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封面
市場調查報告書
商品編碼
1642008

電子書：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

E-book - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

價格

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簡介目錄

電子書市場規模預計在 2025 年為 180.2 億美元，預計到 2030 年將達到 227.6 億美元，預測期內（2025-2030 年）的複合年成長率為 4.78%。

電子書市場-IMG1

主要亮點

  • 近年來，閱讀場景日益數位化，傳統紙本書日益被數位格式所取代。這項變化背後的驅動力是電子書提供的便利性、儲存性和可訪問性的提升。電子書的歷史相對較短，但其普及度的成長主要歸功於電子閱讀器的推出和行動裝置的廣泛使用。
  • 電子書比傳統書籍具有顯著的優勢。它們具有成本效益，通常價格低廉且可以提供免費資源。此外，電子書還透過節省樹木和減少碳排放為環境的永續性做出了貢獻。最近的研究表明，與傳統書籍相比，選擇電子書可以節省大量成本：減少 7.5 公斤二氧化碳當量、168 公升水和 23 公斤木材。字體調整、燈光控制和互動式內容等可自訂的功能增強了閱讀體驗。此外，電子書可即時存取且便於攜帶，讀者可以輕鬆攜帶整個圖書館。
  • 廣泛的分析揭示了電子書的聲譽和市場趨勢。使用者回饋證實讀者可以順利過渡到數位格式。令人印象深刻的是，電子書市場正在蓬勃發展，銷售量和成長率都很強勁。值得注意的是，傳統的實體書銷售和出版形式基本上保持不變。
  • 電子書生態系統呈現出充滿挑戰與機會的局面。數位版權管理和盜版等問題需要業界關注。此外，圖書館和教育機構在電子書分發中的作用也引起了人們的嚴重擔憂。解決不同設備和格式之間的相容性問題也至關重要。就機會而言，自助出版和開拓市場為電子書產業的發展提供了一個有希望的途徑。

電子書市場的趨勢

電子設備的使用增加

  • 智慧型手機和平板電腦等便攜且易於閱讀的設備的興起預計將成為全球電子書市場的主要成長要素。與實體書相比，消費者更喜歡電子書，因為紙本書易碎、需要精心保養，而且紙本高成本。
  • 圖書的數位化及其透過網路的存取有望創造一個為讀者提供即時體驗的創新環境。此外，漫威、DC等知名漫畫出版商對漫畫的數位化，也有望推動人們對電子書的熟悉。美國圖書館協會 (ALA) 宣布，為了減少浪費，將最遲將所有 Rooster 書籍以數位格式提供。
  • 科技影響力的不斷增大，加上許多人（尤其是千禧世代和 Z 世代）日益增強的數位化傾向，可能會對電子書市場的成長產生積極影響。
  • 此外，數位教育和身臨其境型學習等系統也有望推動市場成長。希望透過最新硬體、軟體和教育內容的介紹，創造一個身臨其境型的環境，為讀者提供即時體驗。
  • 它還可以作為傳統發行方式的低成本替代方案，並透過應用程式和服務輕鬆存取多樣化的電子書庫。此外，電子書所提供的資源，例如電子借閱，也促進了電子書市場的成長。

北美佔據市場主導地位

  • 由於消費者追求快速取得和便攜性，電子書很早就出現在北美，成為紙本書的自然而持久的替代品。出版商也透過不斷重新定義和擴展圖書的概念，對消費者對新閱讀設備的採用做出了快速反應。
  • 此外，在假期季節期間，更多的人將擁有平板電腦和Kindle等電子閱讀器。內容移動性的提高改善了圖書向更廣泛的目標終端用戶群體的存取和分發，從而節省了成本。此外，該地區的漫畫產業預計將受到數位化漫畫書需求不斷成長的推動，DC Entertainment 和 Marvel 等漫畫書公司正在擴大其產品線以適應這一趨勢。

電子書業概況

電子書市場擠滿了獨立作者和出版商，但主要由亞馬遜的 KDP 和蘋果的 iBooks Author 等行業巨頭主導。這些大公司正在利用合資企業和夥伴關係關係，特別是與較小的區域出版商的合作，來取得市場優勢。此外，我們不斷推出新的電子書來促進市場成長。

  • 2024 年 4 月，日本著名科技集團樂天推出了最新系列的 Kobo 電子閱讀器，其中包括兩款配有鮮豔彩色顯示器的型號。這些新機型旨在透過改進的螢幕技術和針對熱心讀者的附加功能來增強閱讀體驗。
  • 2024 年 5 月，通路行銷技術先驅 Extu 推出了最新電子書《Step on It：中小企業和中端市場銷售加速》。的策略和深刻的見解，以改善和加速銷售。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章 市場動態

  • 市場概況
  • 產業吸引力－波特五力分析
    • 新進入者的威脅
    • 買家的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭
  • 產業價值鏈分析
  • COVID-19 產業影響評估
  • 市場促進因素
    • 行動裝置日益普及
    • 電子書價格下降
  • 市場限制
    • 電子書銷售商和作者的隱私和版權問題

第 4 章 市場細分

  • 按地區
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 西班牙
      • 英國
      • 德國
      • 法國
      • 義大利
    • 亞洲
      • 中國
      • 印度
      • 日本
    • 拉丁美洲
    • 中東和非洲

第5章 競爭格局

  • 公司簡介
    • Amazon.com Inc.
    • Rakuten Kobo Inc.
    • Apple Inc.
    • Barnes and Noble LLC
    • Smashwords Inc.
    • Blurb Inc.
    • BookBaby（DIY Media Group Inc.）
    • Lulu Press Inc.
    • Macmillan Publishers Ltd
    • Scribd Inc.

第6章投資分析

第7章：市場的未來

簡介目錄
Product Code: 65226

The E-book Market size is estimated at USD 18.02 billion in 2025, and is expected to reach USD 22.76 billion by 2030, at a CAGR of 4.78% during the forecast period (2025-2030).

E-book - Market - IMG1

Key Highlights

  • The reading landscape has experienced a digital transformation in recent years, with digital formats increasingly replacing traditional paper books. This shift is driven by the convenience, storage capabilities, and enhanced accessibility that ebooks provide. Although ebooks have a relatively brief history, their growing popularity is mainly due to the introduction of e-readers and the widespread use of mobile devices.
  • Ebooks offer significant advantages over traditional books. They are cost-effective, often priced lower, and provide access to free resources. Additionally, ebooks contribute to environmental sustainability by saving trees and reducing carbon footprints. A recent study highlights that opting for an ebook over a traditional book can result in significant savings: 7.5 kg of CO2 equivalent emissions, 168 liters of water, and 23 kg of wood. Customization of features like font adjustments, lighting controls, and interactive content enhances the reading experience. Furthermore, ebooks offer instant access and portability, enabling readers to carry an entire library with ease.
  • Extensive analysis has delved into the critical reception and market trends of ebooks. User feedback underscores a smooth transition for readers to digital formats. Impressively, the ebook market is witnessing robust sales and growth rates, surging ahead. Notably, traditional physical book sales and publishing patterns remain largely unscathed.
  • The ebook ecosystem presents a landscape filled with both challenges and opportunities. Issues such as digital rights management and piracy require industry attention. Additionally, the role of libraries and educational institutions in ebook distribution raises significant concerns. Addressing compatibility issues across various devices and formats is also crucial. On the opportunity side, self-publishing and exploring niche markets offer promising avenues for growth in the ebook industry.

E-book Market Trends

Increased Use of Electronic Devices

  • The rise in the number of portable, readable devices, such as smartphones and tablets, is anticipated to be the primary growth factor for the global ebook market. Consumers prefer ebooks over physical books due to the fragility of hard copies, the need for adequate care, and the high cost.
  • The digitization of books and their accessibility over the internet are expected to create an innovative environment to offer a real-time experience for readers. Furthermore, the conversion of comic books into digital materials by famous publishers, such as Marvel and DC, is also expected to allow people to explore e-reading. The American Library Association (ALA) announced that every book of their rooster would be made available in a digital format at the latest to reduce wastage.
  • The increasing influence of technology, coupled with the growing inclination toward digitization by a substantial populace, mainly among the millennial and Generation Z groups, may positively influence the growth of the ebook market.
  • Systems, such as digital education and immersive learning, are also expected to drive market growth. The introduction of the latest hardware, software, and educational content is expected to create an immersive environment to provide readers with a real-time experience.
  • This also acts as a low-cost alternative to the traditional distribution method and enables easy access to various ebook libraries through applications or services. In addition, the resources available for ebooks, such as lending electronically, have also increased the growth of the ebook market.

North America Dominating the Market

  • Ebooks in North America came early as a natural and permanent choice over printed books for consumers as they wanted speedy access and portability. Publishers have also rapidly responded to consumers' fast-growing acceptance of new reading devices by constantly redefining and expanding new concepts of books.
  • Additionally, the holiday season observes an increase in the number of people who own tablet computers and ebook readers like Kindles. The improving content mobility has led to cost-cutting through better accessibility and distribution of books to wider target end users. Further, since the region's industry is expected to be driven by the rising demand for digitalized comic books, comic book companies like DC Entertainment and Marvel are expanding their product lines to keep up with the trend.

E-book Industry Overview

The ebook market, while teeming with independent authors and publishers, is primarily led by industry giants like Amazon's KDP and Apple's iBooks Author. These major players leverage joint ventures and partnerships, especially with smaller regional publishers, to bolster their market dominance. Additionally, they continuously introduce new ebook releases to drive market growth.

  • In April 2024, Rakuten, the prominent Japanese tech conglomerate, unveiled its latest lineup of Kobo ebook readers, featuring two models sporting vibrant color displays. These new devices aim to enhance the reading experience with improved screen technology and additional features tailored for avid readers.
  • In May 2024, Extu, a pioneering force in channel marketing technology, unveiled its latest offering: an ebook titled "Step on It: SMB & Mid-Market Sales Acceleration." This resource is tailored to elevate small to medium-sized businesses (SMBs) and mid-market enterprises, equipping them with advanced strategies and deep insights to accelerate sales.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 MARKET DYNAMICS

  • 3.1 Market Overview
  • 3.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 3.2.1 Threat of New Entrants
    • 3.2.2 Bargaining Power of Buyers
    • 3.2.3 Bargaining Power of Suppliers
    • 3.2.4 Threat of Substitutes
    • 3.2.5 Intensity of Competitive Rivalry
  • 3.3 Industry Value Chain Analysis
  • 3.4 Assessment of the Impact of COVID-19 on the Industry
  • 3.5 Market Drivers
    • 3.5.1 Increasing Penetration of Mobile Devices
    • 3.5.2 Decreasing Cost of Ebooks
  • 3.6 Market Restraints
    • 3.6.1 Privacy and Copyright Issues Among E-sellers and Book Writers

4 MARKET SEGMENTATION

  • 4.1 By Geography
    • 4.1.1 North America
      • 4.1.1.1 United States
      • 4.1.1.2 Canada
    • 4.1.2 Europe
      • 4.1.2.1 Spain
      • 4.1.2.2 United Kingdom
      • 4.1.2.3 Germany
      • 4.1.2.4 France
      • 4.1.2.5 Italy
    • 4.1.3 Asia
      • 4.1.3.1 China
      • 4.1.3.2 India
      • 4.1.3.3 Japan
    • 4.1.4 Latin America
    • 4.1.5 Middle East and Africa

5 COMPETITIVE LANDSCAPE*

  • 5.1 Company Profiles
    • 5.1.1 Amazon.com Inc.
    • 5.1.2 Rakuten Kobo Inc.
    • 5.1.3 Apple Inc.
    • 5.1.4 Barnes and Noble LLC
    • 5.1.5 Smashwords Inc.
    • 5.1.6 Blurb Inc.
    • 5.1.7 BookBaby (DIY Media Group Inc.)
    • 5.1.8 Lulu Press Inc.
    • 5.1.9 Macmillan Publishers Ltd
    • 5.1.10 Scribd Inc.

6 INVESTMENT ANALYSIS

7 FUTURE OF THE MARKET