歐洲策略諮詢服務：市場佔有率分析、產業趨勢與成長預測（2025-2030 年）

Europe Strategic Consulting Services - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年02月03日 | 出版商:

Mordor Intelligence | 英文 99 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預測期內，歐洲策略諮詢服務市場預期複合年成長率為 5.80%

關鍵亮點

基於成果的按收費經營模式日益成長的趨勢預計將推動歐洲策略諮詢市場的成長。策略諮詢行業已經採取了基於時間的按收費的經營模式。在這種經營模式中，客戶與顧問互動，以業務效率和策略發展的形式為客戶提供價值。
歐洲市場不斷發展，要求企業採用基於 AI/ML 的解決方案來執行研究和分析任務，以實現公司的策略成長和發展。例如，埃森哲採用了名為 myNav 的專有工具來評估現有業務需求、建立最佳雲端解決方案、執行雲端遷移、最佳化和管理雲端資產，並在雲端之旅中不斷創新，以最大限度地為客戶創造商業價值。
歐洲市場的公司渴望擴大對客戶的服務，並擴大收購和合併新興企業來開發新產品和服務，而不是依賴內部開發。隨著公司的問題變得越來越複雜，多源採購模式變得越來越有吸引力。公司現在將大型計分類解為較小的項目，以便更好地服務客戶。例如，新加坡經濟發展局 (EDB) 的智慧工業就緒指數 (SIRI) 是一套框架和工具，旨在幫助工業和製造業企業轉變業務，迎接工業 4.0。
每個組織都有或正在發展一個內部顧問小組。人才短缺以及自由工作者和獨立顧問的崛起改變了市場。參與企業諮詢市場新新興企業的競爭日益激烈，導致價格壓力加大，現有顧問公司的利潤減少。這些都是策略諮詢市場面臨的一些挑戰。
疫情重塑了商業流程、消費和生產模式，並引發了營商監管改革。 FEACO表示，耐用消費品（尤其是汽車）和時尚商品的需求急劇下降，而封鎖措施擾亂了供應鏈和許多工廠，導致諮詢計劃被取消，工業和消費品諮詢業務平均下降了14.1%。因此，歐洲策略諮詢市場正在更多地向服務業領域轉變。

歐洲策略諮詢服務市場的趨勢

金融業佔據主要市場佔有率

過去十年，歐洲金融業承受著巨大的壓力。企業、公民和國家當局面臨英國脫歐、經濟危機和疫情的影響以及開發新技術和創新解決方案的需求等挑戰。金融業也正在重新崛起。必須將這些挑戰作為歐盟經濟復甦努力的一部分來應對。
根據FEACO的研究報告（2021-22），疫情迫使市場發生急劇變化，社會情勢促使許多產業和客戶尋求策略發展的建議。因此，數位轉型已成為2020年許多諮詢計劃的關鍵方面。
冠狀病毒（COVID-19）疫情對數位轉型產生了重大影響，銀行迫切需要分析客戶對應用程式和平台等數位管道的需求。儘管過去兩年來一直實施社交距離措施，但自疫情爆發以來，數位用戶數量大幅增加。
歐盟委員會和國家開發銀行（NDB）發現的一些挑戰包括開發內部評估工具、改善組織結構、能力建設、改善軟體基礎設施和分析、加強審慎報告設定、評估付款基礎設施和製定電子付款策略。歐洲金融改革需要強而有力的技術改革，以幫助策略諮詢公司在未來贏得更多業務。
根據歐洲銀行金融改革報告，銀行業面臨的主要挑戰涉及內部評估工具的開發、軟體基礎設施的完善、審慎報告的分析、付款基礎設施的評估以及電子付款策略的發展。組織結構和能力建設將吸引企業設計顧問公司來應對這些挑戰並探索解決方案，包括金融部門的數位轉型。來自世界各地的策略顧問公司正在尋找該地區經濟轉型所創造的擴張和成長機會。

英國是成長最快的地區

根據歐洲 MCA2021 報告，策略顧問公司希望利用全球需求來彌補疫情初期的下降，從而實現強勁成長，這使得英國在歐洲的諮詢業務實現了疫情前兩倍的成長。
策略、技術和營運是2021年英國諮詢市場的三大主要服務線。隨著顧問公司擴大參與支持數位轉型過程，這些服務線每年都在擴大。
此外，根據併購與聯盟協會（IMAA）的數據，2020 年外國公司在英國的併購活動非常活躍，總合完成 1,635 筆併購交易。 2019年，外資併購交易共1443起。 M&A的高發生率為日本引入策略諮詢服務創造了機會。
近年來，數位化和工業 4.0 的採用趨勢使得更多公司願意在業務營運中做出戰略變革，以保持市場競爭力，這為該地區更多戰略諮詢公司擴張和與領先企業集團合作，實現其業務核心戰略的重大轉變鋪平了道路。
英國策略諮詢市場正在成長，由於合作、收購和合併的增加預計還會進一步成長。例如，湯森路透和畢馬威的策略合作夥伴關係將透過為英國公司法部門提供存取 HighQ 平台的權限來擴大業務。

歐洲策略諮詢服務業概況

歐洲策略諮詢服務市場適度細分，國內和國際參與企業均擁有數十年的產業經驗。供應商正在利用他們的專業知識並投入大量廣告費用來採取強力的競爭策略。品質認證、服務提供、成本和技術力是贏得新契約的簡單因素。總體而言，市場上競爭對手之間的競爭激烈，預計在預測期內將保持不變。

2022 年 6 月-畢馬威英國宣布與分析自動化公司 Alteryx 建立合作夥伴關係，這是其投資技術以自動化業務解決方案並協助客戶進行資料主導的業務轉型的策略的一部分。 Alteryx 和 KPMG 結合各自的專業知識，為數位轉型舉措制定資料策略，幫助企業將自動化分析融入日常業務流程，從而做出更明智、更快速的決策。
2022 年 6 月－埃森哲收購專門從事永續發展諮詢服務的公司 Greenfish。埃森哲原定於 2022 年 4 月 20 日開發 Green Fish。
2022 年 6 月－Nexus 與畢馬威共同開設培養箱空間。這裡目前有五家公司：Caterpillar健康、Hero Wellbeing、Work And Communications 和 Uplift 360，並透過畢馬威和利茲大學獲得商業和研究專業知識。

其他福利

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

Key Highlights

The rising trend of the performance-based billing business model is anticipated to fuel the Europe strategy consulting market growth. The strategy consulting industry has been working on the time-based billing business model. The business model involves the client interacting with the consultant to obtain value for money for the client in the form of operational efficiency and any strategy formulation.
The European market has been evolving, making it necessary for businesses to adopt AI/ML-based solutions to execute research and analytical tasks for businesses' strategic growth and development. For instance, Accenture adopted a proprietary tool called myNav to assess existing business needs, architect the optimal cloud solution, execute cloud migration, optimize and manage the cloud estate, and continuously innovate cloud journey that maximizes clients' business value.
The European market businesses are looking forward to expanding their services to clients, which has increased acquisitions and mergers with startups to develop new products and services instead of relying on in-house development. A multi-sourcing model has become more attractive as businesses' problems get more complex. Companies are now breaking their large projects into smaller ones to serve customers better. For instance, Singapore Economic Development Board (EDB) 's Smart Industry Readiness Index (SIRI) is a series of frameworks and tools to help Industries and manufacturers transform their operations for Industry 4.0.
The organizations are having or developing in-house consulting groups. The lack of talent and the rise of Freelancers and independent consultants has changed the course of the market. New startups (entrants) in the strategy consulting market have increased competition resulting in pressure on prices and reducing profits for established consultancies. These are some of the challenges the strategy consultant market has been facing.
The pandemic has reshaped the business process, consumption, and production patterns and attracted regulatory reforms in doing business. Accoridng to FEACO, the demand for durable products (automobiles above all) and fashion goods sharply declined, and lockdowns disrupted supply chains and many factory operations, leading to cancel consulting projects and an average 14.1% decline in the consulting towards Industrial and Consumer products. Therefore the European strategy consulting market has shifted more towards service sectors.

Europe Strategic Consulting Services Market Trends

Financial Sector will Hold the Major Share of the Market

The European financial sector has been under considerable pressure in the past decade. Businesses, citizens, and national authorities have been affected by the Brexit, economic crisis, and pandemic, leading to challenges like developing new technologies and innovative solutions. The financial sector has been re-emerging. These challenges must be addressed as part of the EU economic recovery efforts.
As per the survey report FEACO, 2021-22, the Pandemic has forced the market to adopt radical changes, and social scenarios have pushed many industries and clients to request more advice regarding strategic development. Therefore, digital transformation has been a key aspect of many consulting projects in 2020.
The coronavirus (COVID-19) pandemic significantly impacted the digital transformation, creating an immediate need for banks to analyze customers' requirements for digital channels, such as apps and platforms. In the last two years, while social distancing was in effect, the number of digital users has increased significantly since the pandemic.
Some of the challenges that the European Commission and National Development Banks (NDBs) have recognized are developing internal assessment tools, improving organizational structures, capacity building, Improving software infrastructure and analysis, enhancing prudential reporting set-ups, and assessing payment infrastructures, developing e-payment strategies. The financial reforms in the European region requires robust technological reforms which will help strategic consulting companies to gain more business in coming future.
According to the report on financial reforms in banks in the European region, major challenges in banking sectors are related to developing internal assessment tools, Improving software infrastructure, analyze prudential reporting, set-assessing payment infrastructures, and develop e-payment strategies. Organizational structures and capacity building will attract businesses towards design consulting firms to tackle them and look for solutions, including digital transformation in the financial sector. Strategic consulting firms around the globe will find a good market opportunity for their business expansion and growth created by economic reforms in the region.

UK will be the Fastest Growing Region

In the European region, the UK consulting business has been able to manage to record growth of double the rate before the pandemic as per the report from European MCA 2021 with the robust growth of strategic consultancies firms operating to tap into global demand to make up for declines during initial stages of the pandemic.
In 2021 the UK consulting market, Strategy, Technology, and Operations were the three main service lines. These service lines have grown over the years in a relationship with the strong involvement of consulting firms in supporting digital transformation processes.
Further, there was a high number of mergers and acquisitions by foreign companies in the United Kingdom in 2020, when a total l of 1,635 M&A deals were completed, according to the Institute for Mergers, Acquisitions, and Alliances (IMAA). In 2019, there were 1,443 M&A deals by foreign companies. The high occurrence of mergers and acquisitions has created an opportunity to adopt strategic consulting services in the country.
With the recent trend toward digitalization and adoption of industry 4.0 practices, more businesses will be looking forward to making strategic changes in their business operation to remain competitive in the market, paving the way for more strategic consulting firms in the region to expand and collaborate with the major business group for major transformational changes in their core strategy of doing business.
The UK strategy consultancy market is already on a growth trend expected to increase further with more partnerships, acquisitions, and mergers. For example, the Strategic alliance between Thomson Reuters and KPMG for expanding its business, providing HighQ platform access for UK corporate legal departments.

Europe Strategic Consulting Services Industry Overview

The European Strategic Consulting Services market is moderately fragmented, with local and international players having decades of industry experience. The vendors are incorporating a powerful competitive strategy by leveraging their expertise and spending a large amount on advertising. Quality certification, service offerings, costs, and technical capabilities are simple factors for attracting new contracts. Overall, the intensity of the competitive rivalry is high in the market, and it is expected to be the same over the forecast period.

June 2022 - KPMG UK announced its partnership with Alteryx, the analytics automation company, as part of the firm's strategy to invest in technology to automate business solutions and help clients with data-driven business transformations. Alteryx and KPMG will combine their expertise in developing data strategies for digital transformation initiatives, assisting companies in injecting automated analytics into everyday business processes, and making smarter and faster decisions.
June 2022 - Accenture acquired Greenfish, specializing in sustainability consultancy services. Accenture intended to develop Greenfish on April 20, 2022.
June 2022 - Nexus and KPMG together open dedicated incubator space along with advisory support for scaling up businesses around the world. Now home to five companies: Caterpillar Health, Hero Wellbeing, Work And Communications, and Uplift 360 and interrupters with unparalleled access to commercial and research expertise through KPMG and the University of Leeds.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definitions
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Market Sizing and Estimates for 2020-2027
4.3 Industry Ecosystem Analysis
4.4 Industry Attractiveness-Porter's Five Forces Analysis
- 4.4.1 Bargaining Power of Suppliers
- 4.4.2 Bargaining Power of Buyers/Consumers
- 4.4.3 Threat of New Entrants
- 4.4.4 Threat of Substitute Products
- 4.4.5 Intensity of Competitive Rivalry
4.5 Assessment of COVID-19 Impact on the market

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Increased acquisitions and mergers in the country
- 5.1.2 Digital transformation and adoption of Industry 4.0 practices
5.2 Market Challenges
- 5.2.1 Lack of talent due to the rise of Freelancers and independent consultants
5.3 Analysis on the rise of Strategic Consultancy Services focused on Small and Mid-sized Enterprises

6 MARKET SEGMENTATION

6.1 By Country
- 6.1.1 UK
- 6.1.2 Germany
- 6.1.3 France
- 6.1.4 Greece
- 6.1.5 Rest of Europe
6.2 By End-User Industry
- 6.2.1 Financial Services
- 6.2.2 Life Sciences and Healthcare
- 6.2.3 Retail
- 6.2.4 Government
- 6.2.5 Energy
- 6.2.6 Other End-User Industries

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Ernst & Young Global Limited
- 7.1.2 Deloitte Consulting
- 7.1.3 KPMG Consulting
- 7.1.4 PwC Consulting
- 7.1.5 McKinsey & Company
- 7.1.6 Accenture
- 7.1.7 PA Consulting
- 7.1.8 Cognosis
- 7.1.9 SNC-Lavalin Group
- 7.1.10 Capgemini
7.2 Vendor Ranking Analysis