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OLED 面板：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

OLED Panel - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

OLED面板市場規模預計在2025年為584.4億美元，預計到2030年將達到1,085.8億美元，預測期間（2025-2030年）的複合年成長率為13.19%。

OLED 面板-市場-IMG1

OLED 是一種關鍵的顯示技術趨勢，具有更大的螢幕大小、不斷提高的 8K（7680 x 4320 像素）解析度和相對較新的外形規格。一段時間以來，三星和 LG 等公司一直在嘗試軟性 OLED 顯示器。值得注意的是，三星現在在所有旗艦機型上都使用曲面、軟性 OLED 面板。

主要亮點

  • OLED 可實現發射顯示，其中每個像素都獨立控制並產生自己的光（與從背光模組獲取光線的 LCD 不同）。 OLED 顯示器提供卓越的視覺質量，色彩鮮豔、動作快速，最重要的是對比度高。最值得注意的是「真正的」黑色（LCD 無法因照明而產生黑色）。此外，簡單的 OLED 架構使得軟性透明面板極易製造。
  • 由於在視角和黑色水平方面具有多種優勢，OLED 電視在多個地區的需求激增。據 ICDM 稱，在確定電視解析度時，對比度調變比純像素數更重要，而 OLED 電視顯示器正在滿足這一需求。
  • 根據市場滲透模型，預計軟性OLED在預測期內將表現出較高的市場滲透率。隨著智慧型手機在中國等許多主要市場日益成熟，智慧型手機製造商正在開發採用軟性 OLED 的新型折疊式機型，在未來幾年創造巨大的成長潛力。
  • 大規模生產使公司能夠實現規模經濟，從而降低設備的整體價格，從而使設備製造商受益。目前，只有少數電視製造商採用 OLED，因為該技術對於中階市場來說太昂貴。許多健身帶和簡單的智慧型手錶都使用 PMOLED 顯示器。
  • 例如，Fitbit 的 Charge 手環採用小型單色（白色） PMOLED 顯示器。 OLED 的厚度、靈活性和外觀使其成為比 LCD 更有前景的穿戴式應用技術。此外，基於簡單的確定性外推，預計預測期內基於量子點的 OLED顯示面板的需求將呈指數級成長。

OLED 面板市場趨勢

智慧型手機 AMOLED 顯示器可望實現高成長

  • AMOLED 是一種 OLED 顯示技術，用於平板電腦、智慧型手錶、遊戲機、數位相機、攜帶式音樂播放器、音樂設備等。採用薄膜電晶體（TFT）和儲存電容來儲存線像素的狀態。 AMOLED 面板比被動矩陣有機發光二極體(PMOLED) 面板快得多，並且可以輕鬆安裝到任何尺寸的顯示器中。此外，它比以前的顯示技術更節能，提供更生動的圖像品質、更寬的視角，並且對運動的反應更快。
  • 在全球範圍內，快速的都市化、不斷提高的收入水平以及日益成長的休閒娛樂需求正在對家電銷售產生積極影響。這是推動AMOLED顯示領域擴大的最重要因素之一。由於蘇丹、敘利亞和辛巴威等多個地區的通貨膨脹，製造業營運成本預計將會上升。然而，AMOLED顯示器與其他顯示技術相比具有許多優勢，包括更好的影像品質和更高的解析度顯示，這兩者都有助於推動市場擴張。
  • 軟性 AMOLED 顯示器常用於製造行動電話、顯示器和穿戴式技術，因為它們比其他顯示器消耗更少的能源且更便宜。隨著蘇丹、敘利亞、印度等許多地方出現通貨膨脹，製造業的營運成本預計將會上升。
  • 技術進步和 OLED 顯示器在智慧型手機中的日益廣泛使用提供了豐厚的成長機會。此外，LG、飛利浦和SONY等知名電子公司加大對 OLED 開發的投資，可能會推動該產業在成長期間的發展。例如，2022 年 6 月，LG Display 與韓國麵包店 Paris Baguette 合作安裝了 38 塊透明 OLED 顯示螢幕，用作數位螢幕。
  • 此外，OLED 面板不需要額外的背光並且具有發射性，因此使傳統智慧型手機中使用的平板顯示器黯然失色。此外，由於AMOLED面板具有輕薄、亮度高等優異特性，行動電話製造商擴大在其產品中採用AMOLED面板，推動了市場成長。
  • 此外，作為 OLED 面板市場領導者之一的三星，其大多數智慧型手機都採用了 AMOLED 和 Super AMOLED 顯示技術。
  • 多家顯示器廠持續投資擴大AMOLED產線，可望提升AMOLED在市場的滲透率。此外，智慧型手機普及率的上升推動了全球對智慧型手機顯示器的需求，預計這也將推動對 AMOLED 面板的需求。

亞太地區佔最大市場佔有率

  • 亞太地區是OLED面板最大的市場。大多數主要企業，包括 LG 和三星，都在該地區設有生產工廠。此外，電視和指示牌顯示器製造商及其他供應商的總部也設在亞太地區。
  • 由於美國貿易戰，中國政府預算的很大一部分都滲透到了顯示器產業。相較之下，作為投資集中度較高的產業之一的半導體產業則可能遭遇困境。
  • 儘管韓國國土面積較小，但該國正在投入OLED技術的學術研究和開發。韓國正迎來 LG 和三星等電子巨頭的巨額投資。
  • 中國可望控制全球43%的OLED面板製造產能，並趕上其韓國競爭對手。在國家大力補貼的支持下，京東方科技集團和TCL華星光電科技（TCL CSOT）這兩家中國面板製造商自2019年左右以來一直在提高產量。
  • 根據美國市場情報公司Display Supply Chain Consultants（DSCC）10月發布的預測，中國正在超越韓國，預計到2022年終，韓國的產能佔有率將達到55%。 OLED面板採用有機發光二極體，其開發生產方式與LCD顯示面板相同，但需要具有更深技術知識的工程師。
  • 中國是世界製造地。它是世界上最大的消費品出口國之一和成長最快的消費市場。中國是世界上最大的電視市場之一。例如，LG 計劃與中國零售商和電視製造商合作，擴大其 OLED 面板業務。該地區的 OLED顯示面板銷量預計將呈指數級成長。

OLED面板產業概況

OLED面板市場較為分散，國內外參與者眾多，競爭激烈。此外，面板製造商也正在為各廠商投資替代技術，導致廠商之間的競爭異常激烈。市場的主要企業是三星顯示器、LG顯示器和Sony Corporation。

2023年5月，三星顯示器將推出一款名為旋轉性 Flex的新產品，該產品將徹底改變平板電腦和筆記型電腦的移動性，以及一款感測器OLED顯示螢幕，該產品透過將血壓感測器或指紋感應器整合到面板中，無需為單獨的模組。三星正利用這些以及其他 OLED 突破展現其建立和主導新細分市場的雄心壯志。

2023 年 3 月，SONY電子推出 BRAVIA XR 系列電視，提供終極家庭娛樂體驗。 BRAVIA XR 系列包含五種型號：X95L、X93L Mini LED、X90L Full Array LED、A95L QD-OLED 和 A80L OLED。每個型號都配備了豐富的功能，可幫助您享受身臨其境的影像、串流媒體應用、遊戲和其他活動。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭
  • 產業價值鏈分析
  • COVID-19 市場影響評估

第5章 市場動態

  • 市場促進因素
    • 智慧型手機中 OLED 的採用率不斷提高
    • 各國政府對OLED技術發展的支持
  • 市場挑戰
    • 量子點與微型 LED 技術的發展

第6章 市場細分

  • 按類型
    • 靈活的
    • 難的
    • 透明的
  • 按顯示地址法
    • PMOLED顯示器
    • AMOLED 顯示器
  • 尺寸
    • 小型 OLED 面板
    • 中型 OLED 面板
    • 大型 OLED 面板
  • 按產品
    • 手機/平板電腦
    • 電視機
    • 車載
    • 穿戴式裝置
    • 其他（照明、醫療、家電）
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 英國
      • 德國
      • 義大利
      • 法國
    • 亞洲
      • 中國
      • 印度
      • 日本
      • 韓國
    • 澳洲和紐西蘭
    • 拉丁美洲
      • 巴西
      • 墨西哥
    • 中東和非洲

第 7 章 供應商市場佔有率

第8章 競爭格局

  • 公司簡介
    • Samsung Display Co. Ltd
    • LG Display Co., Ltd
    • Sony Corporation
    • Pioneer Corporation
    • Raystar Optronics Inc.
    • Ritek Corporation
    • OSRAM OLED GmbH
    • WiseChip Semiconductor Inc.
    • Winstar Display Co. Ltd
    • Visionox Co. Ltd

第9章投資分析

第10章：市場的未來

簡介目錄
Product Code: 49656

The OLED Panel Market size is estimated at USD 58.44 billion in 2025, and is expected to reach USD 108.58 billion by 2030, at a CAGR of 13.19% during the forecast period (2025-2030).

OLED Panel - Market - IMG1

OLED is a significant display technology trend, with larger screen sizes, improved 8K (7680 x 4320 pixels) resolution, and relatively new form factors. For quite some time, companies like Samsung and LG have experimented with flexible OLED displays. Samsung, in particular, uses curved flexible OLED panels for all of its flagship devices now.

Key Highlights

  • OLEDs make it possible for emissive displays, where each pixel is independently controlled and generates its light (unlike LCDs, which get their light from a backlighting unit). OLED displays provide excellent visual quality, including vivid colors, quick motion, and, most significantly, a high contrast ratio. Most notably, "real" blacks (LCDs can't produce due to the illumination). Additionally, the straightforward OLED architecture makes it very simple to manufacture flexible and transparent panels.
  • Due to multiple advantages with viewing angles and black levels, OLED Televisions are surging in demand in several regions. According to the ICDM, contrast modulation in qualifying a TV resolution is more critical than pure pixel count, and OLED TV displays cater to this demand.
  • Based on market diffusion models, flexible OLEDs are anticipated to observe a high market penetration in the foreseen period. With the maturity of smartphones in many significant markets, such as China, smartphone manufacturers are developing new, foldable phone models that incorporate flexible OLEDs and further have a massive potential for growth over the next few years.
  • Mass production enables companies to reach economies of scale, thereby benefiting the device manufacturers by reducing the overall price of the device. Only a few TV manufacturers currently use OLEDs, as the technology is considered too expensive for the mid-range market. Many fitness bands and simple smartwatch devices adopt PMOLED displays.
  • For instance, Fitbit's Charge band uses a small monochrome (white) PMOLED display. The thickness, flexibility, and appearance of OLEDs show make it a promising technology for wearable applications over LCDs. Further, based on simple deterministic extrapolation, the demand for quantum dots-based OLED display panels is anticipated to surge exponentially in the forecast period.

OLED Panel Market Trends

AMOLED Display in Smartphone is Expected to Witness High Growth

  • AMOLED is an OLED display technology used in tablets, smartwatches, game consoles, digital cameras, portable music players, and music-making equipment. The line pixel states are stored using a thin-film transistor (TFT) and a storage capacitor. AMOLED panels are far quicker than their passive matrix organic light-emitting diode (PMOLED) and can easily fit into displays of any size. In addition, they are more energy-efficient than previous display technologies, offer more vivid image quality and a broader viewing angle, and respond to motion more quickly.
  • Globally, rapid urbanization, growing income levels, and expanding leisure and entertainment demand favorably impact consumer electronics sales. This is one of the most significant factors promoting the expansion of the AMOLED display sector. The operating expenses of manufacturing are anticipated to rise as a result of inflation in several places, including Sudan, Syria, Zimbabwe, etc. However, there are a number of benefits that AMOLED displays offer over other display technologies, including enhanced picture quality and a high-resolution display, both of which are propelling the market's expansion.
  • Flexible AMOLED displays are often used in the creation of mobile phones, monitors, and wearable technology because they consume less energy and are more affordable than other displays. The operating expenses of manufacturing are anticipated to rise as a result of inflation in numerous places, including Sudan, Syria, India, and other countries.
  • Technological advancements and the increasing use of OLED displays in smartphones provide lucrative growth opportunities. Furthermore, growing investments in OLED development by prominent electronics companies such as LG, Philips, and Sony will drive industry evolution during the growing period. For instance, in June 2022, LG Display collaborated with the Korean bakery Paris Baguette to install 38 transparent OLED displays for use as digital screens.
  • Further, the OLED panel requires no additional backlighting, and it is emissive, due to which overshadows the flat panel displays traditionally used in smartphones. Additionally, owing to the superior properties, such as less thickness and bright output, mobile manufacturers have been increasingly incorporating AMOLED panels in their products, which is likely to drive market growth.
  • Additionally, Samsung, one of the leaders in the OLED panels market, incorporates AMOLED and Super AMOLED display technologies in most of its smartphones.
  • Continuous investment undertaken by numerous display factories to expand AMOLED production lines will boost the AMOLED penetration rate in the market. Moreover, the increasing demand for smartphone displays across the globe, owing to the increasing smartphone penetration rates, is expected to propel the demand for AMOLED panels in the market.

Asia Pacific Occupies the Largest Market Share

  • Asia-Pacific is the biggest market for OLED panels as most key players, including LG and Samsung, have manufacturing facilities in the region. Additionally, several TV and signage display manufacturers and other vendors have headquarters in the APAC region.
  • Due to the trade war between the United States and China, a large portion of the budget planned by the Chinese government is percolating into the display industry. In contrast, the semiconductor industry, one of the intensive investment promotion industries, foreshadows difficulties.
  • Despite its small size, South Korea invests in academic R&D for OLED technology. The country is witnessing huge investments from electronics giants like LG and Samsung.
  • China is on track to control 43% of the capacity for manufacturing OLED panels globally, putting it in striking reach of South Korea's rival. With hefty state subsidies, BOE Technology Group and TCL China Star Optoelectronics Technology (TCL CSOT) are two Chinese panel manufacturers that have increased output since around 2019.
  • China is overtaking South Korea, whose capacity share, according to a projection made in October by the American market intelligence firm Display Supply Chain Consultants (DSCC), is supposed to reach 55% at the end of 2022. OLED panels, which employ organic light-emitting diodes, are developed and produced in many ways as liquid crystal display panels but need engineers with more in-depth technical knowledge.
  • China is the global hub for manufacturing. It is one of the largest exporters of consumer goods and the fastest-growing consumer market in the world. The country boasts one of the world's largest television markets. For instance, LG plans to collaborate with retailers and TV makers in China to expand its OLED panel business. The sales of OLED display panels are expected to grow exponentially in the region.

OLED Panel Industry Overview

The OLED Panel Market is fragmented and competitive because of the presence of many players conducting business on a national and an international scale. Also, panel manufacturers are investing in alternative technologies for various players, which showcases an intense rivalry among the players. The major players in the market are Samsung Display Co. Ltd., LG Display Co. Ltd., and Sony Corporation.

In May 2023, Samsung Display is introducing Rollable Flex, which intends to revolutionize the mobility of tablet computers or laptops, and Sensor OLED display, which offers additional usefulness by incorporating blood pressure and fingerprint sensors in panels without attaching separate modules. With these and other OLED breakthroughs, Samsung is showcasing its desire to establish and dominate new market sectors.

In March 2023, to provide the best possible home entertainment experience, Sony Electronics Inc. introduced its BRAVIA XR TV lineup. The BRAVIA XR lineup has five new models: the X95L and X93L Mini LED, X90L Full Array LED, A95L QD-OLED, and A80L OLED. All models come with features that let customers enjoy immersive video, streaming applications, gaming, and other activities.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Adoption of OLEDs in Smartphones
    • 5.1.2 Government Support for the Development of OLED Technology in Various Countries
  • 5.2 Market Challenges
    • 5.2.1 Evolution of Quantum Dot Technology and Micro LED Technology

6 MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Flexible
    • 6.1.2 Rigid
    • 6.1.3 Transparent
  • 6.2 By Display Address Scheme
    • 6.2.1 PMOLED Display
    • 6.2.2 AMOLED Display
  • 6.3 By Size
    • 6.3.1 Small-sized OLED Panel
    • 6.3.2 Medium-sized OLED Panel
    • 6.3.3 Large-sized OLED Panel
  • 6.4 By Product
    • 6.4.1 Mobile and Tablet
    • 6.4.2 Television
    • 6.4.3 Automotive
    • 6.4.4 Wearable
    • 6.4.5 Other Products (Lighting Products, Healthcare, and Home Appliances)
  • 6.5 By Geography
    • 6.5.1 North America
      • 6.5.1.1 United States
      • 6.5.1.2 Canada
    • 6.5.2 Europe
      • 6.5.2.1 United Kingdom
      • 6.5.2.2 Germany
      • 6.5.2.3 Italy
      • 6.5.2.4 France
    • 6.5.3 Asia
      • 6.5.3.1 China
      • 6.5.3.2 India
      • 6.5.3.3 Japan
      • 6.5.3.4 South Korea
    • 6.5.4 Australia and New Zealand
    • 6.5.5 Latin America
      • 6.5.5.1 Brazil
      • 6.5.5.2 Mexico
    • 6.5.6 Middle East and Africa

7 VENDOR MARKET SHARE

8 COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 Samsung Display Co. Ltd
    • 8.1.2 LG Display Co., Ltd
    • 8.1.3 Sony Corporation
    • 8.1.4 Pioneer Corporation
    • 8.1.5 Raystar Optronics Inc.
    • 8.1.6 Ritek Corporation
    • 8.1.7 OSRAM OLED GmbH
    • 8.1.8 WiseChip Semiconductor Inc.
    • 8.1.9 Winstar Display Co. Ltd
    • 8.1.10 Visionox Co. Ltd

9 INVESTMENT ANALYSIS

10 FUTURE OF THE MARKET