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市場調查報告書
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1651051

歐洲賭場管理：市場佔有率分析、行業趨勢和統計、成長預測（2025-2030 年）

Europe Casino Management - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計預測期內歐洲賭場管理市場的複合年成長率將達到 9.89%。

歐洲賭場管理-市場-IMG1

主要亮點

  • 由於對業務自動化和分析的需求不斷增加、安全性和風險管理不斷提高以及對詐欺相關活動的擔憂日益增加，歐洲賭場管理系統市場在不久的將來可能會大幅成長。
  • 來自歐洲國家的玩家喜歡在實體賭場玩。例如，線下賭博是2019年義大利最受歡迎的賭博形式。資料顯示，調查期間，線下賭客佔所有受訪者的18.3%。然而，在選定的年份，只有 2% 的賭徒表示自己完全在線上。
  • 此外，世界各地蓬勃發展的賭場俱樂部文化和日益放鬆的博彩監管可能會推動對賭場管理系統的需求。遊戲分析可以收集、分析和預測客戶行為，其應用越來越廣泛，並創造了豐厚的成長潛力。
  • COVID-19 疫情爆發對賭博業/賭場業務產生了負面影響。許多國家紛紛頒布政府禁令，關閉賭場、彩票網點和其他賭博場所。關閉導致賭場數週甚至數月沒有收益，即使重新開業，也受到入場顧客數量的限制，無法滿載運作。然而，未來幾個月，該國的賭博市場預計將在疫情期間承受損失並大幅成長。

歐洲賭場管理市場趨勢

分析領域預計將佔據最大的市場佔有率

  • 賭場經營者持有Terabyte的資料，其中包括客戶資訊。分析幫助賭場經營者維護他們的客戶資料庫。如今，分析技術已不再僅僅記錄客戶資料庫，還可以根據盈利對客戶進行細分、預測盈利、利用特定的促銷優惠操縱客戶行為以及針對特定客戶群的市場宣傳活動。
  • 賭場經營者擁有包含消費者資訊的數 GB 的資料。賭場經營者可以使用分析技術來追蹤他們的消費者資料庫。如今，分析已經發展到包括基於盈利的客戶細分、盈利預測、透過特殊促銷優惠操縱客戶行為、針對特定客戶群進行行銷宣傳活動等等。
  • 透過預測分析，賭場現在可以繪製客戶價值圖表並預測他們的行為。隨著資料庫倉儲技術的投資不斷增加以及會員卡的普及，現在大多數客戶交易都已被記錄下來。
  • 隨著住房選擇的增加和競爭的加劇，賭場更加重視分析，以保持競爭力並吸引更多客戶。全國有數百家賭場，競爭非常激烈，留住客戶非常困難，因此賭場必須妥善利用所獲得的資料。

賭場的接受度越來越高

  • 世界各地賭場的不斷擴張和社會的日益認可正在推動賭場業務的發展。世界各國政府都允許開設賭博俱樂部，以促進經濟成長並吸引更多外國遊客。
  • 在過去幾年中，該行業在技術和為消費者提供的遊戲體驗方面取得了長足的進步。賭場嚴重依賴客戶保留，並努力提高服務品質以提供更個人化的體驗。遊戲俱樂部使用各種技術來收集有關其顧客和場地營運的資訊。
  • 根據遊戲俱樂部的需求，賭場管理系統可能包含各種模組，而這些模組無法透過單一供應商的解決方案來解決。因此，供應商擴大創建開放系統，允許俱樂部所有者納入第三方解決方案和硬體，以實現對其遊戲營運的最佳控制。

歐洲賭場管理行業概況

歐洲賭場管理市場集中度較低，區域 CMS 供應商的出現和靈活的定價方案也加劇了競爭對手之間的競爭。市場的主要企業包括 International Game Technology PLC、Novomatic AG、Konami Gaming Inc. 和 SAS Institute Inc.

  • 2021 年 2 月——國際遊戲技術有限公司 (International Game Technology PLC) 與肯塔基州彩票公司簽署一份為期四年的協議，繼續提供 iLottery 平台和行動應用程式，並在彩票現有的數字遊戲組合中添加令人興奮的新 IGT PlayLottery 內容。
  • 2021 年 2 月 - NOVOMATIC 繼續重組其銷售和生產部門。所有銷售職能均直接置於 Jakob Rothwangl 的控制之下，而整個生產職能則集中在 Walter Eschbacher 的管理之下。重點是提高效率和擴大協同效應。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 購買者/消費者的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭強度
  • 主要市場趨勢和電子商務在零售總額中的佔有率
  • COVID-19 對電子商務銷售的影響

第5章 市場動態

  • 市場促進因素
    • 廣泛推動賭場相關活動合法化
    • 要求改進賭場安全和監控業務的管理
  • 市場挑戰
    • 線上賭場/賭博日益流行
  • 歐洲賭場管理產業主要人口趨勢和模式分析
  • 歐洲賭場管理產業各國現狀

第6章 市場細分

  • 依目的
    • 會計和處理（拉霸機和賭桌管理、現金處理）
    • 安全和監控（模擬和 IP 監控系統、生物識別）
    • 酒店管理（酒店及其他房地產）
    • 分析
    • 玩家追蹤
    • 媒體管理
    • 行銷與推廣
  • 按最終用戶
    • 中小型賭場
    • 大型賭場
  • 按國家
    • 英國
    • 德國
    • 法國
    • 義大利
    • 其他歐洲國家

第7章 競爭格局

  • 公司簡介
    • International Game Technology PLC
    • Novomatic AG
    • Apex Gaming Technology
    • Amatic Industries GmbH
    • Decart Ltd
    • Euro Games Technology Ltd.
    • Ensico CMS doo
    • Advansys doo
    • Synectics plc.
    • Dallmeier electronic GmbH & Co.KG
    • Konami Gaming, Inc.
    • SAS Institute Inc.
    • Konami Gaming, Inc.

第8章投資分析

第9章：未來市場展望

簡介目錄
Product Code: 91158

The Europe Casino Management Market is expected to register a CAGR of 9.89% during the forecast period.

Europe Casino Management - Market - IMG1

Key Highlights

  • The Europe casino management system market will likely grow significantly in the near future, owing to an increased need for business automation and analytics, improved security and risk management, and increased worry about fraud-related activities.
  • Players in European countries prefer to play at brick-and-mortar casinos. For example, offline gambling was the most popular form of gambling in Italy in 2019. According to the data, offline gamblers made up 18.3% of all respondents during the study period. In the chosen year, however, only 2% of gamblers reported being completely online.
  • Furthermore, booming the casino club culture and weak gaming regulations across the globe will fuel demand for casino management systems. Gaming analytics, which collects, analyses, and forecasts customer behavior, is becoming more widely used, creating lucrative growth potential.
  • The COVID-19 outbreak has had a negative impact on the gambling/casino business. Government-imposed stay-at-home prohibitions in many nations resulted in the shutdown of casinos, lottery outlets, and other gambling facilities. Closures left casinos without revenue for weeks or months, and even when they reopened, limits were imposed to limit the number of guests, preventing them from operating at full capacity. However, it is expected that in the coming months, the gambling market across nations will retain the loss during the pandemic and grow significantly.

Europe Casino Management Market Trends

Analytics Segment is Expected to hold the Largest Market Share

  • Casino operators have terabytes of data with them, which includes customer information. Analytics help the casino operators to maintain the customer database. Analytics today not only record customer databases but have also evolved to segment customers based on profitability, predict profitability, manipulate customer behavior with specific promotional offers, and market campaigns targeted at a specific segment of customers.
  • Casino operators have gigabytes of data, which includes consumer information. The casino operators can use analytics to keep track of their consumer database. Today, analytics has grown to include segmenting customers based on profitability, predicting profitability, manipulating customer behavior with specialized promotional offers, and marketing campaigns targeted at a certain segment of customers, among other things.
  • Through predictive analytics, casinos can now graph a customer's value and anticipate their behavior. Most customer transactions are recorded, thanks to increased investments in database warehousing technologies and the widespread use of loyalty cards.
  • With more housing options and higher competition, casinos are putting a greater emphasis on analytics to stay competitive and attract more customers. With hundreds of casinos across the country, it is critical for casinos to properly utilize the data they acquire, as competition is stiff and client retention is difficult.

Increase in the Acceptance of Casinos

  • The expanding worldwide casino presence and rising social acceptability of casinos are driving the business. Governments are allowing gambling clubs to open in order to encourage economic growth and increase foreign tourism.
  • Over the last few years, the sector has seen considerable advances in technology and the gaming experience provided to consumers. Casinos rely significantly on client retention and strive to improve service quality in order to provide a more personalized experience. Gaming clubs use a number of different technologies to collect information on their clients and floor operations.
  • Depending on the needs of the gaming club, casino management systems can comprise various modules that a single vendor solution cannot meet. As a result, vendors are more likely to create open systems that allow club owners to incorporate third-party solutions and hardware to get optimal control over gaming operations.

Europe Casino Management Industry Overview

The Europe casino management market is mildly concentrated, and the emergence of regional CMS vendors and the deployment of flexible pricing schemes have also intensified the competitive rivalry. The major players in the market are International Game Technology PLC, Novomatic AG, Konami Gaming Inc., and SAS Institute Inc., among others.

  • February 2021 - International Game Technology PLC has signed a four-year contract with the Kentucy lottery Corporation to continue providing its iLotteryplatform and mobile app and add engaging new IGT PlayLotterycontent to the Lottery's existing digital game portfolio.
  • February 2021 - NOVOMATIC continues restructuring the Sales and Production Departments. All sales units are, effective immediately, bundled under Jakob Rothwangl's management, and the entire Production Department is now centrally managed by Walter Eschbacher. The focus is on increasing efficiency and amplifying synergy potential.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness-Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Key market trends and share of e-commerce of total Retail sector
  • 4.4 Impact of COVID-19 on the e-commerce sales

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Broader move towards legalization of casino-related activities
    • 5.1.2 Demand for better management of security and surveillance operations in casinos
  • 5.2 Market Challenges
    • 5.2.1 Growing popularity of online casinos/gambling
  • 5.3 Analysis of key demographic trends and patterns related to Casino Management industry in Europe
  • 5.4 Current positioning of countries in the Casino Management industry in region Europe

6 Market Segmentation

  • 6.1 By Purpose
    • 6.1.1 Accounting and Handling (slot machine and table management, cash handling)
    • 6.1.2 Security and Surveillance (Analog and IP Surveillance Systems, biometrics)
    • 6.1.3 Hotel Management (Hotel and other property)
    • 6.1.4 Analytics
    • 6.1.5 Player Tracking
    • 6.1.6 Media Management
    • 6.1.7 Marketing and Promotions
  • 6.2 By End User
    • 6.2.1 Small and Medium Casinos
    • 6.2.2 Large Casinos
  • 6.3 By Country
    • 6.3.1 UK
    • 6.3.2 Germany
    • 6.3.3 France
    • 6.3.4 Italy
    • 6.3.5 Rest of Europe

7 Competitive Landscape

  • 7.1 Company Profiles
    • 7.1.1 International Game Technology PLC
    • 7.1.2 Novomatic AG
    • 7.1.3 Apex Gaming Technology
    • 7.1.4 Amatic Industries GmbH
    • 7.1.5 Decart Ltd
    • 7.1.6 Euro Games Technology Ltd.
    • 7.1.7 Ensico CMS d.o.o.
    • 7.1.8 Advansys d.o.o.
    • 7.1.9 Synectics plc.
    • 7.1.10 Dallmeier electronic GmbH & Co.KG
    • 7.1.11 Konami Gaming, Inc.
    • 7.1.12 SAS Institute Inc.
    • 7.1.13 Konami Gaming, Inc.

8 Investment Analysis

9 Future Outlook of the Market