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市場調查報告書
商品編碼
1640453

智慧型穿戴裝置 -市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Smart Wearable - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

智慧型穿戴裝置市場規模預計在 2025 年為 1,006.5 億美元，預計到 2030 年將達到 2,452.9 億美元，預測期內（2025-2030 年）的複合年成長率為 19.5%。

智慧穿戴-市場-IMG1

關鍵亮點

  • 智慧型穿戴裝置市場包括一個專門用於健康和健身追蹤的相當大的部分，包括心率監測、睡眠追蹤和計步等產品。穿戴式科技可以穿戴在身體的任何部位，是一種將電子產品帶入日常生活並回應不斷變化的生活方式的新興趨勢。穿戴式科技的發展趨勢受到諸如訪問網際網路的能力以及在網路和設備之間交換資料的可能性等因素的驅動。
  • 有幾個因素在智慧型穿戴裝置中發揮關鍵作用，包括勞動力對健康和健身的興趣和意識日益增強、感測器技術的發展、組件的小型化以及物聯網 (IoT) 的使用日益增多。
  • 隨著世界各地的都市化不斷加快，對先進、視覺驅動的設備的需求也日益成長，這些設備能夠更好地滿足消費者的需求，例如將多種功能整合到一個設備中或顯示時間表。此外，由於消費能力的提高和日常工作中奢侈標準的提高，智慧型手錶正被全球許多千禧世代迅速接受。
  • 透過智慧型裝置收集、傳輸和儲存個人健康資訊引發了隱私和資料安全問題。健康資訊的安全性和保密性正成為用戶日益關注的問題。
  • 2023 年 8 月，智慧型手錶製造商 Play 為國內市場推出了兩款新設備：PLAYFIT Flaunt 2 和 PLAYFIT Dial 3 Pro。新款手錶力求時尚，提供良好的電池備用性和先進的功能，並有助於追蹤與健身相關的活動。

智慧穿戴市場趨勢

智慧型手錶預計將實現大幅成長

  • 智慧型手錶是一種戴在手腕上的小型行動裝置。許多智慧型手錶可以連接到您的智慧型手機並通知您來電、文字訊息和應用程式通知。有些智慧型手錶還可以打電話。
  • 此外，智慧型手錶還可以運行應用程式並播放各種數位媒體，包括透過藍牙耳機播放音樂曲目和廣播串流。許多手錶都配有觸控螢幕，讓使用者可以使用計算器、溫度計和指南針等功能。
  • 可以記錄單圈時間、距離和路線的智慧型手錶是專為田徑運動設計的。它還可以與心率監測器和節奏感測器等配件配對。還有專門為帆船愛好者製作的智慧型手錶，幫助他們追蹤速度、風向和風速等變數。
  • 智慧型手錶也已發展成為多功能設備，充當智慧型手機的延伸，提供非接觸式付款選項、通知和應用程式。截至 2023 年 12 月，荷蘭大部分的簽帳金融卡付款都是非接觸式。

亞太地區可望創下最快成長

  • 隨著物聯網（IoT）的興起，亞太地區的連網設備數量近年來迅速成長。健身帶和智慧型手錶等穿戴式電子產品正在推動蓬勃發展的穿戴式溫度感測器市場的新成長要素。預計預測期內亞太地區智慧穿戴裝置市場將實現最高成長。
  • 中國是世界電子製造地。這意味著許多穿戴式裝置和智慧型裝置實際上是在該地區生產的，這可能會降低價格並加快上市時間。此外，該地區的成長可以歸因於消費者擁有相對較高的可支配收入，使他們能夠負擔得起最新智慧設備一推出就購買。
  • 此外，推動該國智慧穿戴裝置市場成長的關鍵因素是人們對健身和技術進步的認知不斷增強以及高速網路連接的可用性。
  • 2023 年 2 月，三星電子與 Natural Cycles 宣布合作，升級 Galaxy Watch 5 系列上基於溫度的月經週期監測功能。這是Natural Cycles最尖端科技首次應用於手錶。溫度感測器採用紅外線技術，無論環境溫度變化或睡眠時的動作如何，都能提供更準確的讀數。

智慧型穿戴裝置產業概況

智慧穿戴裝置市場細分化，擁有眾多重要參與企業。知名參與企業包括 Fitbit Inc.、Fossil Group Inc.、Garmin Ltd.、三星電子、蘋果公司、Cyber​​dyne Inc.、Transcend Information Inc. 和 GoPro Inc.市場參與企業正在採取聯盟和收購等策略來加強其產品供應並獲得永續的競爭優勢。

  • 2024 年 1 月，Fitbit 和 Quest Diagnostics 宣布合作研究穿戴式裝置改善METABOLIC INC.健康的潛力，這會影響罹患糖尿病和心臟病等多種疾病的風險。
  • 2023 年 10 月，Fitbit 宣布將使用 AI 將健康指標連結起來，從客戶的健康和健身資料中提取更深層的趨勢。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場概況

  • 市場概況
  • 產業吸引力-波特五力分析
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭強度
  • 產業價值鏈分析
  • COVID-19 和其他宏觀經濟因素的副作用將如何影響市場

第5章 市場動態

  • 市場促進因素
    • 技術進步不斷推動市場成長
  • 市場限制
    • 高成本和資料安全問題

第6章 市場細分

  • 按產品
    • 智慧型手錶
    • 頭戴式顯示器
    • 智慧穿戴
    • 耳罩式
    • 健身追蹤器
    • 隨身攝影機
    • 外骨骼
    • 醫療設備
  • 按地區
    • 北美洲
    • 歐洲
    • 亞洲
    • 澳洲和紐西蘭
    • 拉丁美洲
    • 中東和非洲

第7章 競爭格局

  • 公司簡介
    • Fitbit Inc.
    • Fossil Group Inc.
    • Garmin Ltd
    • Samsung Electronics Co. Ltd
    • Apple Inc.
    • Cyberdyne Inc.
    • Transcend Information Inc.
    • GoPro Inc.
    • Sensoria Inc.
    • AIQ Smart Clothing Inc.
    • Medtronic PLC
    • Withings
    • Huami Corporation
    • Omron Healthcare Inc.
    • Nuheara Limited
    • Bragi GmbH
    • Microsoft Corporation
    • Sony Corporation
    • Huawei Technologies Co. Ltd
    • Ekso Bionics Holdings Inc.

第8章投資分析

第9章：市場的未來

簡介目錄
Product Code: 53150

The Smart Wearable Market size is estimated at USD 100.65 billion in 2025, and is expected to reach USD 245.29 billion by 2030, at a CAGR of 19.5% during the forecast period (2025-2030).

Smart Wearable - Market - IMG1

Key Highlights

  • The market for smart wearables includes a sizable area dedicated to health and fitness tracking, with products that include heart rate monitoring, sleep tracking, and step counting. With the ability to wear on every part of the body, wearable technology is an emerging trend that brings electronics into everyday life and addresses lifestyle changes. The trend for wearing technology is driven by factors like the ability to access the Internet and data exchange possibilities between a network and an apparatus.
  • Several factors, including the growing interest and awareness in people's health and fitness, sensor technology developments, component miniaturization, and the increasing use of the Internet of Things (IoT), play an important role in intelligent wearables.
  • The increasing penetration rate of urbanization in different parts of the world has led to increased demand for advanced, visually appealing products to better serve consumer needs, such as multiple features in a single device and a time schedule. In addition, due to their increased spending capacity during their daily work hours and luxury standards, a large number of millennials around the world have quickly adopted smartwatches.
  • Privacy and data security concerns are raised by the collection, transmission, and storage of personal health information through smart devices. The security and confidentiality of health information is becoming an increasing concern for users.
  • In August 2023, smartwatch manufacturer Play launched two new devices for the domestic market: PLAYFIT Flaunt 2 and PLAYFIT Dial 3 Pro. The new watches aim to be fashionable, offer great battery backup and advanced features, and help track fitness-related activities.

Smart Wearable Market Trends

Smartwatches Are Expected to Witness Significant Growth

  • A smartwatch is a small mobile device worn around the wrist. A number of smartwatches connect with smartphones and notify the user about incoming calls, text messages, or notifications from applications. Some smartwatches can even make phones.
  • Moreover, smartwatches can run apps and play back any kind of digital media, such as music tracks or radio streams, for Bluetooth headphones. Many of these watches have touchscreens that allow the user to access functions such as the calculator, thermometer, compass, etc.
  • Smartwatches, which allow the user to track lap times, distances, and routes, are specifically designed for athletic purposes. They can be coupled with accessories such as a heart rate monitor or cadence sensor, which may work in combination. There are specialty smartwatches built for sailing enthusiasts, helping them track variables such as speed, wind direction, and wind speed.
  • Smartwatches have also developed into multipurpose gadgets that work as extensions of smartphones, offering contactless payment options, notifications, and applications. As of December 2023, the vast majority of debit card payments across the Netherlands were contactless.

Asia-Pacific is Expected to Witness the Fastest Growth Rate

  • Due to the increasing spread of the Internet of Things (IoT), the number of connected devices in the region has increased rapidly in recent years. Wearable electronic devices such as fitness bands and smartwatches represent a new growth factor for the booming wearable temperature sensor market. The Asia-Pacific region is expected to record the highest growth in the smart wearables market during the forecast period.
  • China, in particular, is a global manufacturing hub for electronics. This means that many wearables and smart devices are actually produced in the region, leading to potentially lower prices and quicker market availability. In addition, this region's growth can be attributed to the relatively high disposable income of its consumers, who can afford to buy the latest smart devices as soon as they are released.
  • Moreover, the main factors driving this country's smart wearables market growth are the growing awareness of fitness and technology progress and the availability of high-speed Internet connections.
  • In February 2023, Samsung Electronics Co. Ltd and Natural Cycles announced a partnership to upgrade the Galaxy Watch 5 series' temperature-based menstrual cycle monitoring capabilities. This was the first time Natural Cycles' cutting-edge technology was adapted for a wristwatch. The temperature sensor uses infrared technology to give more accurate readings, regardless of temperature changes in the environment or movement during sleep.

Smart Wearables Industry Overview

The smart wearables market is fragmented due to the presence of many significant players. Some prominent players include Fitbit Inc., Fossil Group Inc., Garmin Ltd, Samsung Electronics Co. Ltd, Apple Inc., Cyberdyne Inc., Transcend Information Inc., and GoPro Inc. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

  • January 2024: Fitbit and Quest Diagnostics announced a collaboration to study the potential of wearable devices to improve metabolic health, which influences the risk of developing several diseases, including diabetes and heart disease.
  • October 2023: Fitbit announced it would use AI to connect the dots between health metrics and extract deeper trends in customer health and fitness data.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGTHS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Impact of COVID-19 Aftereffects and Other Macroeconomic Factors on the Market

5 MARKET DYNAMICS

  • 5.1 Market Driver
    • 5.1.1 Incremental Technological Advancements Aiding the Market Growth
  • 5.2 Market Restraint
    • 5.2.1 High Cost and Data Security Concerns

6 MARKET SEGMENTATION

  • 6.1 By Product
    • 6.1.1 Smartwatches
    • 6.1.2 Head-mounted Displays
    • 6.1.3 Smart Clothing
    • 6.1.4 Ear Worn
    • 6.1.5 Fitness Trackers
    • 6.1.6 Body-worn Camera
    • 6.1.7 Exoskeleton
    • 6.1.8 Medical Devices
  • 6.2 By Geography
    • 6.2.1 North America
    • 6.2.2 Europe
    • 6.2.3 Asia
    • 6.2.4 Australia and New Zealand
    • 6.2.5 Latin America
    • 6.2.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Fitbit Inc.
    • 7.1.2 Fossil Group Inc.
    • 7.1.3 Garmin Ltd
    • 7.1.4 Samsung Electronics Co. Ltd
    • 7.1.5 Apple Inc.
    • 7.1.6 Cyberdyne Inc.
    • 7.1.7 Transcend Information Inc.
    • 7.1.8 GoPro Inc.
    • 7.1.9 Sensoria Inc.
    • 7.1.10 AIQ Smart Clothing Inc.
    • 7.1.11 Medtronic PLC
    • 7.1.12 Withings
    • 7.1.13 Huami Corporation
    • 7.1.14 Omron Healthcare Inc.
    • 7.1.15 Nuheara Limited
    • 7.1.16 Bragi GmbH
    • 7.1.17 Microsoft Corporation
    • 7.1.18 Sony Corporation
    • 7.1.19 Huawei Technologies Co. Ltd
    • 7.1.20 Ekso Bionics Holdings Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET