非洲軟包裝：市場佔有率分析、行業趨勢和統計、成長預測（2025-2030 年）

Africa Flexible Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年01月05日 | 出版商:

Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計 2025 年非洲軟包裝市場規模為 23.3 億美元，到 2030 年將達到 30.2 億美元，預測期內（2025-2030 年）的複合年成長率為 5.37%。

主要亮點

包裝產業需求的激增和消費者對商品偏好的提升將推動未來幾年非洲軟包裝市場的成長。隨著消費者對包裝的認知和互動不斷演變，包裝的永續性觀念明顯增強。這種轉變導致傳統硬質包裝解決方案的衰落，為創新、永續的軟包裝選擇讓路。此外，人們對使用者友善包裝和卓越產品保護的偏好日益成長，使得軟包裝作為可行且經濟高效的選擇越來越受到青睞。
非洲對初級食品的需求正在迅速成長。人口和收入的增加推動了這一需求，從而導致食品和飼料穀物、大豆、棉花和肉類的進口增加。此外，食品加工對於加強當地經濟、將數百萬小農戶與供應商聯繫起來以及提高農村收入至關重要，特別是在東部和南部非洲。隨著都市化加速和人口成長，對加工食品的需求日益成長，為軟包裝市場創造了豐厚的利潤。
技術創新為永續、客製化的軟包裝解決方案的發展鋪平了道路，有助於推動市場大幅成長。在非洲，食品和消費品進口占該地區軟包裝市場的很大一部分。對包裝和零售食品的需求不斷增加，推動了市場成長。
此外，現代零售商日益主導該地區的通路分銷。在過去兩年中，埃及已經明顯地從傳統的雜貨零售商和開放市場轉向超級市場和大賣場。大賣場在這一領域處於領先地位，其金額佔有率顯著成長，創造了經濟的散裝包裝機會來推動市場發展。
然而，非洲國家正採取果斷行動，禁止使用某些塑膠製品，防治污染。奈及利亞是全球塑膠污染的主要貢獻者，每年排放超過250萬噸塑膠廢棄物。 2024 年 6 月，奈及利亞與其他非洲國家一道頒布了一次性塑膠禁令，表達了應對全球塑膠危機的決心。此舉將對更廣泛的軟包裝市場產生影響。

非洲軟包裝市場的趨勢

預計袋裝包裝將佔據主要市場佔有率

袋裝包裝由於其無與倫比的便利性和便攜性，很快就成為最受歡迎的選擇。立式袋可保護內容物免受濕氣、蒸氣、氣味、害蟲、空氣和光線的侵害。此外，消費者也被這些袋子的美觀度和它們提供的額外便利性所吸引，例如噴口、拉鍊和手柄。這些偏好推動了自立袋的流行。由於自立袋更輕、使用的材料更少，食品製造商可以享受比傳統硬包裝更優的運輸成本優勢。隨著該地區的飲料行業擴大採用袋裝包裝，市場需求預計將成長。
硬質容器比軟性、可重新密封的立式袋消耗更多的石化燃料。值得注意的是，這些容器比軟性容器重六倍。此外，這些袋子上的多樣化印刷選項可增強您的產品的美感，強化您的品牌形象並允許創新設計。此外，不斷成長的技術創新帶來了軟性發泡體、紙張和鋁箔的引入，導致袋子製造明顯不再使用傳統塑膠原料。
創新正在推動袋子製造從塑膠轉向軟性發泡體、紙和鋁箔的轉變。此外，在亞洲和歐洲投資增加的推動下，非洲國家正在提高本地生產。因此，Lupin、Dr.Reddy's等外國公司已準備好提高生產能力。這一趨勢將促進非洲對包括包裝袋在內的醫療保健包裝的需求。
果汁、清潔劑和食用油等液體越來越傾向於使用袋裝包裝，這刺激了具有增強氧氣阻隔性的包裝袋的創新。這些改進對於保存和保護液體內容物免受污染至關重要。此外，相關人員之間的合作開發可回收且保持其關鍵功能的軟包裝袋正在推動市場成長。
2024年全球成長最快的20個國家名單中，非洲佔有重要地位。這種成長可以歸功於整個非洲大陸的政策制定者，他們一直熱衷於引導經濟多元化策略，特別是透過將投資引向關鍵的成長領域。國際貨幣基金組織進一步強調了該地區GDP的持續成長，顯示該地區生產和製造業實力強勁，同時預測對軟包裝的需求將激增。

預計南非將佔據主要市場佔有率

南非擁有成熟的食品製造業和強大的消費市場。該國正應對國內經濟成長放緩的問題。製造商面臨的挑戰是控制生產成本，同時持續滿足穩定的消費者需求。對增強型包裝解決方案的投資可能會增加，這將提高效率並更好地控制成本。
此外，南非食品製造商也瞄準出口市場。他們有望重視靈活的包裝，以確保產品的一致性和品質並符合全球食品標準。南非政府也將食品和飲料業列為製造業最重要的組成部分。政府正在積極鼓勵農業和農產品加工產業的進一步發展，這可以支持南非市場的成長。
美容產品包裝越來越依賴軟質塑膠包裝來保護內容物免受氧化並延長其保存期限。南非的化妝品產業正在努力應對該國景氣衰退帶來的障礙。 GDP成長明顯放緩，高失業率和可支配所得下降的挑戰日益加劇。因此，個人保健部門的市場成長預計將放緩。
南非儲備銀行報告稱，南非季度消費支出呈成長趨勢，這支持了電子商務的成長以及與該國零售業格局相符的軟包裝需求。
南非的經濟成長和都市化使得加工速食和速食的取得量呈指數級成長。這種變化在城市中心最為明顯，尤其是 12-24 歲的年輕人。他們不斷變化的消費模式推動了對即食食品、食品和飲料以及攜帶式食品的需求，從而增加了對靈活包裝解決方案（包括袋裝和小袋裝）的需求。

非洲軟包裝產業概況

非洲軟包裝市場適度整合，主要參與者包括： Hana Packaging Limited、PrimePak Industries Nigeria Ltd、Aristocrat Industries Ltd、Constantia Afripack Flexibles Ltd 和 Huhtamaki Group 佔據了大部分市場佔有率。

2024 年 1 月 - Constantia Afripack Flexibles Ltd 與南非客戶合作，憑藉其「舒適整理加工劑和陽光織物整理加工劑袋」榮獲「包裝材料和組件」類別的 WorldStar 包裝獎。該獎項標誌著 Constantia Flexible 發展歷程中的關鍵時刻。這款袋子採用 EcoLam 材料製成，這是一種創新的、可回收的單 PE 層壓板，以其出色的印刷性而聞名。 EcoLam 由南非 Constantia Afripack 公司生產，採用取向聚乙烯 (OPE) 製成，採用特殊的擠壓工藝，確保單一材料的無縫加工。
2023 年 12 月 - 非洲軟包裝解決方案供應商 Huhtamaki Group 已將其成長策略修改為 2030 年。更新後的策略強調提高核心業務的盈利，同時創新永續包裝解決方案以進一步擴大規模。因此，這家食品包裝製造商啟動了一項三年計劃，以加速策略實施並增強盈利。此舉表明該公司專注於永續包裝創新以保持競爭力。

其他福利

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

Key Highlights

Surging demand from the packaging industry and a growing preference for consumer goods are poised to drive the growth of the flexible packaging market in Africa in the coming years. As consumer perceptions and interactions with packaging evolve, there is a notable shift toward sustainability. This shift is leading to a decline in traditional rigid packaging solutions, making way for innovative and sustainable flexible packaging options. Furthermore, the rising preference for user-friendly packaging and superior product protection underscores the growing traction of flexible packaging as a viable and cost-effective choice.
Africa is witnessing a surge in demand for primary food items. Its growing population and rising incomes drive this demand, leading to increased imports of food and feed grains, soybean, cotton, and meat. Furthermore, food processing is pivotal in bolstering local economies, forging supplier connections for millions of small-scale farmers, and boosting rural incomes, especially in Eastern and Southern Africa. As urbanization accelerates and the population expands, the appetite for processed food continues growing, presenting a lucrative opportunity for the flexible packaging market.
Innovations have paved the way for developing sustainable and tailored flexible packaging solutions, fueling a remarkable surge in the market. In Africa, the imports of food and consumer goods constitute a substantial portion of the region's flexible packaging market. The increasing demand for packaged and retail foods is boosting the market growth.
Additionally, in the region's channel distribution, modern retailers are increasingly dominating. Over the past two years in Egypt, there has been a notable shift from traditional grocery retailers and open markets to supermarkets and hypermarkets. Leading the charge, hypermarkets have recorded significant growth in their value share, creating an opportunity for economical bulk packaging that would drive the market.
However, African nations are taking decisive steps against pollution by banning specific plastic products. Nigeria is a leading contributor to global plastic pollution, producing over 2.5 million tons of plastic waste yearly. In June 2024, Nigeria, aligning with several other African nations, announced its commitment to combat the global plastic crisis by instituting a ban on single-use plastics. This move is poised to influence the broader flexible packaging market.

Africa Flexible Packaging Market Trends

The Pouches Segment is Expected to Hold Significant Market Share

Pouch packaging is becoming the go-to choice for its unmatched convenience and portability. Stand-up pouches shield their contents from moisture, vapor, odors, pests, air, and light. Additionally, consumers are drawn to the aesthetic appeal and added conveniences of these pouches, such as spouts, zippers, and handles. These preferences are driving the popularity of stand-up pouches. Stand-up pouches, being lighter and using less material, also offer food producers a cost advantage in shipping compared to traditional rigid packaging. As the beverage industry in the region increasingly adopts pouches, market demand is poised for growth.
Rigid containers consume more fossil fuels than flexible stand-up pouches equipped with zippers. Notably, these containers are six times heavier than their flexible counterparts. Additionally, the diverse printing options for these pouches enable innovative designs, enhancing the product's aesthetic appeal and reinforcing brand identity. Furthermore, rising innovations have introduced flexible foams, papers, and aluminum foils, marking a shift from traditional plastic raw materials in pouch manufacturing.
Innovations are driving the shift from plastics to flexible foams, papers, and aluminum foils in pouch manufacturing. Additionally, African nations are ramping up local production, bolstered by rising investments from Asia and Europe. Consequently, foreign entities like Lupin and Dr. Reddy's are poised to enhance their production capacities. This trend is set to elevate the demand for healthcare packaging, encompassing pouches in Africa.
The growing preference for pouch packaging in liquids like juices, detergents, and edible oils has spurred innovations in pouches with enhanced oxygen-barrier properties. These improvements are crucial in preserving and protecting the liquid contents from contamination. Furthermore, collaborations among stakeholders to develop recyclable flexible pouches while ensuring they retain their vital functionalities are bolstering market growth.
Africa recorded a significant position on the list of the world's 20 fastest-growing economies in 2024. This growth can be attributed to the continent's policymakers, who have been diligently steering strategies toward economic diversification, particularly by channeling investments into pivotal growth sectors. Furthermore, the IMF highlighted a consistent upward trajectory in the region's GDP, showing robust support for its production and manufacturing landscape and an anticipated surge in demand for flexible packaging.

South Africa is Expected to Hold Major Market Share

South Africa boasts a sophisticated food manufacturing industry and a high consumer market. The nation grapples with sluggish domestic economic growth. Manufacturers are challenged to control production costs while consistently meeting steady consumer demand. There is potential for increased investment in enhanced packaging solutions, which could boost efficiencies and aid in managing expenses.
Moreover, South African food manufacturers are targeting the export market. They are expected to emphasize flexible packaging that ensures product consistency and quality, aligning with global food standards. The South African government also prioritizes the food and beverages industry as the most significant component of its manufacturing sector. It actively encourages the further development of agriculture and the agro-processing industry, which may support market growth in South Africa.
Beauty product packaging increasingly relies on flexible plastic packages, which safeguard contents from oxidation and extend shelf life. South Africa's cosmetics industry grapples with hurdles from the nation's economic downturn. The GDP growth has notably decelerated, and challenges mount with high unemployment rates and dwindling disposable income. As a result, the personal care segment anticipates a deceleration in growth in the market studied.
The South African Reserve Bank reported that quarterly consumer spending in South Africa has been following a growth trajectory, which supports the demand for flexible packaging in line with the growth of e-commerce and the retail landscape in the country.
South Africa's economic growth and urbanization have surged access to processed and fast food. This shift is notably evident in urban centers, especially among the youth aged 12 to 24. Their evolving consumption patterns are driving the demand for ready-to-eat meals, beverages, and on-the-go food items, increasing the need for flexible packaging solutions, including bag- and pouch-based options.

Africa Flexible Packaging Industry Overview

The African flexible packaging market is moderately consolidated, with significant players such as Hana Packaging Limited, PrimePak Industries Nigeria Ltd, Aristocrat Industries Ltd, Constantia Afripack Flexibles Ltd, and Huhtamaki Group occupying most of the market share. The regional companies are forming multiple partnerships and mergers to increase their market share.

January 2024 - Constantia Afripack Flexibles Ltd, in partnership with a South African customer, received a WorldStar Packaging Award for its "Comfort Fabric Softener and Sunlight Fabric Softener Pouches" in the 'Packaging Materials and Components' category. This achievement stands as a pivotal moment in Constantia Flexibles' journey. The pouches feature EcoLam, an innovative, recyclable mono-PE laminate known for its superior printability. Produced at Constantia Afripack, Constantia Flexibles' facility in South Africa, EcoLam is crafted from oriented polyethylene (OPE) using a specialized extrusion process, ensuring seamless processing of the mono-material, showing the company's priority on material innovations.
December 2023 - Huhtamaki Group, a provider of flexible packaging solutions in Africa, revised its growth strategy for 2030. The updated strategy emphasizes boosting profitability in its core business while innovating sustainable packaging solutions for further expansion. In line with this, the food packaging manufacturer initiated a three-year program to accelerate its strategy's implementation and bolster its profitability. This move shows the company's emphasis on sustainable packaging innovations to remain competitive.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

4.1 Market Overview
4.2 Industry Supply Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Consumers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
4.4 Impact of Microeconomic Factors on the Industry

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 The Increased Demand for Convenient Packaging
- 5.1.2 Longer Shelf Life and Changing Lifestyle of People
5.2 Market Challenges
- 5.2.1 Concerns Related to the Environment and Recycling

6 MARKET SEGMENTATION

6.1 By Material
- 6.1.1 Plastic
- 6.1.2 Paper
- 6.1.3 Aluminium Foil
6.2 By Product
- 6.2.1 Bags
- 6.2.2 Pouches
- 6.2.3 Wraps and Films
- 6.2.4 Other Products
6.3 By End User
- 6.3.1 Food
- 6.3.2 Beverage
- 6.3.3 Beauty and Personal Care
- 6.3.4 Home Care
- 6.3.5 Pharmaceutical
- 6.3.6 Other End User
6.4 By Country
- 6.4.1 South Africa
- 6.4.2 Nigeria
- 6.4.3 Egypt
- 6.4.4 Morocco
- 6.4.5 Kenya
- 6.4.6 Rest of Africa

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Hana Packaging Limited
- 7.1.2 Sonnex Packaging Nigeria Ltd
- 7.1.3 Colpak Pty Ltd
- 7.1.4 PrimePak Industries Nigeria Ltd
- 7.1.5 Aristocrat Industries Ltd
- 7.1.6 CTP Flexibles Ltd
- 7.1.7 Constantia Afripack Flexibles Ltd
- 7.1.8 Huhtamaki Group
- 7.1.9 Amcor Group
- 7.1.10 Berry Global