經濟的驅動力，增加對此領域的投資將對經濟成長產生放大和長期影響。
中國雲端運算產業的成長得益於政府的大力支持和私人公司的大量投資。憑藉該國超高速的網路連線和穩定的 LTE 可用性，韓國政府採用雲端運算技術來增強電子政府服務。預計這將在預測期內促進市場的成長。

營運智慧產業概覽

營運智慧市場高度分散，主要參與者有 Vitoria Technologies、Splunk、Starview、SAP SE 和 Software AG 等。市場參與者正在採用夥伴關係、創新和收購等策略來增強其服務產品並獲得永續的競爭優勢。

2022 年 10 月 - Software AG 與位於阿拉伯聯合大公國的人工智慧和雲端運算公司 G42 Cloud 合作，幫助各行各業的客戶實現雲端託管、數位連接的企業。透過在 G42 Cloud 上託管和部署客戶端，公司可以推出新產品、獲取可操作資料、推動策略決策並發展業務。
2022 年 5 月—Accenture和 SAP 將展開新的合作，幫助大型企業過渡到雲端並實現持續創新。這款新的聯合產品將 RISE 與 SAP 解決方案結合，將 SOAR 與埃森哲服務結合。該公司正在利用Accenture全面的轉型服務套件來增強其能力，包括客製化的雲端服務和獨特的智慧工具，以整合的即服務模式提供。Accenture是最大的 SAP 合作夥伴之一，提供服務專注於協助各行業的大型企業透過雲端 SAP 簡化 RISE 的規劃、實施和管理。

其他福利

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

Operational intelligence (OI) is a form of dynamic, real-time business analytics that delivers insights into business and IT operations. These solutions provide enterprises with the opportunity to streamline the process of data collection and analysis. Enterprises can monitor and troubleshoot in real time and improve their security and compliance methods, thereby speeding up the delivery of their services to customers.

Key Highlights

The need for quality management, data discovery, and visualization is compelling businesses to adopt operational intelligence software. OI solutions can take immediate action on insights using automated processes and workflows by streaming Big Data and intricate IT-infrastructure events and processes.
Increasing adoption of big data analytics and the Internet of Things (IoT) across end-users drives the market. With the emergence of Big Data and the increasing need to make critical business decisions within a compressed timeframe, operational intelligence (OI) and analytics tools have gained a substantial market share in the past decade.
The emerging Internet of Things (IoT) extends digital connectivity to devices and sensors in homes, businesses, vehicles, and potentially almost anywhere. This innovation means that virtually any device can generate and transmit data about its operations - data to which analytics can be applied to facilitate monitoring and a range of automatic functions. The growing need for real-time data analytics drives the market. The impact of operational intelligence in a data-driven world is clear and is rising significantly.
With the rising deployment of operational intelligence, new market issues have emerged. Some primary difficulties fundamentally pushing back the operational intelligence market include a shortage of skilled professionals, complexity in data transfer, handling to handle business requirements, and high cost. As the market grows, the cost of initial investment and execution rises due to increased demand and customization of products to meet specific needs. The implementation of OI is a costly procedure. The process's extensive programming and data integration adds time and expense. Most providers charge a fee for software upgrades. Additionally, OI software is complex, and consultants or qualified specialists often operate it.
Rapid technological advancements, cloud computing, and big data analytics have recently gained popularity during the pandemic. Cloud computing is an advanced platform for delivering BI applications and serves as a storage for structured and unstructured data. Similarly, big data technology has enabled these tools to analyze massive volumes of data to give organizations actionable insights that aid in evaluating prospects and improving marketing campaigns. The enhancing support and services from deploying the cloud will also remain a significant factor in boosting the studied market post-pandemic.

Operational Intelligence Market Trends

Cloud Deployment Segment is Expected to Hold Major Market Share

Cloud deployment is expected to hold a prominent market share due to the added benefits, such as cost-saving, accessibility, scalability, and centralized service. Organizations across the world are increasingly deploying cloud services. The pandemic has also fueled the deployment of cloud services across various IT organizations. The broad availability of cloud services to support various specialized business applications is helping organizations transform into digital enterprises.
The hybrid cloud market has experienced significant overall growth in the past few years compared to other cloud services, as it offers certain benefits to organizations with a massive set of data. Using a hybrid cloud allows companies to scale computing resources and helps eliminate the need to invest massive capital in handling short-term spikes in demand when the business needs to free up local resources for more sensitive data or applications.
According to Flexra Software, 80% of enterprise respondents indicated they adopted Microsoft Azure for public cloud usage in 2022. AWS, Microsoft Azure, and Google Cloud, or hyperscalers, are among the leading cloud computing platform providers globally.
Further, an increasing number of banks are migrating their data, process, and infrastructure to the cloud to benefit from cloud implementation, which further eases the integration of enterprise applications. For instance, in November 2022, Temenos announced that Baiduri Bank, one of Brunei's major financial goods and services providers, has agreed with Temenos for core banking on the Temenos Banking Cloud. Baiduri Bank would be one of the initial banks in Brunei to operate its core banking systems on the cloud using the SaaS model.
Companies using cloud services must pay only for resources they temporarily use instead of purchasing, programming, and maintaining additional resources and equipment that remain idle over long periods. This helps the companies in minimalizing costs that do not generate revenue.

Asia-Pacific is Expected to Be the Fastest-growing Market

The Asia-Pacific region is expected to witness the highest growth during the forecast period, owing to various government digitization initiatives. Additionally, the rapid increase in digitization in this region is expected to drive the operational intelligence market significantly.
For instance, Digital India aims to electronically provide government services to citizens by improving the IT infrastructure and increasing internet connectivity.
Moreover, the initiative aims to move legacy and on-premise systems to a cloud-based or integrated model. The cloud platform is expected to host the delivery of e-services to the citizens. Economies such as China, India, Japan, and South Korea are witnessing increasing investor interest in operational intelligence. China is going through rapid development and is the global leader in new, emerging IT technologies, such as edge computing, AI, and IoT. As a result, a surge in demand for improved IT services is expected.
Digital transformation has become one of the top priorities in the country. It is moving at a rapid pace as a more significant number of companies are implementing formal strategies to support their efforts. According to the Xinhua agency, Tsinghua University, International Data Corporation, and Chinese IT firm Inspur Information released a joint report that comprehensively assessed the computing power, efficiency, and infrastructure of the world's 15 major economies. The report notes that computing power has become the driving force of the digital economy and that increasing investment in this sector would have an amplified and long-term effect on economic growth.
Strong government backing and substantial private sector investment are behind the growth of China's cloud computing industry. The South Korean government employed cloud computing technologies to enhance its e-government services, banking on the country's super-fast internet connectivity and stable LTE availability. This is expected to contribute to the market's growth over the forecast period.

Operational Intelligence Industry Overview

The operational intelligence market is highly fragmented, with the presence of major players like Vitria Technology Inc., Splunk Inc., Starview Inc., SAP SE, and Software AG. Players in the market are adopting strategies such as partnerships, innovations, and acquisitions to enhance their service offerings and gain sustainable competitive advantage.

October 2022 - Software AG partnered with G42 Cloud, the UAE's artificial intelligence and cloud computing firm, to help clients across industries achieve cloud-hosted digitally connected companies. By hosting and deploying clients on G42 Cloud, organizations can unlock new products, gain actionable data, drive strategic decision-making, and grow operations.
May 2022 - Accenture and SAP are launching a new collaborative service to assist major organizations in migrating to the cloud and delivering continuous innovation. The new joint offering combines the RISE with SAP solution and the SOAR with Accenture services offering. It has been enhanced with new features that include Accenture's comprehensive suite of transformation services, such as customized cloud services and proprietary intelligent tools, delivered through a unified as-a-service model. Accenture is one of the largest SAP partners to offer services specifically targeted to assist large organizations across sectors in simply planning, implementing, and managing RISE with SAP installations in the cloud.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Threat of New Entrants
- 4.2.2 Bargaining Power of Buyers/Consumers
- 4.2.3 Bargaining Power of Suppliers
- 4.2.4 Threat of Substitute Products
- 4.2.5 Intensity of Competitive Rivalry
4.3 Impact of COVID-19 on the Market

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Growing Need for Real Time Data Analytics
- 5.1.2 Increasing Adoption of Big Data Analytics and the Internet of Things (IoT)
5.2 Market Restraints
- 5.2.1 Combining Data from Multiple Data Sources

6 MARKET SEGMENTATION

6.1 By Deployment Type
- 6.1.1 Cloud
- 6.1.2 On-premise
6.2 By End-user Vertical
- 6.2.1 Retail
- 6.2.2 Manufacturing
- 6.2.3 BFSI
- 6.2.4 Government
- 6.2.5 IT and Telecommunication
- 6.2.6 Military and Defense
- 6.2.7 Transportation and Logistics
- 6.2.8 Healthcare
- 6.2.9 Energy and Power
6.3 By Geography
- 6.3.1 North America
- 6.3.2 Europe
- 6.3.3 Asia-Pacific
- 6.3.4 Latin America
- 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Vitria Technology Inc.
- 7.1.2 Splunk Inc.
- 7.1.3 Starview Inc.
- 7.1.4 SAP SE
- 7.1.5 Software AG
- 7.1.6 Schneider Electric SE
- 7.1.7 Rolta India Limited
- 7.1.8 SolutionsPT Ltd
- 7.1.9 IBENOX Pty Ltd
- 7.1.10 Turnberry Corporation
- 7.1.11 HP Inc.
- 7.1.12 OpenText Corporation