市場調查報告書
商品編碼
1378183
全球智慧電視市場(2016-2030):按螢幕類型、解析度、螢幕尺寸、技術、分銷管道和地區劃分的機會和預測Smart TV Market Assessment, By Screen Type, By Resolution, By Screen Size, By Technology, By Distribution Channel, By Region, Opportunities and Forecast, 2016-2030F |
全球智慧電視市場規模預計將從2022年的1,923.7億美元成長到2030年的3,640.5億美元,預測期內複合年增長率為8.3%。
隨著客戶要求電視升級技術和功能,智慧電視的採用率正在迅速增加。根據 Business Standard Private Ltd. 統計,截至 2020 年底,全球超過 6.65 億家庭擁有智慧電視,佔全球家庭份額近 34%。到2026年,預計將有約11億家庭擁有智慧電視,覆蓋全球近51%的家庭。
線上串流平台需求的激增也是智慧電視市場的關鍵驅動因素。這些平台提供廣泛的隨選內容,正在推動客戶對能夠持續存取這些服務的智慧電視的需求。隨著客戶放棄傳統的有線和衛星電視而轉而觀看串流媒體,智慧電視市場變得非常重要。
非連網智慧電視的出現也創造了廣泛的市場拓展機會。這些電視不依賴網路接入,並具有增強的遙控器和更好的用戶介面等功能。這使得它在網路存取受限或隱私受到關注的地方成為有吸引力的產品。此外,非網路智慧電視可以作為具有成本效益的替代方案,擴大市場基礎並加速在技術基礎設施多樣化的地區的滲透,促進智慧電視技術的整體成長,並有助於提高可及性。
本報告調查了全球智慧電視市場,提供了市場定義和概述、市場規模趨勢和預測、各個細分市場和地區的詳細分析、行業結構、影響市場成長的因素分析、案例研究、競爭格局、主要簡介公司等
Global smart TV market size was valued at USD 192.37 billion in 2022, expected to reach USD 364.05 billion in 2030, with a CAGR of 8.3% for the forecasted period between 2023 and 2030, owing to several factors augmenting the growth of smart TVs including rise in adoption rate, increased internet connectivity, a vast range of streaming services, app ecosystems, regular updates, smart home integration, energy efficiency, and improved user experiences, making them a versatile and convenient choice for modern entertainment needs.
The adoption rate of smart TVs is increasing abruptly as customers are constantly seeking upgraded technologies and features for their televisions to lead an adequate lifestyle. As per Business Standard Private Ltd., by the end of 2020, more than 665 million households worldwide had Smart TVs, constituting almost 34% of the global households. It is expected that approximately 1.1 billion households will have Smart TVs installed by 2026, which will cover nearly 51% of the homes worldwide.
The spike in demand for online streaming platforms has become a crucial driver of the smart TV market. These platforms, which provide a wide range of on-demand content, have increased customer demand for Smart TVs, which give continuous access to these services. As customers discard traditional cable and satellite television in favor of streaming, the market for smart TVs has gained tremendous importance, thereby assuring its prominence in the developing landscape of home entertainment and connection.
For example, Netflix (NFLX) is a highly sought-after online streaming platform. In July 2023, Investopedia stated that it holds a dominant position in the on-demand media sector, boasting a subscriber base of 233 million globally. Through its strategy of producing engaging original content, leveraging user data for enhanced service, and prioritizing user-centric content consumption, Netflix instigated a transformation in the television industry, thereby compelling the organization to adapt to its highly advanced business models, which in turn is driving the market growth.
The emergence of 4K Ultra High Definition (UHD) TV technology has been a driving force in the market. 4K UHD TVs offer four times the resolution of Full HD TV, delivering incredibly sharp and detailed visuals. This visual quality has captivated consumers, fostering a demand for more immersive and lifelike viewing experiences. As a result, manufacturers are producing a wide range of 4K UHD TV models, leading to increased market penetration and revenue, with consumers eager to upgrade their viewing setups for enhanced clarity.
The advent of non-internet smart TVs is creating extensive opportunities for market enhancement. These televisions include capabilities such as enhanced remote controls and better user interfaces without reliance on any internet access. It makes them appealing to consumers in places with limited internet access or privacy concerns. Moreover, non-internet smart TVs can serve as cost-effective alternatives, widening the market's reach and potentially accelerating adoption in regions with diverse technological infrastructures, thereby contributing to the overall growth and accessibility of smart TV technologies.
For example, in August 2023, in Uttarakhand, the Indian government introduced two non-internet televisions, known as Sampark FLN TV and Sampark Science TV, aimed at transforming government school classrooms into smart classrooms with time. Through Sampark FLN TV, any TV can be converted into an interactive educational tool featuring preloaded courses comprising tests, worksheets, and animated educational content.
Asia-Pacific has firmly asserted its supremacy in the Smart TV industry. It has a huge and expanding population with rising disposable money, which drives consumer demand for cutting-edge technologies and entertainment alternatives. Furthermore, the region's dynamic market conditions have promoted Smart TV innovation and adaptation to meet distinct cultural and linguistic preferences. As a result, Asia-Pacific has surpassed other areas in terms of market share and impact to become the epicenter of Smart TV adoption and development.
In June 2023, Samsung Electronics Co. announced the conduction of 2023 China Tech Seminar in Beijing, China, where it unveiled its new TV and home appliance technologies for 2023, such as improved image quality for the 2023, Neo QLED 8K, 98-inch QLED, increased gaming experience, a matte display with a frame, smart calibration, etc.
Government measures are essential for the growth of Smart TVs. Government assistance in the form of investments towards digital infrastructure can contribute to a stable supply chain and affordability. Moreover, regulations on cybersecurity and data privacy are required to safeguard customers. Hence, governments are encouraging a favorable climate for the sustained growth and accessibility of Smart TVs, therefore adapting to the frequently changing demands for public entertainment across the world.
For example, the Indian government launched the Smart Class scheme. Under this scheme, smart TVs are intended to assist in ensuring regular classes in government schools, even in the absence of teachers. This technique is expected to gain popularity in the upcoming years. As per the Madhya Pradesh government, approximately 1,552 Smart TVs have been installed as of now in the government schools of the district.
The COVID-19 pandemic had a significant impact on the Smart TV market. Before the outbreak, Smart TVs were already gaining popularity due to their internet connectivity and streaming capabilities. However, the pandemic accelerated the trend significantly. With the advent of lockdowns and social distancing measures, people switched to Smart TVs as a primary source of entertainment, which in turn spurred the overall demand. The demand has persisted in the post-COVID (present) era, as the preference for home entertainment and connectivity is rising continuously. Moreover, Smart TVs have become a staple in households, offering diverse entertainment options and serving as hubs for virtual meetings, online learning, and smart home control. The smart TV market continues to thrive, with ongoing innovation to meet the evolving needs of consumers, solidifying its position as a central element of modern home entertainment.
The global smart TV market is making significant progress, with prominent companies increasing their investments in highly advanced technologies like 8K TV, and 4K UHD TV, etc. to enhance their market presence and revenue. Additionally, firms are actively pursuing collaborations, acquisitions, and partnerships, reshaping the industry's landscape and driving overall market growth at an accelerated pace.
In March 2023, Sony Electronics Inc. unveiled its 2023 BRAVIA XR TV Lineup, incorporating the Cognitive Processor XR for an unparalleled home entertainment journey. The lineup comprises five fresh models within the BRAVIA XR series such as the X95L and X93L Mini LED, X90L Full Array LED, A95L QD-OLED, and A80L OLED. These models come equipped with a plethora of features aimed at delivering consumers with an immersive experience, whether for watching movies, streaming apps, gaming, or any other home entertainment activity.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.