網路漫畫市場規模、佔有率和成長分析（按類型、最終用戶、收益模式和地區）—2025-2032 年產業預測

預計2023年全球網路漫畫市場規模將達到78.1億美元，到2032年將達到133.1億美元，預測期內（2025-2032年）的複合年成長率為6.1%。

在數位轉型和線上內容消費增加的推動下，網路漫畫市場正在經歷快速成長。該行業涵蓋線上漫畫的銷售，包括連環漫畫和圖畫小說，由獨立藝術家到知名組織等各種實體創作。藝術家通常會在個人網站和社群媒體平台上發布他們的作品，讓世界各地的讀者都能看到。訂閱模式允許讀者以可負擔的月費透過智慧型裝置存取內容，吸引了從兒童到成人的廣泛受眾。網路漫畫的多樣化風格和主題激發了創造力和創業精神，並吸引了投資者對引人入勝的內容的興趣。因此，網路漫畫已成為數位媒體的重要組成部分，為講故事和娛樂提供了一個充滿活力的場所。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析

網路漫畫市場規模（按類型分類）及複合年成長率（2025-2032 年）

• 市場概況
• 喜劇
• 浪漫
• 動作/冒險
• 戲劇
• SF
• 其他
  • 恐怖
  • 超級英雄

網路漫畫市場規模（按最終用戶和複合年成長率） (2025-2032)

• 市場概況
• 孩子
• 成人

網路漫畫市場規模依收益模式和複合年成長率分類（2025-2032）

• 市場概況
• 基於訂閱
• 廣告支持
• 其他

網路漫畫市場規模（按地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Naver Corporation（South Korea）
• Kakao Entertainment（South Korea）
• NHN Japan Corporation（Japan）
• Lezhin Entertainment（South Korea）
• Toomics Global（South Korea）
• KidariStudio（South Korea）
• Tencent Holdings Limited（China）
• Bilibili Inc.（China）
• Kuaikan Manhua（China）
• Comico（Japan）
• MangaToon（China）
• Tapas Media（United States）
• LINE Corporation（Japan）
• Piccoma（Japan）
• Tappytoon（South Korea）
• WebComics（United States）
• Izneo（France）
• Delitoon（France）
• Stela（United States）
• Sukima（Japan）

結論和建議

Global Webcomics Market size was valued at USD 7.81 billion in 2023 and is poised to grow from USD 8.29 billion in 2024 to USD 13.31 billion by 2032, growing at a CAGR of 6.1% during the forecast period (2025-2032).

The webcomics market is experiencing rapid growth, driven by the digital transformation and increasing online content consumption. This industry encompasses the sale of online comics-including comic strips and graphic novels-created by various entities, from independent artists to established organizations. Artists typically publish their work on personal websites or social media platforms, making it accessible to a global audience. Subscription models allow readers to access content via smart devices at affordable monthly rates, appealing to both children and adults. The diversity of styles and themes in webcomics fosters creativity and entrepreneurship, attracting investor interest in engaging content. Consequently, webcomics have become a vital element of the digital media landscape, providing a dynamic outlet for storytelling and entertainment.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Webcomics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Webcomics Market Segmental Analysis

Global Webcomics Market is segmented by Genre, End-user, Monetization Model and Region. Based on Genre, the market is segmented into Comedy, Romance, Action/Adventure, Drama, Science Fiction and Others. Based on End-user, the market is segmented into Kids and Adults. Based on Monetization Model, the market is segmented into Subscription-based, Advertising-supported and Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Webcomics Market

The Global Webcomics market is primarily driven by the rising adoption of technologies and the growth of internet usage worldwide. This surge has led to a significant increase in reading habits, particularly in webcomics. With the growing number of smartphone users engaged in various online activities, there has been a marked shift towards digital comic consumption over traditional print. As consumers increasingly favor the convenience and accessibility of digital formats, the webcomics market has experienced a corresponding expansion in its audience base, making it a key contributor to the industry's growth on a global scale.

Restraints in the Global Webcomics Market

The growth of the global webcomics market may face challenges due to the enduring popularity of traditional comic books. Many consumers prefer the tactile experience and nostalgic value associated with printed comics, leading them to resist transitioning to digital formats. This preference for conventional forms of media can limit the audience for webcomics, as a significant segment of the population may remain committed to traditional comic consumption. Consequently, this resistance to embracing new digital platforms could hinder the overall expansion and acceptance of webcomics in the broader comic book industry, impacting its growth potential in the market.

Market Trends of the Global Webcomics Market

The Global Webcomics market is witnessing a significant trend towards the production of romantic narratives, reflecting a growing consumer interest across diverse demographics. This surge is driven by the rising popularity of romantic-themed stories, capturing the attention of both male and female audiences of all ages. The increasing use of smartphones and changing social dynamics, such as the contemporary dating landscape and evolving work cultures, are further propelling this growth. As creators tap into these themes and trends, the market continues to expand, delivering engaging, relatable content that resonates with a broad spectrum of readers, thereby solidifying webcomics as a vibrant digital storytelling medium.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Webcomics Market Size by Genre & CAGR (2025-2032)

• Market Overview
• Comedy
• Romance
• Action/Adventure
• Drama
• Science Fiction
• Others
  • Horror
  • Superhero

Global Webcomics Market Size by End-user & CAGR (2025-2032)

• Market Overview
• Kids
• Adults

Global Webcomics Market Size by Monetization Model & CAGR (2025-2032)

• Market Overview
• Subscription-based
• Advertising-supported
• Others

Global Webcomics Market Size & CAGR (2025-2032)

• North America (Genre, End-user, Monetization Model)
  • US
  • Canada
• Europe (Genre, End-user, Monetization Model)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Genre, End-user, Monetization Model)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Genre, End-user, Monetization Model)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Genre, End-user, Monetization Model)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Naver Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kakao Entertainment (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NHN Japan Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lezhin Entertainment (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toomics Global (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KidariStudio (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Holdings Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bilibili Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kuaikan Manhua (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comico (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MangaToon (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tapas Media (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LINE Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Piccoma (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tappytoon (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WebComics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Izneo (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Delitoon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stela (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sukima (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations