行動資料保護：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Mobile Data Protection - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年01月05日 | 出版商:

Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

行動資料保護市場規模預計在 2025 年為 118.6 億美元，預計到 2030 年將達到 304.8 億美元，預測期內（2025-2030 年）的複合年成長率為 20.78%。

行動資料保護 (MDP) 產品和服務是一種軟體安全技術，可保護對最終用戶工作站大容量儲存系統上儲存的加密資料的存取並執行保密標準。

關鍵亮點

隨著全球行動裝置的興起和資料可訪問性策略的進步，存取資料比以往任何時候都更加容易。透過使用智慧型設備並可以從任何地方存取公司資料，公司能夠更快地做出業務決策。
行動資料可訪問性的大幅提升也推動了盈利的提高和業務效率的提升。然而，組織內部儲存並定期在網路中傳輸的大量資料始終面臨被篡改和濫用的風險。為了統一保護這些資料，企業正在認真探索使用行動資料保護解決方案。
為了提高行動資料的安全性，行動資料保護產業在各個終端用戶領域蓬勃發展。這個市場呈現強勁趨勢，包括企業對 BYOD 的接受度越來越高以及行動資料使用的量不斷增加。
此外，資料傳輸增加了詐欺的資料處理而導致資料遺失和被盜的風險，同時尋找保護資料和行動生產的策略也可能阻礙市場成長。
COVID-19 已將商業和社會活動轉向線上資料隱私，從而提高了保護力度，對市場成長產生了積極影響。

行動資料保護市場趨勢

行動付款解決方案的日益普及有望推動市場成長

行動付款的興起導致行動資料外洩急劇增加，對行動資料保護市場產生了重大影響。在所有付款方式中，行動付款成長速度最快。由於這種成長，行動資料也呈上升趨勢。
此外，Apple Pay、Android Pay 和 Walmart Pay 等行動錢包的普及預計將進一步推動行動資料保護市場的成長。由於智慧型手機付款量的增加，預測期內對行動資料保護的需求預計會增加。
隨著行動電子錢包的興起，零售業正朝向行動化發展。數位錢包的安全問題必將推動行動保護市場的發展。這是因為 5G 的出現將加速零售技術的創新，從而使顧客受益。
愛立信表示，在已經推出商用5G網路的國家中，到2022年，約有13%的用戶將擁有支援5G的智慧型手機，而17%的用戶則不會擁有。
預計「自帶設備」、「雲端運算」、「線上媒體」等趨勢以及有關行動資料保護的嚴格規定將支援各種規模企業的行動資料保護產業的發展。
此外，全球智慧型手機的普及率不斷提高以及發展中市場電子商務領域的成長是推動行動付款資料保護產業成長的關鍵因素。

預計北美將佔據較大的市場佔有率

北美預計將主導全球行動資料保護市場，這是由於美國公司較早採用資料安全，並且有大量行動資料保護供應商的存在，這將有助於聚集行動資料的大部分收益保護市場。該地區的雲端技術採用率也相對較高。
北美是全球 IT BFSI 市場的最大貢獻者，也是行動資料保護的主要市場。此外，嚴格的政府監管也導致提供保全服務的公司蓬勃發展。此外，由於各行業智慧型手機使用率高，該地區在行動資料保護市場處於領先地位。
此外，北美行業的一個主要趨勢是擴大使用 BYOD 等物聯網設備來存取銀行和醫療保健服務，這為行動資料保護帶來了巨大的市場機會。
此外，這些行動資料保護的重大發展正在提高整個全部區域的盈利和企業生產力。隨著企業資料以統一的方式保護資料，對行動資料保護解決方案的需求正在成長。

行動資料保護產業概覽

行動資料保護解決方案市場是一個高度細分的利基市場，供應商數量有限。該行業的主要參與企業主要透過合作和收購來開發創新產品。市場高度分散，競爭激烈，技術格局和標準不斷發展。越來越多的製造商利用其資源和能力來提供資料資訊管理解決方案。我們也透過併購進一步擴大產品系列。

2023 年 2 月，惠普企業發展有限公司宣布將透過收購 Athonet 來擴展其連接的邊緣到雲端產品。這家私人蜂巢式網路技術提供商為企業和通訊服務供應商提供行動核心網路。它與 HPE 的通訊業者和 Aruba 的網路產品組合整合在一起。企業面臨著跨大面積和偏遠地區的複雜連接挑戰，而私人 5G 可在校園和工業環境中提供高覆蓋率、可靠性和移動性。

2022 年 11 月，趨勢科技公司宣布了一種新的保護部署模型，為安全和開發團隊帶來更大的價值。此新產品直接回應了以下回饋：安全團隊經常難以跟上公共雲端環境中應用程式變化的速度。隨著開發人員快速部署新的和更新的應用程式資源，他們需要在所有資源中有效地部署安全控制。

其他福利

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

Key Highlights

Data has become more accessible than ever due to the rise of mobile devices worldwide and the advancement of data accessibility strategies. Businesses have benefited by making quick business judgments thanks to the permission to utilize smart devices for accessing corporate data anywhere.
Also, these significant improvements in mobile data accessibility have increased company profitability and boosted their corporate efficiency. However, this large amount of data that resides within the organizations and regularly goes over the network runs the continual danger of being altered and exploited. Enterprises have been seriously exploring using mobile data protection solutions to safeguard this data uniformly.
To improve mobile data security, the mobile data protection industry is gaining pace across various end-user sectors. The market is observing a strong trend that includes growing BYOD acceptance among enterprises and increasing the volume of mobile data being used, among other factors.
Furthermore, data transfer has increased the risk of data loss and unauthorized data processing theft, along with discovering strategies to protect data, as mobile production might hamper the market growth.
Due to COVID-19, commercial and social activities moved to online data privacy, and protection was increased, positively impacting the market's growth.

Mobile Data Protection Market Trends

Increasing Adoption of Mobile Payment Solutions is Expected to Drive the Market Growth

Mobile data breaches have dramatically increased due to the rise in mobile payments, which has significantly impacted the mobile data protection market. Among all payment options, mobile payments are growing the fastest. Mobile data has increased as a result of this growth.
Additionally, the market for mobile data protection is anticipated to grow further due to the proliferation of mobile wallets like Apple Pay, Android Pay, and Walmart Pay. Over the projection period, there will likely be a rise in demand for mobile data protection due to the increasing use of smartphones for making payments.
Retail has evolved into a mobile function with the rise in mobile e-wallets. Security problems in digital wallets must drive the mobile protection market because the arrival of 5G will accelerate retail technology innovation, benefiting customers.
According to Ericsson, in 2022, across the countries with the commercial 5G network available, about 13 percent of subscribers owned a 5G-capable smartphone, and 17 percent did not; about 30 percent of the global average intended to upgrade to a 5G subscription.
Similar to how trends like "bring your device," "cloud computing," and "online media," as well as strict legislation for mobile data protection, are expected to support the growth of the mobile data protection industry across enterprises of all sizes.
Also, the proliferation of smartphones worldwide and the growth of the e-commerce sector in the developing mobile payments data protection market are the main factors driving the industry's rise.

North America is Expected to Hold Significant Market Share

Due to the early adoption of data security by American businesses and the presence of numerous mobile data protection vendors in the region, which would help to consolidate the majority of revenues in the mobile data protection market, North America is predicted to dominate the global market for mobile data protection. Also, this region has a relatively high acceptance rate for cloud technology.
North America is the most significant contributor to the global IT BFSI market, which is the primary market for mobile data protection. Furthermore, businesses that offer security services are working due to strict government rules. Also, the area leads the market for mobile data protection because it has one of the highest smartphone usage rates among all industries.
Also, a significant trend for the North American industry is the growing use of IoT devices, such as BYOD, to access banking and healthcare services, which indicates a significant market opportunity for mobile data protection.
Moreover, these significant developments in mobile data protection have increased their profitability and corporate productivity across the region. The demand for mobile data protection solutions is growing as enterprises utilize mobile data protection solutions to protect data in a unified manner.

Mobile Data Protection Industry Overview

The Mobile Data Protection Solutions Market is a highly fragmented, niche market with a limited number of vendors. The key industry players primarily engage in partnerships and acquisitions to develop innovative products. The market is highly fragmented and intensely competitive, marked by a constantly-evolving technological landscape and standards. There has been a rise in manufacturers offering data and information management solutions using their resources and capabilities. They are further extending their product portfolios by undertaking mergers & acquisitions.

In February 2023, Hewlett Packard Enterprise Development LP announced the expansion of its connected edge-to-cloud offering with the acquisition of Athonet. This private cellular network technology provider delivers mobile core networks to enterprises and communication service providers. They are combined with the HPE telco and Aruba networking portfolios. With enterprises facing complex connectivity challenges across large and remote sites, private 5G offers high coverage, reliability, and mobility across campus and industrial environments.

In November 2022, Trend Micro Incorporated has announced a new protection deployment model that delivers excellent value to security and development teams. The new offering directly responds to security teams sharing how they often battle to keep pace with the speed of application change in public cloud environments. Developers rapidly deploy new and updated application resources, and security controls must be effectively deployed for all resources.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Increasing Adoption of Mobile Payment Solutions will Drive the Mobile Data Protection Market
- 5.1.2 Increasing Bring Your Own Devices (BYOD) Trend among Organisations
5.2 Market Restraints
- 5.2.1 Issues of Functional Interoperability due to the Presence of Multiple Platform Devices will Restrain the Market Growth

6 MARKET SEGMENTATION

6.1 By Type
- 6.1.1 Software
- 6.1.2 Services
6.2 By Deployment
- 6.2.1 On-Premises
- 6.2.2 Cloud
6.3 By Enterprise
- 6.3.1 Large Enterprise
- 6.3.2 Small & Medium Enterprise
6.4 By End-user Industry
- 6.4.1 BFSI
- 6.4.2 Healthcare
- 6.4.3 Retail
- 6.4.4 Hospitality
- 6.4.5 Transport
6.5 By Geography
- 6.5.1 North America
- 6.5.2 Europe
- 6.5.3 Asia Pacific
- 6.5.4 South America
- 6.5.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Dell Inc.
- 7.1.2 Microsoft Corporation
- 7.1.3 Hewlett Packard Enterprise Development LP
- 7.1.4 Broadcom Inc. (Symantec Corporation)
- 7.1.5 Trend Micro Incorporated
- 7.1.6 McAfee LLC
- 7.1.7 Check Point Software Technologies Ltd.
- 7.1.8 Cisco Systems, Inc.
- 7.1.9 Thales Group (Gemalto N.V.)
- 7.1.10 CipherCloud, Inc.