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1683524

越南汽車租賃：市場佔有率分析、行業趨勢和統計、成長預測（2025-2030 年）

Vietnam Car Rental - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年03月18日 | 出版商:

Mordor Intelligence | 英文 90 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計2025年越南汽車租賃市場規模為7.7億美元，預計到2030年將達到14.8億美元，預測期內（2025-2030年）的複合年成長率為13.82%。

從長遠來看，隨著越南都市化的快速發展和中產階級的崛起，汽車租賃有望成為城市交通行業最突出的服務之一，包括當地使用、機場接送和郊區旅行。由於網路普及率和有組織產業的穩定成長，越南的汽車租賃市場正在迅速成長。

技術進步也是汽車設備租賃市場的主要驅動力，汽車租賃公司擴大利用物聯網 (IoT) 和巨量資料等數位技術來改善客戶服務、降低營運成本並改善車隊管理。公司正在向市場推出附加價值服務並加強其在越南的影響力。

此外，最重要的發展之一是電動和自動駕駛汽車的日益普及。隨著越來越多的汽車製造商投入這些技術的研發中，汽車租賃業很可能必須適應這些新型車輛。例如

主要亮點

2024年1月，以永續成長為目標於2023年初推出的新交通品牌Xanh SM推出了名為「Xanh SM Rentals」的短期自動駕駛汽車租賃服務。該公司提供具有誘人定價政策的電動車租賃套餐，推出後僅八個月就吸引了超過 1,500 萬名客戶。
同樣，2023 年 4 月，綠色智慧移動股份公司 (GSM) 成立並推出，作為越南多平台綠色交通模式。它由 100% 電動車驅動。

Hertz Corporation 和 VinFast 等主要公司都使用 GSM。 VinFast 等公司正在使用聯網汽車技術來提供資料，以便更好地了解客戶需求和偏好並提供個人化的租賃解決方案。

然而，高額的電動車進口關稅正在阻礙越南汽車租賃市場的成長。越南政府已採取舉措擴大電動車製造廠和充電基礎設施，例如《國家汽車發展戰略（2021-2050年）》和越南工業協會（VAMA），計劃到2040年將電動汽車年產能提高到350萬輛，旨在刺激製造業並大幅提高電動車的普及率。

越南汽車租賃市場趨勢

線上部分佔比最高

網路用戶數量的增加和線上租賃服務的便利性是決定該細分市場成長的關鍵因素。
根據世界銀行資料，到2023年越南網路用戶數將超過80％，這將成為線上預訂管道佔有率快速上升的主要因素。
智慧型手機和網路技術的發展為旅遊和運輸業帶來了重大變化。乘客可以透過線上平台或應用程式預訂車輛，將乘客與汽車連接起來。例如
根據越南統計總局的數據，河內的平均人口約為 843 萬人。預計到 2025 年，河內至少 95% 的家庭將擁有至少一部智慧型手機。
同樣，郵政和通訊基礎設施發展計劃推動了河內的數位轉型計劃，直至 2025 年，並著眼於 2030 年。河內智慧型手機用戶的增加和網際網路技術的採用率的上升可歸因於該省行動服務的成長。
此外，網上租賃越來越受到消費者的歡迎，因為省去了前往實體店並比較價格和車型的麻煩。網路媒體還可以幫助消費者在做出決定之前擴大選擇範圍。
越南旅遊業的擴張也推動了汽車租賃需求的增加。因為外國遊客可以透過網路媒介預訂他們想要的車輛。
隨著政府對發展和改善該地區旅遊業的戰略投資，預計未來幾年透過線上方式進行汽車租賃的需求將很大。
越南政府預計到 2025 年將吸引 1,800 萬國際遊客和 1.2 億國內遊客。該國正在採取措施使其旅遊業更加永續，這也可能促進該國的經濟發展。
Momondo 和 Avis 等多家公司提供線上預訂服務，您可以在河內、胡志明市和峴港等地預訂不同類型的汽車，從 SUV 到掀背車。其他功能包括使用該應用程式鎖定和解鎖您的汽車以及查看行車記錄器拍攝的畫面。

通勤佔很大比重

越南正在經歷快速都市化，人口快速成長。隨著人們為了更好的生活水準而遷移到都市區尋找就業，對便利交通途徑的需求也日益增加。
人們正在採用汽車租賃服務進行日常通勤和購物，這對市場產生了積極的影響。此外，對永續交通以實現淨零排放目標的關注正在為計程車公司創造穩定且不斷成長的基本客群。
例如，越南運輸部（MoT）正在就一項擬議政策尋求意見，該政策旨在透過向電動車購買者提供 1,000 美元的補貼來促進電動車（EV）產業的發展。
越南的各種汽車租賃公司，例如 Grab 的交通服務，正在透過提供滿足不同品味的多種選擇來改變城市通勤方式，並允許用戶選擇最適合他們需求和預算的選項，透過各種車輛選擇確保舒適的旅程。
隨著叫車平台的採用等技術進步的發展，越南的計程車服務覆蓋範圍不斷擴大。該平台提供的各種功能包括即時追蹤、駕駛員評級和安全的無現金交易系統。其他服務，例如加速穿越交通堵塞，已成為越南人日常通勤的重要組成部分。
當地計程車也被認為是一種安全合理的交通方式，非常適合不熟悉所遊覽地區的遊客。
考慮到成長，新Start-Ups專注於增加車輛的尺寸和容量以擴大用戶群，並選擇資金籌措方案。
此外，預計汽車租賃服務提供者將進行大量投資，擴大其車隊，以滿足日益成長的電動車需求。這些公司提供多種領域的電動車，從掀背車到BMW X5 等豪華 SUV。
例如，2024 年 1 月，Be Group 宣布已從 VPBank Securities 獲得 7,395 億越南盾（4,040 萬美元）的資金，以完成其網路擴張。

越南汽車租賃業概況

越南的汽車租賃市場由知名的全球和區域參與者鞏固和主導。為了維持市場地位，公司正在採取新產品發布、合作和合併等策略。

例如，2023 年 3 月，VinFast 在越南成立了一家新的電動車和Scooter租賃公司。 VinFast 是越南大型企業集團 VinGroup 的一部分，該集團也在利用其 VinFast 電動車推動綠色交通。

市場的主要企業包括 Avis Budget Group、The Hertz Corporation、Hertz、Enterprise Holdings、Vinasun Corp.、Mai Linh Group 和 VN Rent a Car。

其他福利：

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

Over the long term, with the rapid urbanization and rise of the middle class in Vietnam, car rental is expected to become one of the best-known services available in the urban transportation industry for local use, airport transportation, and out-of-town travel. The Vietnamese car rental market has grown quickly as a result of the increased internet penetration and the steady growth of the organized sector.

Technological advancement is also a key driver of the automotive equipment rental market, as car rental companies are increasingly utilizing digital technologies like the Internet of Things (IoT) and big data to enhance customer service, lower operational costs, and better manage their fleet. Companies are launching their value-added services in the market and strengthening their footprint in Vietnam.

Moreover, one of the most significant developments is the increasing popularity of electric and autonomous vehicles. As more car manufacturers invest in the research and development of these technologies, it is expected that the car rental industry will need to adapt to accommodate these new types of vehicles. For instance,

Key Highlights

In January 2024, Xanh SM, which is a new transportation brand launched in early 2023 focusing on sustainable growth, launched a short-term self-driving car rental service, Xanh SM Rentals. The company offers electric car rental packages with appealing price policies, attracting more than 15 million customers after only eight months of launch.
Similarly, in April 2023, Green and Smart Mobility JSC (GSM) was established and launched in Vietnam as a multi-platform green transportation model. It operates with a fleet of 100% electric vehicles.

The major players such as The Hertz Corporation. VinFast, and others use connected car technologies as they provide data that can be used to understand their customers' needs and preferences better and offer personalized rental solutions.

However, heavy import duty taxes on electric vehicles are hindering the growth of the car rental market in Vietnam. The government is taking initiatives to expand EV manufacturing plants and charging infrastructure, such as the National Automobile Development Strategy (2021-2050) and the Vietnam Automobile Manufacturers Association (VAMA), which aims to stimulate manufacturing and significantly increase the use of e-vehicles with a planned annual production capacity of 3.5 million electric vehicles by 2040.

Vietnam Car Rental Market Trends

Online Segment Holds the Highest Share

Rising internet users, coupled with the convenience of availing online services for rental services, serve as significant determinants for the growth of this market segment.
According to the World Bank Data, the number of internet users in Vietnam was more than 80% in 2023, which acts as a major factor for the exponential rise in the share of online booking channels.
The developments in smartphones and internet technology have brought considerable changes in the travel and transportation industry. It uses an online platform and apps to book the ride, and this helps to connect passengers and cars. For instance,
According to the General Statistics Office of Vietnam, the average population in Hanoi amounted to approximately 8.43 million people. At least 95% of total households in Hanoi are expected to use at least one smartphone by 2025.
Similarly, the postal-telecommunications infrastructure development plan drives the city's digital transformation program to 2025 with a vision for 2030. The growing number of smartphone users and rising adoption of internet technology in Hanoi is attributed to the growth of mobility services in the province.
Furthermore, online renting is increasingly preferred by consumers as they can avoid the hassle of visiting physical locations and comparing prices, car makes, and models. Online mediums also assist in expanding the choice base of consumers before deciding.
The expanding tourism sector across Vietnam also contributes to the increasing demand for car rental services since international tourists can avail of online mediums to pre-book their desired vehicles.
With the strategic government investment to develop and improve the region's tourism sector, a massive demand is expected for renting cars through the online segment in the coming years.
The government of Vietnam estimates 18 million international visitors and 120 million domestic tourists by 2025. The country is taking steps to make the tourism sector more sustainable, which may also boost its economy.
Various companies, such as Momondo and Avis, are offering online booking services to locations like Hanoi, Ho Chi Minh City, and Da Nang to book various types of vehicles, from SUVs to hatchbacks. The other features include locking/unlocking cars via an app and watching the dash camera.

Commuting Holds the Highest Share

Vietnam has witnessed an exponential rise in population growth with rising urbanization. There is a growing demand for convenient transportation options as people migrate to urban cities to seek employment for better living standards.
People are adopting car rental services for daily commuting and shopping trips, which creates a positive impact on the market. Moreover, the focus on sustainable transportation to meet net zero emission goals is creating a consistent and growing customer base for taxi companies.
For instance, the Vietnamese Ministry of Transport (MoT) has sought feedback on a proposed policy to boost the electric vehicle (EV) industry by offering a USD 1,000 subsidy to electric car buyers, a move that could accelerate the shift toward green, eco-friendly energy in the country.
The various car rental companies in Vietnam, such as Grab's Transportation Service, are making transitions in urban commuting, offering choices of diverse preferences and ensuring comfortable rides with a wide variety of vehicle choices, which allows users to select the option that best suits their needs and budget.
The growth in technological advances, like the adoption of ride-hailing platforms, is improving the reach of taxi services in Vietnam. The various features offered by platforms include real-time tracking, driver ratings, and a secure, cashless transaction system. The other services, like quicker trips through traffic, have become an integral part of daily commuting in Vietnam.
A local metered taxi is also considered a safe and reasonable way to travel as it is great for tourists who do not know about the area they are visiting.
Considering the growth, new startup companies are focusing on increasing their fleet size and capacity to expand their user base and opting for funding options as well.
Moreover, heavy investments from car rental service providers are expected to cater to the growing demand for electric vehicles by expansion of its fleets. The companies offer electric vehicles in different segments ranging from hatchbacks to high-end SUVs like BMW X5.
For instance, in January 2024, Be Group announced that it received VND 739.5 billion (USD 40.4 million) in funding from VPBank Securities to complete its network expansion.

Vietnam Car Rental Industry Overview

The Vietnamese car rental market is consolidated and led by globally and regionally established players. The companies adopt strategies such as new product launches, collaborations, and mergers to sustain their market positions.

For instance, in March 2023, VinFast established a new electric car and scooter rental company in Vietnam. VinFast is part of a large Vietnamese conglomerate named VinGroup, which also uses VinFast EVs to promote green mobility.

Some of the major players in the market include Avis Budget Group, The Hertz Corporation, Hertz, Enterprise Holdings, Vinasun Corp., Mai Linh Group, and VN Rent a Car.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

4.1 Market Drivers
- 4.1.1 Increasing Penetration of Electric Vehicles for Rental Fuels
4.2 Market Restraints
- 4.2.1 Alternative Mode of Transport Options Hinder the Market's Growth
4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION (Market Size in USD million)

5.1 By Booking Type
- 5.1.1 Online
- 5.1.2 Offline
5.2 By Rental Duration
- 5.2.1 Short-term
- 5.2.2 Long-term
5.3 By Application Type
- 5.3.1 Tourism
- 5.3.2 Commuting

6 COMPETITIVE LANDSCAPE

6.1 Vendor Market Share
6.2 Company Profiles
- 6.2.1 Vietnam Sun Corporation (Vinasun)
- 6.2.2 Mai Linh Group
- 6.2.3 Vina(Vietnam) Rent A Car
- 6.2.4 Grab Holdings Inc.
- 6.2.5 PT Gojek
- 6.2.6 Hertz Corporation
- 6.2.7 Enterprise Holdings
- 6.2.8 Avis Budget Group
- 6.2.9 Green and Smart Mobility JSC (GSM)