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1687852

機上盒 -市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Set-Top Box - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年03月18日 | 出版商:

Mordor Intelligence | 英文 130 Pages | 商品交期: 2-3個工作天內

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簡介目錄

以生產量計算，機上盒市場規模預計將從 2025 年的 2.0472 億台減少到 2030 年的 1.9283 億台。

網路和寬頻的廣泛應用、對高清頻道的日益成長的偏好以及點播視訊服務的興起可能會為機上盒市場參與企業提供擴展服務的機會。

數位電視產業的發展深刻地改變了消費者與網路和電視媒體互動的方式。可支配收入的增加和中產階級的壯大正在推動對富媒體家庭娛樂的需求。因此，下一代機上盒（STB）的需求正在蓬勃發展，尤其是那些支援基於網際網路的服務、視訊點播（VoD）和傳統電視廣播的機上盒，市場參與者正在抓住機會。

機上盒（STB）徹底改變了電視內容的消費方式。其先進的功能和無縫整合使其成為您家中的必備品。機上盒提供豐富、身臨其境的娛樂體驗，從串流媒體和點播服務到互動功能。憑藉人工智慧整合和運動感測器等創新技術，該機上盒提供了方便用戶使用的介面和一流的影像和音訊質量，確保帶來愉快的觀看體驗。

新興市場包括印度、中國和巴西。新興市場網際網路和寬頻普及率的提高是影響網路機上盒成長的因素。根據中國網際網路絡資訊中心（CNNIC）的數據，2024年上半年，中國新增了740萬名網路用戶，網路人口已達10億。此外，根據中國國家統計局的數據，到2022年，河北省約有100萬戶家庭擁有付費電視。

隨著越來越多的個人採用訂閱制的 OTT 串流服務，訂閱疲勞正成為一個問題。作為回應，OTT 平台正在放棄傳統的訂閱方案和模式，轉而採用按次付費等收益策略。按次付費允許觀眾透過私人廣播為特定內容付費。

宏觀經濟因素對機上盒（STB）市場有重大影響。例如，更高的 GDP 成長可能會導致消費者在非必需電子產品（包括機上盒）上的支出增加。此外，隨著GDP的成長，企業的收益和利潤率也會隨之上升，從而鼓勵企業增加對技術，尤其是電子技術的投資。財務狀況的改善通常會促使公司優先加強自身能力並改善客戶體驗。根據國際貨幣基金組織預測，2023年黑山GDP成長4.5%，成為歐洲成長最快的經濟體。這一成長率超過了土耳其的4%和馬耳他的3.8%。

機上盒市場趨勢

IPTV正在經歷巨大成長

IPTV（網際網路協定電視）機上盒是一種透過網路而非傳統有線或衛星訊號傳送電視內容的裝置。它解碼並處理透過網路傳輸的數位視訊串流，使用戶能夠直接在電視上觀看直播電影片道、隨選視訊和其他多媒體內容。
IPTV 的靈活性使其能夠與其他數位服務（例如 Over-the-Top (OTT) 平台）無縫整合，從而創建吸引現代觀眾的混合模式。這些結合了 IPTV 和 OTT 服務的混合機上盒越來越受歡迎，因為它們為直播電視和串流內容提供了統一的介面，滿足了消費者日益成長的隨選觀看偏好。
根據中國工業和資訊化部的數據，到 2023 年，中國 IPTV 用戶將達到 4.01 億，比 2022 年增加約 2,000 萬人。
此外，TiVo 的 IPTV 平台以其領先的影像創新而聞名。我們提供視覺上引人注目、高度個人化的視訊解決方案。該平台確保輕鬆整合、自適應部署和可擴展性。它無縫整合了 FAST、AVOD、SVOD、OTT 和直播電視內容，以增強您的整個娛樂之旅。這一切都歸功於 TiVo 傳奇的通用搜尋和建議介面。此外，該平台還擁有 StartOver、CatchUp 和 OnePass 等功能。

亞太地區可望大幅成長

在亞太地區，隨著消費者從傳統有線和衛星技術轉向 IPTV 和 OTT 服務，機上盒的使用率正在逐漸下降。高速網路的出現以及智慧型手機和智慧型電視的廣泛普及推動了這一變化，使得獲取內容變得更加容易和靈活。
隨著 Netflix 和 Amazon Prime 等 OTT 平台以及本地參與企業提供點播觀看選項，消費者越來越傾向於放棄有線電視。因此，DTT（數位地面電視）的使用也逐漸減少。 DTT 曾因無需訂閱即可提供數位訊號而廣受歡迎，但與 OTT 服務提供的龐大內容庫相比，DTT 顯得較為有限。
儘管存在這些變化，但市場上的一些參與者仍在試圖透過推出支援 IPTV 和 OTT 功能的先進機上盒來保持相關性。這些混合盒子旨在彌合傳統電視和現代串流媒體之間的差距，提供語音控制、整合應用程式和 4K 內容支援等功能。
印度的 Tata Sky 和馬來西亞的 Astro 等公司都採用了這種混合方法，使他們能夠滿足更廣泛的受眾並留住基本客群。
2024年6月，領先的綜合資訊和通訊技術解決方案供應商中興通訊股份有限公司協助巴基斯坦通訊業者PTCL透過部署搭載安卓電視的B866V2F機上盒（STB）（品牌名稱為SHOQ TV Box）轉變其電視觀看體驗，升級其新聞和娛樂產品。該設備提供200個直播電影片道，其中包括60個高畫質頻道，以及15,000小時的隨選節目，提供豐富的觀賞體驗。搭載Android TV的B866V2F是新一代4K IPTV/OTT機上盒，配備高效能四核心64位元晶片方案，提供高效率的視訊串流解碼和快速的命令處理。

機上盒產業細分

機上盒產業處於半固體狀態，各企業之間的競爭以價格、產品、市場佔有率以及市場競爭強度為主導。參與企業包括 Vantiva SA、KX INTEK INC.、HUMAX（HUMAX HOLDINGS）、中興通訊股份有限公司和深圳創維數位技術有限公司。

網路和寬頻普及率的提高、對高清頻道的日益偏好以及點播視訊服務的興起可能會為機上盒市場參與企業提供擴展服務的機會。數位電視產業的發展深刻地改變了消費者與網路和電視媒體互動的方式。可支配收入的增加和中產階級的壯大正在推動對富媒體家庭娛樂的需求。因此，下一代機上盒（STB）的需求正在蓬勃發展，尤其是那些支援基於網際網路的服務、視訊點播（VoD）和傳統電視廣播的機上盒，市場參與者正在抓住機會。

其他福利

Excel 格式的市場預測 (ME) 表
3個月的分析師支持

公司簡介
- Vantiva SA
- KX INTEK INC.
- HUMAX Co. Ltd（HUMAX HOLDINGS Co. Ltd）
- ZTE CORPORATION
- Shenzhen Skyworth Digital Technology Co. Ltd
- Sagemcom SAS
- Gospell Digital Technology Co. Limited
- Kaonmedia Co. Ltd
- Shenzhen Coship Electronics Co. Ltd
- Evolution Digital LLC
- Shenzhen SDMC Technology Co. Ltd
- Laxmi Remote (India) Private Limited

第10章投資分析

第11章：投資分析市場的未來

簡介目錄

Product Code: 66499

The Set-Top Box Market size in terms of production volume is expected to decline from 204.72 million units in 2025 to 192.83 million units by 2030.

The digital TV industry's evolution has significantly shifted how consumers engage with media, both online and on television. With rising disposable incomes and a burgeoning middle class, there is a heightened demand for media-rich home entertainment. Consequently, market players are seizing opportunities, especially with the surging demand for next-generation set-top boxes (STBs) that cater to internet-based services, video-on-demand (VoD), and traditional television broadcasts.

Set-top boxes (STBs) have revolutionized TV content consumption. Their advanced features and seamless integration have made them indispensable in households. STBs deliver a versatile and immersive entertainment experience from streaming and on-demand services to interactive features. With innovations like AI integration and motion sensors, STBs provide a user-friendly interface and top-notch video and audio quality, guaranteeing an enjoyable viewing experience.

The emerging markets include India, China, and Brazil. The rising adoption of the internet and broadband in emerging markets is a factor influencing the growth of internet-based set-top boxes. According to the China Internet Network Information Center (CNNIC), in the first half of 2024, China reported adding 7.4 million new users to its massive one billion internet population. Furthermore, according to the National Bureau of Statistics China, in 2022, approximately one million households in the Hebei province used pay TV.

As more individuals turn to subscription-based OTT streaming services, Subscription Fatigue is becoming an increasing concern. In response, OTT platforms are moving away from traditional subscription bundles and models, opting for revenue strategies like pay-per-view. Pay-per-view allows viewers to pay for specific content via private telecast.

Macroeconomic factors wield considerable influence over the set-top box (STBs) market. For instance, higher GDP growth can increase consumer spending on nonessential electronics, including set-top boxes. Furthermore, as GDP grows, businesses tend to see a rise in revenue and profitability, prompting increased investments in technology, notably in electronic devices. This surge in financial health often directs companies to prioritize bolstering their capabilities and elevating customer experiences. According to the IMF, in 2023, Montenegro emerged as Europe's fastest-growing economy, with its GDP expanding by 4.5%. This growth outpaced Turkey, which saw a 4% increase, and Malta, which experienced a 3.8% rise.

Set-Top Box Market Trends

IPTV to Witness Major Growth

An IPTV (Internet Protocol Television) set-top box is a device that delivers television content via the Internet instead of traditional cable or satellite signals. It decodes and processes the digital video streams transmitted over the Internet, allowing users to watch live TV channels, on-demand videos, and other multimedia content directly on their TV sets.
The flexibility of IPTV enables it to integrate seamlessly with other digital services, such as OTT (Over-the-Top) platforms, creating hybrid models that appeal to modern viewers. These hybrid set-top boxes, which combine IPTV and OTT services, are gaining traction as they provide a unified interface for both live TV and streaming content, catering to the growing consumer preference for on-demand viewing.
According to the Ministry of Industry and Information Technology (China), in 2023, China boasted 401 million IPTV users, marking an increase of approximately 20 million from 2022.
In addition to this, TiVo's IPTV Platform stands out with its advanced video innovations. It provides a visually captivating and highly personalized video solution. The platform ensures easy integration, adaptable deployments, and scalability. It enhances the entire entertainment journey, seamlessly aggregating content across FAST, AVOD, SVOD, OTT, and live TV. This is all powered by TiVo's renowned universal search and recommendation interface. In addition, the platform boasts features like Start Over, Catch-up, and OnePass.

Asia-Pacific Expected to Witness Major Growth

In the Asia-Pacific region, the use of set-top boxes is slowly declining as consumers shift away from traditional cable and satellite technologies, favoring IPTV and OTT services. The advent of high-speed internet and the widespread adoption of smartphones and smart TVs have driven this change, providing easier and more flexible access to content.
With OTT platforms like Netflix, Amazon Prime, and local players offering on-demand viewing options, consumers find it increasingly appealing to cut the cord. This has led to a gradual reduction in the usage of DTT (Digital Terrestrial Television) as well, which, although once popular for offering digital signals without a subscription, is now seen as limited compared to the vast libraries of content provided by OTT services.
Despite this shift, some players in the market are still trying to stay relevant by introducing advanced set-top boxes that support IPTV and OTT functionalities. These hybrid boxes aim to bridge the gap between traditional TV and modern streaming, offering features like voice control, integrated apps, and support for 4K content.
Companies like Tata Sky in India and Astro in Malaysia have embraced this hybrid approach, allowing them to cater to a broader audience and maintain their customer base.
In June 2024, ZTE Corporation, a key provider of integrated information and communication technology solutions, assisted the Pakistani operator PTCL in introducing the B866V2F Set Top Box (STB) powered by Android TV under the brand name SHOQ TV Box to transform the TV viewing experience and upgrade the news and entertainment offerings. The device offers 200 live television channels, including 60 channels in HD and 15,000 hours of on-demand content to deliver an enriched viewing experience. The B866V2F powered by Android TV is a new-generation 4K IPTV/OTT STB featuring a high-performance quad-core 64-bit chip solution to ensure efficient video stream decoding and speedy instruction processing.

Set-Top Box Industry Segmentation

The Set-top Box industry is semi-consolidated and has witnessed the moderate competitive rivalry between various firms is dependent on price, product, or market share, along with the intensity of competition in the market. Some of the players include Vantiva SA, KX INTEK INC., HUMAX Co. Ltd (HUMAX HOLDINGS Co. Ltd), ZTE CORPORATION, and Shenzhen Skyworth Digital Technology Co. Ltd.

Due to the increasing internet and broadband penetration, a growing preference for HD channels, and the rise of on-demand video services, the players in the set-top box market may have an opportunity to expand their services. The digital TV industry's evolution has significantly shifted how consumers engage with media, both online and on television. With rising disposable incomes and a burgeoning middle class, there is a heightened demand for media-rich home entertainment. Consequently, market players are seizing opportunities, especially with the surging demand for next-generation set-top boxes (STBs) that cater to internet-based services, video-on-demand (VoD), and traditional television broadcasts.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Consumers
- 4.2.3 Threat of New Entrants
- 4.2.4 Threat of Substitutes
- 4.2.5 Intensity of Competitive Rivalry
4.3 Industry Stakeholder Analysis
4.4 An Assessment of the Macroeconomics Trends in the Market

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 High Levels of Technological Innovations
- 5.1.2 Increasing Adoption in the Emerging Markets
- 5.1.3 Deployment of OS-based Devices
5.2 Market Challenges
- 5.2.1 Growing Online OTT Services/Platform
5.3 Market Opportunities

6 TECHNOLOGY SNAPSHOT

7 MARKET SEGMENTATION

7.1 By Technology
- 7.1.1 Satellite/DTH
- 7.1.2 IPTV
- 7.1.3 Cable
- 7.1.4 Other Types (DTT)
7.2 By Resolution
- 7.2.1 SD
- 7.2.2 HD
- 7.2.3 Ultra-HD and Higher
7.3 By Geography
- 7.3.1 North America
- 7.3.2 Europe
- 7.3.3 Asia
  - 7.3.3.1 India
- 7.3.4 Australia and New Zealand
- 7.3.5 Latin America
- 7.3.6 Middle East and Africa

8 VENDOR MARKET SHARE ANALYSIS

9 COMPETITIVE LANDSCAPE

9.1 Company Profiles
- 9.1.1 Vantiva SA
- 9.1.2 KX INTEK INC.
- 9.1.3 HUMAX Co. Ltd (HUMAX HOLDINGS Co. Ltd)
- 9.1.4 ZTE CORPORATION
- 9.1.5 Shenzhen Skyworth Digital Technology Co. Ltd
- 9.1.6 Sagemcom SAS
- 9.1.7 Gospell Digital Technology Co. Limited
- 9.1.8 Kaonmedia Co. Ltd
- 9.1.9 Shenzhen Coship Electronics Co. Ltd
- 9.1.10 Evolution Digital LLC
- 9.1.11 Shenzhen SDMC Technology Co. Ltd
- 9.1.12 Laxmi Remote (India) Private Limited